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The Neuroscience Of Multimodal Persuasive Messages
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Book Synopsis The Neuroscience of Multimodal Persuasive Messages by : Dirk Remley
Download or read book The Neuroscience of Multimodal Persuasive Messages written by Dirk Remley and published by Taylor & Francis. This book was released on 2017-03-16 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cover -- Half Title -- Titel Page -- Copyright Page -- Contents -- List of Figures -- Permission Page -- 1 Persuasive Rhetoric and the Brain -- 2 Multimodality and Neurobiology -- 3 The Neuro-Cognitive Model of Multimodal Rhetoric -- 4 Framing Perception With Media -- 5 Narrative and Persuasion -- 6 Dress and Natural [Neural] Codes: Smell, Setting, and Audience -- 7 Persuasion of Change -- 8 Historical Political Speeches -- 9 Persuasion, Perception, and the Law -- 10 Applications in Production of Materials -- 11 A Neurorhetorical Analysis of a Multimodal Print Persuasive Message -- 12 Conclusion -- References -- Index
Book Synopsis Managerial Communication and the Brain by : Dirk Remley
Download or read book Managerial Communication and the Brain written by Dirk Remley and published by Business Expert Press. This book was released on 2017-08-08 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a neuroscientific approach to explaining elements of effective managerial and leadership communication in a concise way. These include communicating with various audiences and in a variety of situations managers and leaders face regularly. The book includes an easy-to-use guide to help the reader apply this understanding of neuroscience to principles of rhetoric toward developing effective messages. Several specific examples, including detailed explanations of them, illustrate applications. Drawn from real situations, activities and cases, also, encourage practice and facilitate immediate application to situations the reader may be experiencing. Encouraging principles of lean processes, especially lean communication, the book will benefit any in a position of leadership no matter the size of the team or organization, or the professional setting—business, health care, technology, manufacturing and others. It will also benefit those training for such positions—graduate business and management students and those in leadership development programs.
Book Synopsis The Neuroscience of Rhetoric in Management by : Dirk Remley
Download or read book The Neuroscience of Rhetoric in Management written by Dirk Remley and published by Routledge. This book was released on 2018-10-03 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Executives continue to lose their position because of inability to communicate organizational decisions to employees and boards effectively. More than just the words one writes or speaks, communication includes one’s actions and other non-verbal attributes that carry meaning for audiences. Further, decisions may affect these audiences differently emotionally and economically, complicating communication with each group. This book provides case studies to illustrate communication failure that directly resulted in executives' termination. These case studies include the fields of higher education, health care administration, computer technology, medical research, news media, and advertising. Synthesizing scholarship in neuroscience about how the brain processes information from verbal, visual and other stimuli as well as management and communication principles found in books valued in leadership development programs, this book explains why audiences reacted negatively to messages and describes how the messages could have been delivered to get a better response. The book includes rubrics to assist readers develop their own messages. Executives and those in leadership development programs will benefit from this book.
Book Synopsis Scientific Communication by : Han Yu
Download or read book Scientific Communication written by Han Yu and published by Routledge. This book was released on 2017-09-18 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the roles and challenges of people who communicate science, who work with scientists, and who teach STEM majors how to write. In terms of practice and theory, chapters address themes encountered by scientists and communicators, including ethical challenges, visual displays, and communication with publics, as well as changed and changing contexts and genres. The pedagogy section covers topics important to instructors’ everyday teaching as well as longer-term curricular development. Chapters address delivery of rhetorically informed instruction, communication from experts to the publics, writing assessment, online teaching, and communication-intensive pedagogies and curricula. The Open Access version of this book, available at http://www.tandfebooks.com, has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license.
Book Synopsis Posthuman Praxis in Technical Communication by : Kristen R. Moore
Download or read book Posthuman Praxis in Technical Communication written by Kristen R. Moore and published by Routledge. This book was released on 2018-01-19 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection, aimed at scholars, teachers, and practitioners in technical communication, focuses on the praxis-based connections between technical communication and theoretical movements that have emerged in the past several decades, namely new materialism and posthumanism. It provides a much needed link between contemporary theoretical discussions about new materialisms and posthumanism and the practical, everyday work of technical communicators. The collection insists that where some theoretical perspectives fall flat for practitioners, posthumanism and new materialisms have the potential to enable more effective and comprehensive practices, methodologies, and pedagogies.
Book Synopsis Writing Postindustrial Places by : Michael J. Salvo
Download or read book Writing Postindustrial Places written by Michael J. Salvo and published by Routledge. This book was released on 2017-09-05 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the relationship between postindustrial writing and developments in energy production, manufacturing, and agriculture, Michael J. Salvo shows how technological and industrial innovation relies on communicative and organizational suppleness. Through representative case studies, Salvo demonstrates the ways in which technical communicators formulate opportunities that link resources with need. His book is a supple articulation of the opportunities and pitfalls that come with great change.
Book Synopsis How the Brain Processes Multimodal Technical Instructions by : Dirk Remley
Download or read book How the Brain Processes Multimodal Technical Instructions written by Dirk Remley and published by Routledge. This book was released on 2016-12-05 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Aristotle acknowledges the connection between rhetoric, biology, and cognitive abilities, scholarship continues to struggle to integrate the fields of rhetoric and neurobiology. Drawing on recent work in neurorhetoric, this book offers a model that integrates multimodal rhetorical theory and multisensory neural processing theory pertaining to cognition and learning. Using existing theories from multimodal rhetoric and specific findings from neurobiological studies, the author develops a model that integrates concepts from both fields, bridging, if not uniting, them. He also discusses possible applications of the new model, with specific case studies related to training and instruction. These applications include various media used in instructional and training contexts, such as print, slide shows, videos, simulations, and hands-on training. The book thus introduces concepts of cognitive neuroscience to multimodal rhetorical theory and facilitates theorization combining multimodal rhetoric and multisensory cognition, and serves as a vehicle by which readers can better understand the links between multimodal rhetoric and cognitive neuroscience associated with technical communication. Integrating case studies from industry and practice, the text makes explicit connections between academic scholarship and workplace preparation. It also describes how interdisciplinary research can contribute to pharmaceutical research, as well as the development of productive instructional materials. Rhetoric is affected by how the brain of any member of a given audience can process information. This book can promote further research-qualitative and quantitative-to develop a better understanding of the relationship between multimodal messages and how the brain processes such information.
Book Synopsis Proceedings of the International Joint Conference on Arts and Humanities 2023 (IJCAH 2023) by : Ali Mustofa
Download or read book Proceedings of the International Joint Conference on Arts and Humanities 2023 (IJCAH 2023) written by Ali Mustofa and published by Springer Nature. This book was released on 2024-01-19 with total page 2066 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book. Welcome to the International Joint Conference on Arts and Humanities 2023 held by State University of Surabaya.This joint conference features four international conferences: the International Conference on Education Innovation (ICEI) 2023, the International Conference on Cultural Studies and Applied Linguistics (ICCSAL) 2023, the International Conference on Research and Academic Community Services (ICRACOS) 2023, and the International Conference of SocialScience and Law (ICSSL) 2023 .It encourages dissemination of ideas in arts and humanity and provides a forum for intellectuals from all over the world to discuss and present their research findings on the research area. This conference was held in Surabaya, East Java, Indonesia on August 26th, 2023 - September 10th, 2023
Book Synopsis Commonplaces of Scientific Evidence in Environmental Discourses by : Denise Tillery
Download or read book Commonplaces of Scientific Evidence in Environmental Discourses written by Denise Tillery and published by Routledge. This book was released on 2017-11-22 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the uses of scientific evidence within three types of environmental discourses: popular nonfiction books about the environment; traditional and social media texts created by a grassroots environmental group; and a set of data displays that make arguments about global warming in a variety of media and contexts. It traces the operations of eight commonplaces about science and shows how they recur throughout these contexts, starting with Rachel Carson’s Silent Spring and ending with contemporary blogs and social media. The commonplaces are shown to embed ideological assumptions and simultaneously challenge those assumptions. In addition, the book addresses the potential dangers involved in relying too heavily on aspects of these commonplaces, and how they can undermine the goals of some of the writers who use them.
Book Synopsis Proceedings of the International Seminar on Language, Education, and Culture (ISoLEC 2022) by : Maria Hidayati
Download or read book Proceedings of the International Seminar on Language, Education, and Culture (ISoLEC 2022) written by Maria Hidayati and published by Springer Nature. This book was released on 2023-04-13 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an open access book.Hosted by Faculty of Letters, Universitas Negeri Malang, it is an annual International Seminar on Language, Education, and Culture held to gather researchers, practitioners, teachers, and students to identify and share various aspects in language, education, and culture. Theme: Embracing Changes and Innovations in Language, Education, Art, and Culture in Post-Pandemic Life Subthemes: Changes and Innovations in Language, Education, and Culture Changes and Innovations in Literature and Art Online Teaching and Learning Practices Corpus-Based Language, Teaching and Research Language in Media Gender and Identity Pop, Contemporary and Digital Culture Culture and SpiritualityMultilingualism and Translanguaging Visual and Performing Arts Oral Tradition & Local Culture Digital Literacy and Information Science
Book Synopsis Emotional Value in the Composition Classroom by : Ryan Crawford
Download or read book Emotional Value in the Composition Classroom written by Ryan Crawford and published by Taylor & Francis. This book was released on 2023-08-24 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using the concept of "plasticity," or the brain’s ability to change through growth and reorganization, as a theoretical framework, this book argues that encouraging an exploration of the self better establishes emotional value in the composition classroom. This book explores recent evidence from studies in modern neuroscience to provide biological correlations between current and developing theory and pedagogy in Composition Studies. Starting with the concept of self, each subsequent chapter builds a neurobiological understanding of how emotional value, intrinsic motivation, creativity, and happiness are constructed and felt. This material exploration shows how these factors can maintain motivation, improve long-term memory, encourage creative risk, and initiate complex considerations of being. Recognizing the shift in Composition Studies to posthuman and new materialist methodologies, this modern neuroscience is presented as a useful parallel to—rather than being at odds with—these and other current methodologies, theories, and pedagogies. Outlining the need for a more student-focused, guided-discovery framework for the composition classroom, this interdisciplinary resource will be of interest to scholars and students in the field of Composition Studies, Communication Studies, Education, Psychology, and Philosophy.
Book Synopsis Progress in Communication Sciences by : Franklin J. Boster
Download or read book Progress in Communication Sciences written by Franklin J. Boster and published by Praeger. This book was released on 1997-09-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on persuasion and the structure and analysis of persuasive communication. It brings together contributions from scholars from a variety of backgrounds in communication sciences and psychology, with insights into the processing of persuasive messages, attitude theory as viewed from a neural network model, and models of resistance to influence.
Book Synopsis The Available Means of Persuasion by : David Michael Sheridan
Download or read book The Available Means of Persuasion written by David Michael Sheridan and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW MEDIA THEORY Series Editor, Byron Hawk From the beginning, rhetoric has been a productive and practical art aimed at preparing citizens to participate in communal life. Possibilities for this participation are continually evolving in light of cultural and technological changes. THE AVAILABLE MEANS OF PERSUASION: MAPPING A THEORY AND PEDAGOGY OF MULTIMODAL PUBLIC RHETORIC explores the ways that public rhetoric has changed due to emerging technologies that enable us to produce, reproduce, and distribute compositions that integrate visual, aural, and alphabetic elements. David M. Sheridan, Jim Ridolfo, and Anthony J. Michel argue that to exploit such options fully, rhetorical theory and pedagogy need to be reconfigured. Rhetorical concepts such as invention, context, and ethics need to be transformed, which has important implications for the writing classroom, among other sites of rhetorical education. Sheridan, Ridolfo, and Michel suggest an expanded understanding of the ancient rhetorical concept of kairos (the opportune moment) as a unifying heuristic that can help theorists, teachers, and practitioners understand, teach, and produce multimodal public rhetoric more effectively. In this expanded sense, kairos includes considerations of genre and dissemination through material-cultural contexts. Ultimately, they argue that culture itself is at stake in our understanding of multimodal public rhetoric. Important cultural categories such as race, class, gender, sexuality, and place, are produced and reproduced not just through the dynamics of language but through the full range of multimodal practices. DAVID M. SHERIDAN is an assistant professor in Michigan State University's Residential College in the Arts and Humanities, where he teaches courses on writing, creativity, technology, and media. He also directs the RCAH Language and Media Center. His previous publications include articles in JAC, Enculturation, and Computers and Composition. He co-edited, with James Inman, Multiliteracy Centers: Writing Center Work, New Media, and Multimodal Rhetoric (Hampton, 2010). Under the sponsorship of MSU's Writing in Digital Environments (WIDE) Research Center, Sheridan is working with others to develop a game called INK-a multiplayer virtual world designed to function as a rich environment for public rhetorical practices. In 2012 Sheridan was the recipient of MSU's Teacher-Scholar Award. JIM RIDOLFO is Assistant Professor of Composition and Rhetoric at the University of Cincinnati. He received his PhD in 2009 from the Michigan State University Rhetoric and Writing program, where he worked for six years at the Writing in Digital Environments Research Center. His work has appeared in Ariadne, Journal of Community Informatics, JAC, Enculturation, Journal of Community Literacy Studies, Pedagogy, Kairos, and Rhetoric Review. He is currently a 2012 Fulbright Middle East and North Africa Regional Research Scholar and is working on his second book. He lives with his partner Janice Fernheimer and their two pet bearded dragons, Electra and Salsa. ANTHONY J. MICHEL is currently Chair of the English Department at Avila University in Kansas City, where he teaches courses in American literature and composition and rhetoric. His research interests are in alternative rhetorics, social activism, new media, and writing theory. He has written on a variety of subjects, including Julie Dash's film Daughters of the Dust, hip hop culture in the writing classroom, and the role of new media in social movements. His articles and chapters have appeared in JAC, Enculturation, and in several edited collections.
Book Synopsis Unpacking Creativity by : Paula Pérez Sobrino
Download or read book Unpacking Creativity written by Paula Pérez Sobrino and published by Cambridge University Press. This book was released on 2021-09-02 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.
Book Synopsis Contemporary Perspectives on Cognition and Writing by : Patricia Portanova
Download or read book Contemporary Perspectives on Cognition and Writing written by Patricia Portanova and published by CSU Open Press. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the historical context of cognitive studies, the importance to our field of studies in neuroscience, the applicability of habits of mind, and the role of cognition in literate development and transfer.
Book Synopsis Persuasive Communication by : Richard O. Young
Download or read book Persuasive Communication written by Richard O. Young and published by Routledge. This book was released on 2016-07-15 with total page 779 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.
Book Synopsis Multimodal Metaphor and Metonymy in Advertising by : Paula Pérez Sobrino
Download or read book Multimodal Metaphor and Metonymy in Advertising written by Paula Pérez Sobrino and published by John Benjamins Publishing Company. This book was released on 2017-12-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor and metonymy appeal to us because they evoke mental images in unique but still recognisable ways. The potential for figurative thought exists in everyone, and it pervades our everyday social interactions. In particular, advertising offers countless opportunities to explore the way in which people think creatively through metaphor and metonymy. The thorough analysis of a corpus of 210 authentic printed advertisements shows the central role of multimodal metaphor, metonymy, and their patterns of interaction, at the heart of advertising campaigns. This book is the first in-depth research monograph to bring together qualitative and quantitative evidence of metaphor-metonymy combinations in real multimodal discourse. It combines detailed case study analyses with corpus-based analysis and psycholinguistic enquiry to provide the reader with a prismatic approach to the topic of figurative language in multimodal advertising. Besides its theoretical contribution to the field of multimodal figurative language, this monograph has a wide number of practical applications due to its focus on advertising and the communicative impact of creative messages on consumers. This book will pave the way for further qualitative and quantitative research on the ways in which figurative language shapes multimodal discourse, and how it relates to our everyday creative thinking.
