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Marketing Imagination
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Book Synopsis Marketing Imagination by : Theodore Levitt
Download or read book Marketing Imagination written by Theodore Levitt and published by Simon and Schuster. This book was released on 1986-04-21 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industrialization of service, and other facets of effective marketing strategies.
Book Synopsis Marketing imagination by : Theodore Levitt
Download or read book Marketing imagination written by Theodore Levitt and published by . This book was released on 1986 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing imagination by : Theodore Levitt
Download or read book Marketing imagination written by Theodore Levitt and published by . This book was released on 1990 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Imagination Machine by : Martin Reeves
Download or read book The Imagination Machine written by Martin Reeves and published by Harvard Business Press. This book was released on 2021-06-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide for mining the imagination to find powerful new ways to succeed. We need imagination now more than ever—to find new opportunities, rethink our businesses, and discover paths to growth. Yet too many companies have lost their ability to imagine. What is this mysterious capacity? How does imagination work? And how can organizations keep it alive and harness it in a systematic way? The Imagination Machine answers these questions and more. Drawing on the experience and insights of CEOs across several industries, as well as lessons from neuroscience, computer science, psychology, and philosophy, Martin Reeves of Boston Consulting Group's Henderson Institute and Jack Fuller, an expert in neuroscience, provide a fascinating look into the mechanics of imagination and lay out a process for creating ideas and bringing them to life: The Seduction: How to open yourself up to surprises The Idea: How to generate new ideas The Collision: How to rethink your idea based on real-world feedback The Epidemic: How to spread an evolving idea to others The New Ordinary: How to turn your novel idea into an accepted reality The Encore: How to repeat the process—again and again. Imagination is one of the least understood but most crucial ingredients of success. It's what makes the difference between an incremental change and the kinds of pivots and paradigm shifts that are essential to transformation—especially during a crisis. The Imagination Machine is the guide you need to demystify and operationalize this powerful human capacity, to inject new life into your company, and to head into unknown territory with the right tools at your disposal.
Book Synopsis The Marketing Imagination by : Theodore Levitt
Download or read book The Marketing Imagination written by Theodore Levitt and published by . This book was released on 1986 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Creativity, Inc. (The Expanded Edition) by : Ed Catmull
Download or read book Creativity, Inc. (The Expanded Edition) written by Ed Catmull and published by Random House. This book was released on 2023-09-28 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: The co-founder and longtime president of Pixar updates and expands his 2014 New York Times bestseller on creative leadership, reflecting on the management principles that built Pixar’s singularly successful culture, and on all he learned during the past nine years that allowed Pixar to retain its creative culture while continuing to evolve. “Might be the most thoughtful management book ever.”—Fast Company For nearly thirty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Finding Nemo, The Incredibles, Up, and WALL-E, which have gone on to set box-office records and garner eighteen Academy Awards. The joyous storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable. As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student, and then forged a partnership with George Lucas that led, indirectly, to his founding Pixar with Steve Jobs and John Lasseter in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the twenty-five movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on philosophies that protect the creative process and defy convention, such as: • Give a good idea to a mediocre team and they will screw it up. But give a mediocre idea to a great team and they will either fix it or come up with something better. • It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them. • The cost of preventing errors is often far greater than the cost of fixing them. • A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody. Creativity, Inc. has been significantly expanded to illuminate the continuing development of the unique culture at Pixar. It features a new introduction, two entirely new chapters, four new chapter postscripts, and changes and updates throughout. Pursuing excellence isn’t a one-off assignment but an ongoing, day-in, day-out, full-time job. And Creativity, Inc. explores how it is done.
Book Synopsis The Liberal Imagination by : Lionel Trilling
Download or read book The Liberal Imagination written by Lionel Trilling and published by New York Review of Books. This book was released on 2012-07-18 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Liberal Imagination is one of the most admired and influential works of criticism of the last century, a work that is not only a masterpiece of literary criticism but an important statement about politics and society. Published in 1950, one of the chillier moments of the Cold War, Trilling’s essays examine the promise —and limits—of liberalism, challenging the complacency of a naïve liberal belief in rationality, progress, and the panaceas of economics and other social sciences, and asserting in their stead the irreducible complexity of human motivation and the tragic inevitability of tragedy. Only the imagination, Trilling argues, can give us access and insight into these realms and only the imagination can ground a reflective and considered, rather than programmatic and dogmatic, liberalism. Writing with acute intelligence about classics like Huckleberry Finn and the novels of Henry James and F. Scott Fitzgerald, but also on such varied matters as the Kinsey Report and money in the American imagination, Trilling presents a model of the critic as both part of and apart from his society, a defender of the reflective life that, in our ever more rationalized world, seems ever more necessary—and ever more remote.
Book Synopsis Corporate Imagination Plus by : Jim Bandrowski
Download or read book Corporate Imagination Plus written by Jim Bandrowski and published by Simon and Schuster. This book was released on 2008-06-30 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Superior companies are innovators, but it is not creativity alone that leads to increased market share, higher return on investment, or greater profit. Rather, success in business is ideas PLUS action. Bandrowski shows that the business objective of developing new ideas is not to find solutions for their own sake, but to seek new ways of viewing a business and therefore compete more effectively. Using hundreds of examples, the author develops a five-step plan that will help a senior manager create and implement a company-wide vision, or assist a division or department manager in setting a strategic direction for his or her unit.
Book Synopsis Entrepreneurship Imagination by : Liberty Chidziwa
Download or read book Entrepreneurship Imagination written by Liberty Chidziwa and published by . This book was released on 2014-08-11 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurship imagination is a classical book that explains the secrets of wealth creation of many prominent entrepreneurs. Imagination is creativity that most academic books and it unveils the day to day mind programming activities which are practical for the building of multi-billionaire fortunes.
Book Synopsis David Copperfield's Beyond Imagination by : David Copperfield
Download or read book David Copperfield's Beyond Imagination written by David Copperfield and published by HarperCollins Publishers. This book was released on 1998-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like its triumphant predecessor, the first volume in David Copperfield's ongoing collection of tales by his favorite writers, this is far more than just a book. It is a dazzling miracle show in which some of today's most celebrated authors have been summoned onstage and asked to perform their own special wizardry for a legendary performer's millions of dedicated fans. This second "invitation-only" volume includes such masters as Neil Gaiman, Peter S. Beagle, Anne McCaffrey, Tad Williams, Greg Bear, Katherine Dunn, and the Grand Illusionist himself.
Book Synopsis Sports Marketing by : Matthew D. Shank
Download or read book Sports Marketing written by Matthew D. Shank and published by Routledge. This book was released on 2014-10-03 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
Download or read book Marketing/communications written by and published by . This book was released on 1926 with total page 2676 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Transcending Imagination by : Alexander Manu
Download or read book Transcending Imagination written by Alexander Manu and published by CRC Press. This book was released on 2024-04-19 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine a world where the boundaries of creativity are not only stretched but redefined. This book serves as your guide to this new frontier, engaging general readers, tech enthusiasts, and creatives alike in the captivating interplay between human ingenuity and artificial intelligence (AI). Journey through the ground-breaking advancements in AI as they intersect with art, design, entertainment, and education. Discover how AI’s power to analyze and understand language can be harnessed to generate breathtaking visuals from mere text descriptions—a process known as text-conditional image generation. But this book goes beyond just showcasing AI’s capabilities: it delves into its transformative effects on the creative process itself. How will artists and designers adapt to a world where they co-create with machines? What are the implications of AI-generated art in educational settings? This book tackles these questions head on, offering a comprehensive view of the changing landscape of creativity. At its core, this book challenges you to rethink what’s possible in the realm of artistic expression. Manu contends that as AI evolves, mastering the art of collaboration between human and machine will become essential. More than just a look into the future, Transcending Imagination: Artificial Intelligence and the Future of Creativity is a roadmap for artists, designers, and educators eager to navigate the uncharted territory of AI-augmented creativity. It is a must-read for anyone interested in how AI might redefine the realms of art, design, and education.
Book Synopsis Integrated Marketing Communication by : Jerome M. Juska
Download or read book Integrated Marketing Communication written by Jerome M. Juska and published by Routledge. This book was released on 2021-11-29 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, this textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. The content focuses on emerging new technologies, as well as established digital and legacy media, as the reader is guided through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands. Clear, concise, and practical, the book takes the reader through consumer, market, and competitive research; creative conceptualization; market segmentation, identification of a target audience, and brand positioning; as well as strategic decisions involving the timing, placement, and intensity of advertising, sales promotion, public relations, and brand visibility. The new edition emphasizes the importance of social media, website development, search engine optimization, mobile marketing, brand promotion events, and retail store connectivity. Updated to include more digital content with detailed international examples, this new edition adds four new chapters including Integrated Marketing Communication objectives, budgets, and metrics, legacy media planning, business-to-business marketing strategies, and innovative technologies with topics such as artificial intelligence, predictive analytics, synthetic media, virtual reality, and voice marketing. Upper-level undergraduate and postgraduate students will appreciate this lucid, up-to-date text, as will business professionals in executive education and certificate programs. Experiential learning is provided with chapter assignments and a continuity case study woven into the textbook. The second edition is also accompanied by robust online resources, including PowerPoint slides, chapter videos, lecture notes, classroom exercises, digital flash cards, test banks, an instructor resource book, and interactive templates for preparing an Integrated Marketing Communication Plan.
Book Synopsis Marketing Myopia by : Theordore Levitt
Download or read book Marketing Myopia written by Theordore Levitt and published by Harvard Business Review Press. This book was released on 2008-06-16 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Marketing Myopia, Theodore Levitt offers examples of companies that became obsolete because they misunderstood what business they were in and thus what their customers wanted. He identifies the four widespread myths that put companies at risk of obsolescence and explains how business leaders can shift their attention to customers' real needs instead.
Book Synopsis The Service-Dominant Logic of Marketing by : Robert F. Lusch
Download or read book The Service-Dominant Logic of Marketing written by Robert F. Lusch and published by Routledge. This book was released on 2014-12-18 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expanding on the editors' award-winning article "Evolving to a New Dominant Logic for Marketing," this book presents a challenging new paradigm for the marketing discipline. This new paradigm is service-oriented, customer-oriented, relationship-focused, and knowledge-based, and places marketing, once viewed as a support function, central to overall business strategy. Service-dominant logic defines service as the application of competencies for the benefit of another entity and sees mutual service provision, rather than the exchange of goods, as the proper subject of marketing. It moves the orientation of marketing from a "market to" philosophy where customers are promoted to, targeted, and captured, to a "market with" philosophy where the customer and supply chain partners are collaborators in the entire marketing process. The editors elaborate on this model through an historical analysis, clarification, and extension of service-dominant logic, and distinguished marketing thinkers then provide further insight and commentary. The result is a more comprehensive and inclusive marketing theory that will challenge both current thinking and marketing practice.
Book Synopsis Marketing Strategy by : Paul Fifield
Download or read book Marketing Strategy written by Paul Fifield and published by Routledge. This book was released on 2012-07-26 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Strategy strips away the confusion and jargon that surround what ought to be one of the most straightforward areas of modern business. Marketing and strategy are about relationships between people and this is brought clearly into focus in the text. The marketing practitioner will find this an accomplished book on the role of the marketing director in the successful organization of the year 2000 and beyond. Managers, outside that specialism will be able to understand the pivotal role of marketing in the business strategy process while students will value the bridge it creates between academic theory and practical implementation of marketing in an increasingly competitive environment. Key aims of the book are: * developing a business strategy * devising a marketing strategy * implementing a marketing strategy
