Admen Mad Men And The Real World Of Advertising

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Admen, Mad Men, and the Real World of Advertising

Author : Dave Marinaccio
Publisher : Simon and Schuster
ISBN 13 : 1628726210
Total Pages : 232 pages
Book Rating : 4.6/5 (287 download)

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Book Synopsis Admen, Mad Men, and the Real World of Advertising by : Dave Marinaccio

Download or read book Admen, Mad Men, and the Real World of Advertising written by Dave Marinaccio and published by Simon and Schuster. This book was released on 2015-11-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

The Real Mad Men

Author : Andrew Cracknell
Publisher : Quercus Books
ISBN 13 : 9780857384270
Total Pages : 0 pages
Book Rating : 4.3/5 (842 download)

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Book Synopsis The Real Mad Men by : Andrew Cracknell

Download or read book The Real Mad Men written by Andrew Cracknell and published by Quercus Books. This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Taking a cue from AMC's award-winning drama Mad Men, provides a visual history of the key major ad campaigns of the 1950s and 1960s and the people behind them who kicked off the Creative Revolution.

Confessions of an Advertising Man

Author : David Ogilvy
Publisher :
ISBN 13 : 9781904915379
Total Pages : 0 pages
Book Rating : 4.9/5 (153 download)

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Book Synopsis Confessions of an Advertising Man by : David Ogilvy

Download or read book Confessions of an Advertising Man written by David Ogilvy and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Kings of Madison Avenue

Author : Jesse McLean
Publisher : ECW Press
ISBN 13 : 1554904455
Total Pages : 248 pages
Book Rating : 4.5/5 (549 download)

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Book Synopsis Kings of Madison Avenue by : Jesse McLean

Download or read book Kings of Madison Avenue written by Jesse McLean and published by ECW Press. This book was released on 2009-09 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveling in the consumerist decadence of AMC’s infamous advertising house Sterling Cooper, this complementary volume to the groundbreaking series Mad Men provides behind-the-scenes revelations, episode guides, cast biographies, and rich sidebar content, including “How to Party Like the Mad Men.” Delving beneath the glitz and glamour to highlight the workings of a sophisticated modern classic, this definitive fan guide also offers fascinating sociological context and cultural analysis. The details of historical ad campaigns that are woven into the show’s storylines are provided—such as Volkswagen Beetle’s landmark “Think Small” campaign, the Nixon/Kennedy presidential push, and the creation of Lucky Strike’s “It’s toasted” slogan. This is the ultimate guide to a series that has been praised by the New York Times, Time magazine, and USA Today.

Frenemies

Author : Ken Auletta
Publisher : Penguin
ISBN 13 : 0735220883
Total Pages : 386 pages
Book Rating : 4.7/5 (352 download)

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Book Synopsis Frenemies by : Ken Auletta

Download or read book Frenemies written by Ken Auletta and published by Penguin. This book was released on 2019-06-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: An intimate and profound reckoning with the changes buffeting the $2 trillion global advertising and marketing business from the perspective of its most powerful players, by the bestselling author of Googled Advertising and marketing touches on every corner of our lives, and the industry is the invisible fuel powering almost all media. Complain about it though we might, without it the world would be a darker place. But of all the industries wracked by change in the digital age, few have been turned on their heads as dramatically as this one. Mad Men are turning into Math Men (and women--though too few), an instinctual art is transforming into a science, and we are a long way from the days of Don Draper. Frenemies is Ken Auletta's reckoning with an industry under existential assault. He enters the rooms of the ad world's most important players, meeting the old guard as well as new powers and power brokers, investigating their perspectives. It's essential reading, not simply because of what it reveals about this world, but because of the potential consequences: the survival of media as we know it depends on the money generated by advertising and marketing--revenue that is in peril in the face of technological changes and the fraying trust between the industry's key players.

The Insanity of Advertising

Author : Fred S. Goldberg
Publisher : Chicago Review Press
ISBN 13 : 1641602791
Total Pages : 651 pages
Book Rating : 4.6/5 (416 download)

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Book Synopsis The Insanity of Advertising by : Fred S. Goldberg

Download or read book The Insanity of Advertising written by Fred S. Goldberg and published by Chicago Review Press. This book was released on 2019-05-28 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mad Men's Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O'Neill. His client list reads like a who's who of 20th-century innovators: Steve Jobs (Apple), Andy Grove (Intel), John Chambers (Cisco), Larry Ellison (Oracle), and Michael Dell (Dell) are just a few of the movers and shakers who turned to him when they needed ads that would make their products household names. The Insanity of Advertising presents an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. Goldberg reveals behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, and also shares stories of the mad men who worked alongside him.

Adland

Author : Mark Tungate
Publisher : Kogan Page Publishers
ISBN 13 : 9780749448370
Total Pages : 316 pages
Book Rating : 4.4/5 (483 download)

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Book Synopsis Adland by : Mark Tungate

Download or read book Adland written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2007 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.

Mad Men on the Couch

Author : Dr. Stephanie Newman
Publisher : St. Martin's Griffin
ISBN 13 : 1250014433
Total Pages : 225 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Mad Men on the Couch by : Dr. Stephanie Newman

Download or read book Mad Men on the Couch written by Dr. Stephanie Newman and published by St. Martin's Griffin. This book was released on 2012-02-28 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mad Men has captured the imaginations of millions of viewers, winning fifteen golden globes and four Emmys. Perhaps more than the gorgeously stylized visuals and impeccably re-created history, it's the show's richly drawn characters stumbling through their personal and professional lives that get under our skin and keep us invested. In Mad Men on the Couch, Dr. Stephanie Newman analyzes the show's primary characters through the lens of modern psychology. Lending her trained professional eye, she poses and expertly answers pressing questions such as: Why does Don constantly sabotage himself? Why is Betty such a cold mother and desperately unhappy housewife? (Hint: It's not just because her "people are Nordic.") Why does Pete prevail in adversity when Roger crumbles? Why is Peggy able to rise profesionally in the male jungle of Madison Avenue when Joan can't? Can these characters ever really change? With critical commentary that is both entertaining and insightful, Mad Men on the Couch will provide viewers with a unique persepctive on the show.

The Unofficial Mad Men Cookbook

Author : Judy Gelman
Publisher : BenBella Books, Inc.
ISBN 13 : 1936661403
Total Pages : 275 pages
Book Rating : 4.9/5 (366 download)

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Book Synopsis The Unofficial Mad Men Cookbook by : Judy Gelman

Download or read book The Unofficial Mad Men Cookbook written by Judy Gelman and published by BenBella Books, Inc.. This book was released on 2011-12-06 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: UNOFFICIAL AND UNAUTHORIZED Dine like Draper and Drink like Sterling with More Than 70 Recipes from the Kitchens, Bars, and Restaurants Seen on Mad Men Ever wish you could mix an Old Fashioned just the way Don Draper likes it? Or prepare Oysters Rockefeller and a martini the way they did fifty years ago at one of Roger Sterling's favorite haunts, The Grand Central Oyster Bar? Ever wonder how Joan Harris manages to prepare a perfect crown roast in her tiny apartment kitchen? Or about the connection between Jackie Kennedy's 1962 White House tour and Betty Draper's Valentine's Day room service order? The Unofficial Mad Men Cookbook serves up more than 70 recipes to satisfy a Mad Men appetite! From the tables of Manhattan's most legendary restaurants and bars to the Drapers' Around the World dinner, this book is your entrée to the culinary world of Man Men-era New York. Packed with period detail, The Unofficial Mad Men Cookbook provides invaluable historical and cultural context for the food and drink featured in the show, tips on throwing a successful '60s cocktail party, and even a guide to favored Mad Men hangouts. Every recipe inside is authentic to the time. Whether you're planning a Mad Men-themed dinner party, need to mix up some authentic Mad Men cocktails, or just can't get enough of the show itself, this is your essential resource, a guide to all foods and drinks Mad Men. So hang up your coat, pour yourself a cocktail, and get ready to dine like Draper and drink like Sterling with The Unofficial Mad Men Cookbook. Includes a color photo insert of 16 dishes, plus additional black and white photos and other images of bars, restaurants, and food advertisements from the 1960s. RECIPES INCLUDE: * Playboy Whiskey Sour * Sardi's Steak Tartar * Connie's Waldorf Salad * Sal's Spaghetti and Meatballs * Pat Nixon's Date Nut Bread * Lindy's Cherry Cheesecake

No Logo

Author : Naomi Klein
Publisher : Macmillan
ISBN 13 : 9780312203436
Total Pages : 520 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis No Logo by : Naomi Klein

Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

A Big Life In Advertising

Author : Mary Lawrence
Publisher : Simon and Schuster
ISBN 13 : 0743245865
Total Pages : 322 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis A Big Life In Advertising by : Mary Lawrence

Download or read book A Big Life In Advertising written by Mary Lawrence and published by Simon and Schuster. This book was released on 2003-05-06 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the advertising world's all-time greats--the first woman president of an advertising agency and the first woman CEO of a company on the New York Stock Exchange--tells her riveting story. 36 photos.

Then We Came to the End

Author : Joshua Ferris
Publisher : Little, Brown
ISBN 13 : 9780759572287
Total Pages : 400 pages
Book Rating : 4.5/5 (722 download)

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Book Synopsis Then We Came to the End by : Joshua Ferris

Download or read book Then We Came to the End written by Joshua Ferris and published by Little, Brown. This book was released on 2007-03-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The National Book Award finalist and debut novel by the bestselling author of The Dinner Party: "A readymade classic of the office-novel genre. . . . A truly affecting novel about work, trust, love, and loneliness." --Seattle Times No one knows us quite the same way as the men and women who sit beside us in department meetings and crowd the office refrigerator with their labeled yogurts. Every office is a family of sorts, and the ad agency Joshua Ferris brilliantly depicts in his debut novel is family at its strangest and best, coping with a business downturn in the time-honored way: through gossip, pranks, and increasingly frequent coffee breaks. With a demon's eye for the details that make life worth noticing, Joshua Ferris tells a true and funny story about survival in life's strangest environment--the one we pretend is normal five days a week.

Analyzing Mad Men

Author : Scott F. Stoddart
Publisher : McFarland
ISBN 13 : 0786485256
Total Pages : 286 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Analyzing Mad Men by : Scott F. Stoddart

Download or read book Analyzing Mad Men written by Scott F. Stoddart and published by McFarland. This book was released on 2011-08-12 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: AMC's episodic drama Mad Men has become a cultural phenomenon, detailing America's preoccupation with commercialism and image in the Camelot of 1960s Kennedy-era America, while self-consciously exploring current preoccupations. The 12 critical essays in this collection offer a broad, interdisciplinary approach to this highly relevant television show, examining Mad Men as a cultural barometer for contemporary concerns with consumerism, capitalism and sexism. Topics include New Historicist parallels between the 1960s and the present day, psychoanalytical approaches to the show, the self as commodity, and the "Age of Camelot" as an "Age of Anxiety," among others. A detailed cast list and episode guide are included. Instructors considering this book for use in a course may request an examination copy here.

Why Business People Speak Like Idiots

Author : Brian Fugere
Publisher : Simon and Schuster
ISBN 13 : 9780743269094
Total Pages : 194 pages
Book Rating : 4.2/5 (69 download)

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Book Synopsis Why Business People Speak Like Idiots by : Brian Fugere

Download or read book Why Business People Speak Like Idiots written by Brian Fugere and published by Simon and Schuster. This book was released on 2005-02-22 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a fundamental disconnection between the way business people speak and real people communicate. From advertisers, big business and CEOs - the blather is coming at us in waves. The International Language of Business is no longer English - it's gobbledygook. The authors blindly discovered the enormity of the problem in June 2003 with the launch of Bullfighter, an anti-jargon software tool. But jargon is just one symptom in a larger problem afflicting corporate communications today: the wholesale inability to connect with an audience. In the form of admirably straight-talk, we discover how to avoid the 'obscurity trap', 'the anonymity trap', the 'hard-sell trap' and most importantly, 'the tedium trap'. In this witty and practical new book readers are given all the tools they need to fight the 'spin' and learn to speak like the rest of us.

Madboy

Author : Richard Kirshenbaum
Publisher : Open Road Media
ISBN 13 : 1453211411
Total Pages : 305 pages
Book Rating : 4.4/5 (532 download)

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Book Synopsis Madboy by : Richard Kirshenbaum

Download or read book Madboy written by Richard Kirshenbaum and published by Open Road Media. This book was released on 2011-09-20 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVA thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today /divDIV/divDIVRichard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire./divDIV /divDIVIn 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue—a firm where a skateboarding employee once bowled over an important client—but backed up their madness with results./divDIV /divDIVPacked with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself./div

The Hidden Persuaders

Author : Vance Packard
Publisher : Ig Publishing
ISBN 13 : 9780978843106
Total Pages : 0 pages
Book Rating : 4.8/5 (431 download)

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Book Synopsis The Hidden Persuaders by : Vance Packard

Download or read book The Hidden Persuaders written by Vance Packard and published by Ig Publishing. This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A discussion of how modern advertising attempts to control our thoughts and desires in order to make us buy the products it produces. Exploring the use of consumer motivational research and other psychological techniques, including subliminal tactics, this book shows how advertisers secretly manipulate mass desire for consumer goods and products. In addition, Packard also discusses advertising in politics, predicting the way image and personality rapidly came to overshadow real issues in the televised age.

Lucky Strikes and a Three Martini Lunch

Author : Jennifer C. Dunn
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443884227
Total Pages : 415 pages
Book Rating : 4.4/5 (438 download)

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Book Synopsis Lucky Strikes and a Three Martini Lunch by : Jennifer C. Dunn

Download or read book Lucky Strikes and a Three Martini Lunch written by Jennifer C. Dunn and published by Cambridge Scholars Publishing. This book was released on 2015-10-05 with total page 415 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Lucky Strikes and a Three Martini Lunch: Thinking About Television’s Mad Men explores the attributes of the AMC series that allow it to be such a popular and vital contribution to contemporary cultural discourse. Set in the 1960s in New York, the Emmy and Peabody-winning series follows the competitive, seductive, and oftentimes ruthless lives of the men and women of Madison Avenue’s advertising agencies. Many alluring and captivating qualities constitute the Mad Men experience: the way it evokes nostalgia, even from those who did not live in the era being portrayed; its interrogations of identities, and how these explorations of the past illuminate viewers’ concepts of the present; the compelling (and often heartbreaking) relationships between characters trying to make their way in an ever-changing and increasingly complex world; and the titillation of the characters’ discovery of the power of mass-mediated communication and its abilities to allow learning, information sharing, manipulation, and connection, not to mention how their journeys reflect our own in contemporary society. The essays collected in this volume speak to both fans of the show who may not typically embrace theory and criticism, as well as those who do. Additionally, this version was designed with educators in mind. It still includes engaging essays that critically analyze the show from a multitude of perspectives, but now they are organized in way to facilitate easy use in the classroom. This structure allows educators to simply construct and conduct a course using this book as a primary textbook and organize the course according to the way it is laid out. Each chapter provides any type of reader with the opportunity to think about and enjoy the show even after it is no longer on the air.