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The Marketers Guide To Creative Production
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Book Synopsis The Marketer's Guide to Creative Production by : Jillian Gibbs
Download or read book The Marketer's Guide to Creative Production written by Jillian Gibbs and published by . This book was released on 2023-08-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A thorough guide for ensuring a smart and thoughtful approach to production so that you and your team are set up for clarity and success." - Carol Hutchinson, General Manager, Global Advertiser "This book provides a rich assortment of examples, tips and best practices to help marketers optimize their productions, leading to the best creative possible to ideally drive the strongest business results." - Bill Duggan, Executive Vice President, Association of National Advertisers "The first book that captures the essence of advertising production best practices...a much-needed way to bring together marketers, agencies, and the production community." - Sergio Lopez, Chief Production Officer, Publicis Groupe "Jillian Gibbs's The Marketer's Guide to Creative Production helps make any reader, be it a marketer, an agency partner, or a production partner better prepared to contribute to their role." - Adam Isadore, formerly Head of Production FCB, BBDO, The Mill In this groundbreaking guide, Jillian Gibbs demystifies the world of creative production and equips marketers and agencies alike with the tools to approach their creative productions with confidence. From planning and budgeting to execution and distribution, this book covers every aspect of video and photography production, providing practical tips and real-life examples. Whether you're a novice or an experienced marketer, The Marketer's Guide to Creative Production will empower you to harness the power of your investment and make the most of the partners involved in your projects.
Book Synopsis Artists' Books Creative Production and Marketing by : Sarah Bodman
Download or read book Artists' Books Creative Production and Marketing written by Sarah Bodman and published by . This book was released on 2010 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release by : Russell Schwartz
Download or read book The Marketing Edge for Filmmakers: Developing a Marketing Mindset from Concept to Release written by Russell Schwartz and published by Routledge. This book was released on 2019-08-08 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.
Book Synopsis The Creative Marketer by : Simon Majaro
Download or read book The Creative Marketer written by Simon Majaro and published by Routledge. This book was released on 1993 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: A no-nonsense guide to creativity and innovation in marketing management for busy practitioners. The book introduces the concepts of creative activity in organizations, involves the reader by continuous self assessment and incorporates clear diagrams to illustrate points. A no-nonsense guide to creativity and innovation in marketing management for busy practitioners. The book introduces the concepts of creative activity in organizations, involves the reader by continuous self assessment and incorporates clear diagrams to illustrate points. Key features: *simple and personal style *practical examples *relevant *motivating *well illustrated *self assessment checklists. Marjaro sees creativity as an aid to problem solving and innovation as the creative solution itself. Following a general introduction to the concepts of creativity and innovation, the reader is invited to complete a comparative audit of creativity between functional areas in his/her organisation. Subsequent sections on creative climates, creative people, techniques of creativity and screening all incorporate self assessment exercises. The book takes the reader through a learning process about creativity culminating in a discussion of innovative solutions to problems. Simon Majaro is Visiting Professor of Marketing Strategy at Cranfield School of Management. He is Managing Partner of a firm of management consultants and Director of Strategic Management Learning. His other books include The Creative Gap, International Marketing - A Strategic Approach to World Markets, and Marketing in Perspective and co-author of Strategy Search '..Simon Majaro has produced an imaginative text, developing what is in effect a workbook designed to start with a creativity audit within the reader's organization.' - Books for MBAs, April 1996 questionnaires throughout - to help you assess both your own and corporate creativity action plans and checklists throughout 10 characteristics that distinguish naturally creative people - and how to develop these qualities
Book Synopsis The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services by : Cameron S. Foote
Download or read book The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services written by Cameron S. Foote and published by W. W. Norton & Company. This book was released on 2011-10-25 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The go-to guide on how to market a creative organization, why it is important, and what techniques work. Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbys—word of mouth, referrals, and occasional promotions—are inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.
Book Synopsis The CEO's Guide to Marketing by : Lonny Kocina
Download or read book The CEO's Guide to Marketing written by Lonny Kocina and published by Greenleaf Book Group. This book was released on 2017-10-24 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the most practical marketing book you will ever read. It outlines a six-step process that will bring clarity to marketing like you’ve never experienced before. It’s literally a step-by-step guide to more leads, higher sales and a stronger brand. The first step is simply being a competent marketer. As the CEO of your organization, this should worry you: Your marketing team knows a lot less about marketing than they let on. And you can prove it in an instant. Ask them to explain the difference between the marketing mix and the promotional mix. It’s a basic question but surprisingly most marketers don’t know the answer. Imagine asking your accounting staff the difference between a balance sheet and an income statement and finding out you stumped them. Now consider this: You can maybe ring another 20% in sales out of your current customers, but that’s offset by the hole in your customer bucket. Real growth comes from new business development and you’ve entrusted a good share of that to a marketing team that can't define a basic marketing term. Not good. I suggest you buy a copy of this book for yourself first. I’ll show you the six steps of Strategically Aimed Marketing or the SAM 6® process for short. It will get you up to speed quickly. Then buy copies for your staff and have them integrate the process into your organization. If you are a marketing manager, writer, graphic designer or anyone else who has a hand in marketing, you should buy this book and beat your CEO to the punch. I’m not kidding when I say The CEO’s Guide to Marketing will make you the smartest marketer in the room. You are going to wish you had this book years ago. Lonny Kocina
Book Synopsis Creative Marketing Communications by : Daniel L. Yadin
Download or read book Creative Marketing Communications written by Daniel L. Yadin and published by Kogan Page Publishers. This book was released on 2001 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to creative marketing techniques Creative Marketing Communications features information on every aspect of marketing communications from branding and positioning to writing sales-winning copy and assessing creative work. This third edition contains a new section covering marketing on the Internet.
Book Synopsis Music Rights Without Fights (US Edition): The Smart Marketer's Guide To Buying Music For Brand Campaigns by : Richard Kirstein
Download or read book Music Rights Without Fights (US Edition): The Smart Marketer's Guide To Buying Music For Brand Campaigns written by Richard Kirstein and published by Rethink Press. This book was released on 2020-03-04 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying music is complex and few marketers or agencies truly understand how to broker licences with the music business. Music Rights Without Fights will empower advertisers to understand how music rights work, how to control costs and mitigate risks, and the strategies for securing smarter deals and sustainable relationships.
Book Synopsis The B2B Social Media Book by : Kipp Bodnar
Download or read book The B2B Social Media Book written by Kipp Bodnar and published by John Wiley & Sons. This book was released on 2011-12-20 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies. Social media and online marketing provide the right mix of rich data and reduction in marketing expenses to help transform a marketer into a superstar. The B2B Social Media Book provides B2B marketers with actionable advice on leveraging blogging, LinkedIn, Twitter, Facebook and more, combined with key strategic imperatives that serve as the backbone of effective B2B social media strategies. This book serves as the definitive reference for B2B marketers looking to master social media and take their career to the next level. Describes a methodology for generating leads using social media Details how to create content offers that increase conversion rates and drive leads from social media Offers practical advice for incorporating mobile strategies into the marketing mix Provides a step-by-step process for measuring the return on investment of B2B social media strategies The B2B Social Media Book will help readers establish a strong social media marketing strategy to generate more leads, become a marketing superstar in the eye of company leaders, and most importantly, contribute to business growth.
Book Synopsis A Technique for Producing Ideas by : James Young
Download or read book A Technique for Producing Ideas written by James Young and published by . This book was released on 2016-03-04 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is THE classic on creative thinking, written with the clarity, knowledge, and experience of a skilled advertising man. A Technique For Producing Ideas is a step-by-step technique for sparking creativity in advertising or ANY other field...
Book Synopsis Creativity and Data Marketing by : Becky Wang
Download or read book Creativity and Data Marketing written by Becky Wang and published by Kogan Page Publishers. This book was released on 2017-01-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us about human behaviour, but provides vital insights into market dynamics, consumer behaviour, as well as the relationships we value and the culture we live in. Creativity and Data Marketing helps marketers access this data, find meaning in it and leverage it creatively to gain a competitive advantage. Creativity and Data Marketing addresses the need to analyse data creatively, and in particular how balancing tangible insights with creative market influence can maximise business innovation and results. The book clarifies where businesses can improve existing infrastructure, processes and activities, as well as finding new addressable markets ready to validate or rethink market demand. By identifying how and why a consumer interacts with touch points beyond paid media, for example forums, blog content, native advertising and word-of-mouth, Becky Wang presents a creativity and data blueprint on how businesses can make lucrative steps forward to innovate their products, services and communication strategies, laying the groundwork for long-term results. Online resources include bonus content covering analytics methods, evolving research, data platforms and more, and a creative brief template.
Book Synopsis Minding Your Business by : Martin Kamenski
Download or read book Minding Your Business written by Martin Kamenski and published by Hal Leonard Corporation. This book was released on 2012-12-01 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: (Music Pro Guide Books & DVDs). Martin Kamenski, a practicing CPA, unleashes years of tax experience on the creative community. He offers explanations in language that is easy for the most number-illiterate to understand. His Chicago-based practice serves clients nationwide and offers artists and creative professionals the explanations they need to make sense of the tangled web of the IRS. Kamenski provides guidance about when to treat yourself as a business. He will advise on the important considerations before incorporating. He will shatter some of the most prevalent (and costly) myths existing in the artistic community. Suitable for any actor, writer, musician, dancer, photographer, director, model, visual artist, band, production company, etc., etc., etc., Kamenski has taken the very fine-tuned method of explaining taxes that made his practice successful and condensed it in a book that will pay for itself tenfold. The playing field is about to be leveled. Prepare to feel in control of your financial future!
Download or read book Buy Now written by Rick Cesari and published by John Wiley & Sons. This book was released on 2011-01-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes. Find out how to use direct response to create a "self-funding "marketing campaign Learn the techniques to building offers that will get people to respond to your products Use "high touch" direct response marketing to build brand equity and drive sales at retail Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.
Download or read book Agency Mania written by Bruno Gralpois and published by . This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do some client/agency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and advertising, Agency Mania will transform the way you look at client/agency relationships and invite you to build sustained partnerships that deliver unmatched work and results. The world of marketing is a trillion-dollar industry and is changing at a drastic pace. The advertiser/agency relationship is under incredible pressure. Some may argue it's even broken. The future of the advertising industry is uncertain. The entire marketing ecosystem is being tested. What will the agency of tomorrow look like? What competencies will agencies need to build? How will they deliver greater value to their clients? Similarly, how will advertisers reap the benefits agencies bring to their table? How will they become better clients? How will they set their partnerships up for success? In Agency Mania, partnership guru Bruno Gralpois demonstrates that these partnerships, once managed professionally, have remarkable transformational value and measurable business impact. The author shines a bright light on the insanity of advertisers and agencies failing to work optimally together or hold each other truly accountable. Building a successful long-term advertiser/agency partnership requires a robust set of competencies and operating principles.Agency Mania shows you step-by-step how it is done.
Book Synopsis AI in Marketing, Sales and Service by : Peter Gentsch
Download or read book AI in Marketing, Sales and Service written by Peter Gentsch and published by Springer. This book was released on 2018-10-22 with total page 271 pages. Available in PDF, EPUB and Kindle. Book excerpt: AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses – Gentsch shows you how to make sure yours makes that transition better than your competitors.
Book Synopsis Guerrilla Film Marketing by : Robert G. Barnwell
Download or read book Guerrilla Film Marketing written by Robert G. Barnwell and published by Taylor & Francis. This book was released on 2018-07-11 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create an irresistible brand image and build an audience of loyal and engaged fans... Guerrilla Film Marketing takes readers through each step of the film branding, marketing and promotional process. Tailored specifically to low-budget independent films and filmmakers, Guerrilla Film Marketing offers practical and immediately implementable advice for marketing considerations across every stage of the film production process. Written by leading film industry professional Robert G. Barnwell, Guerrilla Film Marketing teaches readers how to: Master the fundamentals of guerrilla branding, marketing and promotion; Create an integrated marketing plan and calendar based on realistic budgets and expectations; Develop internet and social media marketing campaigns, including engaging studio and film websites and powerful, marketing-centric IMDb listings; Assemble behind-the-scenes pictures, videos and documentaries; Produce marketing materials such as key art, posters, film teasers, trailers and electronic press kits (aka "EPKs"); and Maximize the marketing impact of events such as test screenings, premiers, film festivals and industry award ceremonies. Guerrilla Film Marketing is filled with dozens of step-by-step instructions, checklists, tools, a glossary, templates and other resources. A downloadable eResource also includes a sample marketing plan and audit, a test screening questionnaire, and more.
Book Synopsis How to Do Better Creative Work by : Steve Harrison
Download or read book How to Do Better Creative Work written by Steve Harrison and published by Financial Times/Prentice Hall. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a complete guide to creating effective and award winning creative work. Harrison reveals the dynamic that lies at the heart of all great work and provides a step-by-step process to ensure you too produce award winning creative work that sells.
