Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Meta Luxury
Download Meta Luxury full books in PDF, epub, and Kindle. Read online Meta Luxury ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Download or read book Meta-Luxury written by M. Ricca and published by Springer. This book was released on 2012-04-26 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
Download or read book Meta-Luxury written by M. Ricca and published by Springer. This book was released on 2012-04-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meta-Luxury sets out to define the ultimate meaning of true luxury, exploring it as both a culture and business model. Through the concept of Unique Achievement and the drivers of Craftsmanship, Focus, History and Rarity, the authors examine what is at the heart of true luxury through a unique series of conversations.
Book Synopsis Independent Luxury by : Jonas Hoffmann
Download or read book Independent Luxury written by Jonas Hoffmann and published by Springer. This book was released on 2015-07-26 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, luxury brands have deviated from the principles of craftsmanship, rarity, uniqueness and heritage. Conglomerates such as LVMH and Richemont have grown at an unprecedented pace and show no sign of slowing. This book explains the importance of innovation and argues why independent brands are vital to the survival of the industry.
Book Synopsis Research Handbook on Luxury Branding by : Felicitas Morhart
Download or read book Research Handbook on Luxury Branding written by Felicitas Morhart and published by Edward Elgar Publishing. This book was released on 2020-04-24 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unique and timely, this Research Handbook on Luxury Branding explores and takes stock of the current body of knowledge on luxury branding, as well as offering direction for future research and management in the field. Featuring contributions from an international team of top-level researchers, this Handbook offers analysis and discussion of the profound socioeconomic, psychological, technological and political changes that are affecting the luxury industry, and that will continue to shape its future.
Book Synopsis The Rise of Positive Luxury by : Wided Batat
Download or read book The Rise of Positive Luxury written by Wided Batat and published by Taylor & Francis. This book was released on 2022-07-21 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being outcomes, social justice, eco-friendly practices, and sustainable growth, involving various stakeholders, communities, and institutions across developed and developing countries. Through a wide range of empirical, methodological, and theoretical contributions, examining the social, environmental, organizational, political, and cultural issues in responsible luxury marketing, this book explores the relationship between luxury consumption, production, and well-being outcomes. It offers a comprehensive overview of how luxury businesses can transform their practices and thus play an active role in promoting positive luxury within the industry and beyond along with enhancing their competitiveness, innovation, and profitability. The idea of well-being outcomes and sustainable growth, as applied in the TLR agenda, calls for synergistic theoretical and practical approaches. The content of this book, through different exciting chapters, will generate novel ideas to promote positive luxury business models leading luxury firms to transform their practices by advancing the current understanding of ethical and responsible business practices, which contribute to individual and collective well-being within the luxury field.
Book Synopsis Kapferer on Luxury by : Jean-Noël Kapferer
Download or read book Kapferer on Luxury written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2015-03-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the No 1 challenge of all major luxury brands today: How can these brands pursue their growth yet remain luxury? How do you reconcile growth and rarity? Kapferer on Luxury offers a selection of the most recent and insightful articles and original essays on the luxury growth challenge from Jean-Noël Kapferer, a world-renowned luxury analyst. Each chapter addresses a specific issue relating to the luxury growth challenge such as sustaining the 'luxury dream', adapting the internet to luxury demands, re-widening the gap with premium brands' competition, and the importance of non-delocalization. It also explores in detail facing the demand of the Chinese clients, rising sustainable quality and experiential standards, developing real luxury services and managing luxury brands within groups without diluting their equity and more. As such, Kapferer on Luxury is the perfect and timely resource for luxury executives, communication managers, luxury observers and advanced students willing to deepen their understanding of this major luxury challenge.
Download or read book Digital Luxury written by Wided Batat and published by SAGE. This book was released on 2019-04-29 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.
Download or read book Metaskills written by Marty Neumeier and published by New Riders. This book was released on 2012-12-20 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a sweeping vision for the future of work, Neumeier shows that the massive problems of the 21st century are largely the consequence of a paradigm shift—a shuddering gear-change from the familiar Industrial Age to the unfamiliar “Robotic Age,” an era of increasing man-machine collaboration. This change is creating the “Robot Curve,” an accelerating waterfall of obsolescence and opportunity that is currently reshuffling the fortunes of workers, companies, and national economies. It demonstrates how the cost and value of a unit of work go down as it moves from creative to skilled to rote, and, finally, to robotic. While the Robot Curve is dangerous to those with brittle or limited skills, it offers unlimited potential to those with metaskills—master skills that enable other skills. Neumeier believes that the metaskills we need in a post-industrial economy are feeling (intuition and empathy), seeing (systems thinking), dreaming (applied imagination), making (design), and learning (autodidactics). These are not the skills we were taught in school. Yet they’re the skills we’ll need to harness the curve. In explaining each of the metaskills, he offers encouragement and concrete advice for mastering their intricacies. At the end of the book he lays out seven changes that education can make to foster these important talents. This is a rich, exciting book for forward-thinking educators, entrepreneurs, designers, artists, scientists, and future leaders in every field. It comes illustrated with clear diagrams and a 16-page color photo essay. Those who enjoy this book may be interested in its slimmer companion, The 46 Rules of Genius, also by Marty Neumeier. Things you’ll learn in Metaskills: - How to stay ahead of the “robot curve” - How to account for “latency” in your predictions - The 9 most common traps of systems behavior - How to distinguish among 4 types of originality - The 3 key steps in generating innovative solutions - 6 ways to think like Steve Jobs - How to recognize the 3 essential qualities of beauty - 24 aesthetic tools you can apply to any kind of work - 10 strategies to trigger breakthrough ideas - Why every team needs an X-shaped person - How to overcome the 5 forces arrayed against simplicity - 6 tests for measuring the freshness of a concept - How to deploy the 5 principles of “uncluding” - The 10 tests for measuring great work - How to sell an innovative concept to an organization - 12 principles for constructing a theory of learning - How to choose a personal mission for the real world - The 4 levels of professional achievement - 7 steps for revolutionizing education From the back cover "Help! A robot ate my job!" If you haven't heard this complaint yet, you will. Today's widespread unemployment is not a jobs crisis. It's a talent crisis. Technology is taking every job that doesn't need a high degree of creativity, humanity, or leadership. The solution? Stay on top of the Robot Curve--a constant waterfall of obsolescence and opportunity fed by competition and innovation. Neumeier presents five metaskills--feeling, seeing, dreaming, making, and learning--that will accelerate your success in the Robotic Age.
Book Synopsis Remaking Race and History by : RenŽe Ater
Download or read book Remaking Race and History written by RenŽe Ater and published by Univ of California Press. This book was released on 2011-11-22 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The George Gund Foundation imprint in African American studies."
Book Synopsis The New Luxury Experience by : Wided Batat
Download or read book The New Luxury Experience written by Wided Batat and published by Springer. This book was released on 2019-04-29 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the ultimate luxury experience in both the physical space (e.g., in-store, hotel, restaurant) and the digital space (e.g., social media, website, e-commerce). Specifically, it offers an overview of customer experience issues and explores big five experiential strategies that can be applied by luxury houses in order to provide the best luxury experience to their customers. Themes such as quality of customer luxury experience, immersion and co-production/co-creation in luxury, creation and management, digital and immersive marketing, and innovative market research are also examined. How do consumers define luxury? Is there one luxury or several “luxuries”? What kind of luxury experiences consumers want to live? How can luxury houses design the ultimate luxury experience? More than in any other sector, luxury consumption is a response to a search for emotions, pleasure, uniqueness, consideration and greatest services. The luxury consumer wants to live luxury experiences – not just buy luxury products or services. In this way, this book presents the luxury consumption experience as a combination of symbolic meaning, subconscious processes and nonverbal cues and characterized by fantasies, feelings and fun. Featuring case studies and interviews from international luxury sectors and brand managers such as Burberry, Dior, Porsche, Breitling, St. Regis Hotels & Resorts, and Louis Vuitton, among others, this book offers both a research and management perspective on luxury experience to professionals in the luxury sector (e.g., CEOs, brand managers, marketing and communication professionals), as well as marketing professors, students, and people eager to learn more about how to design the ultimate luxury experience. Praise for The New Luxury Experience “This book provides a holistic perspective on marketing of luxury brands, offering both useful practical advice as well as illustrating important cases.” -- Ravi Dhar, Director, Yale Center for Customer Insights, Yale University “Wided Batat’s book offers a fresh, insightful and comprehensive analysis of the concept of the consumer’s experience with luxury whatever that may be. The Five experiential luxury strategies proposed by Wided highlight that luxury management should go above and beyond the design and branding of luxury goods and services. I also commend the consideration given to the younger generations’ approach to luxury and to corporate social responsibility aspects. Luxury marketers should find this book very useful indeed.” -- Francesca Dall’Olmo Riley, Professor of Brand Management, Kingston Business School, UK
Download or read book Metawritings written by Jill Talbot and published by University of Iowa Press. This book was released on 2012-05-15 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metawriting—the writing about writing or writing that calls attention to itself as writing—has been around since Don Quixote and Tristram Shandy, but Jill Talbot makes that case that now more than ever the act of metawriting is performed on a daily basis by anyone with a Facebook profile, a Twitter account, or a webpage. Metawritings: Toward a Theory of Nonfiction is the first collection to combine metawriting in both fiction and nonfiction. In this daring volume, metawriting refers to writing about writing, veracity in writing, the I of writing and, ultimately, the construction of writing. With a prologue by Pam Houston, the anthology of personal essays, short stories, and one film script excerpt also includes illuminating and engaging interviews with each contributor. Showcasing how writers perform a meta-awareness of self via the art of the story, the craft of the essay, the writings and interviews in this collection serve to create an engaging, provocative discussion of the fiction-versus-nonfiction debate, truth in writing, and how metawriting works (and when it doesn’t). Metawritings provides a context for the presence of metawriting in contemporary literature within the framework of the digital age’s obsessively self-conscious modes of communication: status updates, Tweets, YouTube clips, and blogs (whose anonymity creates opportunities for outright deception) capture our meta-lives in 140 characters and video uploads, while we watch self-referential, self-conscious television (The Simpsons, The Daily Show with Jon Stewart, The Office). Speaking to the moment and to the writing that is capturing it, Talbot addresses a significant and current conversation in contemporary writing and literature, the teaching of writing, and the craft of writing. It is a sharp, entertaining collection of two genres, enhanced by a conversation about how we write and how we live in and through our writing. Contributors Sarah Blackman Bernard Cooper Cathy Day Lena Dunham Robin Hemley Pam Houston Kristen Iversen David Lazar E. J. Levy Brenda Miller Ander Monson Brian Oliu Jill Talbot Ryan Van Meter
Book Synopsis Luxury and digital by : Eric Briones (dit Darkplanneur)
Download or read book Luxury and digital written by Eric Briones (dit Darkplanneur) and published by Dunod. This book was released on 2023-07-12 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: March 2020 – not a single customer in the shops. With their foot on the accelerator, luxury brands are scrambling to find their exiled customers online and make the digital shift without a hitch. They are heading for a promising new territory – Web3. On their agenda is the metaverse, NFTs, blockchain... an array of possibilities where only the imagination is the limit. The times are exciting, and the recovery of the industry impressive. New practices and concepts are emerging daily, and touch points are multiplying, creating a wealth of opportunities for the meta-luxury ambition to become a reality. The demands of the customers-for their experience to be more personalized, fluid, intuitive, but also sustainable and transparent-are the new performance indicators of the luxury 3.0. This new, fully redesigned edition of Luxury & Digital brings together the views and expertise of the largest group of digital and luxury giants ever assembled. Their aim is to guide the reader through the new digital frontiers, and to encourage the luxury sector to show resilience in the face of the digital transformations of today and tomorrow.
Book Synopsis Doctor Vandyke by : John Esten Cooke
Download or read book Doctor Vandyke written by John Esten Cooke and published by . This book was released on 1872 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Luxury Strategy by : Jean-Noël Kapferer
Download or read book The Luxury Strategy written by Jean-Noël Kapferer and published by Kogan Page Publishers. This book was released on 2012-09-03 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on luxury branding, Jean-Noël Kapferer and Vincent Bastien, providing a unique blueprint for luxury brands and companies. Having established itself as the definitive work on the essence of a luxury brand strategy, this book defines the differences between premium and luxury brands and products, analyzing the nature of true luxury brands and turning established marketing 'rules' upside-down. Written by two world experts on luxury branding, The Luxury Strategy provides the first rigorous blueprint for the effective management of luxury brands and companies at the highest level. This fully revised second edition of The Luxury Strategy explores the diversity of meanings of 'luxury' across different markets. It rationalizes those business models that have achieved profitability and unveils the original methods that were used to transform small family businesses such as Ferrari, Louis Vuitton, Cartier, Chanel, Armani, Gucci, and Ralph Lauren into profitable global brands. Now with a new section on marketing and selling luxury goods online and the impact of social networks and digital developments, this book has truly cemented its position as the authority on luxury strategy.
Download or read book The Meta-Rise written by J.V. Kade and published by Penguin. This book was released on 2014-07-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: The thrilling sequel to Bot Wars, perfect for fans of Skylanders! Trout St. Kroix can't believe that his half-human/half-robot father is the leader of the Meta-Rise, the robot civil rights movement. Trout can’t even enjoy being a Bot Territory celebrity, because it also puts his whole family in danger. Ratch, a robot and former friend, has found a way to take control of robot Thinkchips, and under Ratch's control, all bots—including Trout's dad—would become Ratch's drones. CanTrout—and his friends Vee and Tellie Rix, along with brother Po—find a way to stop Ratch before Trout loses his father all over again?
Book Synopsis Poetry Is Not a Luxury by : Maymanah Farhat
Download or read book Poetry Is Not a Luxury written by Maymanah Farhat and published by . This book was released on 2020-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Small Business Web Sites Made Easy by : Steven Holzner
Download or read book Small Business Web Sites Made Easy written by Steven Holzner and published by McGraw Hill Professional. This book was released on 2009-03-12 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anyone with a basic understanding of HTML can create a compelling, powerful site that competes with anything on the web for functionality, flexibility, security and customer-focused interactions.
