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Author : Kropps Middle East
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (787 download)
Download or read book The Middle East Advertising Guide written by Kropps Middle East and published by . This book was released on 2005 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 : 9789953014661
Total Pages : 64 pages
Book Rating : 4.0/5 (146 download)
Download or read book The Middle East Advertising Guide written by and published by . This book was released on 2010 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 : 9789953031439
Total Pages : 65 pages
Book Rating : 4.0/5 (314 download)
Download or read book The Middle East Advertising Guide written by and published by . This book was released on 2015 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 : 9789953023915
Total Pages : 9 pages
Book Rating : 4.0/5 (239 download)
Download or read book The Middle East Advertising Guide written by and published by . This book was released on 2013 with total page 9 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 : 9789953021027
Total Pages : 64 pages
Book Rating : 4.0/5 (21 download)
Download or read book The Middle East Advertising Guide written by and published by . This book was released on 2011 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Kropps Middle East (Beirut, Lebanon)
Publisher :
ISBN 13 : 9789953008677
Total Pages : pages
Book Rating : 4.0/5 (86 download)
Download or read book MEAG written by Kropps Middle East (Beirut, Lebanon) and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 : 9780946510665
Total Pages : 730 pages
Book Rating : 4.5/5 (16 download)
Download or read book The Advertisers' Guide to the Middle East written by and published by . This book was released on 1996 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (142 download)
Download or read book The Middle East Advertising Guide written by and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Countries indexed include: Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morroco, Oman, Pan Arab, Qatar, Saudi Arabia, Syria, Tunisia, United Arab Emirates (UAE) & Yeman.
Author :
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (142 download)
Download or read book The Middle East Advertising Guide written by and published by . This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donna Marsh
Publisher : Robinson
ISBN 13 : 1472135679
Total Pages : 292 pages
Book Rating : 4.4/5 (721 download)
Download or read book Doing Business in the Middle East written by Donna Marsh and published by Robinson. This book was released on 2015-05-11 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new and updated book is necessary reading for all professionals working in the Middle East and North Africa, it includes: - The practical impact of Islam on business - Safety and security in the region - Business etiquette - Political and social do's and don'ts The practicalities of doing business in the MEA region are covered in detail, from the initial visit to establishing productive working relationships, including opening an office in the region. It also focuses on issues of particular importance to all businesswomen, and for men who might be working with Arab and Muslim women.
Author : Rayan Tarraf
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781721878031
Total Pages : 158 pages
Book Rating : 4.8/5 (78 download)
Download or read book The Middle East Guide to Social Media written by Rayan Tarraf and published by Createspace Independent Publishing Platform. This book was released on 2018-07-06 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media is an integral part of our everyday lives while existing as a mighty marketing opportunity for businesses. Whether you are a beginner trying to get into the field or a digital expert looking for answers, this book is for you. The Middle East Guide to Social Media will introduce you to the ins, outs and must-knows of social media marketing, from the world's largest social network to the nitty-gritty of crafting digital campaigns. Equip yourself with this easy guidebook and get ready to dive into a world where traditional marketing meets digital.
Author : Said Baaghil
Publisher : iUniverse
ISBN 13 : 0595465935
Total Pages : 110 pages
Book Rating : 4.5/5 (954 download)
Download or read book Eccentric Marketing written by Said Baaghil and published by iUniverse. This book was released on 2007-12 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Eccentric Marketing, marketing strategist and entrepreneur Said A. Baaghil outlines the framework for a forward-thinking new consumer model aimed at transforming the way products and services are marketed in the Middle East. Baaghil illustrates how modern-day CEOs of Middle Eastern corporations must radically alter their traditional marketing programs in order to survive the new global economy. Using real-world examples, Eccentric Marketing analyzes the marketing failures and successes of companies operating in the Middle East and makes a convincing argument about their vital need to implement consumer-based marketing. Baaghil also demonstrates how many common character faults of Middle Eastern CEOs can not only damage a brand, but ultimately lead to its complete demise. Eccentric Marketing details the current market reality for small- to medium-sized companies in the Middle East and explains why most of these companies fail when promoting their products in the Western world. Drawing from actual business cases in Saudi Arabia, Baaghil proves that companies must learn how to instill their brand permanently in the consumer consciousness in order to survive and thrive. Baaghil's visionary concepts for building and integrating a powerful brand make Eccentric Marketing the must-have marketing guide for leading-edge companies operating in the Middle East.
Author : Ilhem Allagui
Publisher : Routledge
ISBN 13 : 1000006956
Total Pages : 363 pages
Book Rating : 4.0/5 ( download)
Download or read book Advertising in MENA Goes Digital written by Ilhem Allagui and published by Routledge. This book was released on 2019-03-29 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the book sheds light on the intricate relationship between technological and societal development and advertising practice. It examines cultural constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism, technological and digital transformations and the economic ways advertising support new media start-ups. Supported by examples and campaigns, the book discusses the way global or regional brands standardized or localized their messaging while adopting international techniques but market-oriented solutions. The book will key reading for scholars and students in advertising, marketing, business, journalism, cultural studies and media in addition to Middle East Studies. It is also an essential text for media and marketing communication industry professionals, and will appeal to those interested in the global-local dichotomy and promotional communications.
Author :
Publisher :
ISBN 13 :
Total Pages : 500 pages
Book Rating : 4.:/5 (763 download)
Download or read book Selling to the Arab World, Middle East and North Africa written by and published by . This book was released on 1976 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 38 pages
Book Rating : 4.:/5 (222 download)
Download or read book Market Profile written by and published by . This book was released on 1998 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
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Publisher :
ISBN 13 :
Total Pages : 31 pages
Book Rating : 4.:/5 (222 download)
Download or read book Market Profile written by and published by . This book was released on 1999 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mitchell G. Bard, Ph.D.
Publisher : Penguin
ISBN 13 : 1101217200
Total Pages : 500 pages
Book Rating : 4.1/5 (12 download)
Download or read book The Complete Idiot's Guide to Middle East Conflict, 4th Edition written by Mitchell G. Bard, Ph.D. and published by Penguin. This book was released on 2008-09-02 with total page 500 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated fourth edition. The Middle East is perhaps the most tumultuous area on earth, with ancient battles still being fought. This updated guide offers an intense look - through the lens of present-day knowledge - at current events and the everchanging political and social landscape, as well as the region's history. And it addresses: ?The re-arming of Hezbollah ?Iran's increased threat of acquiring nuclear weapons ?The odds of Palestinian unity in peace talks ?The evacuation from Gaza
