Persuasive Communication

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Persuasive Communication, Third Edition

Author : James B. Stiff
Publisher : Guilford Publications
ISBN 13 : 1462526845
Total Pages : 401 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Persuasive Communication, Third Edition by : James B. Stiff

Download or read book Persuasive Communication, Third Edition written by James B. Stiff and published by Guilford Publications. This book was released on 2016-08-22 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. ÿ New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.

Persuasive Communication

Author : Richard O. Young
Publisher : Routledge
ISBN 13 : 131741716X
Total Pages : 779 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Persuasive Communication by : Richard O. Young

Download or read book Persuasive Communication written by Richard O. Young and published by Routledge. This book was released on 2016-07-15 with total page 779 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated and expanded edition of Persuasive Communication offers a comprehensive introduction to persuasion and real-world decision making. Drawing on empirical research from social psychology, neuroscience, business communication research, cognitive science, and behavioral economics, Young reveals the thought processes of many different audiences—from investors to CEOs—to help students better understand why audiences make the decisions they make and how to influence them. The book covers a broad range of communication techniques, richly illustrated with compelling examples, including resumes, speeches, and slide presentations, to help students recognize persuasive methods that do, and do not, work. A detailed analysis of the emotions and biases that go into decision making arms students with perceptive insights into human behavior and helps them apply this understanding with various decision-making aids. Students will learn how to impact potential employers, clients, and other audiences essential to their success. This book will prove fascinating to many, and especially useful for students of persuasion, rhetoric, and business communication.

Persuasive Communication

Author : James Brian Stiff
Publisher : Guilford Press
ISBN 13 : 9781572307025
Total Pages : 372 pages
Book Rating : 4.3/5 (7 download)

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Book Synopsis Persuasive Communication by : James Brian Stiff

Download or read book Persuasive Communication written by James Brian Stiff and published by Guilford Press. This book was released on 2002-10-18 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This popular text provides a comprehensive introduction to the study of persuasive messages and their effects. Concepts and methods from communication and social psychology are seamlessly integrated to give students a solid grasp of foundational issues in persuasion research, the core features of persuasive transactions, and major models of persuasive communication. Distinguished by its clear organization and wealth of concrete examples, this is an ideal text for advanced undergraduate- and graduate-level courses for students with a basic understanding of quantitative research methods.

The Art of Persuasive Communication

Author : Johann C. De Wet
Publisher : Juta and Company Ltd
ISBN 13 : 9780702177774
Total Pages : 252 pages
Book Rating : 4.1/5 (777 download)

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Book Synopsis The Art of Persuasive Communication by : Johann C. De Wet

Download or read book The Art of Persuasive Communication written by Johann C. De Wet and published by Juta and Company Ltd. This book was released on 2009-12 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition situates contemporary persuasive practices against the background of the rich history of rhetoric and within the setting of a democratic state. The work is theoretically well-grounded and considerate of the practical dimensions of persuasion - from its broad starting points in an interpersonal setting to its manifestation as mass persuasion or propaganda in the wider political sphere. Contemporary examples, including rhetorical discourses of South African statesmen, are provided to facilitate understanding. Throughout, the author addresses critical issues that are important to communication science scholars and practitioners, as well as those active in related disciplines such as political science, sociology, social psychology and rhetorical studies. In fact, the book should be helpful to potential persuaders and persuadees across the broad spectrum of society as it will give persuadees a better chance to identify persuasion and defend themselves against the unscrupulous.

Persuasive Communication Skills

Author : S. Steinberg
Publisher : Juta and Company Ltd
ISBN 13 : 9780702152108
Total Pages : 316 pages
Book Rating : 4.1/5 (521 download)

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Book Synopsis Persuasive Communication Skills by : S. Steinberg

Download or read book Persuasive Communication Skills written by S. Steinberg and published by Juta and Company Ltd. This book was released on 1999-10-31 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This series covers topics in interpersonal, small-group, organizational and mass communication. Each chapter offers an overview, a list of key terms and learning objectives while activities reinforce and expand learning through self-evaluation.

Persuasive Communication

Author : Erwin Paul Bettinghaus
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Persuasive Communication by : Erwin Paul Bettinghaus

Download or read book Persuasive Communication written by Erwin Paul Bettinghaus and published by . This book was released on 1980 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This classic, cogent analysis of the major theories of persuasive communication includes many examples from advertising, the legal profession and social sciences research.

The Dynamics of Persuasion

Author : Richard M. Perloff
Publisher : Routledge
ISBN 13 : 1317328876
Total Pages : 765 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis The Dynamics of Persuasion by : Richard M. Perloff

Download or read book The Dynamics of Persuasion written by Richard M. Perloff and published by Routledge. This book was released on 2016-12-19 with total page 765 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

Casing Persuasive Communication

Author : Corey Liberman
Publisher :
ISBN 13 : 9781465217530
Total Pages : 0 pages
Book Rating : 4.2/5 (175 download)

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Book Synopsis Casing Persuasive Communication by : Corey Liberman

Download or read book Casing Persuasive Communication written by Corey Liberman and published by . This book was released on 2013-09-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Casing Persuasive Communication

Persuasive Communication

Author : Kristie Sigler
Publisher : Kendall/Hunt Publishing Company
ISBN 13 : 9781792472626
Total Pages : 277 pages
Book Rating : 4.4/5 (726 download)

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Book Synopsis Persuasive Communication by : Kristie Sigler

Download or read book Persuasive Communication written by Kristie Sigler and published by Kendall/Hunt Publishing Company. This book was released on 2021-08-30 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: A text with a unique compilation with a three-part focus: persuasion, writing, and speaking. Professors can adapt the order of chapters to meet the needs of their course structure. Students can study current theory and research in persuasion while sharpening their research, writing, and speaking skills.

Recent Reports

Author :
Publisher :
ISBN 13 :
Total Pages : 4 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Recent Reports by :

Download or read book Recent Reports written by and published by . This book was released on 1990 with total page 4 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Art of Persuasive Communication

Author : Richard Storey
Publisher : Gower Publishing, Ltd.
ISBN 13 : 9780566078194
Total Pages : 252 pages
Book Rating : 4.0/5 (781 download)

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Book Synopsis The Art of Persuasive Communication by : Richard Storey

Download or read book The Art of Persuasive Communication written by Richard Storey and published by Gower Publishing, Ltd.. This book was released on 1997 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Richard Storey's ground-breaking book reveals the secrets of successful persuaders. In it he sets out the principles governing the influencing process and looks at a range of situations in which we apply them. He identifies four main personality types and shows which communication styles work best for each. With examples, exercises and checklists, and separate chapters on writing, telephoning and presentation, his book provides a comprehensive guide to persuading people to do what you want them to. The Art of Persuasive Communication is described by the author as 'a do-it-yourself influencing kit', designed to help you find the techniques that work for you.

Persuasive Communication and Drug Abuse Prevention

Author : Lewis Donohew
Publisher : Routledge
ISBN 13 : 1136469966
Total Pages : 374 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Persuasive Communication and Drug Abuse Prevention by : Lewis Donohew

Download or read book Persuasive Communication and Drug Abuse Prevention written by Lewis Donohew and published by Routledge. This book was released on 2012-12-06 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: The history of drug abuse prevention campaigns suggests limitations in producing measurable changes in behavior. In the past, there was concern over the possibility of such publicity actually encouraging interest in drug use, rather than discouraging such behavior. Although little or no scientifically sound empirical evidence has been found to support such a view, several social science textbooks still refer to this as something of which to be wary. Reviews of early research appear to indicate inadequate methods and a lack of rigor in theory testing. In recent years, however, research in communication and its uses in drug abuse prevention has become considerably more sophisticated, and communication is being used far more effectively. In this book, the editors bring together some of the most successful drug abuse prevention researchers in the country -- along with other experts in this field or in persuasive communication -- to address use and effects of both mass media and interpersonal strategies. This collection illustrates just how far the study of public influence through mass media has come, especially regarding such a vital, relevant issue as drug abuse prevention.

The Necessary Art of Persuasion

Author : Jay A. Conger
Publisher : Harvard Business Review Press
ISBN 13 : 1633691020
Total Pages : 80 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis The Necessary Art of Persuasion by : Jay A. Conger

Download or read book The Necessary Art of Persuasion written by Jay A. Conger and published by Harvard Business Review Press. This book was released on 2008-09-08 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

I See What You Mean

Author : D. Joel Whalen
Publisher : SAGE
ISBN 13 : 9780761900313
Total Pages : 284 pages
Book Rating : 4.9/5 (3 download)

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Book Synopsis I See What You Mean by : D. Joel Whalen

Download or read book I See What You Mean written by D. Joel Whalen and published by SAGE. This book was released on 1996 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical and innovative, this book will assist students in developing their skills in effective, influential business communication. It is replete with research-based examples, tips and exercises and covers topics such as: customizing messages to different audiences; dealing with angry employers and customers; managing speech anxiety and stage fright; increasing credibility; and creating high-impact presentations.

Persuasion and Communication in Sport, Exercise, and Physical Activity

Author : Ben Jackson
Publisher : Routledge
ISBN 13 : 1317228758
Total Pages : 498 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Persuasion and Communication in Sport, Exercise, and Physical Activity by : Ben Jackson

Download or read book Persuasion and Communication in Sport, Exercise, and Physical Activity written by Ben Jackson and published by Routledge. This book was released on 2017-08-09 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can we use persuasion methods to make people more physically active and improve their sport and exercise experiences? How can instructors, coaches, athletes, and practitioners most effectively communicate their messages to others? Persuasion and Communication in Sport, Exercise, and Physical Activity is the first book to consider the applications of persuasion frameworks within activity-related contexts, while also summarizing the major developments relating to communication topics in these settings. It provides a state of the art review of the key developments, challenges, and opportunities within the field. It brings together international experts from the fields of social, health, and sport and exercise psychology, to give theoretical overviews, insights into contemporary research themes and practical implications, as well as agendas for future research. Covering topics such as changing attitudes towards exercise, social influence, persuasive leadership and communicating with people with physical disabilities, this book provides a contemporary approach to persuasion and communication in a sport, exercise and physical activity setting. It is an important text for upper-level undergraduate and postgraduate students, as well as academics in the fields of Sport and Exercise Science, Kinesiology, Health and Physical Activity Promotion, and related areas of Psychology.

Persuasive Communication

Author : James B. Stiff
Publisher : Guilford Publications
ISBN 13 : 146252950X
Total Pages : 401 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Persuasive Communication by : James B. Stiff

Download or read book Persuasive Communication written by James B. Stiff and published by Guilford Publications. This book was released on 2016-08-26 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing an accessible integration of theory and research methods, this text prepares students to critically analyze persuasive appeals and to design effective messages and campaigns. The book draws on key ideas from both communication and social psychology to explore the mutual influence of cognitive and affective processes and the characteristics and production of messages. It gives the reader a solid grasp of foundational issues in persuasion research, the core components of persuasive transactions, and major theoretical models. Instructive concrete examples illustrate applications of the concepts in such settings as health promotion, political campaigns, the courtroom, and advertising. New to This Edition *Engaging topic boxes on college drinking, attitudes about same-sex marriage, the "birther" movement, and other timely issues. *New or expanded discussions of the integrative model of behavioral prediction, the use of guilt appeals, social media, individualized tailoring of political messages, and numerous other topics. *The latest data and theoretical perspectives. *Epilogue on current and future trends in the field.

Business Express: Persuasive Communication

Author : Mike Clayton
Publisher : Pearson UK
ISBN 13 : 1292063017
Total Pages : 25 pages
Book Rating : 4.2/5 (92 download)

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Book Synopsis Business Express: Persuasive Communication by : Mike Clayton

Download or read book Business Express: Persuasive Communication written by Mike Clayton and published by Pearson UK. This book was released on 2014-09-04 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you need to be in the know in no time at all, Business Express will get you from beginner to brilliant in the blink of an eye. This fast, focused and carefully crafted eBook will help you pick up all the essential knowledge you need to know about persuasive communication, all in the shortest possible time. Learn just when you need to or well in advance; read it at your desk or on the move; dip in and out or start from scratch - it’s all up to you. But however you use it, you’ll quickly feel more confident, competent and better equipped to make things happen and keep moving ahead. - Save time – it’s quick and easy to read - Get smart – just the essential knowledge you need - Feel good – watch your confidence grow Business Express – know how in no time! It'll only take about 30 minutes for you to get up to speed on one of these other great Business Express subjects too. Seach by title, download your copies and start knowing more in no time: Managing Your Time Productively Developing Your Influencing Skills Delegating Effectively Managing Upwards Successfully Persuasive Communication Leading Your Team Through Change Making Effective Decisions Managing Performance and Appraisals Managing Difficult Situations and Discussions Negotiating With Confidence Writing Compelling Reports and Proposals Presenting With Confidence How to be Assertive Effective Mentoring Coaching Effectively Managing Productive Meetings Motivating Your Team Embracing Diversity Within Your Team Effective Problem Solving Interviewing With Confidence