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The Modern Political Campaign
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Book Synopsis The Modern Political Campaign by : Richard K. Scher
Download or read book The Modern Political Campaign written by Richard K. Scher and published by M.E. Sharpe. This book was released on 1997 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political campaigns in the United States have been . favorite targets of critics since our nation's origin. "Too long," "too expensive," "too negative," "too personal," "unbecoming to our democracy" -- these criticisms were made in the nineteenth century just as they are made today; but are they compelling?This short book takes a fresh look at the American style of campaign politics, past and present, warts and all, to argue that campaigns reflect both our popular culture and the place of politics in our national life. In the end, the purpose of campaigns is to draw voters' attention to a candidate or issue, even though politics is not of immediate interest to many or most citizens. That is what campaigns do and always have done in America -- and there is little reason to think that a more cerebral approach to politics would be more effective.Reflective, analytical, and firmly committed to democratic values, this book challenges citizens to trade cynicism for realism -- to take a clear-eyed look at our politics and ourselves, and appreciate both for what they are.
Book Synopsis Modern Political Campaigns by : Michael D. Cohen
Download or read book Modern Political Campaigns written by Michael D. Cohen and published by Rowman & Littlefield Publishers. This book was released on 2021 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns, takes readers through how campaigns are organized, the state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big break
Book Synopsis The Modern Political Campaign by : Richard K. Scher
Download or read book The Modern Political Campaign written by Richard K. Scher and published by . This book was released on 2020 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political campaigns in the United States have been . favorite targets of critics since our nation's origin. "Too long", "too expensive", "too negative", "too personal", "unbecoming to our democracy" -- these criticisms were made in the nineteenth century just as they are made today; but are they compelling?This short book takes a fresh look at the American style of campaign politics, past and present, warts and all, to argue that campaigns reflect both our popular culture and the place of politics in our national life. In the end, the purpose of campaigns is to draw voters' attention to a candidate or issue, even though politics is not of immediate interest to many or most citizens. That is what campaigns do and always have done in America -- and there is little reason to think that a more cerebral approach to politics would be more effective.Reflective, analytical, and firmly committed to democratic values, this book challenges citizens to trade cynicism for realism -- to take a clear-eyed look at our politics and ourselves, and appreciate both for what they are.
Book Synopsis Modern Political Campaigns by : Michael D. Cohen
Download or read book Modern Political Campaigns written by Michael D. Cohen and published by Rowman & Littlefield. This book was released on 2021-06-15 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.
Book Synopsis The Campaign Manual by : S. J. Guzzetta
Download or read book The Campaign Manual written by S. J. Guzzetta and published by Political Publications. This book was released on 2006-12 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: For 25 years this has been the How To manual in the industry. Learn the process of how to run a political campaign from developing strategy, the game plan, and how to finance it.Written in an easy to understand style. Updated every 4 years, with current techniques.
Book Synopsis Politicking Online by : Costas Panagopoulos
Download or read book Politicking Online written by Costas Panagopoulos and published by Rutgers University Press. This book was released on 2009-05-01 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.
Book Synopsis Campaigning in America Today: The Role of Campaigns in U.S. Presidential Elections by : Ilka Kreimendahl
Download or read book Campaigning in America Today: The Role of Campaigns in U.S. Presidential Elections written by Ilka Kreimendahl and published by GRIN Verlag. This book was released on 2003-08-29 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2000 in the subject American Studies - Culture and Applied Geography, grade: 1 (A), University of Kassel (Anglistics), course: The Making of the President 2000, language: English, abstract: There is no aspect of contemporary American politics more criticized than the modern political campaign: it provides too little information for the voter, the amount of money spent is too high, there is no thoughtful discussion of issues, and campaign organizers will reach to the very edge of acceptable practices to find some way of appealing to the voters. These are some of the elements that are responsible for the growing disgust for election campaigns and the decline in political interest. However the question is if campaigns really do have consequences for the election outcome or if their effect is rather limited. This paper will focus on the development of political campaigns, their strategy and planning, as well as on issues and the presentation of the candidate. The composition will further have a look on the campaign and election in 1992, on the actual effects the campaign has on the voter and consequently on the election outcome. In the last two decades scholars perceived a change from old to new politics, including a significant modification in the nature of campaigns. In the last years the traditional partyoriented personal campaign has been largely replaced by the so-called candidate-centered, media-oriented campaign. The basic elements of campaigns changed dramatically because of increased nonvoting, the growth in the power of interest groups, and the power of the media. In national elections the expansion of the mass media campaign has led to a decline in the importance of party affiliation, while at the same time the party organizations themselves became more powerful.
Book Synopsis Running for Office by : Ron Faucheux
Download or read book Running for Office written by Ron Faucheux and published by Rowman & Littlefield. This book was released on 2002 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Providing practical insights and vote-winning tips, this book is an invaluable resource for candidates - newcomer, challenger and experienced incumbent alike - pursuing a political career at any level." "As campaigns have become more expensive, sophisticated, and competitive, today's candidates need a clear understanding of the challenges they will face - as well as the tools and techniques available to them." "Put together in one place for the first time, Running for Office covers the essentials of assembling a winning campaign, from big-picture items to the smallest details."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Download or read book Political Campaign written by Fouad Sabry and published by One Billion Knowledgeable. This book was released on 2024-09-12 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the secrets of modern political campaigns with "Political Campaign," a crucial addition to the "Political Science" series. This book delves into how campaigns shape democracies, influence voter behavior, and impact electoral results. It offers invaluable insights for students, professionals, and enthusiasts into the art and science of political campaigning. 1: Political Campaign – Fundamentals of campaign structure, objectives, and their role in democracy. 2: Plurality Voting – Insights into plurality voting, its benefits, and impact on strategies. 3: Opinion Poll – The role of opinion polls in shaping campaign strategies and outcomes. 4: Voter Turnout – Factors affecting voter turnout and its implications for campaigns. 5: Direct Election – Analysis of direct elections and their impact on campaign dynamics. 6: Negative Campaigning – Tactics and consequences of negative campaigning on public perception. 7: Canvassing – Strategies for effective canvassing and mobilizing voter support. 8: Attack Ad – Use of attack ads, their psychological impact, and effectiveness. 9: Get Out The Vote – Strategies and importance of get-out-the-vote efforts. 10: Campaign Advertising – Various forms of campaign advertising and their effectiveness. 11: Hispanic and Latino Americans in Politics – Influence of Hispanic and Latino Americans on campaigns. 12: Voter Turnout in United States Presidential Elections – Trends and factors affecting presidential election turnout. 13: Elections in Minnesota – Unique aspects of Minnesota’s electoral processes and strategies. 14: United States Presidential Election – Complexities of presidential campaigns and electoral success factors. 15: Latino Vote – The growing importance of the Latino vote in campaigns. 16: Voting Behavior – Psychological and social factors influencing voting behavior and strategies. 17: Sexism in American Political Elections – Challenges and effects of sexism in campaigns. 18: Economic Voting – Role of economic conditions in shaping voter preferences. 19: Social Media in the 2020 United States Presidential Election – Impact of social media on modern campaigns. 20: Political Cognition – Cognitive psychology’s role in campaign strategies and voter decisions. 21: Voter Turnout in the European Parliament Elections – Trends and strategies in European elections. "Political Campaign" is more than a book; it's an investment in understanding political strategy and voter engagement. Enhance your knowledge in political science with this comprehensive guide.
Book Synopsis Political Campaigns and Political Advertising by : Frank W. Baker
Download or read book Political Campaigns and Political Advertising written by Frank W. Baker and published by Bloomsbury Publishing USA. This book was released on 2009-06-04 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the new frontier of the political advertising wars. Dealing with blogs, social networking, user-generated Web sites, and other electronic formats familiar to young voters, this lively introduction to the new world of political messaging appeals to readers' affinity for visual learning as well as their ability to discern messages in text. Unique in applying media literacy concepts to the political context while directly addressing students and general readers, this book not only explains but graphically demonstrates both established techniques of political framing and the new avenues of persuasion being pioneered in digital media. It will also interest viewers who like their political news in traditional media but unconventional formats.
Book Synopsis Campaigns and Elections American Style by : Candice J. Nelson
Download or read book Campaigns and Elections American Style written by Candice J. Nelson and published by Routledge. This book was released on 2018-09-03 with total page 463 pages. Available in PDF, EPUB and Kindle. Book excerpt: Following one of the most contentious and surprising elections in US history, the new edition of this classic text demonstrates unequivocally: Campaigns matter. With new and revised chapters throughout, Campaigns and Elections American Style provides a real education in contemporary campaign politics. In the fifth edition, academics and campaign professionals explain how Trump won the presidency, comparing his sometimes novel tactics with tried and true strategies including how campaign themes and strategies are developed and communicated, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media in elections. Offering a unique and careful mix of Democrat and Republican, academic and practitioner, and male and female campaign perspectives, this volume scrutinizes national and local-level campaigns with a special focus on the 2016 presidential and congressional elections and what those elections might tell us about 2018 and 2020. Students, citizens, candidates, and campaign managers will learn not only how to win elections but also why it is imperative to do so in an ethical way. Perfect for a variety of courses in American government, this book is essential reading for political junkies of any stripe and serious students of campaigns and elections. Highlights of the Fifth Edition Covers the 2016 elections with an eye to 2018 and 2020. Explains how Trump won the presidency, the changes in campaign tactics as a result of changing technology, new techniques to target and mobilize voters, the evolving landscape of campaign finance and election laws, and the increasing diversity of the role of media. Includes a new part structure and the addition of part introductions to help students contextualize the major issues and trends in campaigns and elections.
Book Synopsis The Modern Political Campaign by : Jesse Lovenduski
Download or read book The Modern Political Campaign written by Jesse Lovenduski and published by . This book was released on 2021-07-16 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: A political campaign is an organized effort that seeks to influence the decision-making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referendums are decided. This book serves both as a college text and a practitioner's handbook on political campaign management. The reader begins with the planning process of a campaign and progresses to resource and strategic considerations. This text covers contemporary campaign techniques from every angle, ranging from voter contact techniques to future trends in political campaigning. This Edition provides an in-depth illustration of campaign craft principles, including the utilization of the latest technologies in netroots organizing and Web 2.0 outreach.
Book Synopsis The Political Persuaders by : Dan D. Nimmo
Download or read book The Political Persuaders written by Dan D. Nimmo and published by Englewood Cliffs, N.J : Prentice-Hall. This book was released on 1970 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are political campaigns really important? What do they actually accomplish? Do campaigns bring significant political issues to the attention of voters, or do they only try to "sell" the candidates? Dan Nimmo considers these perplexing questions in his intriguing analysis of modern political campaigns. He concludes that campaigns are crucial to our democratic election process, but that they serve vastly different purposes than is commonly believed. As Nimmo demonstrates the "images" of candidates may be more important than real issues or policies, because professional campaign managers, pollsters, and media men increasingly direct all phases of modern election campaigns. (from book cover).
Book Synopsis Political Consultants and Campaigns by : Jason Johnson
Download or read book Political Consultants and Campaigns written by Jason Johnson and published by Routledge. This book was released on 2018-04-19 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them? This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.
Book Synopsis Inside Campaigns by : William J. Feltus
Download or read book Inside Campaigns written by William J. Feltus and published by CQ Press. This book was released on 2018-07-04 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your students on a journey into the world of campaign managers. Powered by scores of interviews and surveys of political professionals, the book considers the purpose, potency, and poetry of modern political campaigns in the US.
Book Synopsis The Victory Lab by : Sasha Issenberg
Download or read book The Victory Lab written by Sasha Issenberg and published by Crown. This book was released on 2013-09-17 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Book Synopsis Political Campaigning in the U.S. by : David A. Jones
Download or read book Political Campaigning in the U.S. written by David A. Jones and published by Rowman & Littlefield. This book was released on 2020-02-17 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Campaigning in the U.S.: Managing the Chaos provides students with the latest insights into modern election campaign practices. It is premised on the idea that all Americans should understand how campaigns operate—how they collect information about voters, how they attempt to change what voters think about the candidates, and how they encourage voters to act in certain ways. An electoral campaign is a chaotic, short-term operation that must adapt to a complicated political landscape as well as deep-seeded psychological forces outside of its control. The ads they air, the media they manage, the data they gather, the doors on which they knock, the phone calls they make, the posts they share – all of these efforts can make small but measurable differences. Jones introduces students to the strategies and tools that campaigns employ in their attempt to win elections. It also uses academic research to assess which efforts are most promising for managing the chaos that is a modern campaign operation.
