The Power of Co-Creation

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1439181063
Total Pages : 290 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis The Power of Co-Creation by : Venkat Ramaswamy

Download or read book The Power of Co-Creation written by Venkat Ramaswamy and published by Simon and Schuster. This book was released on 2010-10-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apple embraced co-creation to enhance the speed and scope of its innovation, generat­ing over $1 billion for its App-Store partner-developers in two years, even as it overtook Microsoft in market value. Starbucks launched its online platform MyStarbucksIdea.com to tap into ideas from customers and turbocharged a turnaround. Unilever turned to co-creation for redesigning prod­uct lines such as Sunsilk shampoo and revitalized growth. Nike achieved remarkable success with its Nike+ co-creation initiative, which enables a com­munity of over a million runners to interact with one another and the company, increasing its market share by 10 percent in the first year. Co-creation involves redefining the way organizations engage individuals—customers, employees, suppliers, partners, and other stake­holders—bringing them into the process of value creation and engaging them in enriched experi­ences, in order to —formulate new breakthrough strategies —design compelling new products and services —transform management processes —lower risks and costs —increase market share, loyalty, and returns In this pathbreaking book, Venkat Ramaswamy (who coined the term co-creation with C. K. Prahalad) and Francis Gouillart, pioneers in working with com­panies to develop co-creation practices, show how every organization—from large corporation to small firm, and government agency to not-for-profit—can achieve “win more–win more” results with these methods. Based on extraordinary research and the authors’ hands-on experiences with successful projects in co-creation at dozens of the world’s most exciting organizations, The Power of Co-Creation illustrates with detailed examples from leading firms such as those above, as well as from Cisco, GlaxoSmithKline, Ama­zon, Jabil, Predica, Wacoal, Caja Navarra, and many others, how enterprises have used a wide range of “engagement platforms”—and how they have even restructured internal management processes—in order to harness the power of co-creation. As the authors’ wealth of examples make vividly clear, enterprises can no longer afford to view custom­ers and other stakeholders as passive recipients of their products and services but must learn to engage them in defining and delivering enhanced value. Co-creation goes beyond the conventional “process view” of qual­ity, re-engineering, and lean thinking, and is the essential new mind-set and practice for boosting sus­tainable growth, productivity, and profits in the future.

The Co-Creation Paradigm

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Author :
Publisher : Stanford University Press
ISBN 13 : 0804790752
Total Pages : 360 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis The Co-Creation Paradigm by : Venkat Ramaswamy

Download or read book The Co-Creation Paradigm written by Venkat Ramaswamy and published by Stanford University Press. This book was released on 2014-04-09 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fundamental shift is underway that will change how we conceive of value. In an era of increasing interconnectedness, individuals, as opposed to institutions, stand at the center of value creation. To adapt to this tectonic shift, organizations can no longer unilaterally devise products and services. They must engage stakeholders—from customers and employees to suppliers, partners, and citizens at large—as co-creators. Co-creation guru Venkat Ramaswamy and Kerimcan Ozcan call for enterprises to be mindful of lived experiences, to build engagement platforms and management systems that are designed for creative collaboration, and to develop "win more-win more" strategies that enhance our wealth, welfare, and, well-being. Richly illustrated with examples of co-creation in action, The Co-Creation Paradigm provides a blueprint for the co-creative enterprise, economy, and society, while presenting a conceptual framework that will guide organizations across sectors in adopting this transformational approach. Challenging some of our most deeply held ideas about business and value, this book outlines the future of "business as usual."

Co-Create

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Author :
Publisher : St. Martin's Press
ISBN 13 : 1250103037
Total Pages : 256 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Co-Create by : David Nour

Download or read book Co-Create written by David Nour and published by St. Martin's Press. This book was released on 2017-05-09 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if your customers had a vested interest in guiding your company toward greater success? What if your employees had a personal as well as professional commitment to elevating your organization? Imagine how different your results would be if investors, vendors, and even analysts treasured the relationship they have built with you? Most important . . . is your company capable of setting aside a bit of its own self-interest to become part of dramatically more rewarding collaborative effort? That’s the provocative and ultimately earthshaking question David Nour poses. He argues that co-creation is a transformational journey that naturally leads to growth and evolution . . . because it gives birth to shared interests that dwarf anything that existed previously. In Co-Create, David Nour makes the case that co-creation leads to Market GravityTM, a force that attracts stakeholders to your business because they recognize that many others have also united their interests with yours. It’s the sense—backed by tangible metrics—that this is bigger than any of us imagined . . . except that you imagined precisely such an outcome. That’s the power of co-creation.

Beyond Limitations

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Author :
Publisher : Ozark Mountain Publishing
ISBN 13 : 1886940665
Total Pages : 159 pages
Book Rating : 4.8/5 (869 download)

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Book Synopsis Beyond Limitations by : Stuart Wilson

Download or read book Beyond Limitations written by Stuart Wilson and published by Ozark Mountain Publishing. This book was released on 2009-01-31 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we create our own reality? This book reveals the basic mechanism of how reality creation works. It shows how to integrate reality creation into the 2012 experience. It covers the parallels between our inner structure and the way we create reality, the three realities, three key relationships, and the seven steps of co-creation.

Co-Creation in Theory and Practice

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Author :
Publisher : Policy Press
ISBN 13 : 144735396X
Total Pages : 322 pages
Book Rating : 4.4/5 (473 download)

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Book Synopsis Co-Creation in Theory and Practice by : Horvath, Christina

Download or read book Co-Creation in Theory and Practice written by Horvath, Christina and published by Policy Press. This book was released on 2020-09-09 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book provides a critical analysis of diverse experiences of Co-creation in neighbourhood settings across the Global North and Global South. A unique collection of international researchers, artists and activists explore how creative, arts-based methods of community engagement can help tackle marginalisation and stigmatisation, whilst empowering communities to effect positive change towards more socially just cities. Focusing on community collaboration, arts practice, and knowledge sharing, this book proposes various methods of Co-Creation for community engagement and assesses the effectiveness of different practices in highlighting, challenging, and reversing issues that most affect urban cohesion in contemporary cities.

Co-creation

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Author :
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.0/5 (959 download)

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Book Synopsis Co-creation by : Stéphanie Airaud

Download or read book Co-creation written by Stéphanie Airaud and published by . This book was released on 2019 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Collaboration and Co-creation

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 1441970827
Total Pages : 205 pages
Book Rating : 4.4/5 (419 download)

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Book Synopsis Collaboration and Co-creation by : Gaurav Bhalla

Download or read book Collaboration and Co-creation written by Gaurav Bhalla and published by Springer Science & Business Media. This book was released on 2010-11-02 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today’s consumers are more knowledgeable, networked, and vocal. For them consumption is not merely an act of buying products and services, but an expression of their creative potential. Consequently, they are demanding a say and a voice in how companies conceive, develop, and deliver value to them. It is not surprising, therefore, to hear that a large number of companies are transforming how they innovate—not only in terms of developing new products and services, but in how they are created, delivered, and supported to customers. Open Innovation thinking, where companies collaborate with suppliers, distributors, and customers to co-create unique value, is fast replacing traditional thinking that viewed innovation as a proprietary activity and marketing as a static, one-way broadcast. However, while there is significant advocacy and buy-in for collaborating with customers, there is little guidance for companies on how to undertake the journey from applause and appreciation to execution. Only reading about others’ success stories – Nike, Hallmark, P&G, Mozilla, etc. – is not sufficient for helping a company develop a blueprint for themselves. In Customer Driven Innovation, strategy and branding consultant Gaurav Bhalla presents a concrete framework to help companies systematically and effectively design and implement collaborative innovation programs with their customers that can be applied in both business-to-business and business-to-consumer contexts. The authors describe how today’s technologies allow companies to create dynamic dialogues with their customers through shared networks, virtual marketing techniques, and blogs to develop deeper relationships that reinforce brand loyalty and ultimately drive growth. They challenge traditional approaches to market research that measure "customer satisfaction" from a rear-window perspective, and help companies and their customers look forward instead.P>

Co-creating Brands

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Author :
Publisher : Bloomsbury Publishing
ISBN 13 : 1472962257
Total Pages : 337 pages
Book Rating : 4.4/5 (729 download)

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Book Synopsis Co-creating Brands by : Nicholas Ind

Download or read book Co-creating Brands written by Nicholas Ind and published by Bloomsbury Publishing. This book was released on 2019-12-12 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential guide to contemporary marketing that demonstrates, via case studies, the move towards marketing techniques that better reflect consumer needs. Brand management and development has traditionally been regarded as the responsibility of the organization – they design, produce and sell the brand, before delivering it to customers. Yet this approach can be needlessly restrictive, as the connective power of the internet and the desire of consumers to focus on experiences has reshaped branding. In this digital age, development occurs beyond the limits of the organization so that, in many ways, brands are effectively co-created by consumers. Rather than lead, manage and control, contemporary managers have taken on the new tasks of listening, connecting and participating in brand development. The focus of this process has shifted to the intersection between the organization and its stakeholders, leading to a new paradigm of brand management: the 'co-creation perspective'. Co-Creating Brands is an accessible exploration of how co-created brands produce value and how the success of this approach can be measured and assured. The authors draw upon a wide array of international case studies and strategic models, which clearly demonstrate how to both effectively deliver this method and how to deal with the situational challenges and obstacles that can occur. If organizational leaders are willing to relinquish complete control of their brand and recognize the supportive culture of employees, customers and stake-holders, their brand can become an unstoppable marketing force.

The Future of Competition

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Author :
Publisher : Harvard Business Press
ISBN 13 : 1422160742
Total Pages : 272 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Future of Competition by : C. K. Prahalad

Download or read book The Future of Competition written by C. K. Prahalad and published by Harvard Business Press. This book was released on 2004-02-18 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this visionary book, C. K. Prahalad and Venkat Ramaswamy explore why, despite unbounded opportunities for innovation, companies still can't satisfy customers and sustain profitable growth. The explanation for this apparent paradox lies in recognizing the structural changes brought about by the convergence of industries and technologies; ubiquitous connectivity and globalization; and, as a consequence, the evolving role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly, individual customers interact with a network of firms and consumer communities to co-create value. No longer can firms autonomously create value. Neither is value embedded in products and services per se. Products are but an artifact around which compelling individual experiences are created. As a result, the focus of innovation will shift from products and services to experience environments that individuals can interact with to co-construct their own experiences. These personalized co-creation experiences are the source of unique value for consumers and companies alike. In this emerging opportunity space, companies must build new strategic capital—a new theory on how to compete. This book presents a detailed view of the new functional, organizational, infrastructure, and governance capabilities that will be required for competing on experiences and co-creating unique value.

Co-creating at Its Best

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Author :
Publisher : Hay House, Inc
ISBN 13 : 1401951643
Total Pages : 193 pages
Book Rating : 4.4/5 (19 download)

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Book Synopsis Co-creating at Its Best by : Dr. Wayne W. Dyer

Download or read book Co-creating at Its Best written by Dr. Wayne W. Dyer and published by Hay House, Inc. This book was released on 2017-01-31 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when you bring together one of the most inspirational spiritual teachers of all time and the Master Sages of the Universe? A magical, insightful, invigorating encounter you will never forget! In this tradepaper edition of the awe-inspiring book based on a live event held in Anaheim, California, Dr. Wayne W. Dyer sits down with Esther Hicks and the wise Collective Consciousness known as Abraham. Wayne asks all the questions he has accumulated from his more than 40 years of teaching others about self-reliance and self-discovery, and Abraham delivers the answers we all need to hear. Topics include: • Parenting, parents, and the continuum of life • Can we reach the state of "love that has no opposite"? • Dharma, destiny, and being on your path • Dealing with bad news • Are there ascended masters and guides? • Monsanto and GMOs • and many more! While Wayne and Esther have been friends for years, this is the first time that he engages with Abraham in an extended dialogue about life’s many lessons and perplexing questions. Read this book and experience this extraordinary meeting of the minds for yourself!

Public Governance as Co-creation

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Author :
Publisher : Cambridge University Press
ISBN 13 : 1108807232
Total Pages : 341 pages
Book Rating : 4.1/5 (88 download)

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Book Synopsis Public Governance as Co-creation by : Christopher Ansell

Download or read book Public Governance as Co-creation written by Christopher Ansell and published by Cambridge University Press. This book was released on 2021-06-10 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: We need new governance solutions to help us improve public policies and services, solve complex societal problems, strengthen social communities and reinvigorate democracy. By changing how government engages with citizens and stakeholders, co-creation provides an attractive and feasible approach to governance that goes beyond the triptych of public bureaucracy, private markets and self-organized communities. Inspired by the successful use of co-creation for product and service design, this book outlines a broad vision of co-creation as a strategy of public governance. Through the construction of platforms and arenas to facilitate co-creation, this strategy can empower local communities, enhance broad-based participation, mobilize societal resources and spur public innovation while building ownership for bold solutions to pressing problems and challenges. The book details how to use co-creation to achieve goals. This exciting and innovative study combines theoretical argument with illustrative empirical examples, visionary thinking and practical recommendations.

How to Co-Create Using the Secret Language of the Universe

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Author :
Publisher :
ISBN 13 : 9781781326848
Total Pages : 180 pages
Book Rating : 4.3/5 (268 download)

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Book Synopsis How to Co-Create Using the Secret Language of the Universe by : Pam Gregory

Download or read book How to Co-Create Using the Secret Language of the Universe written by Pam Gregory and published by . This book was released on 2017-08 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to using astrology for personal empowerment.

The 7 Principles to Complete Co-Creation

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Author :
Publisher : BIS Publishers
ISBN 13 : 9789063694739
Total Pages : 208 pages
Book Rating : 4.6/5 (947 download)

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Book Synopsis The 7 Principles to Complete Co-Creation by : Stefanie Jansen

Download or read book The 7 Principles to Complete Co-Creation written by Stefanie Jansen and published by BIS Publishers. This book was released on 2018-01-30 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three shifts are shaking our society: from dominating to collaborating, from sending to interacting, and from closed to open. Organizations are increasingly forced to collaborate with both internal and external parties, including their end-users. When such collaboration is aimed at creating something new - a product, service, experience or marketing tool - we refer to it as co-creation. We are convinced that thinking and working in co-creation will create sustainable value for organizations, end-users, and ultimately the world. For any challenge to be solved, the following is true: only involving all relevant parties will lead to completion of the entire puzzle. For those wanting to apply this truth to their everyday work, this book provides a practical framework. The book empowers readers with the required tools and knowledge to engage in 'complete co-creation', a form of co-creation in which end-users always play a central role. Following seven basic principles, the book answers 32 practical questions, including: 'What is complete co-creation and what is it not?' 'When is complete co-creation suitable?' 'Which parties to involve in complete co-creation?' And: 'How to promote support for complete co-creation?

From Selling to Co-Creating

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Author :
Publisher : BIS Publishers
ISBN 13 : 9789063693510
Total Pages : 256 pages
Book Rating : 4.6/5 (935 download)

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Book Synopsis From Selling to Co-Creating by : Régis Lemmens

Download or read book From Selling to Co-Creating written by Régis Lemmens and published by BIS Publishers. This book was released on 2014-09-16 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking book that identifies the current and future trends in sales, based on more than one hundred interviews with senior sales executives and sales experts from the corporate industry and academia across central Europe, the United Kingdom, and the United States. This book poses the question: What if there was a way that sales forces could help their organization to stay ahead of the competition and innovate? Many organizations featured in this book find ways to do just that. Learn more about their practices, methods, and how they prepare themselves for the future. Includes a visual framework, cases, and tools to use in your own organization.

Engaging Grace

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Author :
Publisher : iUniverse
ISBN 13 : 9780595254156
Total Pages : 157 pages
Book Rating : 4.2/5 (541 download)

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Book Synopsis Engaging Grace by : Mary E. Schroeder

Download or read book Engaging Grace written by Mary E. Schroeder and published by iUniverse. This book was released on 2002-10 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Engaging Grace is a wonderful book! Mary Schroeder demonstrates an exceptional grasp of New Thought principles and expounds them beautifully. It is packed with profound wisdom. Engaging Grace can be a guiding light for any person wishing to deepen their spiritual life." Mary Manin Morrissey This is not an ordinary book-it exists through grace. It is composed of twelve lessons that examine the basic truths of the Universe brought to us through the teachings of great spiritual leaders, such as Ernest Holmes, Thomas Troward, Raymond Charles Barker, Buddha, Swami Muktananda, Ram Dass, and others. Life is a spiritual experience. There is no end to understanding God and ourselves more profoundly. As you understand and apply what is presented here, many things will change in your life. Why? Because you will have tapped into a divine and intimate connection with God, who has blessed us with the inherent power of co-creation. It is the power to create a life of heaven or hell here on earth. It is an awesome responsibility that, once understood, can turn each day into a grand adventure, by unleashing a greater flow of grace into everyday life.

The Art of Co-Creation

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Author :
Publisher : Springer
ISBN 13 : 9811085005
Total Pages : 431 pages
Book Rating : 4.8/5 (11 download)

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Book Synopsis The Art of Co-Creation by : Bryan R. Rill

Download or read book The Art of Co-Creation written by Bryan R. Rill and published by Springer. This book was released on 2018-08-20 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates how to design and implement co-creation, a powerful form of collective creativity that harnesses the potential of teams and can generate breakthrough insights. Skilled leaders and facilitators can utilize this approach to unleash the creative potential of their organizations. Drawing from years of applied research, the authors bring together insights from the fields of design and organizational development into an evocative and pragmatic “how-to” guidebook. Taking a human-centred rather than process oriented perspective, the book argues that experience design separates true co-creation from other forms of collective efforts and design thinking. Collective moments of creative insight emerge from the space between, an experience of flow and synchronicity from which new ideas spring forth. How to create and hold this space is the secret to the art of co-creation. Collective breakthroughs require stakeholders to undergo a journey from the world of their existing expertise into spaces of new potential. It requires leaders moving from a position of dominating space to holding the space for others, and developing core capacities such as empathy and awareness so that teams can engage each other co-creatively. This book uncovers the secrets of this journey, enabling process designers to develop more effective programs.

Co-Creation in Theory and Practice

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Author :
Publisher : Policy Press
ISBN 13 : 1447353951
Total Pages : 322 pages
Book Rating : 4.4/5 (473 download)

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Book Synopsis Co-Creation in Theory and Practice by : Horvath, Christina

Download or read book Co-Creation in Theory and Practice written by Horvath, Christina and published by Policy Press. This book was released on 2020-09-09 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book provides a critical analysis of diverse experiences of Co-creation in neighbourhood settings across the Global North and Global South. A unique collection of international researchers, artists and activists explore how creative, arts-based methods of community engagement can help tackle marginalisation and stigmatisation, whilst empowering communities to effect positive change towards more socially just cities. Focusing on community collaboration, arts practice, and knowledge sharing, this book proposes various methods of Co-Creation for community engagement and assesses the effectiveness of different practices in highlighting, challenging, and reversing issues that most affect urban cohesion in contemporary cities.