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The Positioning Manual For Indie Consultants
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Book Synopsis The Positioning Manual for Indie Consultants by : Philip Morgan
Download or read book The Positioning Manual for Indie Consultants written by Philip Morgan and published by Ibex Publishing. This book was released on 2021-03-15 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Specialization is frightening. Everybody says you should specialize, but the decision feels arbitrary, overwhelming, or frightening. You see the benefits for others (their value proposition is so clear!), but can't see how to get your business there. If you're don't understand how specialization works If you aren't sure if specialization can help your indie consulting business If you don't know how to choose a specialization If you don't know what to do once you've specialized... then The Positioning Manual for Indie Consultants is for you. You'll learn: What marketing actually is (for indie consultants, not product companies) How specialization and positioning relate to marketing. The benefits and the risks of specializing in a platform What marketing infrastructure that helps you earn new visibility The way fundamental marketing labor realates to specialization How to choose the right beachhead for your business How to navigate the risk of specializing The tradeoffs In the 5 ways of specializing The valuable opportunity that being *bad at marketing* presents We're doing good work. One day we decide want to do better work. This book is about how to get there. Specializing your indie consulting business has obvious benefits (visibility, momentum, impact, and profit) and non-obvious obstacles (fear, ineffective approach to deciding). This book helps you navigate those obstacles.
Book Synopsis The Consultant's Manual by : Thomas L. Greenbaum
Download or read book The Consultant's Manual written by Thomas L. Greenbaum and published by New York : Wiley. This book was released on 1990-01-16 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contents: Foreward; Introduction; Part I: Planning (6 chapters); Part II: Implementation (9 chapters); Index. This is the comprehensive guide to starting, building and running a successful consulting practice. Based on the author's popular Harvard consulting course. Covers all practical aspects of consulting practices.
Book Synopsis The Concise Guide to Becoming an Independent Consultant by : Herman Holtz
Download or read book The Concise Guide to Becoming an Independent Consultant written by Herman Holtz and published by Wiley. This book was released on 1999-03-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the biggest names in the consulting business shows you everything you need to get started--and succeed! Packed with expert advice, helpful tips, and industry secrets to successful self-marketing, this guide--an abridged version of the bestselling How to Succeed as an Independent Consultant--gives you the crucial tools and techniques you need to both survive and thrive in this highly competitive field. From founding your business to writing proposals to negotiating fees, The Concise Guide to Becoming an Independent Consultant has complete, up-to-date details on: * Determining the right fields and services for consulting. * The most common mistakes made by new consultants and the ten laws of survival. * Finances, taxes, and potential legal issues for consultants. * Marketing to the public sector, including federal, state, and local government. * Proposal formats and rationales. * Alternatives to formal contract documents and letters of agreement. * Vital consulting skills necessary for draft writing and presentations. * How to be a cyberspace consultant.
Book Synopsis Freelance Consultant, The: Your comprehensive guide to starting an independent business by : Richard Newton
Download or read book Freelance Consultant, The: Your comprehensive guide to starting an independent business written by Richard Newton and published by Pearson UK. This book was released on 2021-04-22 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freelance consulting, coaching, IT contracting and other self-employed professional roles are fast becoming the preferred way to find fulfilling work, generate a great income, and futureproof careers, whilst giving all the benefits and freedoms of being your own boss – but few know how to make it really work. The Freelance Consultant is the comprehensive guide into turning your expertise into a viable, and valuable, business. With independent consultant Richard Newton, you will discover a wealth of insider knowledge as well as a network of other successful advisors willing to share their stories. The Freelance Consultant will explain how to: • Setup, run and thrive in your freelance, consultant or coaching business. • Acquire those vital first paying clients. • Know what it takes to become a successful, differentiated and valuable advisor. • Build your business, define your services and set your prices. • Understand your customers and identify, manage, and retain key clients. • Keep developing and continually improving your skills an growing your business. Turn from amateur to pro with the help of The Freelance Consultant.
Download or read book Consulting Fees written by Andréa Coutu and published by Consultant Journal Guides. This book was released on 2013-10-09 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking of consulting? Want to earn more from your clients? Discover how to set your consulting fees and get more money from every contract. Influence the way existing and potential clients view you and your consulting business by analyzing your market and using your fees as a marketing tool. Calculate your rate using consulting fee models. Navigate sticky situations - like requests to cut your fees, negotiate your quotes or work for free. Andrea Coutu's Consulting Fees helps consultants calculate consulting fees that they can ask for with confidence.
Book Synopsis A Practical Guide to Indie Game Marketing by : Joel Dreskin
Download or read book A Practical Guide to Indie Game Marketing written by Joel Dreskin and published by CRC Press. This book was released on 2015-12-22 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don’ts and additional resources
Book Synopsis The Only Book You Will Ever Need on Branding by : Michiel Maandag
Download or read book The Only Book You Will Ever Need on Branding written by Michiel Maandag and published by Hachette UK. This book was released on 2015-12-17 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling? In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast. Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you
Download or read book Fix This Next written by Mike Michalowicz and published by Penguin. This book was released on 2020-04-28 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Mike Michalowicz, the author of PROFIT FIRST, CLOCKWORK, and THE PUMPKIN PLAN, comes the ultimate diagnostic tool for every entrepreneur. The biggest problem entrepreneurs have is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent -- but there's no way to address all of them at once. The result? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things. Fortunately, Mike Michalowicz has a simple system to help you eradicate these frustrations and get your business moving forward, fast. Mike himself has lived through the struggles and countless distractions of entrepreneurship, and devoted years to finding a simple way to pinpoint exactly where to direct attention for rapid growth. He figured out that every business has a hierarchy of needs, and if you can understand where you are in that hierarchy, you can identify what needs immediate attention. Simply fix that one thing next, and your business will naturally and effortlessly level-up. Over the past decade, Mike has developed an ardent following for his funny, honest, and actionable insights told through the stories of real entrepreneurs. Now, Fix This Next offers a simple, unique, and wildly powerful business compass that has already helped hundreds of companies get to the next level, and will do the same for you. Immediately.
Book Synopsis Strengthening Forensic Science in the United States by : National Research Council
Download or read book Strengthening Forensic Science in the United States written by National Research Council and published by National Academies Press. This book was released on 2009-07-29 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scores of talented and dedicated people serve the forensic science community, performing vitally important work. However, they are often constrained by lack of adequate resources, sound policies, and national support. It is clear that change and advancements, both systematic and scientific, are needed in a number of forensic science disciplines to ensure the reliability of work, establish enforceable standards, and promote best practices with consistent application. Strengthening Forensic Science in the United States: A Path Forward provides a detailed plan for addressing these needs and suggests the creation of a new government entity, the National Institute of Forensic Science, to establish and enforce standards within the forensic science community. The benefits of improving and regulating the forensic science disciplines are clear: assisting law enforcement officials, enhancing homeland security, and reducing the risk of wrongful conviction and exoneration. Strengthening Forensic Science in the United States gives a full account of what is needed to advance the forensic science disciplines, including upgrading of systems and organizational structures, better training, widespread adoption of uniform and enforceable best practices, and mandatory certification and accreditation programs. While this book provides an essential call-to-action for congress and policy makers, it also serves as a vital tool for law enforcement agencies, criminal prosecutors and attorneys, and forensic science educators.
Book Synopsis Getting Started with Transmedia Storytelling by : Robert Pratten
Download or read book Getting Started with Transmedia Storytelling written by Robert Pratten and published by Createspace Independent Publishing Platform. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a guide to developing cross-platform and pervasive entertainment. Whether you're a seasoned pro or a complete newbie, this book is filled with tips and insights in multi-platform interactive storytelling.
Download or read book Ask a Manager written by Alison Green and published by Ballantine Books. This book was released on 2018-05-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Book Synopsis The Authority Code by : Rochelle Moulton
Download or read book The Authority Code written by Rochelle Moulton and published by . This book was released on 2021-11-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.
Download or read book Homeland written by Cory Doctorow and published by Tor Teen. This book was released on 2013-02-05 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Cory Doctorow's wildly successful Little Brother, young Marcus Yallow was arbitrarily detained and brutalized by the government in the wake of a terrorist attack on San Francisco—an experience that led him to become a leader of the whole movement of technologically clued-in teenagers, fighting back against the tyrannical security state. A few years later, California's economy collapses, but Marcus's hacktivist past lands him a job as webmaster for a crusading politician who promises reform. Soon his former nemesis Masha emerges from the political underground to gift him with a thumbdrive containing a Wikileaks-style cable-dump of hard evidence of corporate and governmental perfidy. It's incendiary stuff—and if Masha goes missing, Marcus is supposed to release it to the world. Then Marcus sees Masha being kidnapped by the same government agents who detained and tortured Marcus years earlier. Marcus can leak the archive Masha gave him—but he can't admit to being the leaker, because that will cost his employer the election. He's surrounded by friends who remember what he did a few years ago and regard him as a hacker hero. He can't even attend a demonstration without being dragged onstage and handed a mike. He's not at all sure that just dumping the archive onto the Internet, before he's gone through its millions of words, is the right thing to do. Meanwhile, people are beginning to shadow him, people who look like they're used to inflicting pain until they get the answers they want. Fast-moving, passionate, and as current as next week, Homeland is every bit the equal of Little Brother—a paean to activism, to courage, to the drive to make the world a better place. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Book Synopsis Through the Archival Looking Glass by : Mary A. Caldera
Download or read book Through the Archival Looking Glass written by Mary A. Caldera and published by . This book was released on 2014 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates a multitude of perspectives and issues so that fresh voices can emerge alongside more familiar ones, and new concepts can be examined with new treatments of established ideas.
Book Synopsis To University and Beyond by : Mandee Heller Adler
Download or read book To University and Beyond written by Mandee Heller Adler and published by John Wiley & Sons. This book was released on 2021-05-04 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to use your time as a student to supercharge your career To University and Beyond: Launch Your Career in High Gear delivers a step-by-step guide to using your educational years to put you in the right position to accelerate your career, optimize your time, and build valuable and rewarding relationships. You’ll learn everything you need to know about taking advantage of the once-in-a-lifetime opportunity: the first ten years of your career. Broken down into 21 accessible chapters, To University and Beyond features a wide array of practical and strategic advice on topics like: How to write the perfect resume or CV How to hack your career path to achieve what you’ve always dreamt of How to access rarely used scholarships and grants How to find selective short-term learning programs How to thrive in a virtual learning environment How to get paid to learn with options beyond traditional degree programs How to communicate and present so people get your message Perfect for high school, college, and university students who want to make the most of their time and start their career off on the right foot, To University and Beyond provides a wealth of actionable advice you can put to work today.
Book Synopsis Laziness Does Not Exist by : Devon Price
Download or read book Laziness Does Not Exist written by Devon Price and published by Simon and Schuster. This book was released on 2022-01-04 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A social psychologist uncovers the psychological basis of the "laziness lie," which originated with the Puritans and has ultimately created blurred boundaries between work and life with modern technologies and offers advice for not succumbing to societal pressure to "do more."
