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Author : Rowell, George Presbury & Co
Publisher :
ISBN 13 :
Total Pages : 882 pages
Book Rating : 4.:/5 (45 download)
Download or read book The Men who Advertise written by Rowell, George Presbury & Co and published by . This book was released on 1870 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George P. Rowell & Co. (New York, N.Y.)
Publisher :
ISBN 13 :
Total Pages : 872 pages
Book Rating : 4.:/5 (14 download)
Download or read book The men who advertise written by George P. Rowell & Co. (New York, N.Y.) and published by . This book was released on 1870 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George P. Rowell and Company
Publisher : Forgotten Books
ISBN 13 : 9781390308372
Total Pages : 884 pages
Book Rating : 4.3/5 (83 download)
Download or read book The Men Who Advertise written by George P. Rowell and Company and published by Forgotten Books. This book was released on 2018-09-14 with total page 884 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excerpt from The Men Who Advertise: An Account of Successful Advertisers, Together With Hints on the Method of Advertising W'e also have endeavored to set forth in our pages the superiority of ad vertising in newspapers over that of other kinds. The handbills are thrown away and the posters not read, and it is safe to say that an advertisement cost ing five dollars will reach twice as many people and be read by twice as many as the same money put in a handbill. Take the New York Tribune, charging in the thirty-six hundred dollars a page, and we take this because its rates are the highest and the size of the page the largest. It circulates about two hundred thousand copies. Place this same matter in the shape of a cir calar and distribute it, and it will be found to be much less generally read, besides costing more. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.
Author : Andrew Cracknell
Publisher : Quercus Books
ISBN 13 : 9780857384270
Total Pages : 0 pages
Book Rating : 4.3/5 (842 download)
Download or read book The Real Mad Men written by Andrew Cracknell and published by Quercus Books. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.
Author : Dave Marinaccio
Publisher : Simon and Schuster
ISBN 13 : 1628726210
Total Pages : 232 pages
Book Rating : 4.6/5 (287 download)
Download or read book Admen, Mad Men, and the Real World of Advertising written by Dave Marinaccio and published by Simon and Schuster. This book was released on 2015-11-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
Author : Steve Craig
Publisher : SAGE
ISBN 13 : 0803941633
Total Pages : 285 pages
Book Rating : 4.8/5 (39 download)
Download or read book Men, Masculinity and the Media written by Steve Craig and published by SAGE. This book was released on 1992-02-26 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although studies of men and masculinity have gained momentum, little has been published that focuses on the media and their relationship to men as men. Men, Masculinity and the Media addresses this shortcoming. Scholars from across the social sciences investigate past media research on men and masculinity. They also examine how the media serve to construct masculinities, how men and their relationships have been depicted and how men respond to media images. From comic books and rock music to film and television, this groundbreaking volume scrutinizes the interrelationship among men, the media and masculinity.
Author : Kerri P. Steinberg
Publisher : Rutgers University Press
ISBN 13 : 0813573874
Total Pages : 232 pages
Book Rating : 4.8/5 (135 download)
Download or read book Jewish Mad Men written by Kerri P. Steinberg and published by Rutgers University Press. This book was released on 2015-02-16 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is easy to dismiss advertising as simply the background chatter of modern life, often annoying, sometimes hilarious, and ultimately meaningless. But Kerri P. Steinberg argues that a careful study of the history of advertising can reveal a wealth of insight into a culture. In Jewish Mad Men, Steinberg looks specifically at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years. Drawing on case studies of famous advertising campaigns—from Levy’s Rye Bread (“You don’t have to be Jewish to love Levy’s”) to Hebrew National hot dogs (“We answer to a higher authority”)—Steinberg examines advertisements from the late nineteenth-century in New York, the center of advertising in the United States, to trace changes in Jewish life there and across the entire country. She looks at ads aimed at the immigrant population, at suburbanites in midcentury, and at hipster and post-denominational Jews today. In addition to discussing campaigns for everything from Manischewitz wine to matzoh, Jewish Mad Men also portrays the legendary Jewish figures in advertising—like Albert Lasker and Bill Bernbach—and lesser known “Mad Men” like Joseph Jacobs, whose pioneering agency created the brilliantly successful Maxwell House Coffee Haggadah. Throughout, Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization. Anchored in the illustrations, photographs, jingles, and taglines of advertising, Jewish Mad Men features a dozen color advertisements and many black-and-white images. Lively and insightful, this book offers a unique look at both advertising and Jewish life in the United States.
Author : George Presbury & Co Rowell
Publisher : Sagwan Press
ISBN 13 : 9781377265360
Total Pages : 880 pages
Book Rating : 4.2/5 (653 download)
Download or read book The Men Who Advertise written by George Presbury & Co Rowell and published by Sagwan Press. This book was released on 2018-02-09 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author : George Presbury & Co Rowell
Publisher : Legare Street Press
ISBN 13 : 9781020508554
Total Pages : 0 pages
Book Rating : 4.5/5 (85 download)
Download or read book The Men Who Advertise; an Account of Successful Advertisers; American Newspaper Rate-book, Containing Advertising Rates of Leading Newspapers; American Newspaper Directory, Containing Accurate Lists of All the Newspapers and Periodicals Published In... written by George Presbury & Co Rowell and published by Legare Street Press. This book was released on 2023-07-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Men Who Advertise is a fascinating time capsule of the world of advertising in early 20th century America. Featuring profiles of successful advertisers, this book also includes a comprehensive directory of newspapers and periodicals published in the United States, as well as their advertising rates. It is an invaluable resource for historians, advertisers, and anyone interested in the history of American media. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Author :
Publisher :
ISBN 13 :
Total Pages : 98 pages
Book Rating : 4.:/5 (31 download)
Download or read book Jubilee Dinner Given by the Advertising Men of Chicago and New York in Honor of Charles H. Stoddart written by and published by . This book was released on 1925 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.M/5 ( download)
Download or read book Profitable Advertising written by and published by . This book was released on 1892 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 846 pages
Book Rating : 4.0/5 ( download)
Download or read book Printers' Ink; the ... Magazine of Advertising, Management and Sales written by and published by . This book was released on 1897 with total page 846 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 1406 pages
Book Rating : 4.:/5 (319 download)
Download or read book Advertising & Selling written by and published by . This book was released on 1928 with total page 1406 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : De Pelsmacker, Patrick
Publisher : Edward Elgar Publishing
ISBN 13 : 1802200894
Total Pages : 192 pages
Book Rating : 4.8/5 (22 download)
Download or read book Advanced Introduction to Advertising written by De Pelsmacker, Patrick and published by Edward Elgar Publishing. This book was released on 2022-01-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
Author : John Kenney
Publisher : Simon and Schuster
ISBN 13 : 1451675550
Total Pages : 336 pages
Book Rating : 4.4/5 (516 download)
Download or read book Truth in Advertising written by John Kenney and published by Simon and Schuster. This book was released on 2013-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Struggling with encroaching middle age, advertising agent Finbar Dolan is forced to cancel his Christmas plans to tackle a last-minute assignment, only to learn that his estranged father has taken ill and that his siblings are unwilling to help.
Author : Basil G. Englis
Publisher : Psychology Press
ISBN 13 : 131775977X
Total Pages : 279 pages
Book Rating : 4.3/5 (177 download)
Download or read book Global and Multinational Advertising written by Basil G. Englis and published by Psychology Press. This book was released on 2013-11-19 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.
Author :
Publisher :
ISBN 13 :
Total Pages : 462 pages
Book Rating : 4.A/5 ( download)
Download or read book Fame written by and published by . This book was released on 1902 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:
