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The Personal Branding Blueprint
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Book Synopsis Authentic Personal Branding by : Hubert K. Rampersad
Download or read book Authentic Personal Branding written by Hubert K. Rampersad and published by IAP. This book was released on 2009-05-01 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an advanced breakthrough formula to build, implement, maintain, and cultivate an authentic, distinctive, relevant, and memorable Personal and Corporate Brand, which forms the key to enduring personal and business success. The new Personal Branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Hubert Rampersad has introduced an advanced authentic Personal Branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic Personal Brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This new blueprint has been proven in practice to produce sustainable results, not only for individuals but also for companies. By aligning employee’s Personal Brand with their Corporate Brand you can realize the ‘best fit’ between employee and company, which creates a highly engaged and happy workforce.
Book Synopsis Personal Branding Blueprint by : resell right
Download or read book Personal Branding Blueprint written by resell right and published by 大賢者外語. This book was released on with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: If your digital presence is chaotic, your audience will be confused about your product and what you stand for. To prevent this, you need to have a cohesive, streamlined and high quality social media presence. To stand out you need to understand your target audience. The Personal Branding Blueprint is the one-stop shop for everything you will need to know to own a successful personal brand. This eBook takes you on a journey through the branding process, asking you questions about your dream life in order to make your brand fit it. Here is what you'll learn: What exactly a personal brand is and why it is so important How to understand yourself to better create a brand Information on what to look for when defining your target audience Deciding what you have to offer your audience Methods to help your audience trust you Why you need to be authentic The keys to consistent branding Information on the benefits of different platforms The top secrets to deciding which media will be right for you The kinds of content strategies you should aim for How to get your audience to believe you are an authoritative voice and expert in your industry The smallest details that often get overlooked that will make you seem unprofessional Helpful reminders to ensure that you are reaching your target audience The down low: total followers vs total engagement The keys to connecting with your audience Ideas to create a network The most important analytics to look out for How to use analytics to grow your brand The biggest overlooked tip: building a community Top tricks to carry your digital brand in your offline life Ways to incorporate your brand into your everyday life to improve credibility Reminders that you should be monitoring your progress Successful brand examples Gentle prompts that will help you become a better brand, once you invest the time in defining it And so much more!
Book Synopsis The Personal Branding Blueprint by : Nate Everett
Download or read book The Personal Branding Blueprint written by Nate Everett and published by Street Smart Publishing. This book was released on 2024-04-06 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets to crafting an irresistible personal brand with 'The Personal Branding Blueprint.' Dive into proven strategies and cutting-edge insights to discover your authentic self, amplify your online presence, and stand out in today's digital age. From defining your unique value proposition to navigating emerging trends, this comprehensive guide equips you with the tools and motivation to create a personal brand that captivates your audience and unlocks endless opportunities. Take the first step towards building your brand empire today!
Book Synopsis The Branding Blueprint by : Christine Arhu
Download or read book The Branding Blueprint written by Christine Arhu and published by Createspace Independent Publishing Platform. This book was released on 2017-11-17 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest buzz word in any industry today is Branding. You'll hear a lot of people say "it's about the brand," "I need to create a brand" or "I'm building my brand." And yet some of them never really know what a Brand or Branding really means. This book works as a guide and workbook that will walk you through the steps and processes that you need to craft a brand that makes an impact.
Book Synopsis Personal Branding Blueprint: Start Building a Strong Personal Brand by : Fatahillah
Download or read book Personal Branding Blueprint: Start Building a Strong Personal Brand written by Fatahillah and published by Fatahillah AL. This book was released on with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt: Feeling invisible online? Wishing your name was synonymous with awesomeness in your field? You're not alone! But building a powerful personal brand doesn't have to be a mystery. This book is your down-to-earth guide, ditching the celebrity worship and giving you the real-world steps to transform yourself from a nobody to a total brand boss. In this book, you'll discover: • Who you really are - we'll dive deep to uncover your strengths, passions, and what makes you uniquely YOU (because that's your secret sauce!). • Who you want to reach - identify your ideal audience and learn how to speak directly to them in a way that resonates. • Crafting your message - ditch the generic and learn how to define your brand story in a way that's clear, concise, and captivating. • Building your online empire - master the art of creating a killer website and social media presence that screams professionalism (without the web design degree!). • Content is king (and queen!) - learn how to create high-quality content that positions you as an expert and keeps your audience engaged. • The magic of consistency - say goodbye to the one-and-done approach. Learn how to show up consistently and authentically to build trust and credibility. • Turning followers into fans - discover the secrets of audience engagement and build a loyal community around your brand. • Collaboration is key - learn how to network with other influencers and leverage the power of partnerships to amplify your reach. • Building authority like a pro - from killer content to strategic guest appearances, we'll show you how to become a go-to voice in your industry. • Protecting your rep - discover how to manage your online reputation and bounce back from any hiccups (because hey, it happens to the best of us!). • Social proof matters - learn how to leverage testimonials, endorsements, and other forms of social proof to skyrocket your credibility. • From niche to empire - explore strategies for scaling your personal brand and taking it to the next level. • Measuring your success - learn how to track your progress, analyze what's working, and adapt your approach for continuous improvement. This actionable guide is your roadmap to: • Standing out in a crowded online world. • Building a powerful personal brand that attracts opportunities. • Becoming a recognized authority in your field. • Turning your personal brand into a launchpad for your dreams. So ditch the invisibility cloak and grab your copy today! Let's turn YOU into a Brand Yourself Boss!
Book Synopsis The Billion Dollar Branding Blueprint by : Bernt Ullmann
Download or read book The Billion Dollar Branding Blueprint written by Bernt Ullmann and published by . This book was released on 2019-08-05 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: BERNT ULLMANN, often referred to as "the man behind the brands", has been a trusted brand acceleration expert helping generate over 6 billion dollars in global sales so far in his career. With over thirty years experience as a corporate executive of major fashion brands, Ullmann's portfolio includes brand development and management including licensing and distribution, modernization, and global expansion for fashion moguls such as Daymond John, Eddie Lampert, and Tommy Hilfiger. He has also contributed to successful launches of platform expanding brands for celebrity clients like Jennifer Lopez, Adam Levine, Nicki Minaj, and many others. IN HIS DEBUT BOOK, The Billion Dollar Branding Blueprint, Ullmann shares his expertise in a systematic seven-step process to help entrepreneurs, no matter who, launch their brand successfully. This book is a step by step, easy to follow blueprint to achieve business acceleration and create lasting wealth.
Download or read book You Are The Brand written by Mike Kim and published by Morgan James Publishing. This book was released on 2021-06-08 with total page 187 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring and practical guide to help corporate professionals start, run, and grow a side-hustle into a full-time personal brand business as a coach, consultant, or creator.
Book Synopsis The Entrepreneur's Guide to Personal Branding by : Candy Washington
Download or read book The Entrepreneur's Guide to Personal Branding written by Candy Washington and published by . This book was released on 2019-11-02 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Candy Washington has over 15 years of experience in personal branding, social media, and content creation. She's the founder of three profitable and purposeful brands, 1214 Media Productions, where she provides insightful and empowering content across digital, television, film, and publishing platforms, Actress with Style, a popular lifestyle brand focused on fashion, beauty, entertainment, and travel that's geared toward the active millennial, as well as The Billionaire Blogger Society, where she consults creative professionals on how to create profitable personal brands. Her first book, Sugar Pills: 10 Days to Awaken Your Inner Power, is a meaningful self-care journal and guide, and was featured in L.A. Style Magazine's 'Women in Power' issue. Candy can be seen on The Doctors on CBS as a social media expert. She's also been the keynote speaker at WellnessCon on self-care and social media brand building. Recently, her podcast, Sugar Pills: A Practical Guide to Self-Care was picked up by FIRE Media. In her latest book, The Entrepreneur's Guide to Personal Branding, she creates an easy and tangible blueprint for building a profitable personal brand that will grow your business and ultimately make you more money. If you're seeking more freedom, autonomy, and creative license in your life and career, then this is the guide for you. Whether you're starting from scratch or looking to up-level your current brand, Candy guides you through the process of turning your personality and passions into a revenue making career. She helps you to assess the current state of your brand to see what's working and what needs improvement. It also provides easy to understand definitions of branding, personal branding, and brand strategy. Next, Candy goes in-depth with step-by-step guides to creating the foundation of your personal branding blueprint, from naming, the tagline, the brand vision, the brand mission, to your brand's presence, that you can use in a real way to bring your brand to life both online and in-person. She reveals how to create a consistent look-and-feel for your brand that you can implement across all of your brand's touch-points while identifying your ideal client and how to solve their problems and add value to their lives. Lastly, Candy provides simple strategies for how to activate your brand and become an expert in your industry so you can command higher rates and create the life and career that you deserve. Creating a profitable and purposeful personal brand is a crucial milestone in designing the life that you deserve. Although she breaks down how to build a personal brand in easy and tangible ways, implementing your brand into the world in a meaningful way, is in your hands. She knows and believes that you are capable and worthy of sharing your unique gifts and talents with the world, and she would be honored to be your guide along the way. Up next for Candy is the starring role of Nicole Schroeder in the digital series, The Salon, and the role of Tyra in the indie feature film, A Rose in Concrete. She's appeared in numerous BuzzFeed videos and previously, was the on-camera host for Disney Style and has appeared in the TBS show, Are We There Yet? and in You Rock, Let's Roll, on FUSE. She's done script coverage for Emmy award-winning writer and producer Lena Waithe. Candy's a VIP Influencer for FOX shows Empire, STAR, Lethal Weapon, and Pitch. She's also partnered with Lionsgate as a social media influencer for their red carpet premiere of Power Rangers. Three years in a row, Candy has been a panelist at BlushCon, and her digital series, The Ratchet Pack, was screened during the Indie Night Film Festival. She was a presenter during The Altitude Summit on personal branding and has been featured in Teen Vogue, Refinery29, Simply Stylist, Independent Fashion Bloggers, PopSugar, BRINK Magazine, FOX, The Stream TV, and more.
Book Synopsis The Personal Brand Blueprint by : Big Marv
Download or read book The Personal Brand Blueprint written by Big Marv and published by Bookemon. This book was released on 2021-11 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book BrandingPays written by Karen Kang and published by Branding Pays Media. This book was released on 2013-02 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization and social media have made the world smaller, more connected and infinitely more competitive. The world has changed. Have you? If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand. BrandingPays(TM), a practical guide to strategic personal branding, will help you refocus your skills and experience so you are the best candidate for the job, career and business opportunities that you desire. Perfect for professionals, entrepreneurs and college students, the step-by-step BrandingPays methodology has been proven in Fortune 500 companies and leading business schools. Former Regis McKenna Inc. Partner Karen Kang builds upon concepts and techniques from the legendary marketing firm that created and launched the Apple brand.
Download or read book Infectious written by Simon Clayton and published by Nielsen Book Services. This book was released on 2023-11-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's saturated marketplace, the key to standing out isn't just about presenting a fantastic product or service. The key lies in YOU! Your personal brand can be the decisive factor in rising above the noise, outshining competitors, and leaving a lasting impression that leads to success. Furthermore, there has never been a better time for skilled professionals to monetise their experience, expertise, and industry presence - with the number of small business owners and self-employed individuals at an all-time high. 'Infectious - How to Master Trust, Authority, and Influence with the 5-P-Preneur Personal Brand Blueprint' is going to walk you through six key steps that I believe are crucial when establishing your presence on the market. It's going to cover five areas of personal branding which cover that all important customer question: WHY should I buy from THIS brand or individual? More than that, it's going to let you in on some secrets from deep inside the marketing industry, introducing you to concepts used by top brands to help them stand out and retain their position - but on a scale that is realistic for you as a smaller business owner or marketer. And it's going to do all that in a way which is understandable for regular people who aren't walking, talking marketing dictionaries. That's right, no buzzwords, jargon, and convoluted explanations here! Why Personal Branding? Personal branding is more than just a buzzword; it's the essence of how others perceive you and remember you. Whether it's in an interview, a pitch meeting, or online, your personal brand tells the story of WHO you are, WHAT you stand for, and HOW you present yourself. It can evoke strong emotions and visual impressions, setting you apart in a crowded marketplace. Authenticity isn't an option; it's a requirement. What you'll learn: Purpose: Delve into the core of your brand by understanding your unique 'WHO, WHAT, WHY.' Identify your true self and align it with your professional ambitions. Persona: Develop a powerful personal brand persona that combines your experience, skills, expertise, and personality. This persona is your ticket to establishing trust and authority in your field. People: Understand your target audience's thoughts, needs, and desires. Recognize who can influence your future success and tailor your brand to resonate with them. Proposition: Craft a compelling 'Unique Positioning Statement' that defines what you want to be known for. Identify what makes you and your business trustworthy and reputable. Promotion: Learn about the most effective tools and channels to target, engage, and communicate with your audience. Make your personal brand an active part of your marketing, both online and offline.
Book Synopsis Branding Brilliance by : Thomas Allan
Download or read book Branding Brilliance written by Thomas Allan and published by . This book was released on 2023-08-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's digital world, personal branding is no longer optional. We all have a personal brand, whether or not we know it. It's how the world sees us and can significantly impact our careers and lives.One of the best and most famous quotes on the importance of Personal Branding came from Jeff Bezos (Amazon):"Your personal brand is what people say about you when you're not in the room.""Branding Brilliance" is your blueprint for harnessing this power. Delve into six comprehensive chapters meticulously designed to unveil personal branding secrets. Discover the art of translating your essence into an impactful image, aligning your brand with your ambitions, and mastering the vital skills of effective communication.Immerse yourself in this workbook, engage in its exercises, and witness your brand evolve into a magnetic force guiding you toward unprecedented career and business success. The journey begins now - don't get left behind - discover your authentic self and how you will communicate it to the world.Your personal brand is more than a tagline - it's a living testament to who you are. Let 'Branding Brilliance' be your guide as you cultivate an irresistible personal brand that paves the way to your aspirations.
Book Synopsis Authentic Personal Brand Coaching by : Hubert K. Rampersad
Download or read book Authentic Personal Brand Coaching written by Hubert K. Rampersad and published by IAP. This book was released on 2015-06-01 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers an advanced breakthrough formula to build, implement, and cultivate an authentic, distinctive, and memorable personal brand, which forms the key to enduring personal success. This new personal branding blueprint entails a systematic and integrated journey towards self-awareness, happiness, and enduring marketing success. If you are branded in this holistic way you will automatically attract success and the people and opportunities that are a perfect fit for you. Dr. Hubert Rampersad has introduced an advanced authentic personal branding model and practical related tools, that provide an excellent framework and roadmap for building a strong authentic personal brand, which is in harmony with your dreams, life purpose, values, genius, passion, and with things what you love doing. This unique authentic personal branding system will help you to unlock your potential and build a trusted image of yourself that you want to project in everything you do. It also opens your view to new ideas, possibilities and opportunities. It is combined with powerful tools to deliver peak performance and to create a stable basis for trustworthiness, credibility, and personal charisma. This innovative methodology is spiritual, measurable, holistic, organic, authentic and sustainable. It taps deeply into self-awareness and helps others to develop innovative ways of doing business with social media and to position themselves strongly in this individual age. It has been proven in practice to produce sustainable results, not only for individuals but also for organizations. It’s neither cosmetic nor cloudy, and therefore clients are experiencing concrete and sustainable results within 2 months.
Book Synopsis Positioning for Advantage by : Kimberly A. Whitler
Download or read book Positioning for Advantage written by Kimberly A. Whitler and published by Columbia University Press. This book was released on 2021-09-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.
Download or read book You Branding written by Mark Cijo and published by Mark Cijo. This book was released on 2014-01-10 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the Secrets of Personal Branding. Hi, my name is Mark and I am going to reveal to you my proven, step-by-step method of Personal Branding. In this book, I am going to outline many of the methods and secrets that I've used to create a successful personal brand. Have you ever used Google to look yourself up? Go ahead and take a moment to enter your name into the search engine. I’ll wait. Are you back? Great! What pops up first? Do you even show up at all? What does the world have to say about you? What do your social networks have to say to anyone else who might Google you? For a lot of us the result is an uncontrolled mess of descriptors and identifiers that lacks the necessary cohesion to arrest an audience. Others of us find that we are invisible. This is just one example I use to convey to you the necessity of personal branding. It might seem daunting. It may seem downright terrifying. But I know that if you are willing to trust yourself to me, I can lead you on your journey to reinventing your personal identity and transforming it into a strong and memorable personal brand. I won't lie, building and maintaining an exemplary personal brand isn't easy. If it was, brands such as Cocoa Cola and Disney wouldn't be such an anomaly. Nor would people like Oprah and David Beckham. But I promise to make it simple. Don't believe it can be simple? Maybe you will be convinced by the countless personal testimonies successful people have been kind enough to contribute to this book. Here Is A Preview Of What You'll Learn… Why Personal Branding is very important? How to improve your personal brand by observing corporate brands Personal Branding success stories Understanding your targets How to become the master of your niche Personal Branding Blueprint How to define what makes your special How to tell your story How to avoid personal branding mistakes Building your personal brand in your current job for more success Online and Offline Tips, Tools and Techniques for building your personal brand Killer Social Networking Mistakes Much, much more! Order your copy today! Check Out What Others Are Saying… "Solid information presented in a professional yet entertaining manner." Grady Harp "I have never thought of associating "branding" with an individual, after I read this book I realized how important branding is to everyone. This book shows that personal branding could help in every aspect of the career, to win a job, to get your boss's approval, to seal a deal... there are case studies in this book to prove all these. The author also introduces useful offline and online tools for branding yourself. I particularly like how the online tools were introduced in detail. For non tech-savvy guys like me, having a guide to creating a blog, managing the server issues, using LinkedIn and all sorts of technical matters surely saves lots of time." Moore Ronson "Mark Cijo paints a good picture for you on how to market yourself, how to get your message out there, how to gain the accolades that you deserve." William D. Curnutt aka Pastor Dan "My favorite part of this book is when the author highlights four successful brands and shows how you can apply the techniques of their success to your own personal branding. I hadn't thought so deeply about how to an analytical approach to my self presentation online, and I loved both the information and the advice on how to track my progress." Carla Davis Tags: personal branding, you branding, self branding, self packaging, self promotion, brand you, the brand called you, personal identity, personal branding for dummies, personal success
Download or read book Brand Yourself written by Rachel Quilty and published by . This book was released on 2013-12 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: BRAND YOURSELF is about creating a personal brand. Your personal brand! It involves you taking centre stage in your own success. This Brand Yourself manual highlights the foundational blocks to building your personal brand and positioning yourself as the authority in your industry. This instructional manual will help consultants, executives, coaches, business owners, speakers and authors stand out from the crowd as you develop and design your signature personal brand. YOU WILL LEARN TO: - Build a Persuasive Personal Brand - Create a brand that attracts clients - Premium-price yourself through differentiation - Determine why personal branding is essential to your success - Discover the principles of positioning yourself as the authority - Take the 10 Action Steps to Brand Yourself and dominate your niche - Develop a Personal Branding Action Plan "Establish your expertise, credibility and authority by strategically positioning your new personal brand as the authority in your industry today. Brand yourself for success. Brand yourself for survival!" -Rachel Quilty, 'THE Authority' in Personal Branding As Featured on TV, Radio and in numerous publications. Praise for Brand Yourself If you want to move mountains in your life, your personal brand had better stand for something special. This book is great whether you already are a successful leader or wish to become one. Raymond Aaron New York Times Top Ten Bestselling Author, When it comes to branding and creating your celebrity image, there is no better Expert on the subject than Rachel Quilty of Jump the Q. Rachel's professionalism, quality, and attention to detail is exemplary. She not only walks the talk, but gets the result for her clients and her students worldwide in terms of brand recognition. It is my pleasure to recommend her book to you if you are looking to go to the next level with your Personal Brand to achieve greater success. Debra Thompson Roedl, Wealth Alliance Group International Rachel Quilty has decisively moved the personal branding discipline forward. Her work is leading edge, informative, inspiring, challenging and a must read for anyone who wants greater influence and success. Scott Letourneau, CEO of Nevada Corporate Planners, Inc. Nothing will pay greater dividends than building a personal brand. Rachel Quilty s Brand Yourself book is a great way to start your own personal branding process. Ann Reinten Image Innovators Rachel Quiltys Brand Yourself book is an invaluable source of inspiration and guidance in my business which relies heavily on personal branding. I cannot recommend it highly enough for every direct sales agent, out there! This is a must-have resource for everyone in direct sales. This insightful and instructional book on personal branding will help you create a competitive edge and position your personal brand to stand out from the crowd. Marina Hirst Intimo - Direct Sales Consultant When I approached Rachel I already felt badly branded and broken because I had been in jail. I was passionate about my fraud prevention message but had no idea how to present it without my past undermining me. Rachel s branding gave me back my self confidence. My brand has credibility and so do I thanks to her thorough and systematic approach. Now I confidently stand out in the market place. My branding supports my message. Read Brand Yourself and learn the secrets from Rachel Quilty, truly the Authority on personal branding. Trish Jenkins Author/Speaker, Fraud Prevention Expert, Dangerous Wealth Secrets Author, Rachel Quilty gives you the practical how-to for creating a personal brand that is authentic and attractive to your clients and allows you to live and work in flow. Narelle Todd, Successful Living Pty Ltd Author, Rachel Quilty is a true professional. I highly recommend Brand Yourself to anyone wanting to improve their personal branding. Terri Cooper The Cooper Consultancy
Book Synopsis The Marketing Agency Blueprint by : Paul Roetzer
Download or read book The Marketing Agency Blueprint written by Paul Roetzer and published by John Wiley & Sons. This book was released on 2011-11-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
