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The Marketing Imagination
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Book Synopsis Marketing Imagination by : Theodore Levitt
Download or read book Marketing Imagination written by Theodore Levitt and published by Simon and Schuster. This book was released on 1986-04-21 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies.
Book Synopsis Marketing Myopia by : Theodore Levitt
Download or read book Marketing Myopia written by Theodore Levitt and published by Harvard Business Press. This book was released on 2008 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
Book Synopsis The Imagination Machine by : Martin Reeves
Download or read book The Imagination Machine written by Martin Reeves and published by Harvard Business Press. This book was released on 2021-06-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.
Book Synopsis Marketing for Business Growth by : Theodore Levitt
Download or read book Marketing for Business Growth written by Theodore Levitt and published by . This book was released on 1974 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Imagination, Music, and the Emotions by : Saam Trivedi
Download or read book Imagination, Music, and the Emotions written by Saam Trivedi and published by SUNY Press. This book was released on 2017-08-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Articulates an imaginationist solution to the question of how purely instrumental music can be perceived by a listener as having emotional content. Both musicians and laypersons can perceive purely instrumental music without words or an associated story or program as expressing emotions such as happiness and sadness. But how? In this book, Saam Trivedi discusses and critiques the leading philosophical approaches to this question, including formalism, metaphorism, expression theories, arousalism, resemblance theories, and persona theories. Finding these to be inadequate, he advocates an imaginationist solution, by which absolute music is not really or literally sad but is only imagined to be so in a variety of ways. In particular, he argues that we as listeners animate the music ourselves, imaginatively projecting life and mental states onto it. Bolstering his argument with empirical data from studies in neuroscience, psychology, and cognitive science, Trivedi also addresses and explores larger philosophical questions such as the nature of emotions, metaphors, and imagination.
Book Synopsis Challenge on the Hill of Fire by : Marianne Hering
Download or read book Challenge on the Hill of Fire written by Marianne Hering and published by Tyndale House Publishers, Inc.. This book was released on 2013-04-12 with total page 139 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over 1 million sold in series! Kidnapped by Celtic Druids in 433, Patrick and Beth are headed to certain death when followers of a former Irish Slave (Saint Patrick, called Patritius in this book) save them. The cousins find themselves in the midst of a power struggle between Ireland’s King Logaire, Patritius, and the leader of the Druids, Lochru. A spiritual showdown begins on the Hill of Slane when Patritius builds a fire, challenging the King’s authority. Will Patritius prove to the king that the God of the Bible is the true God? Or will the king take sides with the Druids? The Emerald Isle holds many tales and legends, but this story of truth and standing strong for God is not one to be missed.
Book Synopsis The Republic of Imagination by : Azar Nafisi
Download or read book The Republic of Imagination written by Azar Nafisi and published by Penguin. This book was released on 2014-10-21 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller The author of the beloved #1 New York Times bestseller Reading Lolita in Tehran returns with the next chapter of her life in books—a passionate and deeply moving hymn to America Ten years ago, Azar Nafisi electrified readers with her multimillion-copy bestseller Reading Lolita in Tehran, which told the story of how, against the backdrop of morality squads and executions, she taught The Great Gatsby and other classics of English and American literature to her eager students in Iran. In this electrifying follow-up, she argues that fiction is just as threatened—and just as invaluable—in America today. Blending memoir and polemic with close readings of her favorite novels, she describes the unexpected journey that led her to become an American citizen after first dreaming of America as a young girl in Tehran and coming to know the country through its fiction. She urges us to rediscover the America of The Wonderful Wizard of Oz and Adventures of Huckleberry Finn and challenges us to be truer to the words and spirit of the Founding Fathers, who understood that their democratic experiment would never thrive or survive unless they could foster a democratic imagination. Nafisi invites committed readers everywhere to join her as citizens of what she calls the Republic of Imagination, a country with no borders and few restrictions, where the only passport to entry is a free mind and a willingness to dream.
Book Synopsis The Imagination of Plants by : Matthew Hall
Download or read book The Imagination of Plants written by Matthew Hall and published by SUNY Press. This book was released on 2019-01-01 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the role of plants in botanical mythology, from Aboriginal Australia to Zoroastrian Persia. Plants have a remarkable mythology dating back thousands of years. From the ancient Greeks to contemporary Indigenous cultures, human beings have told colorful and enriching stories that have presented plants as sensitive, communicative, and intelligent. This book explores the myriad of plant tales from around the world and the groundbreaking ideas that underpin them. Amid the key themes of sentience and kinship, it connects the anemone to the meaning of human life, tree hugging to the sacred basil of India, and plant intelligence with the Finnish epic The Kalevala. Bringing together commentary, original source material, and colorful illustrations, Matthew Hall challenges our perspective on these myths, the plants they feature, and the human beings that narrate them. “Whether or not we believe that any plant actually has an imagination, the rhetorical flourish in Matthew Hall’s title sends us into his book with a serious interest in what he has to say. This is a valuable addition to our knowledge about mythic tale-telling and awareness of those elements of the animate world that science, since the Renaissance, has always placed on the lowest scale of value. Hall wants to redress this imbalance, and he does so by revealing just how essential (to Indigenous cultures) the plant kingdom was to humanity’s place in the universe.” — Ashton Nichols, author of Beyond Romantic Ecocriticism: Toward Urbanatural Roosting
Book Synopsis Quantum Marketing by : Raja Rajamannar
Download or read book Quantum Marketing written by Raja Rajamannar and published by HarperCollins Leadership. This book was released on 2021-02-09 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Raja Rajamannar, Chief Marketing Officer of Mastercard, shares breakthrough, frontier strategies to navigate the challenges that result from today’s unprecedented disruption. As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination. As Chief Marketing Officer of Mastercard, one of the world’s most recognizable and decorated brands, Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful. In Quantum Marketing, readers will: Understand the evolution of marketing and how to be at the forefront of future change. Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry. Achieve breakthroughs in innovative thinking to compete in modern business. Gain perspective from top marketers across industries. Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what marketers are doing to get ready for this shift, and what the new world will look like for companies, consumers, and society as the race to develop revolutionary marketing strategies reaches a whole new level.
Book Synopsis Inside Your Customer's Imagination by : Chip R. Bell
Download or read book Inside Your Customer's Imagination written by Chip R. Bell and published by Berrett-Koehler Publishers. This book was released on 2020-09-08 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A journey into a powerful idea . . . the more people you involve as creators and contributors, the greater your innovation capacity.” —Polly LaBarre, New York Times-bestselling coauthor of Mavericks at Work Organizations need to offer customers breakthrough products, services, and solutions to effectively compete in today’s innovation-hungry economy. The challenge is customers often don’t know precisely what they want. As Henry Ford is reputed to have said, “If I had asked people what they wanted, they would have said faster horses.” To surprise and awe your customers, Chip Bell advises developing co-creation partnerships with them. Co-creation partnerships are about fulfilling customers’ hopes and aspirations, not just their needs and expectations. Co-creation partnerships require (1) curiosity that uncovers insight, (2) grounding that promotes clear focus, (3) discovery that fosters risk-taking, (4) trust that safeguards partnership purity, and (5) passion that inspires energized generosity. Using examples from organizations like McDonald’s, DHL, Marriott, Lockheed Martin, Discover Financial, Ultimate Software, and many more, Bell shows how co-creation partnerships enable you to tap into the treasure trove of ideas, ingenuity, and genius-in-the-raw within every customer. “Innovation through partnership is the blueprint for business growth in the future. Inside Your Customer’s Imagination provides the instruction and inspiration to make it a success.”—Marshall Goldsmith, #1 New York Times-bestselling author “Chip Bell’s unique perspective, lively illustrations, and practical advice result in one terrific resource for anyone eager to tap a customer’s ingenuity for creating breakthrough results.” —Jeanne Bliss, founder and CEO, CustomerBliss; and cofounder, Customer Experience Professionals Association (CXPA)
Download or read book Marketing Genius written by Peter Fisk and published by John Wiley & Sons. This book was released on 2009-08-20 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: The little black book of marketing is here. Marketing guru Peter Fisk's inspirational manual of marketing shows you how to inject marketing genius into your business to stand out from the crowd and deliver exceptional results. Marketing Genius is about achieving genius in your business and its markets, through your everyday decisions and actions. It combines the deep intelligence and radical creativity required to make sense of, and stand out in today's markets. It applies the genius of Einstein and Picasso to the challenges of marketing, brands and innovation, to deliver exceptional impact in the market and on the bottom line. Marketers need new ways of thinking and more radical creativity. Here you will learn from some of the world's most innovative brands and marketers – from Alessi to Zara, Jones Soda to Jet Blue, Google to Innocent. Peter Fisk is a highly experienced marketer. He spent many years working for the likes of British Airways and American Express, Coca Cola and Microsoft. He was the CEO of the world's largest professional marketing organisation, the Chartered Institute of Marketing, and lead the global marketing practice of PA Consulting Group. He writes and speaks regularly on all aspects of marketing. He has authored over 50 papers, published around the world, and is co-author of the FT Handbook of Management. "Marketers who want to recharge their left and right brains can do no better than read Marketing Genius. It's all there: concepts, tools, companies and stories of inspired marketers." —Professor Philip Kotler, Kellogg Graduate School of Management, and author of Marketing Management "A fantastic book, full of relevant learning. The mass market is dead. The consumer is boss. Imagination, intuition and inspiration reign. Geniuses wanted." —Kevin Roberts, Worldwide CEO Saatchi & Saatchi, and author of Lovemarks "This is a clever book: it tells you all the things you need to think, know and do to make money from customers and then calls you a genius for reading it." —Hamish Pringle, Director General of Institute of Practitioners in Advertising, and author of Celebrity Sells "This is a truly prodigious book. Peter Fisk is experienced, urbane and creative, all the attributes one would expect from a top marketer. The case histories in this book are inspirational and Peter's writing style is engaging and very much to the point. This book deserves a special place in the substantial library of books on marketing." —Professor Malcolm McDonald, Cranfield School of Management, and author of Marketing Plans "Customers, brands and marketing should sit at the heart of every business's strategy and performance today. Marketing Genius explains why this matters more than ever, and how to achieve it for business and personal success" —Professor John Quelch, Professor of Business Administration at Harvard Business School and author of New Global Brands "Marketing Genius offers marketers 99% inspiration for only 1% perspiration." —Hugh Burkitt, CEO, The Marketing Society
Book Synopsis Radical Imagination, Radical Humanity by : Rose Muzio
Download or read book Radical Imagination, Radical Humanity written by Rose Muzio and published by SUNY Press. This book was released on 2017-01-25 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides firsthand accounts of militant Puerto Rican activists in 1970s New York City. In this book Rose Muzio analyzes how structural and historical factorsincluding colonialism, economic marginalization, racial discrimination, and the Black and Brown Power movements of the 1960sinfluenced young Puerto Ricans to reject mainstream ideas about political incorporation and join others in struggles against perceived injustices. This analysis provides the first in-depth account of the origins, evolution, achievements, and failures of El Comité-Movimiento de Izquierda Nacional Puertorriqueño, one of the main organizations of the Puerto Rican Left in the 1970s in New York City. El Comité fought for bilingual education programs in public schools, for access to quality jobs and higher education, and against health care budget cuts. The organization mobilized support nationally and internationally to end the US Navys occupation of Vieques, denounced colonial rule in Puerto Rico, and opposed US aid to authoritarian regimes in Latin America and Africa. Muzio bases her project on dozens of interviews with participants as well as archival documents and news coverage, and shows how a radical, counterhegemonic political perspective evolved organically, rather than as a product of a priori ideology.
Book Synopsis Thinking About Management by : Mortimer Levitt
Download or read book Thinking About Management written by Mortimer Levitt and published by Simon and Schuster. This book was released on 1998-10 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: In twenty-seven innovative briefings, Levitt discusses management theory and practice and emphasizes the importance of such skills as listening and learning. "Knowledge is peculiar. It has the special quality of enriching those who receive it without impoverishing or diminishing those who give it away. But the most precious of all knowledge can be neither taught nor passed on...the most important thing is the general manager knows and does involve that kind of knowledge--inherent, authentic, and resistant to teachability but not to learnability."—from Chapter 3, "Management and Knowledge"
Download or read book Dreaming in Books written by Andrew Piper and published by University of Chicago Press. This book was released on 2009-08 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examining novels, critical editions, gift books, translations, and illustrated books, as well as the communities who made them, Dreaming in Books tells a wide-ranging story of the book's identity at the turn of the nineteenth century. In so doing, it shows how many of the most pressing modern communicative concerns are not unique to the digital age but emerged with a particular sense of urgency during the bookish upheavals of the romantic era. In revisiting the book's rise through the prism of romantic literature, Piper aims to revise our assumptions about romanticism, the medium of the printed book, and, ultimately, the future of the book in our so-called digital age."--Pub. desc.
Book Synopsis The Little Book of Big Decision Models by : James McGrath
Download or read book The Little Book of Big Decision Models written by James McGrath and published by Pearson UK. This book was released on 2015-11-17 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Leaders and Managers want quick answers, quick ways to reach solutions, ways and means to access knowledge that won’t eat into their precious time and quick ideas that deliver a big result. The Little Book of Big Decision Models cuts through all the noise and gives managers access to the very best decision-making models that they need to to keep things moving forward. Every model is quick and easy to read and delivers the essential information and know-how quickly, efficiently and memorably.
Book Synopsis Collective Dreams by : Keally D. McBride
Download or read book Collective Dreams written by Keally D. McBride and published by Penn State Press. This book was released on 2007-08-09 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do we go about imagining different and better worlds for ourselves? Collective Dreams looks at ideals of community, frequently embraced as the basis for reform across the political spectrum, as the predominant form of political imagination in America today. Examining how these ideals circulate without having much real impact on social change provides an opportunity to explore the difficulties of practicing critical theory in a capitalist society. Different chapters investigate how ideals of community intersect with conceptions of self and identity, family, the public sphere and civil society, and the state, situating community at the core of the most contested political and social arenas of our time. Ideals of community also influence how we evaluate, choose, and build the spaces in which we live, as the author’s investigations of Celebration, Florida, and of West Philadelphia show.Following in the tradition of Walter Benjamin, Keally McBride reveals how consumer culture affects our collective experience of community as well as our ability to imagine alternative political and social orders. Taking ideals of community as a case study, Collective Dreams also explores the structure and function of political imagination to answer the following questions: What do these oppositional ideals reveal about our current political and social experiences? How is the way we imagine alternative communities nonetheless influenced by capitalism, liberalism, and individualism? How can these ideals of community be used more effectively to create social change?
Book Synopsis Industrialization of Service by : Levitt
Download or read book Industrialization of Service written by Levitt and published by . This book was released on 1976-01-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
