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Political Consultants And Campaigns
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Book Synopsis Political Consultants and Campaigns by : Jason Johnson
Download or read book Political Consultants and Campaigns written by Jason Johnson and published by Routledge. This book was released on 2018-04-19 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them? This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.
Book Synopsis Building a Business of Politics by : Adam D. Sheingate
Download or read book Building a Business of Politics written by Adam D. Sheingate and published by Oxford University Press. This book was released on 2016 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, politics is big business. Most of the 6 billion spent during the 2012 campaign went to highly paid political consultants. In Building a Business of Politics, a lively history of political consulting, Adam Sheingate examines the origins of the industry and its consequences for American democracy.
Book Synopsis Campaign Warriors by : James A. Thurber
Download or read book Campaign Warriors written by James A. Thurber and published by Rowman & Littlefield. This book was released on 2001-09-19 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Campaign politics has become increasingly professionalized in recent years. The growing prevalence and influence of paid consultants in the United States and other democracies is one of the most important factors changing the nature of electoral politics. Campaign Warriors thoroughly examines this critical—and controversial—development and its impact on the political system in the U.S. and other countries. The contributors approach the topic from several different perspectives, including the increasing use of "spin doctors" and the resulting loss of influence of state and national political parties. The book investigates the role of these paid advisers: who they are, what they do and why, and how they feel about their work. The contributors discuss the consultant's relationship with candidates and parties, and analyze the effect of their efforts on election outcome.
Author :Frank I. Luntz Publisher :Oxford, UK ; New York, NY : B. Blackwell ISBN 13 :9780631162629 Total Pages :272 pages Book Rating :4.1/5 (626 download)
Book Synopsis Candidates, Consultants, and Campaigns by : Frank I. Luntz
Download or read book Candidates, Consultants, and Campaigns written by Frank I. Luntz and published by Oxford, UK ; New York, NY : B. Blackwell. This book was released on 1988-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes a modern American political campaign, discusses the influence of media advisers, and looks at PACs and modern campaign technology
Book Synopsis Communication Consultants in Political Campaigns by : Robert V. Friedenberg
Download or read book Communication Consultants in Political Campaigns written by Robert V. Friedenberg and published by Bloomsbury Publishing USA. This book was released on 1997-10-28 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: We will never know the precise identity of America's first political consultant. It is likely that candidates were seeking favorable coverage in colonial newspapers as early as 1704; it is also likely that by 1745 candidates were using handbills and pamphlets to augment press coverage of campaigns; and we know that one successful candidate, George Washington in 1758, purchased refreshments for potential voters. These traditional approaches to winning votes have in recent years been amplified by consultants who have shown how cable networks, videocassettes, modems, faxes, focus groups, and other means of communication can be put to partisan use. In this book, Robert V. Friedenberg examines all of the communication techniques used in contemporary political campaigning. After providing a history of political consulting, Friedenberg examines the principal communication specialities used in contemporary campaigns. Throughout, political consultants discuss their approaches and evaluate the benefits and shortcomings of these methods. An invaluable text for what is arguably the most rapidly changing field of applied communication, this work is must reading for students and researchers of American politics, applied communication, and contemporary political theory.
Book Synopsis No Place for Amateurs by : Dennis W. Johnson
Download or read book No Place for Amateurs written by Dennis W. Johnson and published by Psychology Press. This book was released on 2001 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an insider's tour through the fast-paced, often sordid world of the professional political campaign.
Book Synopsis Global Electioneering by : Gerald Sussman
Download or read book Global Electioneering written by Gerald Sussman and published by Rowman & Littlefield. This book was released on 2005 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Electioneering explores American-style political consulting and its spread to countries throughout the world, emphasizing the roles of communication and technology. Gerald Sussman challenges the common belief that American influence abroad is due strictly to the professionalization of politics and asserts that it is instead affected by economics, industry, and the organizational power of new communication technology.
Book Synopsis Rise Of Political Consultat by : Larry Sabato
Download or read book Rise Of Political Consultat written by Larry Sabato and published by . This book was released on 1981-11-24 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Politics Lost written by Joe Klein and published by Random House Large Print Publishing. This book was released on 2006 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of today's top political observers dissects the last 35 years of American politics as he shows how Democrats have lost the country's support and why the Republicans have, in so many instances, dominated the political agenda.
Book Synopsis For Better or Worse? by : David A. Dulio
Download or read book For Better or Worse? written by David A. Dulio and published by State University of New York Press. This book was released on 2012-02-01 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: For Better or Worse? offers a fresh look at how professional campaign consultants have both positive and negative effects on democracy in the United States. Questioning much of the prevailing conventional wisdom, David A. Dulio employs a unique set of data that empirically examines consultants' own attitudes and beliefs to evaluate where they stand in modern democratic elections. Furthermore, he explores their relationships with candidates, voters, political parties, and the media, revealing that political consultants play an integral role in U.S. elections.
Book Synopsis Democracy for Hire by : Dennis W. Johnson
Download or read book Democracy for Hire written by Dennis W. Johnson and published by Oxford University Press. This book was released on 2017 with total page 617 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though they work largely out of the public eye, political consultants to candidates play a crucial role in shaping campaigns. As Dennis Johnson argues in this history of political consulting in the United States, they are essential to modern campaigning, often making positive contributions to democratic discourse, and yet they have also polarized the electorate with their biting messages
Book Synopsis Political Consultants and Campaigns by : Johnson, Jason Adam Johnson
Download or read book Political Consultants and Campaigns written by Johnson, Jason Adam Johnson and published by . This book was released on 2012 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Campaigns and Political Marketing by : Wayne Steger
Download or read book Campaigns and Political Marketing written by Wayne Steger and published by Routledge. This book was released on 2013-02-01 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand the theoretical—and practical—aspects of political marketing! Over the past few years political marketing strategies have been refined with the help of new findings in political science research. Campaigns and Political Marketing clearly discusses the most recent political science research studies and theories that political activists and professionals can apply to effectively campaign for an issue or candidate. This text is an invaluable compilation of research, theory, and practical application from political science experts across the country that guides readers through the complexities of everyday political marketing and campaigning. Readers get the critical knowledge needed on how to best affect public viewpoints and gain the strongest advantage over the opposition. Campaigns and Political Marketing is packed with information and insights every political activist will find useful. It coherently explains the real world of campaign politics and elections, presenting the everyday issues that political consultants face in the field, all made easily understandable even to the novice. This scholarly examination provides lessons that can be effectively applied to just about any situation. Political crises and scandals are discussed in detail, with research and historical studies that illuminate practical ways to deal with any problem. The book is extensively referenced and uses graphs and charts to clearly explain research findings. Campaigns and Political Marketing answers these tough questions: What is the role of professional campaign consultants—and their value? How have the past four presidential elections revised the state presidential vote forecasting equation? How does interest groups’ resource distribution differ from resource allocation decisions made by candidates’ organizations and the national political parties? How does congressional campaign candidate scheduling differ from legislative candidate scheduling? How effective are attack messages in generating media coverage early in a campaign? How do political professionals define campaign crises? What are the differences in public reaction when a candidate from one or the other of the two major parties is in a scandal? How is public opinion affected when tragedy strikes a political candidate? Campaigns and Political Marketing is stimulating, idea-generating reading that is perfect for educators and students in marketing, communications, and political science; practitioners in campaigns and marketing; and political activists of all types.
Book Synopsis Winning Elections by : Ronald A. Faucheux
Download or read book Winning Elections written by Ronald A. Faucheux and published by M. Evans. This book was released on 2003-10-15 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.
Book Synopsis Global Political Campaigning by : Fritz Plasser
Download or read book Global Political Campaigning written by Fritz Plasser and published by Bloomsbury Publishing USA. This book was released on 2002-02-28 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plasser examines the changing practices of election campaigning worldwide. Based on data of an indepth survey of campaign managers and political consultants from 43 countries, he provides insights into the professional role definitions and strategic orientations determining the future of electioneering in media-centered democracies. The first section gives a state-of-the-art overview of the international literature and modernization theories describing and analyzing the ongoing process of modernization and growing professionalization of electioneering around the world. The second section deals with the topic of an Americanization of campaign practices in countries fundamentally different from the United States from a diffusion point of view. A special focus is the role of U.S. overseas consultants in influencing and modifying campaign practices in foreign countries based on indepth interviews about the professional experiences of leading figures of the Americans overseas consultancy business. The third section deals with central features of campaign practices from a comparative perspective and provides information and data about the media infrastructure and political culture indicators for 50 countries as well as a detailed comparison of country-specific campaign regulations, party system features, and campaign styles. The fourth section focuses on the results of Plasser's Global Political Consultancy Survey among 592 campaign professionals from 43 countries. The results of this first worldwide survey offer insights into professional orientations, role definitions, and practices of campaign managers and political consultants throughout the world. The fifth section discusses different area- and country-specific campaign styles from a comparative perspective. The final chapters present a global typology of distinct campaign styles across the world, summarize the central findings, and link them to the ongoing debate about the future of electioneering in media-centered democracies. An essential research tool for scholars, students, and other researchers involved with comparative electioneering, political management, and political communication.
Book Synopsis Modern Political Campaigns by : Michael D. Cohen
Download or read book Modern Political Campaigns written by Michael D. Cohen and published by Rowman & Littlefield. This book was released on 2021-06-15 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized elections, creating more voter-centric races for public office. Dr. Michael D. Cohen, a 20+ year veteran of working on, teaching, and writing about political campaigns take readers through how campaigns are organized, state-of-the-art tools of the trade, and how some of the most interesting people in politics got their big breaks. The book takes readers through clear-eyed chapters on parties and elections, campaign planning and management, fundraising, independent groups, vulnerability and opposition research, data and analytics, focus groups and polling, earned, paid and social media, and field operations. Finally, the book revisits the Permanent Campaign in terms of modern approaches to winning elections raising questions about today’s uniform preference for turnout over persuasion and what that means for our American democracy. Modern Political Campaigns will appeal to students and political activists interested in working in political campaigns. It is also a great read for anyone who wants to better understand the nuts and bolts of campaigns in practical terms from professionals, and the opportunities they provide all of us to be more engaged citizens and hold our leaders more accountable each Election Day.
Book Synopsis Inside Political Campaigns by : Gary A. Copeland
Download or read book Inside Political Campaigns written by Gary A. Copeland and published by Bloomsbury Publishing USA. This book was released on 1997-04-22 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Dan Nimmo notes in his introduction, Inside Political Campaigns endeavors to trace the sources of professional campaign wizardry by encapsulating the theories and concepts that practitioners and scholars alike claim to guide and rationalize consultants' magical weaving of strategies, tactics, and techniques into a 'winning tapestry of political communication.' This study presents the theoretical areas political communication consultants draw upon in making strategic and tactical decisions in political campaigns. And it provides an understanding of what motivates political consultants to choose a particular campaign strategy by explaining how various strategies work with the voting public. While the book is research-driven, its academic findings are tempered and expanded by the authors' personal political consulting experiences. The text will be of interest to scholars, students, and practitioners alike in political communication, advertising, public opinion, political science, political rhetoric, and campaigns and elections.
