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Author : New York Times Company
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.F/5 ( download)
Download or read book The New York Times Typographical Standards written by New York Times Company and published by . This book was released on 1927 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Simon Garfield
Publisher : Penguin
ISBN 13 : 1101577819
Total Pages : 384 pages
Book Rating : 4.1/5 (15 download)
Download or read book Just My Type written by Simon Garfield and published by Penguin. This book was released on 2011-09-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: A hugely entertaining and revealing guide to the history of type that asks, What does your favorite font say about you? Fonts surround us every day, on street signs and buildings, on movie posters and books, and on just about every product we buy. But where do fonts come from, and why do we need so many? Who is responsible for the staid practicality of Times New Roman, the cool anonymity of Arial, or the irritating levity of Comic Sans (and the movement to ban it)? Typefaces are now 560 years old, but we barely knew their names until about twenty years ago when the pull-down font menus on our first computers made us all the gods of type. Beginning in the early days of Gutenberg and ending with the most adventurous digital fonts, Simon Garfield explores the rich history and subtle powers of type. He goes on to investigate a range of modern mysteries, including how Helvetica took over the world, what inspires the seeming ubiquitous use of Trajan on bad movie posters, and exactly why the all-type cover of Men are from Mars, Women are from Venus was so effective. It also examines why the "T" in the Beatles logo is longer than the other letters and how Gotham helped Barack Obama into the White House. A must-have book for the design conscious, Just My Type's cheeky irreverence will also charm everyone who loved Eats, Shoots & Leaves and Schott's Original Miscellany.
Author :
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.3/5 (129 download)
Download or read book Typographical Standards written by and published by . This book was released on 1924 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Allan M. Siegal
Publisher : Crown
ISBN 13 : 1101905441
Total Pages : 370 pages
Book Rating : 4.1/5 (19 download)
Download or read book The New York Times Manual of Style and Usage, 5th Edition written by Allan M. Siegal and published by Crown. This book was released on 2015-09-29 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier source for journalists, now revised and updated for 2015. Does the White House tweet? Or does the White House post on Twitter? Can "text" be a verb and also a noun? When should you link? For anyone who writes--short stories or business plans, book reports or news articles--knotty choices of spelling, grammar, punctuation and meaning lurk in every line: Lay or lie? Who or whom? That or which? Is Band-Aid still a trademark? It's enough to send you in search of a Martini. (Or is that a martini?) Now everyone can find answers to these and thousands of other questions in the handy alphabetical guide used by the writers and editors of the world's most authoritative news organization. The guidelines to hyphenation, punctuation, capitalization and spelling are crisp and compact, created for instant reference in the rush of daily deadlines. The 2015 edition is a revised and condensed version of the classic guide, updated with solutions to problems that plague writers in the Internet age: · How to cite links and blogs · How to handle tweets, hashtags and other social-media content · How to use current terms like “transgender,” or to choose thoughtfully between "same-sex marriage" and "gay marriage" With wry wit, the authors have created an essential and entertaining reference tool.
Author : New York Times Company
Publisher :
ISBN 13 :
Total Pages : 132 pages
Book Rating : 4.F/5 ( download)
Download or read book Newspaper Advertising Typography written by New York Times Company and published by . This book was released on 1925 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward Rondthaler
Publisher : Hastings House Book Publishers
ISBN 13 :
Total Pages : 214 pages
Book Rating : 4.3/5 (9 download)
Download or read book Life with Letters--as They Turned Photogenic written by Edward Rondthaler and published by Hastings House Book Publishers. This book was released on 1981 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ilene Strizver
Publisher : John Wiley & Sons
ISBN 13 : 0470637552
Total Pages : 498 pages
Book Rating : 4.4/5 (76 download)
Download or read book Type Rules! written by Ilene Strizver and published by John Wiley & Sons. This book was released on 2010-08-20 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: From principle to practice, get it all in the revised edition of the comprehensive introduction to typography. Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? -- with new coverage of their latest versions. This edition includes: New information on OpenType, font management utilities, font web sites, and interactive typography. An expanded?history of type and an updated glossary of key terms. Exercises throughout to help reinforce the concepts presented in the book. A wealth of tried-and-true as well as recently developed type tips. More in-depth type issues, including scaling logos. "I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules is one of the best. It's a book that will prove its value time and again." -- Allan Haley, Director of Words and Letters, Monotype Imaging "Type Rules is a must-have book for students and professionals alike. I highly recommend it." -- Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts
Author :
Publisher :
ISBN 13 :
Total Pages : 736 pages
Book Rating : 4.3/5 (243 download)
Download or read book Fourth Estate written by and published by . This book was released on 1927 with total page 736 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gretchen McCulloch
Publisher : Penguin
ISBN 13 : 0735210942
Total Pages : 337 pages
Book Rating : 4.7/5 (352 download)
Download or read book Because Internet written by Gretchen McCulloch and published by Penguin. This book was released on 2020-07-21 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: AN INSTANT NEW YORK TIMES BESTSELLER!! Named a Best Book of 2019 by TIME, Amazon, and The Washington Post A Wired Must-Read Book of Summer “Gretchen McCulloch is the internet’s favorite linguist, and this book is essential reading. Reading her work is like suddenly being able to see the matrix.” —Jonny Sun, author of everyone's a aliebn when ur a aliebn too Because Internet is for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are. Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.
Author :
Publisher :
ISBN 13 :
Total Pages : 1934 pages
Book Rating : 4.:/5 (319 download)
Download or read book Sales Management written by and published by . This book was released on 1928 with total page 1934 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.3/5 (91 download)
Download or read book The New York Times Advertising Department Type Book written by and published by . This book was released on 1926 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 290 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Linotype Bulletin written by and published by . This book was released on 1924 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1330 pages
Book Rating : 4.3/5 (91 download)
Download or read book Inland Printer, American Lithographer written by and published by . This book was released on 1927 with total page 1330 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Kane
Publisher : Laurence King Publishing
ISBN 13 : 9781856692915
Total Pages : 220 pages
Book Rating : 4.6/5 (929 download)
Download or read book A Type Primer written by John Kane and published by Laurence King Publishing. This book was released on 2002 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide full of practical hints to help build the confidence of graphics and typography students. Its aim is to bring the reader to the point where they understand the basic principles of typography and to strengthen the designer's 'eye' through informed, direct observation.
Author :
Publisher :
ISBN 13 :
Total Pages : 1464 pages
Book Rating : 4.3/5 (243 download)
Download or read book Printers' Ink written by and published by . This book was released on 1927 with total page 1464 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1226 pages
Book Rating : 4.3/5 ( download)
Download or read book The American Printer written by and published by . This book was released on 1925 with total page 1226 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 540 pages
Book Rating : 4.:/5 (319 download)
Download or read book American Printer and Bookmaker written by and published by . This book was released on 1924 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt:
