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Advanced Introduction To Advertising
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Book Synopsis Advanced Introduction to Advertising by : Patrick De Pelsmacker
Download or read book Advanced Introduction to Advertising written by Patrick De Pelsmacker and published by Edward Elgar Publishing. This book was released on 2021-12-28 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organisations? And what are the implications of the offline-online shift?
Book Synopsis Advanced Introduction to Advertising by : De Pelsmacker, Patrick
Download or read book Advanced Introduction to Advertising written by De Pelsmacker, Patrick and published by Edward Elgar Publishing. This book was released on 2022-01-21 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Advanced Introduction provides a concise yet thorough guide to understanding and planning advertising, while answering the key questions at the forefront of this modern topic: what is advertising? What is its role in businesses and organizations? And what are the implications of the offline–online shift?
Book Synopsis Advanced Introduction to Digital Marketing by : Dholakia, Utpal
Download or read book Advanced Introduction to Digital Marketing written by Dholakia, Utpal and published by Edward Elgar Publishing. This book was released on 2022-10-13 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advanced Introduction to Digital Marketing identifies the core concepts of research on digital marketing and provides theoretical frameworks and empirical findings. Topics such as digital product evolution, marketing strategy, and research on place, price, and promotion are thoroughly reviewed alongside controversial areas such as the harmful effects of technology on consumers. It also suggests research opportunities for those wishing to explore a particular area in greater depth.
Book Synopsis Advanced Introduction to Marketing Strategy by : Day, George
Download or read book Advanced Introduction to Marketing Strategy written by Day, George and published by Edward Elgar Publishing. This book was released on 2022-06-07 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This visionary book presents a systematic, next-generation approach to marketing strategy, demonstrating how success is gained and sustained via continuous innovation to create new value for customers. George S. Day develops the outside-in approach to formulating strategy, while providing compelling insights into key market stakeholders to illustrate how to sustain customer value leadership in the face of mounting market turbulence.
Book Synopsis Advanced Introduction to Public Management and Administration by : Christopher Pollitt
Download or read book Advanced Introduction to Public Management and Administration written by Christopher Pollitt and published by Edward Elgar Publishing. This book was released on 2016-03-25 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences and law, expertly written by the world’s leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas. In this Advanced Introduction, Christopher Pollitt starts a penetrating account of the theories, methods and possible trajectories of the study of public management, also examining the academic community itself, and its relationship to the world of practice. There is no more authoritative – or lively – text of such scope and focus. This is a stimulating analysis by a leading international scholar. It includes: · a global overview · a critical and authoritative analysis of the current state of the field · the location of academic research firmly in the real world context of austerity, climate and demographic change, and technological transformation · an examination of the relationship between academic study and the practice of public management · a look inside the ‘ivory tower’, at the forces changing the way the subject is studied and practised This truly unique work will be of particular interest to graduate students, advanced scholars, lecturers and trainers in public administration, public management, government, public policy, political science and development administration. Middle level and senior practitioners in public administration and public management will also find this an invaluable and sophisticated introduction.
Book Synopsis Advanced Introduction to Global Production Networks by : Neil M. Coe
Download or read book Advanced Introduction to Global Production Networks written by Neil M. Coe and published by Edward Elgar Publishing. This book was released on 2021-01-29 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by Neil M. Coe, this Advanced Introduction provides a comprehensive guide to the vibrant and expanding global production network (GPN) approach, through deftly exploring its antecedents, theoretical underpinnings, and debates and controversies in the field. The author argues overall that, during a time of profound on-going challenges within the global economic system, the need for a GPN framework has never been more pressing.
Book Synopsis Advanced Introduction to Public Finance by : Vito Tanzi
Download or read book Advanced Introduction to Public Finance written by Vito Tanzi and published by Edward Elgar Publishing. This book was released on 2020-09-25 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advanced Introduction to Public Finance offers a fresh look at the field of public finance and explains how changes in both the market and the government have made public finance a more challenging, interesting and at times frustrating branch of economics. It provides a cosmopolitan perspective and details the part that historical developments have played in shaping modern views. The author explores the real life, practical nature of public finance and deemphasizes the role of arm-chair theorizing by focusing on real issues that are seen from a community rather than an individualistic perspective.
Book Synopsis Advanced Introduction to Mobilities by : Mimi Sheller
Download or read book Advanced Introduction to Mobilities written by Mimi Sheller and published by Edward Elgar Publishing. This book was released on 2021-03-26 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading mobilities theorist Mimi Sheller offers an up-to-date, comprehensive analysis of the complex mobility disruptions of the Covid-19 pandemic and its aftermath in this timely Advanced Introduction. It outlines the formation of the interdisciplinary field of mobility studies, arguing that mobilities theory is crucial to planning post-pandemic recovery, sustainable communities, and low-carbon transitions. From tourism to migration to urban infrastructure, to informal and reproductive mobilities, Sheller reveals how multiple im/mobilities are interconnected, as the novel coronavirus reminds us as it hitchhikes across the globe through its human hosts.
Book Synopsis Self-Publishing Made Simple by : April Cox
Download or read book Self-Publishing Made Simple written by April Cox and published by . This book was released on 2021-09-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advanced Introduction to Global Sports Law by : Stephen F. Ross
Download or read book Advanced Introduction to Global Sports Law written by Stephen F. Ross and published by Edward Elgar Publishing. This book was released on 2021-02-26 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stephen F. Ross presents this succinct introduction to key topics of law specific to sports, comparing approaches to sports law across the globe, with particular focus on the United States, Europe, and common law jurisdictions. Contrasting the profit-maximizing approach of North American leagues with the global integrated approach of professional sports governed by national and international governing boards, the book offers a novel model for the latter.
Book Synopsis Advanced Introduction to Business Ethics by : Hooker, John
Download or read book Advanced Introduction to Business Ethics written by Hooker, John and published by Edward Elgar Publishing. This book was released on 2021-08-27 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise and engaging Advanced Introduction provides the conceptual tools necessary to make ethical decisions in today’s business world. John Hooker provides an objective and closely-reasoned analysis of ethical issues based on a unified conceptual framework that distils the best of ethical thought into three clearly articulated principles: the generalization, utilitarian, and autonomy principles.
Book Synopsis Advanced Introduction to Law and Psychology by : Tyler, Tom R.
Download or read book Advanced Introduction to Law and Psychology written by Tyler, Tom R. and published by Edward Elgar Publishing. This book was released on 2022-01-14 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leading scholar Tom R. Tyler provides a timely and engaging introduction to the field of law and psychology. This Advanced Introduction outlines the main areas of research, their relevance to law and the way that psychological findings have shaped – or failed to shape – the corresponding areas of law. Key features include focus on the relevance of psychological theories to topics in law, emphasis on the institutional realities within which law functions and discussion of the problems of bringing research findings into the legal system.
Book Synopsis Advanced Introduction to Entrepreneurship by : Robert D Hisrich
Download or read book Advanced Introduction to Entrepreneurship written by Robert D Hisrich and published by Edward Elgar Publishing. This book was released on 2014-09-26 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: øElgar Advanced Introductions are stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by some of the world�s leading scholars. Designed to be accessible yet rigorous, they offer concise an
Book Synopsis Advanced Introduction to American Foreign Policy by : Johnson, Loch K.
Download or read book Advanced Introduction to American Foreign Policy written by Johnson, Loch K. and published by Edward Elgar Publishing. This book was released on 2021-08-27 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Providing a comprehensive account of America’s constitutional framework, this Advanced Introduction examines how U.S officials carry out America’s foreign policy objectives through diplomacy, trade agreements, secretive covert actions, and the use of military force. Loch K. Johnson delivers an invigorating examination of ethical and legal aspects of American foreign policy as well as providing a new perspective on topics such as domestic politics, diplomacy and policymaking.
Book Synopsis Advanced Introduction to Global Administrative Law by : Sabino Cassese
Download or read book Advanced Introduction to Global Administrative Law written by Sabino Cassese and published by Edward Elgar Publishing. This book was released on 2021-02-26 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sabino Cassese presents an incisive introduction to the essential principles of global law, exploring the central theories of globalization through an analysis of the main developments in this area. The Advanced Introduction concludes that despite the ongoing dialectic between national governments and international institutions, globalization and states are progressing in parallel, while civil societies are increasingly involved in the machinery of globalization.
Book Synopsis Advanced Introduction to Community-based Conservation by : Fikret Berkes
Download or read book Advanced Introduction to Community-based Conservation written by Fikret Berkes and published by Edward Elgar Publishing. This book was released on 2021-01-29 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Fikret Berkes provides a unique introduction to the social and interdisciplinary dimensions of biodiversity conservation. Examining a range of approaches, new ideas, controversies and debates, he demonstrates that biodiversity loss is not primarily a technical issue, but a social problem that operates in an economic, political and cultural context. Berkes concludes that conservation must be democratized in order to broaden its support base and build more inclusive constituencies for conservation.
Book Synopsis Advanced Introduction to Globalisation by : Jonathan Michie
Download or read book Advanced Introduction to Globalisation written by Jonathan Michie and published by Edward Elgar Publishing. This book was released on 2017-05-26 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalisation impacts almost all aspects of our lives. Smart-phones give access to news, documents and communications instantaneously and globally. It is said that change is accelerating, and the nation state is increasingly anachronistic. This book challenges that consensus. Globalisation is as old as capitalism, as is technological change. The reduced power of national governments is due to the free-market form of globalisation created by the 1980s administrations of Thatcher and Reagan leading to the 2008-2009 global financial crisis and recession. We need to move beyond this, taxing wealth and speculation to create a new era of sustainable development, globally.
