A Practical Guide To Indie Game Marketing

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A Practical Guide to Indie Game Marketing

Author : Joel Dreskin
Publisher : CRC Press
ISBN 13 : 1317625501
Total Pages : 143 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis A Practical Guide to Indie Game Marketing by : Joel Dreskin

Download or read book A Practical Guide to Indie Game Marketing written by Joel Dreskin and published by CRC Press. This book was released on 2015-12-22 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don’ts and additional resources

A Practical Guide to Indie Game Marketing

Author : Joel Dreskin
Publisher : CRC Press
ISBN 13 : 131762551X
Total Pages : 170 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis A Practical Guide to Indie Game Marketing by : Joel Dreskin

Download or read book A Practical Guide to Indie Game Marketing written by Joel Dreskin and published by CRC Press. This book was released on 2015-12-22 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to market for your indie game, even with a small budget and limited resources. For those who want to earn a regular income from making indie games, marketing can be nearly as vital to the success of the game as the game itself. A Practical Guide to Indie Game Marketing provides you with the tools needed to build visibility and sell your game. With special focus on developers with small budgets and limited staff and resources, this book is packed with recommendations and techniques that you can put to use immediately. As a seasoned marketing professional, author Joel Dreskin provides insight into practical, real-world experiences from marketing numerous successful games and also shares tips on mistakes to avoid. Presented in an easy to read format, A Practical Guide to Indie Game Marketing includes information on establishing an audience and increasing visibility so you can build successes with your studio and games. Through case studies, examples, guidelines and tips, you will learn best practices for developing plans for your game launches, PR, community engagement, channel promotions and more Sample timelines help you determine how long in advance of a launch to prepare your first public communications, when to announce your game, as well as recommended timing for releasing different game assets Book also includes marketing checklist 'cheat sheets', dos and don’ts and additional resources

Child Health Psychology

Author : Barbara G. Melamed
Publisher : Psychology Press
ISBN 13 : 9781138417366
Total Pages : pages
Book Rating : 4.4/5 (173 download)

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Book Synopsis Child Health Psychology by : Barbara G. Melamed

Download or read book Child Health Psychology written by Barbara G. Melamed and published by Psychology Press. This book was released on 2017-06-29 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique text offers an interdisciplinary collection of the most current articles concerning the scientific study of Child Health Psychology. The subjects of many articles are applicable to pediatrics, family medicine, child nursing, developmental, clinical child, and pediatric psychology. Emphasizing the scientific basis of the field, this empirical research is invaluable to the specialist, teacher, or student seeking the most contemporary research methods used to study psychological aspects of children's health care.

Video Game Marketing

Author : Peter Zackariasson
Publisher : Routledge
ISBN 13 : 1317607465
Total Pages : 252 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Video Game Marketing by : Peter Zackariasson

Download or read book Video Game Marketing written by Peter Zackariasson and published by Routledge. This book was released on 2016-10-04 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The video game industry has been one of the fastest-growing cultural phenomena of our times with market conditions that demand a specific skill set from its marketers. To a new generation of "indie gamers", being a game developer isn’t just about design and production, a successful video game demands entrepreneurial skills and astute business acumen. The creators need to know what their customers want, how to reach those customers and how to sell to them. Video Game Marketing: A student textbook is for development students or aspiring developers who want to know how to promote and sell the results of their efforts. This book is a much-needed guide to: • the essentials of marketing strategy; • video games as products or services; • marketing research for game development; • branding video games; • marketing through game: gamification, advergames. Replete with pedagogy to aid learning such as objectives and discussion questions for each chapter, this book is all that aspiring video game developers will need to unleash the potential of their games.

Your First 1000 Copies

Author : Tim Grahl
Publisher : Story Grid Publishing LLC
ISBN 13 : 1645010325
Total Pages : 141 pages
Book Rating : 4.6/5 (45 download)

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Book Synopsis Your First 1000 Copies by : Tim Grahl

Download or read book Your First 1000 Copies written by Tim Grahl and published by Story Grid Publishing LLC. This book was released on 2020-09-09 with total page 141 pages. Available in PDF, EPUB and Kindle. Book excerpt: "If I could give an aspiring writer one piece of advice, it would be to read this book." — Hugh Howey, New York Times best selling author of Wool "Tim Grahl is fast becoming a legend, almost single-handedly changing the way authors around the world spread ideas and connect with readers. If you've got a book to promote, stop what you're doing right now and start reading Your First 1000 Copies." — Daniel H. Pink, New York Times bestselling author of Drive and When "Your First 1000 Copies is a must-read for authors trying to build a connection with their readers." — Dan Heath & Chip Heath, co-authors of Made to Stick, Switch, and Decisive "I watched in awe as Tim Grahl had 5 clients on the New York Times bestseller list in the same week. There is no one I trust more to learn about book marketing." - Pamela Slim, Author, Body of Work "Tim was an early pioneer in teaching book authors how Internet marketing actually works." - Hugh MacLeod, author of Ignore Everybody and Evil Plans Imagine if you had a direct connection with thousands of readers who loved reading your books. And imagine if those readers eagerly awaited the launch of your next book. How would that direct relationship with your readers change your writing career? How would you feel knowing that every time you started a new book project, you already had people excited to buy it and ready to recommend it to others? In Your First 1000 Copies, seasoned book marketing expert Tim Grahl walks you through how successful authors are using the online marketing tools to build their platform, connect with readers and sell more books. Tim has worked with over 100 different authors from top best sellers such as Hugh Howey, Daniel Pink, Barbara Corcoran Charles Duhigg, Chip and Dan Heath, Ramit Sethi and Pamela Slim to authors just get started on their first writing project. He has worked with authors across all fiction and non-fiction genres. Along with his client work, he has studied many other successful authors to learn what works and what doesn't. The result is Your First 1000 Copies where he walks you through the Connection System, a plan that every author can immediately start using. The plan looks like this: - Permission - How to open up communication with your readers where you can reliably engage them and invite them to be involved. - Content - How to use content to engage with current readers and connect with new ones. - Outreach - How to ethically and politely introduce yourself to new readers. - Sell - How all of these steps can naturally lead to book sales without being pushy or annoying This is a system that any author can immediately put in place to start building their platform. Whether you're a seasoned author looking to step into the new publishing landscape, or you're a brand new author, Your First 1000 Copies will give you the tools to connect with readers and sell more books.

Building XNA 2.0 Games

Author : John Sedlak
Publisher : Apress
ISBN 13 : 1430209801
Total Pages : 453 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Building XNA 2.0 Games by : John Sedlak

Download or read book Building XNA 2.0 Games written by John Sedlak and published by Apress. This book was released on 2008-10-21 with total page 453 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building XNA 2.0 Games: A Practical Guide for Independent Game Development is written by James Silva, who recently won the prestigious Microsoft Dream Build Play game competition with his award–winning game, The Dishwasher: Dead Samurai. Building XNA 2.0 Games: A Practical Guide for Independent Game Development is an in–depth and exclusive look into the entire XNA game development process and includes the creation of a software game masterpiece. James Silva guides you through the process he took to build his award–winning title, from concept to reality. He reveals tips and techniques for creating a polished, high–quality game with very few resources, while bridging the gap between coding and art. This title shows software developers the following: The creation of a polished game from start to finish Design philosophies Next–gen 2D graphics, including shaders Techniques for fast, fluid game play XACT Audio and XInput Eye–catching particle effects for visual stimulation The book is packed full of code, pictures, and valuable insights into XNA game development.

The Publishing Challenge for Independent Video Game Developers

Author : Odile Limpach
Publisher : CRC Press
ISBN 13 : 1000032647
Total Pages : 212 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Publishing Challenge for Independent Video Game Developers by : Odile Limpach

Download or read book The Publishing Challenge for Independent Video Game Developers written by Odile Limpach and published by CRC Press. This book was released on 2020-02-04 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Odile Limpach gives independent developers everything they need to succeed in the world of video game publishing. The Publishing Challenge for Independent Video Game Developers: A Practical Guide defines what game publishing means for the indie developer and offers a concise framework to tackle the decision of whether to self-publish or not. Furthermore, the text establishes a catalogue of current known publishers with some salient characteristics and offers a list of useful publishing tools. Along with showcasing testimonials from several young and seasoned developers on their experiences with publishing and partners and recommendations from renown experts of the industry, this book offers tools, platforms, and guides to game publishing. Key features: Provides a broad overview of the game publishing market Explores criteria for choosing between a publishing partner or self-publishing Offers case studies and testimonials from indie game developers and publishers about the process. Professor Odile Limpach teaches economics and entrepreneurship at the Cologne Game Lab, TH Köln (Technical University of Cologne). She is also co-founder of the Acceleration Program SpielFabrique 360° and works as a Strategic Consultant for games and serious game projects. Between 2007 and 2014, she was the managing director of the German entertainment software studio Ubisoft Blue Byte. Before, she was the managing director of Ubisoft GmbH. She graduated from business school Institut Commercial de Nancy in France and completed her MBA in the United States. Odile Limpach is also involved as a volunteer in the areas of vocational training and acts as a German partner for Games for Change Europe. Furthermore, she acts as an advisor (Conseiller du Commerce Extérieur) for the French Ministry for International Business Development.

How to Market a Book: Third Edition

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis How to Market a Book: Third Edition by :

Download or read book How to Market a Book: Third Edition written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Gamedev

Author : Wlad Marhulets
Publisher :
ISBN 13 : 9781735232508
Total Pages : 270 pages
Book Rating : 4.2/5 (325 download)

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Book Synopsis Gamedev by : Wlad Marhulets

Download or read book Gamedev written by Wlad Marhulets and published by . This book was released on 2020-06-29 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you know nothing about game development, you're basically me before I started working on my first game DARQ. This book assumes no knowledge of game development on the reader's part. As a first-time developer with no prior experience in coding, modeling, texturing, animation, game design, etc., I managed to launch DARQ to both commercial success and critical acclaim. With zero dollars spent on marketing, it was featured in major media outlets, such as IGN, Kotaku, PC Gamer, GameSpot, Forbes, and hundreds of others. Ultimately, DARQ became #42 Most Shared PC Video Game of 2019, according to Metacritic, with the average user rating of 9 out of 10. In my book, I'm sharing with you exactly how I did it. The book guides you through a step-by-step process of making a game: from downloading a game engine to releasing your first commercial title. The book features advice from 15 industry professionals, including Mark Kern (team lead of World of Warcraft), Quentin De Beukelaer (game designer of Assassin's Creed IV: Black Flag, Assassin's Creed Unity, Ghost Recon Breakpoint), Bjorn Jacobsen (sound designer of Cyberpunk 2077, Divinity: Fallen Heroes, Hitman), Austin Wintory (Grammy-nominated composer of Journey, ABZÛ, Assassin's Creed: Syndicate), and others. The foreword is written by my mentor John Corigliano, Oscar, Pulitzer Prize, and 5-time Grammy Award-winning composer.

Practical Game Design

Author : Adam Kramarzewski
Publisher : Packt Publishing Ltd
ISBN 13 : 1787122166
Total Pages : 464 pages
Book Rating : 4.7/5 (871 download)

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Book Synopsis Practical Game Design by : Adam Kramarzewski

Download or read book Practical Game Design written by Adam Kramarzewski and published by Packt Publishing Ltd. This book was released on 2018-04-19 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design accessible and creative games across genres, platforms, and development realities Key Features Implement the skills and techniques required to work in a professional studio Ace the core principles and processes of level design, world building, and storytelling Design interactive characters that animate the gaming world Book Description If you are looking for an up-to-date and highly applicable guide to game design, then you have come to the right place! Immerse yourself in the fundamentals of game design with this book, written by two highly experienced industry professionals to share their profound insights as well as give valuable advice on creating games across genres and development platforms. Practical Game Design covers the basics of game design one piece at a time. Starting with learning how to conceptualize a game idea and present it to the development team, you will gradually move on to devising a design plan for the whole project and adapting solutions from other games. You will also discover how to produce original game mechanics without relying on existing reference material, and test and eliminate anticipated design risks. You will then design elements that compose the playtime of a game, followed by making game mechanics, content, and interface accessible to all players. You will also find out how to simultaneously ensure that the gameplay mechanics and content are working as intended. As the book reaches its final chapters, you will learn to wrap up a game ahead of its release date, work through the different challenges of designing free-to-play games, and understand how to significantly improve their quality through iteration, polishing and playtesting. What you will learn Define the scope and structure of a game project Conceptualize a game idea and present it to others Design gameplay systems and communicate them clearly and thoroughly Build and validate engaging game mechanics Design successful business models and prepare your games for live operations Master the principles behind level design, worldbuilding and storytelling Improve the quality of a game by playtesting and polishing it Who this book is for Whether you are a student eager to design a game or a junior game designer looking for your first role as a professional, this book will help you with the fundamentals of game design. By focusing on best practices and a pragmatic approach, Practical Game Design provides insights into the arts and crafts from two senior game designers that will interest more seasoned professionals in the game industry.

Cool Careers Without College for People Who Love Gaming

Author : Adam Furgang
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1508172838
Total Pages : 146 pages
Book Rating : 4.5/5 (81 download)

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Book Synopsis Cool Careers Without College for People Who Love Gaming by : Adam Furgang

Download or read book Cool Careers Without College for People Who Love Gaming written by Adam Furgang and published by The Rosen Publishing Group, Inc. This book was released on 2016-12-15 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers all facets of the gaming industry, including production and sales, and also looks into traditional gaming outside of the multimedia industry. With a particular focus on the practical challenges of breaking into the world of gaming and strategies to help students prepare for working in the field, it aims to provide a range of entry points.

A Playful Production Process

Author : Richard Lemarchand
Publisher : MIT Press
ISBN 13 : 0262045516
Total Pages : 409 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis A Playful Production Process by : Richard Lemarchand

Download or read book A Playful Production Process written by Richard Lemarchand and published by MIT Press. This book was released on 2021-10-12 with total page 409 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to achieve a happier and healthier game design process by connecting the creative aspects of game design with techniques for effective project management. This book teaches game designers, aspiring game developers, and game design students how to take a digital game project from start to finish—from conceptualizing and designing to building, playtesting, and iterating—while avoiding the uncontrolled overwork known among developers as “crunch.” Written by a legendary game designer, A Playful Production Process outlines a process that connects the creative aspects of game design with proven techniques for effective project management. The book outlines four project phases—ideation, preproduction, full production, and post-production—that give designers and developers the milestones they need to advance from the first glimmerings of an idea to a finished game.

The Game Production Toolbox

Author : Heather Maxwell Chandler
Publisher : CRC Press
ISBN 13 : 0429801777
Total Pages : 330 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis The Game Production Toolbox by : Heather Maxwell Chandler

Download or read book The Game Production Toolbox written by Heather Maxwell Chandler and published by CRC Press. This book was released on 2020-04-07 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Game Production Toolbox focuses on the nuts and bolts of producing interactive content and how you can organize and support the creative, technical, and business efforts that are all part of interactive game development. This book isn’t going to tell you how to design a game or what technologies to use. Instead it provides techniques for and insights into managing, from concept to release, all the pieces that must come together in order to get a game into the hands of a player. Readers will learn about each phase of game production: prototyping, defining the requirements, assembling the team, making the game, and releasing to the players. Interviews from professional game developers give a behind-the-scenes look at what it takes to make a game. Key Features A framework for how to get an interactive game from concept to release, including information on financing and pitching to publishers and investors. Techniques for working with the game development team to get effective prototypes and documentation to prove out game concept and mechanics. Concrete information on how to plan and execute the different aspects of game production, such as audio, localization, testing, and software ratings. Advice from industry experts on managing teams, project management, communicating effectively, and keeping everyone happy. Information about working effectively with marketing, PR, and other people that are involved with the publishing and release process.

The GameDev Business Handbook

Author : Michael Futter
Publisher :
ISBN 13 : 9780999329009
Total Pages : pages
Book Rating : 4.3/5 (29 download)

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Book Synopsis The GameDev Business Handbook by : Michael Futter

Download or read book The GameDev Business Handbook written by Michael Futter and published by . This book was released on 2017-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Indie Game Developer Handbook

Author : Richard Hill-Whittall
Publisher : CRC Press
ISBN 13 : 131757365X
Total Pages : 279 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis The Indie Game Developer Handbook by : Richard Hill-Whittall

Download or read book The Indie Game Developer Handbook written by Richard Hill-Whittall and published by CRC Press. This book was released on 2015-02-11 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indie game developer’s complete guide to running a studio. The climate for the games industry has never been hotter, and this is only set to continue as the marketplace for tablets, consoles and phones grow. Seemingly every day there is a story of how a successful app or game has earned thousands of downloads and revenue. As the market size increases, so does the number of people developing and looking to develop their own app or game to publish. The Indie Game Developer Handbook covers every aspect of running a game development studio—from the initial creation of the game through to completion, release and beyond. Accessible and complete guide to many aspects of running a game development studio from funding and development through QA, publishing, marketing, and more. Provides a useful knowledge base and help to support the learning process of running an indie development studio in an honest, approachable and easy to understand way. Case studies, interviews from other studies and industry professionals grant an first-hand look into the world of indie game development

Indie Games

Author : Don Daglow
Publisher :
ISBN 13 : 9780996781558
Total Pages : 578 pages
Book Rating : 4.7/5 (815 download)

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Book Synopsis Indie Games by : Don Daglow

Download or read book Indie Games written by Don Daglow and published by . This book was released on 2018-02-18 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt: The only book for indie gamers that asks, "What do you want to do?" before it says, "Here's what you need to do!" Based on Don Daglow's top-rated games sessions at GDC, Devcom/Gamescom and events from Shanghai to Toronto to Berlin. Over 90 questions to ask yourself as you prepare to develop your indie game - respond to what's relevant, skip past what's not. Detailed feedback on what to do with your answers from a 3-time Inc. 500 CEO whose honors include a Technology & Engineering Emmy® and multiple Game of the Year awards. -- back cover.

Music Marketing

Author : Mike King
Publisher : Hal Leonard Corporation
ISBN 13 : 1458429474
Total Pages : 178 pages
Book Rating : 4.4/5 (584 download)

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Book Synopsis Music Marketing by : Mike King

Download or read book Music Marketing written by Mike King and published by Hal Leonard Corporation. This book was released on 2009-08-01 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Berklee Press). Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.