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The Marketing Pathfinder
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Book Synopsis The Marketing Pathfinder by : David W. Stewart
Download or read book The Marketing Pathfinder written by David W. Stewart and published by John Wiley & Sons. This book was released on 2014-10-06 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make
Book Synopsis The Marketing Pathfinder by : David Stewart
Download or read book The Marketing Pathfinder written by David Stewart and published by Wiley. This book was released on 2013-08-16 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest in the Pathfinder series, The Marketing Pathfinder, like its predecessor The Strategy Pathfinder with its unique combination of key concepts and micro-cases, is a refreshing contrast to traditional marketing textbooks, which are prescriptive and directive. Instead this book offers students and executives an effective way of contextualizing the marketing decisions they will make in the business world.
Download or read book The Pathfinder written by Nicholas Lore and published by Simon and Schuster. This book was released on with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Strategy Pathfinder by : Duncan Angwin
Download or read book The Strategy Pathfinder written by Duncan Angwin and published by John Wiley & Sons. This book was released on 2011-12-12 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition of the popular The Strategy Pathfinder updates the micro-cases of real-life problems faced by companies and executives. These micro-cases help readers to engage with the kinds of situations they will encounter in their working lives while provoking discussions about key theoretical themes. Original presentation and design makes this an essential companion for both the business-school classroom and the executive briefcase. The Strategy Pathfinder brings experienced and potential executives alike an instant guide to the concepts and techniques they need to know. An innovative introduction to strategy. Makes readers active “producers” of strategy, rather than passive recipients of received wisdom. Presents essential pathways through the strategy jungle. Each case provokes discussion about a key theoretical theme. Encourages readers to form a view themselves, and then test it against the views of others, before offering recommendations about how best to proceed. Cases are drawn from Africa, the Americas, Asia, Europe and Oceania. Supported by online lecturer supplements.
Book Synopsis Internal Marketing by : Pervaiz K. Ahmed
Download or read book Internal Marketing written by Pervaiz K. Ahmed and published by Taylor & Francis. This book was released on 2013-06-17 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: A clear-sighted introduction to a complex subject, 'Internal Marketing' provides the reader with a succinct overview of the most recent thinking and practice. The text begins by defining what internal marketing is and how it can work, and from this foundation: * Outlines state-of-the-art thinking and practice * Demonstrates how internal marketing can be used to facilitate such diverse strategies as TQM, New Product Development and Change Management * Highlights the techniques managers need to understand to use IM effectively within their organizations * Contains a range of international and up to the minute examples and cases of best practice from companies around the world Throughout the book the emphasis is on understanding the principles that have made internal marketing such a potent force within leading corporations. This is combined with a pragmatic assessment of the many challenges involved in making it a reality within an organization.
Book Synopsis Basics of Branding by : Jay Gronlund
Download or read book Basics of Branding written by Jay Gronlund and published by Business Expert Press. This book was released on 2013-08-23 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Smart branding is essential for success, yet it is often misunderstood. Developing a brand that is relevant, distinct, and emotionally compelling can be very dif_ cult for many managers, mainly because they don’t realize exactly what and how much goes into this branding process. This book will explain this process. In an easy-to-understand writing style, Gronlund will show you the fundamentals that will help develop a value proposition that will excite customers. Branding is all about creating a message or an impression that makes an impact and creates a rational and emotional connection with a customer. Forming a bond of trust and comfort will build brand equity (i.e., how people value your brand) and customer loyalty. We are living in a dynamic, transformative global economy with mind-boggling advances in technology. Managers today can easily become preoccupied with social media vehicles and the innovative features of electronic devices, and hence neglect the importance of the content or the message. Adhering to the core elements of positioning and branding will help them develop more emotionally rich and powerful content. And B2B managers will better understand and discover the real value of good branding, so that their marketing and sales communications will go beyond product features and emphasize relevant benefits that will strengthen their relationships with targeted customers.
Book Synopsis The International Business Culture Pathfinder by : Marvin Hough
Download or read book The International Business Culture Pathfinder written by Marvin Hough and published by FriesenPress. This book was released on 2023-10-12 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Knowing how to conduct yourself when traveling abroad for business, academic, government, or non-profit purposes is vital to success. However, finding concise, accurate, and up-to-date information on various countries can often be an onerous task. Enter The International Business Culture Pathfinder, a compendium of succinct business culture guides for eleven countries, including: • Brazil • Canada • China • India • Indonesia • Mexico • Nigeria • South Africa • South Korea • United Arab Emirates • Vietnam Each guide provides an overview of the country’s business environment and cultural characteristics as well as tactics and strategies that businesspeople should consider as they plan to do business. Practical case scenarios that demonstrate the impact of culture on business are also presented for each market. The topics covered include everything from negotiations to gender roles, religion, gift-giving, communication styles, relationships, dress, management styles, and time management.
Book Synopsis United States Court of International Trade Reports by : United States. Court of International Trade
Download or read book United States Court of International Trade Reports written by United States. Court of International Trade and published by . This book was released on 1993 with total page 1534 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Housing market renewal by : Great Britain: National Audit Office
Download or read book Housing market renewal written by Great Britain: National Audit Office and published by The Stationery Office. This book was released on 2007-11-09 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: This NAO report examines the Government programme of Housing Market Renewal, established to tackle problems of acute low housing demand in the North of England and the Midlands. Neighbourhood decline and deprivation has resulted where there are high concentrations of properties that are difficult to let or sell, where there is a loss of population and an inability to attract new households. Nine new sub-regional partnerships or "pathfinders" were set up, with considerable freedom in determining their approach to low housing demand. The NAO has set out a number of recommendations, including: the Department of Communities and Local Government should clarify arrangements for the delivery of the Housing Market Renewal programme alongside local authority housing market assessments; the Department should also clarify the role of Government Offices in helping to support regional delivery as well as the terms of reference for both Government Offices and the Department in matters of leadership, oversight and monitoring of the programme; the Department should be clearer about its expectations for the renewal programme's contribution to delivering non-housing regeneration, such as better schools, transport and neighbourhood management; that any Housing Market Renewal demolition schemes are based on up-to-date market analysis; the Department should also clarify how it is expected to achieve alignment with regional strategies for higher housing growth; the Department should also develop the performance framework, including value for money indicators and that there should be a comparison of outcomes between low demand areas subject to Housing Market Renewal and those low demand areas that are not.
Book Synopsis The Private Rented Housing Market by : Stuart Lowe
Download or read book The Private Rented Housing Market written by Stuart Lowe and published by Routledge. This book was released on 2017-11-28 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The privately rented housing market has largely catered for young, mobile people and students since it was deregulated in the UK. In this volume, key writers provide timely insights into this rapidly evolving market. This volume is based on new, original research which brings together specialists in housing policy and legal studies, with their common and increasingly interdependent knowledge base about the privately rented sector and its future direction. The collection opens with an overview of the historical context and recent changes to the sector, such as the rapid and continued expansion of the buy-to-let market, followed by a discussion of the factors shaping the contemporary market. The contributors show how the new regulatory environment is opening a series of issues with significant potential to affect (and potentially damage) the market. The volume will interest academics and students in social and public policy, law and housing studies, as well as law practices and housing authorities.
Download or read book Customs Bulletin and Decisions written by and published by . This book was released on 1993 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Customs Bulletin written by and published by . This book was released on 1993 with total page 1380 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Profit Impact of Marketing Strategy Project by : Paul W. Farris
Download or read book The Profit Impact of Marketing Strategy Project written by Paul W. Farris and published by Cambridge University Press. This book was released on 2004-11-04 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was first published in 2004. Developments in strategic thinking and econometric methods, alongside fundamental changes in technology and in the nature of competition, argue the need for an in-depth but accessible assessment of the Profit Impact of Marketing Strategy's project. Here, Paul Farris and Michael Moore gather together contributions from experts across the US and Europe to offer a retrospective analysis alongside innovative perspectives on future marketing strategy and performance assessment methods. Appealing to scholars and reflective practitioners interested in fostering practical knowledge about business innovation and changes, this book not only explores ways of thinking about and working with PIMS but also explores the unresolved issues arising from the original data. As the business community renews its attempts to recreate the kind of inter-firm cooperation that produced the PIMS project, sharing many of the ideals, this volume will broadly appeal.
Book Synopsis Mathematical Models and Marketing Management by : Robert Dow Buzzell
Download or read book Mathematical Models and Marketing Management written by Robert Dow Buzzell and published by . This book was released on 1964 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study on the value of simulation in operational research in respect of marketing management - covers the use and limitations of mathematical models in publicity, price-setting, market demand, etc., and includes administrative aspects and decision making. References and diagrams.
Book Synopsis IPOs and Equity Offerings by : Ross Geddes
Download or read book IPOs and Equity Offerings written by Ross Geddes and published by Elsevier. This book was released on 2003-06-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An initial public offering (IPO) is one of the most significant events in corporate life. It follows months, even years of preparation. During the boom years of the late 1990s bull market, IPOs of growth companies captured the imagination and pocketbooks of investors like never before. This book goes behind the scenes to examine the process of an offering from the decision to go public to the procedures of a subsequent equity offering. The book is written from the perspective of an experienced investment banker describing the hows and whys of IPOs and subsequent equity issues. Each aspect of an IPO is illustrated with plenty of international examples pitched alongside relevant academic research to offer a combination of theoretical rigour and practical application. Topics covered are: - the decision to go public - legal and regulatory aspects of an offering; marketing and research - valuation and pricing - allocations of shares to investors - examination of fees and commissions * Global perpective: UK, European and US practices, regulations and examples, and case studies * First hand experience written by an IPO trader with academic rigour * Includes the changes in the market that resulted from 1998-2000 equity boom
Book Synopsis The Web Guru Guide by : Josh B. Dolin
Download or read book The Web Guru Guide written by Josh B. Dolin and published by Josh Dolin. This book was released on 2010-10-30 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web marketing and design expert Josh Dolin relates all the information you need to use the internet to enhance your business in his new book, The Web Guru Guide. Not only will you learn how to build a creative website designed to attract customers to your business, you will also discover how to put your website at the top of the list of major search engines like Google and Yahoo. Find out how to use Facebook, Twitter, and other social networking sites to advertise and promote your business. Learn to link with related businesses and respected marketing sites to further your success. If you want to enhance your business presence on the internet than this is the book for you!
Book Synopsis Housing Market Renewal and Social Class by : Chris Allen
Download or read book Housing Market Renewal and Social Class written by Chris Allen and published by Routledge. This book was released on 2008-04-24 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Housing Market Renewal and Social Class critically examines the rationale for housing market renewal: to develop ‘high value’ housing markets in place of so-called ‘failing markets’ of low cost housing.
