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Author : John George Pearson
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (18 download)
Download or read book The Persuasion Industry [by] John Pearson and Graham Turner written by John George Pearson and published by . This book was released on with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John George Pearson
Publisher :
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (11 download)
Download or read book The Persuassion Industry written by John George Pearson and published by . This book was released on 1965 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Pearson
Publisher : London, Eyre
ISBN 13 :
Total Pages : 354 pages
Book Rating : 4.F/5 ( download)
Download or read book The Persuasion Industry written by John Pearson and published by London, Eyre. This book was released on 1965 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study of publicity in the UK - covers the activities of various public relations agencies.
Author : Alex J. Taylor
Publisher : Univ of California Press
ISBN 13 : 0520383567
Total Pages : 320 pages
Book Rating : 4.5/5 (23 download)
Download or read book Forms of Persuasion written by Alex J. Taylor and published by Univ of California Press. This book was released on 2022-03-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Forms of Persuasion is the first book-length history of corporate art patronage in the 1960s. After the decline of artist-illustrated advertising but before the rise of museum sponsorship, this decade saw artists and businesses exploring new ways to use art for commercial gain. Where many art historical accounts of the sixties privilege radical artistic practices that seem to oppose the dominant values of capitalism, Alex J. Taylor instead reveals an art world deeply immersed in the imperatives of big business. These projects unfolded in Madison Avenue meeting rooms and MoMA galleries, but as the most creative and competitive corporations sought growth through global expansion, they also reached markets all around the world. From Andy Warhol's commissions for packaged goods manufacturers to Richard Serra's work with the steel industry, Taylor demonstrates how major artists of the period provided brands with "forms of persuasion" that bolstered corporate power, prestige, and profit. Drawing on extensive original research conducted in artist, gallery, and corporate archives, Taylor recovers a flourishing field of promotional initiatives that saw artists, advertising creatives, and executives working around the same tables. As museums continue to grapple with the ethical dilemmas posed by funding from oil companies, military suppliers, and drug manufacturers, Forms of Persuasion returns to these earlier relations between artists and multinational corporations to examine the complex aesthetic and ideological terms of their enduring entanglements"--
Author : Philip Murphy
Publisher : Oxford University Press
ISBN 13 : 9780198205050
Total Pages : 276 pages
Book Rating : 4.2/5 (5 download)
Download or read book Party Politics and Decolonization written by Philip Murphy and published by Oxford University Press. This book was released on 1995-02-23 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Making a clear distinction between the Conservative party and the machinery of government over which Conservative ministers presided, Dr Murphy examines how the party itself exercised a direct influence over the struggle for power between competing interest groups within the African colonies.
Author : Winston Fletcher
Publisher : OUP Oxford
ISBN 13 : 0191551724
Total Pages : 314 pages
Book Rating : 4.1/5 (915 download)
Download or read book Powers of Persuasion written by Winston Fletcher and published by OUP Oxford. This book was released on 2008-07-10 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: During much of the second half of the 20th century advertising in Britain led the world. Yet no history of British advertising covering this heady period has previously been published. During those years advertising increasingly came to touch upon almost every aspect of every individual's life, and reached its peak as a proportion of the Gross National Product. It boosted economic growth and peoples' affluence. But at the same time the advertising industry was frequently under siege, as politicians, pressure groups, and others constantly sought to restrain its influence - and often succeeded. For several decades the creativity of British campaigns was preeminent around the globe. But Powers of Persuasion is not just about advertisements - it is about advertising. During those years Britain was also a world leader in setting industry benchmarks - innovating the account planning discipline, setting the standard for public service advertising, launching global advertising awards festivals, introducing the best system of advertising regulation, setting up both the world's largest advertising archive and the world's most comprehensive on-line advertising research databank. These were the keystones on which British creativity was built. Simultaneously, major British advertising companies - particularly Saatchi & Saatchi and WPP - raced to the top of the global league. Powers of Persuasion tells the authoritative story of this dynamic, exhilarating era, with pen portraits of the personalities involved, anecdotes, case histories, and essential data. Written (from the inside) by one of the industry's leaders, this is a book for all interested in advertising and its role in society, business, and the media.
Author : Patrick Barkham
Publisher : Random House
ISBN 13 : 0241471494
Total Pages : 445 pages
Book Rating : 4.2/5 (414 download)
Download or read book The Swimmer written by Patrick Barkham and published by Random House. This book was released on 2023-05-25 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: BEST BOOK OF 2023 ACCORDING TO THE NEWSTATESMAN AND OBSERVER 'The Swimmer is a wonderful, original achievement; teeming with stories, glittering with images, and experimental in form and tone' Robert Macfarlane Roger Deakin, author of the immortal Waterlog, was a man of many parts: maverick ad-man, cider-maker, teacher, environmentalist, music promoter and filmmaker. But, above all, he was the restorer of ancient Walnut Tree Farm in Suffolk, the heartland where he wrote about all natural life – with rare attention, intimacy, precision and poetry. Roger Deakin was unique, and so too is this joyful work of creative biography, told primarily in the words of the subject himself, with support from a chorus of friends, family, colleagues and lovers. Delving deep into Deakin’s library of words, Patrick Barkham draws from notebooks, diaries, letters and recordings to conjure his voice back to glorious life in these pages. 'A rich, strange and compelling work of creative memoir that beautifully honours and elevates the life and work of its subject' Alex Preston, Observer
Author : Joel H. Wiener
Publisher : Springer
ISBN 13 : 0230286224
Total Pages : 317 pages
Book Rating : 4.2/5 (32 download)
Download or read book Anglo-American Media Interactions, 1850-2000 written by Joel H. Wiener and published by Springer. This book was released on 2007-07-11 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume reveals the complicated ways in which British and American media have influenced each other over the past two centuries. In doing so, it adds an important transatlantic dimension to media scholarship, while demonstrating the crucial and varied ways in which media have helped build an Anglo-American 'special relationship'.
Author : Terence H Qualter
Publisher : Springer
ISBN 13 : 134917775X
Total Pages : 328 pages
Book Rating : 4.3/5 (491 download)
Download or read book Opinion Control in the Democracies written by Terence H Qualter and published by Springer. This book was released on 1985-03-04 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dennis W. Johnson
Publisher : Routledge
ISBN 13 : 1135897484
Total Pages : 1010 pages
Book Rating : 4.1/5 (358 download)
Download or read book Routledge Handbook of Political Management written by Dennis W. Johnson and published by Routledge. This book was released on 2010-03-17 with total page 1010 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Political Management is a comprehensive overview of the field of applied politics, encompassing political consulting, campaigns and elections, lobbying and advocacy, grass roots politics, fundraising, media and political communications, the role of the parties, political leadership, and the ethical dimensions of public life. While most chapters focus on American politics and campaigns, there are also contributions on election campaigns in Europe, the Middle East, Russia, Australia, East Asia, and Latin America. In addition to a thorough treatment of campaign and elections, the authors discuss modern techniques, problems, and issues of advocacy, lobbying, and political persuasion, with a special emphasis throughout the volume on technology, the Internet, and online communications as political tools. Grounded in the disciplines of political science, political communications, and political marketing, the Routledge Handbook of Political Management explores the linkages between applied politics and social science theory. Leading American and international scholars and practitioners provide an exhaustive and up-to-date treatment of the state of this emerging field. This publication is a major resource for advanced undergraduates, graduate students, and scholars of campaigns, elections, advocacy, and applied politics, as well as for political management professionals.
Author : Annette Vowinckel
Publisher : Berghahn Books
ISBN 13 : 0857452436
Total Pages : 396 pages
Book Rating : 4.8/5 (574 download)
Download or read book Cold War Cultures written by Annette Vowinckel and published by Berghahn Books. This book was released on 2012 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cold War was not only about the imperial ambitions of the super powers, their military strategies, and antagonistic ideologies. It was also about conflicting worldviews and their correlates in the daily life of the societies involved. The term "Cold War Culture" is often used in a broad sense to describe media influences, social practices, and symbolic representations as they shape, and are shaped by, international relations. Yet, it remains in question whether -- or to what extent -- the Cold War Culture model can be applied to European societies, both in the East and the West. While every European country had to adapt to the constraints imposed by the Cold War, individual development was affected by specific conditions as detailed in these chapters. This volume offers an important contribution to the international debate on this issue of the Cold War impact on everyday life by providing a better understanding of its history and legacy in Eastern and Western Europe.
Author : Carolin Viktorin
Publisher : Berghahn Books
ISBN 13 : 1785339249
Total Pages : 300 pages
Book Rating : 4.7/5 (853 download)
Download or read book Nation Branding in Modern History written by Carolin Viktorin and published by Berghahn Books. This book was released on 2018-08-24 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promotional purposes, using techniques similar to those employed in marketing and public relations. Nation Branding in Modern History takes an innovative approach to illuminating this contested concept, drawing on fascinating case studies in the United States, China, Poland, Suriname, and many other countries, from the nineteenth century to the present. It supplements these empirical contributions with a series of historiographical essays and analyses of key primary documents, making for a rich and multivalent investigation into the nexus of cultural marketing, self-representation, and political power.
Author : Jessica C. E. Gienow-Hecht
Publisher : Berghahn Books
ISBN 13 : 1782387986
Total Pages : 422 pages
Book Rating : 4.7/5 (823 download)
Download or read book Decentering America written by Jessica C. E. Gienow-Hecht and published by Berghahn Books. This book was released on 2007-12-01 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Decentering" has fast become a dynamic approach to the study of American cultural and diplomatic history. But what precisely does decentering mean, how does it work, and why has it risen to such prominence? This book addresses the attempt to decenter the United States in the history of culture and international relations both in times when the United States has been assumed to take center place. Rather than presenting more theoretical perspectives, this collection offers a variety of examples of how one can look at the role of culture in international history without assigning the central role to the United States. Topics include cultural violence, inverted Americanization, the role of NGOs, modernity and internationalism, and the culture of diplomacy. Each subsection includes two case studies dedicated to one particular approach which while not dealing with the same geographical topic or time frame illuminate a similar methodological interest. Collectively, these essays pragmatically demonstrate how the study of culture and international history can help us to rethink and reconceptualize US history today.
Author : Frank Mort
Publisher : Routledge
ISBN 13 : 1135079994
Total Pages : 292 pages
Book Rating : 4.1/5 (35 download)
Download or read book Cultures of Consumption written by Frank Mort and published by Routledge. This book was released on 2013-04-15 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the construction of images of masculinity and the effect they have on identity, sexuality and sexual politics. Influences from black and white culture are explored as well as the ironies of class, colour and sexuality.
Author :
Publisher :
ISBN 13 :
Total Pages : 1718 pages
Book Rating : 4.:/5 (334 download)
Download or read book The Bookseller written by and published by . This book was released on 1922 with total page 1718 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1146 pages
Book Rating : 4.:/5 (319 download)
Download or read book The Manager written by and published by . This book was released on 1965 with total page 1146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Issues for -July 1944 include Industrial-purchasing, official organ of the Purchasing Officers Association ; -Nov. 1946 include Works management, official organ of the Works Management Association ; -Dec. 1946 include Office management, off.
Author : Laurentian University of Sudbury
Publisher :
ISBN 13 :
Total Pages : 386 pages
Book Rating : 4.:/5 ( download)
Download or read book Laurentian University Review written by Laurentian University of Sudbury and published by . This book was released on 1986 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:
