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The Media Equation
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Author :Byron Reeves Publisher :Center for the Study of Language and Information Publications ISBN 13 :9781575860527 Total Pages :317 pages Book Rating :4.8/5 (65 download)
Book Synopsis The Media Equation by : Byron Reeves
Download or read book The Media Equation written by Byron Reeves and published by Center for the Study of Language and Information Publications. This book was released on 1996-09-13 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: According to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? The psychological and sociological complexities of the relationship could be greater than you think. In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Using everyday language, the authors explain their novel ideas in a way that will engage general readers with an interest in cutting-edge research at the intersection of psychology, communication and computer technology. The result is an accessible summary of exciting ideas for modern times. As Bill Gates says, '(they) ... have shown us some amazing things'.
Book Synopsis The Media and the Rwanda Genocide by : Allan Thompson
Download or read book The Media and the Rwanda Genocide written by Allan Thompson and published by IDRC. This book was released on 2007-01-20 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores the role of the media in the Rwandan genocide -- within the country and beyond.
Book Synopsis The Impact Equation by : Chris Brogan
Download or read book The Impact Equation written by Chris Brogan and published by Penguin. This book was released on 2012-10-25 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Anyone can write a blog post, but not everyone can get it liked thirty-five thousand times, and not everyone can get seventy-five thousand subscribers. But the reason we’ve done these things isn’t because we’re special. It’s because we tried and failed, the same way you learn to ride a bike. We tried again and again, and now we have an idea how to get from point A to point B faster because of it.” Three short years ago, when Chris Brogan and Julien Smith wrote their bestseller, Trust Agents, being interesting and human on the Web was enough to build a significant audience. But now, everybody has a platform. The problem is that most of them are just making noise. In The Impact Equation, Brogan and Smith show that to make people truly care about what you have to say, you need more than just a good idea, trust among your audience, or a certain number of followers. You need a potent mix of all of the above and more. Use the Impact Equation to figure out what you’re doing right and wrong. Apply it to a blog, a tweet, a video, or a mainstream-media advertising campaign. Use it to explain why a feature in a national newspaper that reaches millions might have less impact than a blog post that reaches a thousand passionate subscribers. Consider the phenomenally successful British singer Adele. For most musicians, onstage banter basically consists of yelling “Hello, Cleveland!” But Adele connects with her audience, pausing between songs to discuss a falling-out with her friends, or the drama of a break up. Each of these moments comes off as if she were talking directly with you, and you can easily relate. Adele has Impact. As the traditional channels for marketing, selling, and influencing disappear and more people interact mainly online, the very nature of attention is changing. The Impact Equation will give you the tools and metrics that guarantee your message will be heard.
Book Synopsis The Human Equation by : Wayne Constantineau
Download or read book The Human Equation written by Wayne Constantineau and published by BPS Books. This book was released on 2010-10-21 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first of five books in the groundbreaking new series The Human Equation Toolkit. Mime Wayne Constantineau and scholar Eric McLuhan explore the four possible positions of humans -- standing, lying down, sitting, and kneeling -- as the basis of all developments in culture, science, activity, and media. As they write, "Man is the microcosm of the universe. Media are the extensions of man. The Human Equation is the doorway into all three ... The Human Equation deals with the relation between humans and our media, technologies, languages, theories, and ideas."
Book Synopsis The Social Media Business Equation by : Eve Mayer Orsburn
Download or read book The Social Media Business Equation written by Eve Mayer Orsburn and published by Course Technology. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook®, Twitter, LinkedIn®, and YouTube(tm) have changed the way consumers communicate today and businesses today must be a part of this social phenomenon or risk losing significant marketing opportunities. THE SOCIAL MEDIA BUSINESS EQUATION: USING ONLINE CONNECTIONS TO GROW YOUR BOTTOM LINE clearly demonstrates how you and your organization can use social media to unlock exponential growth and immediate opportunities, no matter what your business size or industry.Author Eve Mayer Orsburn, CEO of one of the largest social media optimization companies in the world, introduces a proven, step-by-step methodology -- The Social Media Equation(tm) -- in this quick, practical read. Fourteen case studies highlight social media at work in companies large and small, including the Mayo Clinic and General Motors. This book focuses on results-oriented strategies as the author dispels the myths and reveals the true secrets of using social media for amazing business growth.
Book Synopsis Wave Fields in Real Media by : José M. Carcione
Download or read book Wave Fields in Real Media written by José M. Carcione and published by Elsevier. This book was released on 2014-12-08 with total page 690 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authored by the internationally renowned José M. Carcione, Wave Fields in Real Media: Wave Propagation in Anisotropic, Anelastic, Porous and Electromagnetic Media examines the differences between an ideal and a real description of wave propagation, starting with the introduction of relevant stress-strain relations. The combination of this relation and the equations of momentum conservation lead to the equation of motion. The differential formulation is written in terms of memory variables, and Biot's theory is used to describe wave propagation in porous media. For each rheology, a plane-wave analysis is performed in order to understand the physics of wave propagation. This book contains a review of the main direct numerical methods for solving the equation of motion in the time and space domains. The emphasis is on geophysical applications for seismic exploration, but researchers in the fields of earthquake seismology, rock acoustics, and material science - including many branches of acoustics of fluids and solids - may also find this text useful. New to this edition: This new edition presents the fundamentals of wave propagation in Anisotropic, Anelastic, Porous Media while also incorporating the latest research from the past 7 years, including that of the author. The author presents all the equations and concepts necessary to understand the physics of wave propagation. These equations form the basis for modeling and inversion of seismic and electromagnetic data. Additionally, demonstrations are given, so the book can be used to teach post-graduate courses. Addition of new and revised content is approximately 30%. Examines the fundamentals of wave propagation in anisotropic, anelastic and porous media Presents all equations and concepts necessary to understand the physics of wave propagation, with examples Emphasizes geophysics, particularly, seismic exploration for hydrocarbon reservoirs, which is essential for exploration and production of oil
Book Synopsis Shock Waves and Reaction—Diffusion Equations by : Joel Smoller
Download or read book Shock Waves and Reaction—Diffusion Equations written by Joel Smoller and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: For this edition, a number of typographical errors and minor slip-ups have been corrected. In addition, following the persistent encouragement of Olga Oleinik, I have added a new chapter, Chapter 25, which I titled "Recent Results." This chapter is divided into four sections, and in these I have discussed what I consider to be some of the important developments which have come about since the writing of the first edition. Section I deals with reaction-diffusion equations, and in it are described both the work of C. Jones, on the stability of the travelling wave for the Fitz-Hugh-Nagumo equations, and symmetry-breaking bifurcations. Section II deals with some recent results in shock-wave theory. The main topics considered are L. Tartar's notion of compensated compactness, together with its application to pairs of conservation laws, and T.-P. Liu's work on the stability of viscous profiles for shock waves. In the next section, Conley's connection index and connection matrix are described; these general notions are useful in con structing travelling waves for systems of nonlinear equations. The final sec tion, Section IV, is devoted to the very recent results of C. Jones and R. Gardner, whereby they construct a general theory enabling them to locate the point spectrum of a wide class of linear operators which arise in stability problems for travelling waves. Their theory is general enough to be applica ble to many interesting reaction-diffusion systems.
Book Synopsis 20th Century Media and the American Psyche by : Charisse L'Pree Corsbie-Massay
Download or read book 20th Century Media and the American Psyche written by Charisse L'Pree Corsbie-Massay and published by Routledge. This book was released on 2020-10-13 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative text bridges media theory, psychology, and interpersonal communication by describing how our relationships with media emulate the relationships we develop with friends and romantic partners through their ability to replicate intimacy, regularity, and reciprocity. In research-rich, conversational chapters, the author applies psychological principles to understand how nine influential media technologies—theatrical film, recorded music, consumer market cameras, radio, network and cable television, tape cassettes, video gaming, and dial-up internet service providers—irreversibly changed the communication environment, culture, and psychological expectations that we then apply to future media technologies. With special attention to mediums absent from the traditional literature, including recorded music, cable television, and magnetic tape, this book encourages readers to critically reflect on their own past relationships with media and consider the present environment and the future of media given their own personal habits. 20th Century Media and the American Psyche is ideal for media studies, communication, and psychology students, scholars, and industry professionals, as well as anyone interested in a greater understanding of the psychological significance of media technology, usage, and adoption across the past 150 years.
Book Synopsis The Porous Medium Equation by : Juan Luis Vazquez
Download or read book The Porous Medium Equation written by Juan Luis Vazquez and published by Clarendon Press. This book was released on 2006-10-26 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Heat Equation is one of the three classical linear partial differential equations of second order that form the basis of any elementary introduction to the area of PDEs, and only recently has it come to be fairly well understood. In this monograph, aimed at research students and academics in mathematics and engineering, as well as engineering specialists, Professor Vazquez provides a systematic and comprehensive presentation of the mathematical theory of the nonlinear heat equation usually called the Porous Medium Equation (PME). This equation appears in a number of physical applications, such as to describe processes involving fluid flow, heat transfer or diffusion. Other applications have been proposed in mathematical biology, lubrication, boundary layer theory, and other fields. Each chapter contains a detailed introduction and is supplied with a section of notes, providing comments, historical notes or recommended reading, and exercises for the reader.
Book Synopsis The Ten Equations That Rule the World by : David Sumpter
Download or read book The Ten Equations That Rule the World written by David Sumpter and published by Flatiron Books. This book was released on 2021-08-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is there a secret formula for getting rich? For going viral? For deciding how long to stick with your current job, Netflix series, or even relationship? This book is all about the equations that make our world go round. Ten of them, in fact. They are integral to everything from investment banking to betting companies and social media giants. And they can help you to increase your chance of success, guard against financial loss, live more healthfully, and see through scaremongering. They are known by only the privileged few - until now. With wit and clarity, mathematician David Sumpter shows that it isn't the technical details that make these formulas so successful. It is the way they allow mathematicians to view problems from a different angle - a way of seeing the world that anyone can learn. Empowering and illuminating, The Ten Equations shows how math really can change your life.
Author :Brian Massey Publisher :CMI Books, Division of Z Squared Media, LLC ISBN 13 :9780983330738 Total Pages :220 pages Book Rating :4.3/5 (37 download)
Book Synopsis Your Customer Creation Equation by : Brian Massey
Download or read book Your Customer Creation Equation written by Brian Massey and published by CMI Books, Division of Z Squared Media, LLC. This book was released on 2012-07-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Finally-a book that shows marketers how to truly achieve real results from their websites. Brian Massey, The Conversion Scientist, takes the mystery out of how to create high-performing sites. By walking the reader through five online formulas-aka "customer creation equations"-he shows you how to determine the best formula your own particular business structure and how to optimize it for stellar results. Key to this process is setting up a "digital conversion lab," and Brian shows you how. Jam-packed with easy-to-understand equations for things like increasing your conversion rate and decreasing your abandonment rate-as well as practical strategies for attracting prospects, turning buyers into triers, and morphing buyers into loyal brand advocates-this book will enable anyone to stop hoping for success and start enjoying higher profits. The Advanced Curriculum in Visitor Studies gives readers additional guidance on how to really understand their targets and customers-an understanding that is at the heart of all successful websites, and businesses, everywhere.
Download or read book Wired for Speech written by Clifford Nass and published by National Geographic Books. This book was released on 2007-02-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How interactive voice-based technology can tap into the automatic and powerful responses all speech—whether from human or machine—evokes. Interfaces that talk and listen are populating computers, cars, call centers, and even home appliances and toys, but voice interfaces invariably frustrate rather than help. In Wired for Speech, Clifford Nass and Scott Brave reveal how interactive voice technologies can readily and effectively tap into the automatic responses all speech—whether from human or machine—evokes. Wired for Speech demonstrates that people are "voice-activated": we respond to voice technologies as we respond to actual people and behave as we would in any social situation. By leveraging this powerful finding, voice interfaces can truly emerge as the next frontier for efficient, user-friendly technology. Wired for Speech presents new theories and experiments and applies them to critical issues concerning how people interact with technology-based voices. It considers how people respond to a female voice in e-commerce (does stereotyping matter?), how a car's voice can promote safer driving (are "happy" cars better cars?), whether synthetic voices have personality and emotion (is sounding like a person always good?), whether an automated call center should apologize when it cannot understand a spoken request ("To Err is Interface; To Blame, Complex"), and much more. Nass and Brave's deep understanding of both social science and design, drawn from ten years of research at Nass's Stanford laboratory, produces results that often challenge conventional wisdom and common design practices. These insights will help designers and marketers build better interfaces, scientists construct better theories, and everyone gain better understandings of the future of the machines that speak with us.
Download or read book The Flavor Equation written by Nik Sharma and published by Chronicle Books. This book was released on 2020-10-27 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Named one of the Best Fall Cookbooks 2020 by The New York Times, Eater, Epicurious, Food & Wine, Forbes, Saveur, Serious Eats, The Smithsonian, The San Francisco Chronicle, The Los Angeles Times, The Boston Globe, The Chicago Tribune, CNN Travel, The Kitchn, Chowhound, NPR, The Art of Eating Longlist 2021 and many more; plus international media attention including The Financial times, The Globe and Mail, The Telegraph, The Guardian, The Independent, The Times (U.K.), Delicious Magazine (U.K.), The Times (Ireland), and Vogue India and winner of The Guild of U.K. Food Writers (General Cookbook). Finalist for the 2021 IACP Cookbook Award. "The Flavor Equation" deserves space on the shelf right next to "Salt, Fat, Acid, Heat" as a titan of the how-and-why brigade."– The New Yorker "Deep and illuminating, fresh and highly informative... a most brilliant achievement." – Yotam Ottolenghi "[A] beautiful and intelligent book." – J. Kenji López-Alt, author The Food Lab and Chief Consultant for Serious Eats.com Aroma, texture, sound, emotion—these are just a few of the elements that play into our perceptions of flavor. The Flavor Equation demonstrates how to convert approachable spices, herbs, and commonplace pantry items into tasty, simple dishes. In this groundbreaking book, Nik Sharma, scientist, food blogger, and author of the buzz-generating cookbook Season, guides home cooks on an exploration of flavor in more than 100 recipes. • Provides inspiration and knowledge to both home cooks and seasoned chefs • An in-depth exploration into the science of taste • Features Nik Sharma's evocative, trademark photography style The Flavor Equation is an accessible guide to elevating elemental ingredients to make delicious dishes that hit all the right notes, every time. Recipes include Brightness: Lemon-Lime Mintade, Saltiness: Roasted Tomato and Tamarind Soup, Sweetness: Honey Turmeric Chicken Kebabs with Pineapple, Savoriness: Blistered Shishito Peppers with Bonito Flakes, and Richness: Coconut Milk Cake. • A global, scientific approach to cooking from bestselling cookbook author Nik Sharma • Dives deep into the most basic of our pantry items—salts, oils, sugars, vinegars, citrus, peppers, and more • Perfect gift for home cooks who want to learn more beyond recipes, those interested in the science of food and flavor, and readers of Lucky Peach, Serious Eats, Indian-Ish, and Koreatown • Add it to the shelf with cookbooks like The Food Lab: Better Home Cooking Through Science by J. Kenji López-Alt; Ottolenghi Flavor: A Cookbook by Yotam Ottolenghi; and Salt, Fat, Acid, Heat: Mastering the Elements of Good Cooking by Samin Nosrat.
Download or read book Plugged In written by Patti M. Valkenburg and published by Yale University Press. This book was released on 2017-04-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illuminating study of the complex relationship between children and media in the digital age Now, as never before, young people are surrounded by media—thanks to the sophistication and portability of the technology that puts it literally in the palms of their hands. Drawing on data and empirical research that cross many fields and continents, authors Valkenburg and Piotrowski examine the role of media in the lives of children from birth through adolescence, addressing the complex issues of how media affect the young and what adults can do to encourage responsible use in an age of selfies, Twitter, Facebook, and Instagram. This important study looks at both the sunny and the dark side of media use by today’s youth, including why and how their preferences change throughout childhood, whether digital gaming is harmful or helpful, the effects of placing tablets and smartphones in the hands of toddlers, the susceptibility of young people to online advertising, the legitimacy of parental concerns about media multitasking, and more.
Book Synopsis The Schrödinger Equation by : F.A. Berezin
Download or read book The Schrödinger Equation written by F.A. Berezin and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume deals with those topics of mathematical physics, associated with the study of the Schrödinger equation, which are considered to be the most important. Chapter 1 presents the basic concepts of quantum mechanics. Chapter 2 provides an introduction to the spectral theory of the one-dimensional Schrödinger equation. Chapter 3 opens with a discussion of the spectral theory of the multi-dimensional Schrödinger equation, which is a far more complex case and requires careful consideration of aspects which are trivial in the one-dimensional case. Chapter 4 presents the scattering theory for the multi-dimensional non-relativistic Schrödinger equation, and the final chapter is devoted to quantization and Feynman path integrals. These five main chapters are followed by three supplements, which present material drawn on in the various chapters. The first two supplements deal with general questions concerning the spectral theory of operators in Hilbert space, and necessary information relating to Sobolev spaces and elliptic equations. Supplement 3, which essentially stands alone, introduces the concept of the supermanifold which leads to a more natural treatment of quantization. Although written primarily for mathematicians who wish to gain a better awareness of the physical aspects of quantum mechanics and related topics, it will also be useful for mathematical physicists who wish to become better acquainted with the mathematical formalism of quantum mechanics. Much of the material included here has been based on lectures given by the authors at Moscow State University, and this volume can also be recommended as a supplementary graduate level introduction to the spectral theory of differential operators with both discrete and continuous spectra. This English edition is a revised, expanded version of the original Soviet publication.
Book Synopsis The Handbook of the Psychology of Communication Technology by : S. Shyam Sundar
Download or read book The Handbook of the Psychology of Communication Technology written by S. Shyam Sundar and published by John Wiley & Sons. This book was released on 2015-03-16 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of the Psychology of Communication Technology offers an unparalleled source for seminal and cutting-edge research on the psychological aspects of communicating with and via emergent media technologies, with leading scholars providing insights that advance our knowledge on human-technology interactions. • A uniquely focused review of extensive research on technology and digital media from a psychological perspective • Authoritative chapters by leading scholars studying psychological aspects of communication technologies • Covers all forms of media from Smartphones to Robotics, from Social Media to Virtual Reality • Explores the psychology behind our use and abuse of modern communication technologies • New theories and empirical findings about ways in which our lives are transformed by digital media
Download or read book The God Equation written by Michio Kaku and published by Anchor. This book was released on 2022-03-29 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • The epic story of the greatest quest in all of science—the holy grail of physics that would explain the creation of the universe—from renowned theoretical physicist and author of The Future of the Mind and The Future of Humanity When Newton discovered the law of gravity, he unified the rules governing the heavens and the Earth. Since then, physicists have been placing new forces into ever-grander theories. But perhaps the ultimate challenge is achieving a monumental synthesis of the two remaining theories—relativity and the quantum theory. This would be the crowning achievement of science, a profound merging of all the forces of nature into one beautiful, magnificent equation to unlock the deepest mysteries in science: What happened before the Big Bang? What lies on the other side of a black hole? Are there other universes and dimensions? Is time travel possible? Why are we here? Kaku also explains the intense controversy swirling around this theory, with Nobel laureates taking opposite sides on this vital question. It is a captivating, gripping story; what’s at stake is nothing less than our conception of the universe. Written with Kaku’s trademark enthusiasm and clarity, this epic and engaging journey is the story of The God Equation.
