Political Rhetoric Social Media And American Presidential Campaigns

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Political Rhetoric, Social Media, and American Presidential Campaigns

Author : Janet Johnson
Publisher : Rowman & Littlefield
ISBN 13 : 1498540848
Total Pages : 227 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Political Rhetoric, Social Media, and American Presidential Campaigns by : Janet Johnson

Download or read book Political Rhetoric, Social Media, and American Presidential Campaigns written by Janet Johnson and published by Rowman & Littlefield. This book was released on 2020-12-10 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.

Political Rhetoric, Social Media, and American Presidential Campaigns

Author : Janet Johnson
Publisher : Lexington Books
ISBN 13 : 9781498540858
Total Pages : 0 pages
Book Rating : 4.5/5 (48 download)

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Book Synopsis Political Rhetoric, Social Media, and American Presidential Campaigns by : Janet Johnson

Download or read book Political Rhetoric, Social Media, and American Presidential Campaigns written by Janet Johnson and published by Lexington Books. This book was released on 2022-09-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how social media influenced presidential campaign rhetoric. Janet Johnson discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump.

An Unprecedented Election

Author : Benjamin R. Warner
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1440860661
Total Pages : 457 pages
Book Rating : 4.4/5 (48 download)

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Book Synopsis An Unprecedented Election by : Benjamin R. Warner

Download or read book An Unprecedented Election written by Benjamin R. Warner and published by Bloomsbury Publishing USA. This book was released on 2018-02-21 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading scholars of political communication, this book provides a comprehensive accounting of the campaign communication that characterized the unprecedented 2016 presidential campaign. The political events leading up to election day on November 8, 2016, involved unprecedented events in U.S. history: Hillary Clinton was the first woman to be nominated by a major party, and she was favored to win the highest seat in the nation. Donald Trump, arguably one of the most unconventional and most-unlikely-to-succeed candidates in U.S. history, became the leading candidate against Clinton. Then, an even more surprising thing happened: Trump won, an outcome unexpected by all experts and statistical models. An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign presents proprietary research conducted by a national election team and leading scholars in political communication and documents the most significant-and in some cases, the most shocking-features of the 2016 U.S. presidential election. The information presented in this book is derived from national surveys, experiments, and textual analysis and helps readers grasp the truly unique characteristics of this campaign that make it unlike any other in U.S. history. The chapters explain the underlying dynamics of this astonishing election by assessing the important role of both traditional and social media, the evolving (and potentially diminishing) influence of televised campaign advertisements, the various implications of three historic presidential debates, and the contextual significance of convention addresses. Readers will come away with an appreciation of the content and effects of the campaign communication and media coverage as well as the unique attributes of the electorate that ultimately selected Donald Trump as the 45th president of the United States.

Controlling the Message

Author : Victoria A. Farrar-Myers
Publisher : NYU Press
ISBN 13 : 1479886637
Total Pages : 368 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Controlling the Message by : Victoria A. Farrar-Myers

Download or read book Controlling the Message written by Victoria A. Farrar-Myers and published by NYU Press. This book was released on 2015-03-27 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Choice Outstanding Academic Title of 2016 From the presidential race to the battle for the office of New York City mayor, American political candidates’ approach to new media strategy is increasingly what makes or breaks their campaign. Targeted outreach on Facebook and Twitter, placement of a well-timed viral ad, and the ability to roll with the memes, flame wars, and downvotes that might spring from ordinary citizens’ engagement with the issues—these skills are heralded as crucial for anyone hoping to get their views heard in a chaotic election cycle. But just how effective are the kinds of media strategies that American politicians employ? And what effect, if any, do citizen-created political media have on the tide of public opinion? In Controlling the Message, Farrar-Myers and Vaughn curate a series of case studies that use real-time original research from the 2012 election season to explore how politicians and ordinary citizens use and consume new media during political campaigns. Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today’s diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship—an ideal volume for students, scholars, and political analysts alike.

The 2016 American Presidential Campaign and the News

Author : Jim A. Kuypers
Publisher : Lexington Books
ISBN 13 : 1498565123
Total Pages : 268 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis The 2016 American Presidential Campaign and the News by : Jim A. Kuypers

Download or read book The 2016 American Presidential Campaign and the News written by Jim A. Kuypers and published by Lexington Books. This book was released on 2018-03-14 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines perhaps the most contentious election in modern US history—the 2016 United States presidential election. It is unique in its discussion of a wide range of issues affecting the news media coverage of the election, coming from an equally diverse range of intellectual perspectives including the rhetorical, social-scientific, communication studies, and media studies. With eleven chapters grounded in hard evidence and communication theory, The 2016 American Presidential Campaign and the News: Implications for American Democracy and the Republic examines significant topics such as fake news, media construction of Hillary Clinton’s and Donald Trump’s campaign personalities, media bias, visual meme depictions of the candidates, identity politics in the news, Trump’s Twitter use, entertainment news, and social media as news. These chapters individually and collectively provide a direct commentary on the implications of the 2016 campaign news coverage for the future of the American Republic and political communication in the media.

A Rhetoric of Divisive Partisanship

Author : Colleen Elizabeth Kelley
Publisher : Lexington Books
ISBN 13 : 1498564585
Total Pages : 161 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis A Rhetoric of Divisive Partisanship by : Colleen Elizabeth Kelley

Download or read book A Rhetoric of Divisive Partisanship written by Colleen Elizabeth Kelley and published by Lexington Books. This book was released on 2018-02-19 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Rhetoric of Divisive Partisanship: The 2016 American Presidential Campaign Discourse of Bernie Sanders and Donald Trump examines the campaign speeches of Bernie Sanders and Donald Trump as they targeted members of the American public that were ideologically different but equally emotionally vulnerable. Each appealed to marginalized segments of the electorate, groups at opposite ends of the political spectrum, joined through a shared distrust and fear of politics instead of political or even party affiliation. Both Sanders and Trump polarized and reinforced their respective bases as “outsiders.” Both relied on anti-establishment arguments and discussions grounded in personal attacks against “enemies” during which they joined their target audiences as marginalized outsiders united through a desire to overthrow the status quo and re-claim America. The book expands on previous ideas about dialogue and political talk and asserts that rather than serving as a model of civic and civil discourse, the rhetoric of Sanders and Trump was reactionary and divisive, begun with different intentions and producing different results.

The 2016 US Presidential Campaign

Author : Robert E. Denton Jr
Publisher : Springer
ISBN 13 : 3319525999
Total Pages : 331 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis The 2016 US Presidential Campaign by : Robert E. Denton Jr

Download or read book The 2016 US Presidential Campaign written by Robert E. Denton Jr and published by Springer. This book was released on 2017-07-21 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice. The first section includes chapters on the early candidate nomination campaigns, the nominating conventions, the debates, political advertising and new media technologies. The second section provides studies of critical topics and issues of the campaign to include chapters on candidate persona, issues of gender, wedge issues and scandal. The final section provides an overview of the election with chapters focusing on explaining the vote and impact of new campaign finance laws and regulations in the 2016 election. All the contributors are accomplished scholars in their areas of analysis. Students, scholars and general readers will find the volume offers a comprehensive overview of the historic 2016 presidential campaign.

Political Communication in American Campaigns

Author : Joseph S. Tuman
Publisher : SAGE
ISBN 13 : 1412909457
Total Pages : 305 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Political Communication in American Campaigns by : Joseph S. Tuman

Download or read book Political Communication in American Campaigns written by Joseph S. Tuman and published by SAGE. This book was released on 2008 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""What makes this book unique is the basic structure: Descriptive or historical chapters, followed by discussions of strategies and tactics of political communication in numerous contexts.""

Unconventional, Partisan, and Polarizing Rhetoric

Author : Jeanine E. Kraybill
Publisher : Lexington Books
ISBN 13 : 1498554148
Total Pages : 239 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Unconventional, Partisan, and Polarizing Rhetoric by : Jeanine E. Kraybill

Download or read book Unconventional, Partisan, and Polarizing Rhetoric written by Jeanine E. Kraybill and published by Lexington Books. This book was released on 2017-11-14 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rhetoric and political communication of the 2016 Presidential Election was arguably unconventional, partisan, and polarizing—becoming a defining characteristic of the tone and feel of the campaign. In this volume we examine how rhetoric and various political communication strategies influenced and shaped the contours of the election and ultimately its outcome. Witnessing the most diverse electorate in U.S. political history, we look at how voters were primed for an anti-establishment/outsider candidate and how various rhetorical and communication appeals were used to strategically engage different groups of voters and at times, leave out or even scapegoat others. We also analyze how rhetoric and political communication shaped the debate on key issues such as climate change, immigration, national security, gender, and representation. In an age where having a social media presence is an essential campaign tool, we examine how Twitter was used by candidates and its impact on the electorate and news coverage. Overall, we demonstrate that political rhetoric and communication is impactful, bearing electoral consequences and the potential for policy outcomes, giving the reader much to consider as we approach the next midterm and general election.

The Presidency and Social Media

Author : Dan Schill
Publisher : Routledge
ISBN 13 : 1351623184
Total Pages : 360 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis The Presidency and Social Media by : Dan Schill

Download or read book The Presidency and Social Media written by Dan Schill and published by Routledge. This book was released on 2017-12-22 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trump’s tweets and cable-show-call-ins to Sander’s social media machine to Clinton’s "Trump Yourself" app and podcast, journalism, social and digital media, and entertainment media were front-and-center in 2016. Clearly, political media played a dominant and disruptive role in our democratic process. This book helps to explain the role of these media and communication outlets in the 2016 presidential election. This thorough study of how political communication evolved in 2016 examines the disruptive role communication technology played in the 2016 presidential primary campaign and general election and how voters sought and received political information. The Presidency and Social Media includes top scholars from leading research institutions using various research methodologies to generate new understandings—both theoretical and practical—for students, researchers, journalists, and practitioners.

The 2020 Presidential Campaign

Author : Robert E. Denton
Publisher : Rowman & Littlefield
ISBN 13 : 153815630X
Total Pages : 271 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis The 2020 Presidential Campaign by : Robert E. Denton

Download or read book The 2020 Presidential Campaign written by Robert E. Denton and published by Rowman & Littlefield. This book was released on 2021-06-10 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: As he has done for each presidential campaign since 1992, Robert E. Denton Jr. gathers a diverse collection of communications scholars to analyze specific areas of the most recent campaign season. Topics include early campaign rhetoric, the nomination process and conventions, candidate strategies, presidential debates, political advertising, the use of new media, and coverage of the campaigns. This volume looks at the 2020 presidential campaign from three perspectives. The first section addresses the major political campaign communication areas, including pre-primary/candidate surfacing, the conventions, the debates, political advertising, social media, and news coverage of the campaign. The second section includes two unique perspectives on political branding and the politics of food in the 2020 campaign. The final section of the volume provides the broad overviews of campaign spending and finance as well as the national perspective of explaining the vote. Thus, the chapters cluster around the themes of campaign communication, studies of unique or special topics relevant to the campaigns, and the overall election.

Social Media and Politics

Author : Glenn W. Richardson Jr.
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 504 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Social Media and Politics by : Glenn W. Richardson Jr.

Download or read book Social Media and Politics written by Glenn W. Richardson Jr. and published by Bloomsbury Publishing USA. This book was released on 2016-11-21 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set explores the various ways social media are profoundly changing politics in America. The last decade has seen dramatic changes in the U.S. political process. The advent of social media and other new forms of expression have enabled an unprecedented number of citizens to enter the political arena by expressing their opinions about issues and candidates in ways that can influence untold numbers of voters and officials. But the vast majority of politicians have not fully grasped how social media has fundamentally changed the process of communication or adjusted to the dramatic shift in political power that is taking place. Written by experts on the intersections of politics, public opinion, and popular culture, this book examines how new media have brought political "power to the people" like never before, provided new channels through which politicians communicate and attempt to influence public opinion, and caused a game-changing shift in political power. Volume one focuses on how savvy politicians are learning to communicate in new ways via new media in order to enhance their political appeal. The second volume examines the various ways in which individuals or groups who use new/social media are affecting voters' decisions, applying pressure to elected or appointed officials, and influencing the direction of the country.

The 2012 Presidential Campaign

Author : Robert E. Denton
Publisher : Rowman & Littlefield
ISBN 13 : 1442216751
Total Pages : 221 pages
Book Rating : 4.4/5 (422 download)

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Book Synopsis The 2012 Presidential Campaign by : Robert E. Denton

Download or read book The 2012 Presidential Campaign written by Robert E. Denton and published by Rowman & Littlefield. This book was released on 2013-07-29 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presidential campaigns are our national conversations – the widespread and complex communication of issues, images, social reality, and personas. Political communication specialists break down the 2012 presidential campaign and go beyond the quantitative facts, electoral counts, and poll results of the election, to make sense of the “political bits” of communication that comprise our voting choices. The contributors look at the early campaign period, the nomination process and conventions, the social and political contexts, the debates, the role of candidate spouses, candidate strategies, political strategies, and the use of the Internet and other technologies.

Lessons from Trump’s Political Communication

Author : Marco Morini
Publisher : Springer Nature
ISBN 13 : 3030390101
Total Pages : 126 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Lessons from Trump’s Political Communication by : Marco Morini

Download or read book Lessons from Trump’s Political Communication written by Marco Morini and published by Springer Nature. This book was released on 2020-02-22 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores Donald Trump’s political communication as a candidate and in the first two years in office. The 45th US President is dominating the media system and 'building the agenda' through the combined action of five strategies. He disintermediates his communication and manufactures a permanent campaign climate based on strong and inflammatory language to attract a constant and decisive media coverage. In disarticulating old-style political rhetoric, he privileges emotions over contents, slogans above thought. Trump’s jokes, mockeries and distinct rhetoric – showing similarities to rhetorical strategies of Nazis during the 1930s – help him impersonate the populist ‘everyday man’ who fights against the elites. His dominance of the news cycle also reflects a desire for higher TV ratings and Web traffic numbers. Essentially, Trump has critically exploited the media’s news logics and taken advantage of the American public's lack of trust in journalism.

President Donald Trump and His Political Discourse

Author : Michele Lockhart
Publisher : Routledge
ISBN 13 : 1351038761
Total Pages : 214 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis President Donald Trump and His Political Discourse by : Michele Lockhart

Download or read book President Donald Trump and His Political Discourse written by Michele Lockhart and published by Routledge. This book was released on 2018-09-21 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: President Donald Trump and His Political Discourse brings together a diverse collection of perspectives on President Trump’s Twitter rhetoric. Truly unique in its in-depth exploration, the volume demonstrates the ways in which international and U.S. relations, media and "fake news," and marginalized groups, among other things, have been the subject of President Trump’s tweets. It also features qualitative–quantitative analyses, evaluating tweet patterns, broader language shifts, and the psychology of President Trump’s Twitter voice. The purpose of this collection is not only to analyze the language used but also to consider the ramifications of the various messages on both individual and global levels, for which Trump is both celebrated and criticized. Interdisciplinary in approach, this collection is a useful resource for students in political rhetoric and communication, international relations, linguistics, journalism, leadership studies, and more.

The Evolution of Political Rhetoric

Author : Robert X. Browning
Publisher : Purdue University Press
ISBN 13 : 1612496229
Total Pages : 255 pages
Book Rating : 4.6/5 (124 download)

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Book Synopsis The Evolution of Political Rhetoric by : Robert X. Browning

Download or read book The Evolution of Political Rhetoric written by Robert X. Browning and published by Purdue University Press. This book was released on 2020-12-15 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volume 6 of The Year in C-SPAN Archives Research series focuses on the rapidly changing rhetoric coloring American politics. An increasingly polarized electorate combined with advances in technology have led to a combative and pitched rhetoric through more and more outlets. Each chapter is interdisciplinary in nature, drawing on communication studies, political science, history, and other fields. Using the extensive collection of the C-SPAN Video Library, chapters cover the highly visible Thomas and Kavanaugh judicial nomination hearings as well as the ongoing debate around impeachment. Other pieces focus on the rhetoric of the 2008 Wall Street crisis, presidential campaign announcements, White House press conferences, floor time by women in the House of Representatives, the use of Twitter by legislators, and the puzzle of zero population growth. Collectively, they paint a picture of how Congress and the president approach the broad topic of political rhetoric using C-SPAN video as the basis for their research. The C-SPAN Video Library is unique because there is no other research collection that is based on video research of contemporary politics. Methodologically distinctive, much of the research uses new techniques to analyze video, text, and spoken words of political leaders. No other book examines such a wide range of topics—from immigration to climate change to race relations—using video as the basis for research.

Praeger Handbook of Political Campaigning in the United States

Author : William L. Benoit
Publisher : Bloomsbury Publishing USA
ISBN 13 :
Total Pages : 442 pages
Book Rating : 4.2/5 (161 download)

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Book Synopsis Praeger Handbook of Political Campaigning in the United States by : William L. Benoit

Download or read book Praeger Handbook of Political Campaigning in the United States written by William L. Benoit and published by Bloomsbury Publishing USA. This book was released on 2016-02-22 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. This comprehensive handbook reveals essentially everything the American public wants to know about political campaigns. The two-volume set begins with a historical overview, then goes on to investigate campaigns from a variety of perspectives that shed light on how they work and why. Readers will discover how campaigns are run, how they're covered by the media, how they influence government, and how various interest groups and demographics play a part in the system. The contributors—who include academics, elected officials, journalists, and campaign professionals—offer new data, interviews, and analysis in a style that will prove fresh, accessible, and engaging for everyone from college students to political junkies. They offer the inside scoop on types of campaign media—for example, TV spots, debates, and social media—and on message variables such as language, humor, and evidence. Groups of voters like women and youth are examined, and the work also discusses theories of campaigning such as agenda-setting, issue ownership, the Elaboration Likelihood Model, and the Theory of Reasoned Action. Scandal in American political campaigns, always a subject of interest, is addressed as well.