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Author : Rowell, George Presbury & Co
Publisher :
ISBN 13 :
Total Pages : 882 pages
Book Rating : 4.:/5 (45 download)
Download or read book The Men who Advertise written by Rowell, George Presbury & Co and published by . This book was released on 1870 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : William Theodore Dwight
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (39 download)
Download or read book The Adaptation of the Truth to Promote the Salvation of Men written by William Theodore Dwight and published by . This book was released on 1846 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George P. Rowell & Co. (New York, N.Y.)
Publisher :
ISBN 13 :
Total Pages : 872 pages
Book Rating : 4.:/5 (14 download)
Download or read book The men who advertise written by George P. Rowell & Co. (New York, N.Y.) and published by . This book was released on 1870 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Assurance Office established at the Bell and Dragon, Portugal Street (LONDON)
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.0/5 (24 download)
Download or read book Advertisement from the new Assurance Office upon the Lives of Men, Women and Children, etc written by Assurance Office established at the Bell and Dragon, Portugal Street (LONDON) and published by . This book was released on 1704 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:
![Download The Adaptation of the Truth to Promote the Salvation of Men. A Discourse [on James I. 18 and John Xvii. 17] Delivered at the Installation of ... O. Sikes, Etc PDF Online Free](https://books.google.com/books/content/images/frontcover/81WyxSKRYfcC?fife=w200-h370)
Author : William Theodore DWIGHT
Publisher :
ISBN 13 :
Total Pages : 26 pages
Book Rating : 4.0/5 (21 download)
Download or read book The Adaptation of the Truth to Promote the Salvation of Men. A Discourse [on James I. 18 and John Xvii. 17] Delivered at the Installation of ... O. Sikes, Etc written by William Theodore DWIGHT and published by . This book was released on 1846 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Steven Brower
Publisher : Fantagraphics Books
ISBN 13 : 1683963075
Total Pages : 144 pages
Book Rating : 4.6/5 (839 download)
Download or read book Comics Ad Men written by Steven Brower and published by Fantagraphics Books. This book was released on 2019-12-04 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Comics and modern American advertising exploded into the public conscious at much the same time in the early 20th century. Collected now for the first time, the comics, cartoons, and illustrations from the OTHER career of comics creators Jack Davis, Al Capp, John Romita, Mort Meskin, Ross Andru, Sheldon Moldoff, Neal Adams, Noel Sickles, Stan Drake, Joe Simon, Basil Wolverton, Dik Browne, Clifford McBride, Hank Ketcham, Lou Fine, Daniel Clowes, and many more.
Author : Dave Marinaccio
Publisher : Simon and Schuster
ISBN 13 : 1628726210
Total Pages : 232 pages
Book Rating : 4.6/5 (287 download)
Download or read book Admen, Mad Men, and the Real World of Advertising written by Dave Marinaccio and published by Simon and Schuster. This book was released on 2015-11-03 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.
Author : Thomas Lathbury
Publisher :
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.R/5 (5 download)
Download or read book Guy Fawkes : Or, a Complete History of the Gunpowder Treason, A.D. 1605 written by Thomas Lathbury and published by . This book was released on 1839 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Basil G. Englis
Publisher : Psychology Press
ISBN 13 : 131775977X
Total Pages : 278 pages
Book Rating : 4.3/5 (177 download)
Download or read book Global and Multinational Advertising written by Basil G. Englis and published by Psychology Press. This book was released on 2013-11-19 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.
Author : Amos Dean
Publisher :
ISBN 13 :
Total Pages : 578 pages
Book Rating : 4.A/5 ( download)
Download or read book Bryant and Stratton's Commercial Law for Business Men written by Amos Dean and published by . This book was released on 1861 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
![Download An Advertisement or Admonition, unto the Congregations, which men call the New Fryesers, in the lowe Countries. Wrirten [sic] in Dutche. And Publiched in Englis. Wherein is handled 4 Principall pointes of Religion, etc PDF Online Free](https://books.google.com/books/content/images/frontcover/tHJjAAAAcAAJ?fife=w200-h370)
Author : Thomas HELWYS
Publisher :
ISBN 13 :
Total Pages : 102 pages
Book Rating : 4.0/5 (2 download)
Download or read book An Advertisement or Admonition, unto the Congregations, which men call the New Fryesers, in the lowe Countries. Wrirten [sic] in Dutche. And Publiched in Englis. Wherein is handled 4 Principall pointes of Religion, etc written by Thomas HELWYS and published by . This book was released on 1611 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Amos Dean
Publisher :
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.:/5 (334 download)
Download or read book Bryant & Stratton's Commercial Law for Business Men, Including Merchants, Farmers, Mechanics, Etc., and Book of Reference for the Legal Profession written by Amos Dean and published by . This book was released on 1864 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : European Committee for Equality between Women and Men
Publisher : Council of Europe
ISBN 13 : 9789287135827
Total Pages : 164 pages
Book Rating : 4.1/5 (358 download)
Download or read book National Machinery to Promote Equality Between Women and Men in Central and Eastern European Countries written by European Committee for Equality between Women and Men and published by Council of Europe. This book was released on 1998-01-01 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Landholder
Publisher :
ISBN 13 :
Total Pages : 10 pages
Book Rating : 4.0/5 (21 download)
Download or read book Argumentum ad Hominem; or, home arguments addressed to men of landed or other property. By a Landholder written by Landholder and published by . This book was released on 1799 with total page 10 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Helen Powell
Publisher : Routledge
ISBN 13 : 1134718926
Total Pages : 260 pages
Book Rating : 4.1/5 (347 download)
Download or read book The Advertising Handbook written by Helen Powell and published by Routledge. This book was released on 2013-09-13 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book unravels the how & why of advertising and places the industry in its social, historical & political context. Focusing on key debates, it explores the competitive practices & discourses which govern the industry & those who work in it.
Author :
Publisher :
ISBN 13 :
Total Pages : 348 pages
Book Rating : 4.E/5 ( download)
Download or read book The Lawyer and Credit Man written by and published by . This book was released on 1893 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wilfried Pichler
Publisher : diplom.de
ISBN 13 : 3832451994
Total Pages : 94 pages
Book Rating : 4.8/5 (324 download)
Download or read book The Language of Pictures in Print Media Advertising written by Wilfried Pichler and published by diplom.de. This book was released on 2002-03-07 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Today we observe a development in which the role of language is steadily decreasing whereas the impact of pictures is increasing. This goes hand in hand with a development in which information relies more and more on visual concepts. More and more language takes the part of explaining how to read the visual presentations, more and more language takes the part of providing the background information which is necessary to understand the meaning of the visual foreground. Kress and van Leeuwen (1998) argue that Today, we seem to move towards a decrease of control over language (e.g. the greater variety of accents allowed on the public media, the increasing poblems in enforcing normative spelling), and towards an increase in codification and control over the visual (e.g. the use of image banks from which ready-made images can be drawn for the constuction of visual texts, and, generally, the effect of computer imaging technology). Although we may be aware of this tendency, we have not been taught in school how to read visual concepts and so most of us share some degree of illiteracy concerning a critical reading of information presented by images. This is remarkable because we all agree about their influence on our lives but at the same time when we do not develop analytical tools for describing what kinds of strategies, what kinds of concepts are working in visual presentations of information. We tend to overlook the importance of visual concepts simply because we generally do not know enough about their code. This paper analyses photos and language which are parts of ads, which have definitely been designed for transferring messages because they have been made to advertise one specific product. Images and the text of advertisements never are casual products like family pictures. Although the photo in the family album is coded its coding is less elaborated than the coding of pictures in ads. We have to keep in mind that many people, experts in advertising, experts in public relations were involved in the process of designing an ad before we can look at the final result. This is why ads are definitely conceptually designed because they are meant to create a specific meaning in the viewer s mind. It is a truism that no visual concept, no photo of an ad was chosen by chance. Photographs and language of ads are more likely to have been carefully constructed and selected according to the meaning they are supposed to create. This is [...]
