Creativity And Data Marketing

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Creativity and Data Marketing

Author : Becky Wang
Publisher : Kogan Page Publishers
ISBN 13 : 0749477253
Total Pages : 240 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Creativity and Data Marketing by : Becky Wang

Download or read book Creativity and Data Marketing written by Becky Wang and published by Kogan Page Publishers. This book was released on 2017-01-03 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The world is moving towards universal connectivity at a dizzying rate; underpinning this complex system of incessant transaction, connection and digital experience is an infrastructure that generates a trail of data. This trail not only tells us about human behaviour, but provides vital insights into market dynamics, consumer behaviour, as well as the relationships we value and the culture we live in. Creativity and Data Marketing helps marketers access this data, find meaning in it and leverage it creatively to gain a competitive advantage. Creativity and Data Marketing addresses the need to analyse data creatively, and in particular how balancing tangible insights with creative market influence can maximise business innovation and results. The book clarifies where businesses can improve existing infrastructure, processes and activities, as well as finding new addressable markets ready to validate or rethink market demand. By identifying how and why a consumer interacts with touch points beyond paid media, for example forums, blog content, native advertising and word-of-mouth, Becky Wang presents a creativity and data blueprint on how businesses can make lucrative steps forward to innovate their products, services and communication strategies, laying the groundwork for long-term results. Online resources include bonus content covering analytics methods, evolving research, data platforms and more, and a creative brief template.

Using Creativity and Data in Marketing

Author : Tom Ollerton
Publisher : Kogan Page
ISBN 13 : 9781398619258
Total Pages : 0 pages
Book Rating : 4.6/5 (192 download)

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Book Synopsis Using Creativity and Data in Marketing by : Tom Ollerton

Download or read book Using Creativity and Data in Marketing written by Tom Ollerton and published by Kogan Page. This book was released on 2025-02-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

The Case for Creativity

Author : James Hurman
Publisher :
ISBN 13 : 9780958299732
Total Pages : 186 pages
Book Rating : 4.2/5 (997 download)

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Book Synopsis The Case for Creativity by : James Hurman

Download or read book The Case for Creativity written by James Hurman and published by . This book was released on 2011 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debate in the advertising and marketing industries has raged for decades: do high levels of creativity make advertising more effective? Or is creativity just the folly of creative people looking to win their next award? The arguments of both advocates and cynics have until now been based on conjecture and anecdotal evidence. 'The Case for Creativity' brings the debate to a conclusion, telling the story of two decades of international research into the link between creativity and business results.The book includes comment and perspective from some of advertising and marketing’s leading minds, including Jim Stengel (former P&G Global Marketing Offocer), Jim McDowell (Mini USA CEO), David Lubars (BBDO Chief Creative Officer), Tony Davidson (Wieden+Kennedy London Executive Creative Director), and IPA Consultant and leading advertising effectiveness researcher Peter Field.

Marketing Strategy for Creative and Cultural Industries

Author : Bonita M. Kolb
Publisher : Routledge
ISBN 13 : 1317429796
Total Pages : 370 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Marketing Strategy for Creative and Cultural Industries by : Bonita M. Kolb

Download or read book Marketing Strategy for Creative and Cultural Industries written by Bonita M. Kolb and published by Routledge. This book was released on 2016-01-29 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

The Business of Creativity

Author : Keith Granet
Publisher : Chronicle Books
ISBN 13 : 1616895535
Total Pages : 191 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis The Business of Creativity by : Keith Granet

Download or read book The Business of Creativity written by Keith Granet and published by Chronicle Books. This book was released on 2016-12-06 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long known as the go-to management consultant of the design world, Keith Granet reveals more of his clear-eyed insights about running a creative business in this follow-up to his book The Business of Design. While aimed at creative enterprises, Granet's advice, quickly summarized as "know what you do best and focus on that," applies to any organization, small or large, commercial or nonprofit. He delves into the skill sets and people needed to grow a business, as well as the things you don't need (bad clients, bad employees, negative energy), in an engaging and easy-to-implement manner. His shrewd understanding, gleaned from decades of consulting for brands like Harrods, Pantone, John Varvatos, and Urban Archeology, makes this essential reading for anyone managing a business or thinking of starting one.

Marketing In Creative Industries

Author : Gabriele Troilo
Publisher : Red Globe Press
ISBN 13 : 9780230380240
Total Pages : 0 pages
Book Rating : 4.3/5 (82 download)

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Book Synopsis Marketing In Creative Industries by : Gabriele Troilo

Download or read book Marketing In Creative Industries written by Gabriele Troilo and published by Red Globe Press. This book was released on 2015-07-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and identifying and recommending a suitable managerial model for effective marketing. Based around three key concepts of creativity, customer experience and customer value, this model provides students with the analytical and decisional tools necessary to succeed in creative industries. Written by an author with a depth of teaching and consulting experience in the field, Marketing in Creative Industries offers invaluable insight into creative and cultural industry marketing. It is an ideal textbook for undergraduate and postgraduate students taking modules in marketing.

The Creative Curve

Author : Allen Gannett
Publisher : Random House
ISBN 13 : 0753548755
Total Pages : 320 pages
Book Rating : 4.7/5 (535 download)

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Book Synopsis The Creative Curve by : Allen Gannett

Download or read book The Creative Curve written by Allen Gannett and published by Random House. This book was released on 2018-06-14 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: A great idea isn't a sudden light-bulb moment. It's taking something familiar and making it feel new. We’ve been told a lie about the nature of creativity. We're told stories about creative geniuses – the young Mozart who effortlessly overshadows the hardworking Salieri; Paul McCartney coming up with the tune for Yesterday in a dream one morning; JK Rowling finding inspiration for Harry Potter sitting on a train to London. What we aren’t told is the actual story behind such hits. In fact there is a science and method for mainstream success, whether writing a popular novel, starting a company or creating an effective marketing campaign, and in this book Allen Gannett – data wizard and successful entrepreneur – reveals the four laws of creativity that are proven to work. New ideas are surprising at first, and slowly become familiar as we get used to them. Allan Gannett reveals there’s a sweet spot between what feels familiar and safe to us, and what is innovative and new: the point of optimal tension between safety and surprise, similarity and difference. The people we think of as creative geniuses are people who understand this sweet spot instinctively; they know what people find familiar and reassuring, and they find ways to reinvent it fresh. Packed with stories and insights ranging from the team behind Dear Evan Hansen to the founder of Reddit, from the Chief Content Officer of Netflix to Michelin starred chefs, The Creative Curve will help you spend less time on ideas destined to fail and more time on ideas that really break out. This book is for everyone, whether you’re a business leader, a creative artist or a budding entrepreneur – and will teach you the secret to conceiving great ideas that can achieve major success.

The Business Side of Creativity

Author : Cameron S. Foote
Publisher : W. W. Norton & Company
ISBN 13 : 9780393730937
Total Pages : 444 pages
Book Rating : 4.7/5 (39 download)

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Book Synopsis The Business Side of Creativity by : Cameron S. Foote

Download or read book The Business Side of Creativity written by Cameron S. Foote and published by W. W. Norton & Company. This book was released on 2002 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.

How Not to Suck At Marketing

Author : Jeff Perkins
Publisher : How2Conquer
ISBN 13 : 1945783168
Total Pages : 212 pages
Book Rating : 4.9/5 (457 download)

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Book Synopsis How Not to Suck At Marketing by : Jeff Perkins

Download or read book How Not to Suck At Marketing written by Jeff Perkins and published by How2Conquer. This book was released on 2021-09-01 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever felt like you suck at marketing, you’re not alone. Survive and thrive in today’s digital world. Let’s face it, marketing today is really, really hard. From the explosion of digital advertising options to the thousands of martech tools out there on the market, it’s virtually impossible to stay on top of it all. Even more challenging is the deluge of analytics available, leaving marketers swimming in data but thirsting for knowledge. But you don’t have to feel like you suck at marketing. Join award-winning marketing leader Jeff Perkins as he examines how to avoid the pitfalls and survive in today’s ever-changing marketing landscape. Focusing on essential skills for modern marketers, How Not to Suck at Marketing prepares you to: - Create a focused marketing program that drives results - Collaborate effectively with the key stakeholders - Assemble a high-performing marketing team - Define and nurture your company (and personal) brand - Build a focused career and find the right job for you Digital tools allow us to track immediate results, but marketing has always been about the long game. Tackle your marketing strategy and build a focused career with this practical guide.

Creativity and Marketing

Author : Eleonora Pantano
Publisher : Emerald Group Publishing
ISBN 13 : 1800713304
Total Pages : 224 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis Creativity and Marketing by : Eleonora Pantano

Download or read book Creativity and Marketing written by Eleonora Pantano and published by Emerald Group Publishing. This book was released on 2021-08-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity and Marketing: The Fuel for Success presents a diverse collection of theoretical analysis, real world evidence, and case study applications to synthesize emerging studies on how creativity is important for marketing success.

The Business of Design

Author : Keith Granet
Publisher : Chronicle Books
ISBN 13 : 1648960340
Total Pages : 224 pages
Book Rating : 4.6/5 (489 download)

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Book Synopsis The Business of Design by : Keith Granet

Download or read book The Business of Design written by Keith Granet and published by Chronicle Books. This book was released on 2021-06-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Design debunks the myth that business sense and creative talent are mutually exclusive, showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years, consultant Keith Granet has helped designers create successful businesses, from branding to billing and everything in between. Unlike other business books, The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business, including human resources, client management, product development, marketing, and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media, working from home, and understanding and working with different generations, essential tools in today's ultracompetitive marketplace.

Marketing In Creative Industries

Author : Gabriele Troilo
Publisher : Bloomsbury Publishing
ISBN 13 : 0230380239
Total Pages : 384 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis Marketing In Creative Industries by : Gabriele Troilo

Download or read book Marketing In Creative Industries written by Gabriele Troilo and published by Bloomsbury Publishing. This book was released on 2017-09-16 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This vibrant textbook addresses the specific challenges of marketing in the creative industries, whilst applying marketing theory to a wide range of international examples. It combines a comprehensive and innovative perspective on customer value theory with practical marketing strategies and detailed case studies. The text looks at a range of creative industries, analysing their similarities and identifying and recommending a suitable managerial model for effective marketing. Based around three key concepts of creativity, customer experience and customer value, this model provides students with the analytical and decisional tools necessary to succeed in creative industries. Written by an author with a depth of teaching and consulting experience in the field, Marketing in Creative Industries offers invaluable insight into creative and cultural industry marketing. It is an ideal textbook for undergraduate and postgraduate students taking modules in marketing.

Business Creativity and Innovation: Perspectives and Best Practices

Author : Len Ferman
Publisher :
ISBN 13 : 9781516541942
Total Pages : 326 pages
Book Rating : 4.5/5 (419 download)

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Book Synopsis Business Creativity and Innovation: Perspectives and Best Practices by : Len Ferman

Download or read book Business Creativity and Innovation: Perspectives and Best Practices written by Len Ferman and published by . This book was released on 2018-09-20 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Creativity and Innovation: Perspectives and Best Practices provides a foundation in the principles of innovation and introduces some cutting-edge concepts. The core of the book demonstrates how to generate, evaluate, and design ideas to solve business problems. Over the course of eight chapters, the anthology delivers insightful articles carefully selected from leading authors such as Clayton Christensen, Robert Cooper, Ram Charan, and Vijay Govindarajan, as well as award-winning case studies on how prominent businesses, including Apple and Google, have leveraged innovation. Readers explore insightful articles about driving business growth through innovation, creating a culture of innovation, identifying customer needs, and using innovation to solve customer problems. Additional readings examine idea evaluation, how to design new products and services to meet customer's needs, and the implementation of innovation processes and practices. Business Creativity and Innovation is ideal for undergraduate and graduate courses in business innovation, product development, strategic management, business leadership, entrepreneurship, design thinking, marketing strategy, and decision making. The book can also serve as an enlightening manual for businesses and corporations, as it provides a framework for managing the innovation process from which organizations of any size can benefit. A former business innovation executive for Fortune 100 companies like AT&T and Bank of America, Len Ferman earned his M.B.A. from Duke University's Fuqua School of Business, M.A. in economics from Duke University, and B.S. in economics from Lehigh University. He is an adjunct professor of management at the University of North Florida, where he teaches courses he developed on business innovation, and is a faculty member of the American Management Association. He is the founder and managing director of Ferman Innovation and a frequent speaker on business innovation.

The Innovative Sale

Author : Mark Donnolo
Publisher : Amacom Books
ISBN 13 : 9780814433478
Total Pages : 276 pages
Book Rating : 4.4/5 (334 download)

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Book Synopsis The Innovative Sale by : Mark Donnolo

Download or read book The Innovative Sale written by Mark Donnolo and published by Amacom Books. This book was released on 2014 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to strategies, salespeople usually veer toward one of two extremes: operating analytically...or by the seat of their pants. In this groundbreaking book on sales creativity, readers will learn how to integrate the right-brain aptitude for innovation with the left-brain affinity for logic and process. The result is a fresh, dynamic approach that addresses customers' needs while expanding the salesperson's entire way of thinking. Packed with real-life examples and powerful principles, The Innovative Sale reveals how to: * Define the sales challenge * Question assumptions and look for ways to reframe the problem * Mine unrelated situations for fresh solutions * Get comfortable with feeling lost as you explore new directions * Break some rules and learn to "grow with the flow" The Innovative Sale draws on the work of pioneering geniuses in design, architecture, and the arts to help salespeople develop a predictable creative process. With the tools and tips of this game-changing book in hand, they'll unleash their own unique powers of intuition and innovation, and land more sales than ever before-in ways they never imagined possible.

Sorry Spock, Emotions Drive Business

Author : Adam W. Morgan
Publisher : Morgan James Publishing
ISBN 13 : 1642790729
Total Pages : 195 pages
Book Rating : 4.6/5 (427 download)

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Book Synopsis Sorry Spock, Emotions Drive Business by : Adam W. Morgan

Download or read book Sorry Spock, Emotions Drive Business written by Adam W. Morgan and published by Morgan James Publishing. This book was released on 2018-11-27 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sorry Spock, Emotions Drive Business presents scientific proof that creative advertising is better for the bottom line. Adam Morgan, a Senior Creative Director at Adobe, gives both creatives and marketers the ammo to prove the value of creativity to stakeholders. For decades, marketers have battled over the value of creative ideas. Some believe creativity adds more impact, others believe it’s just window dressing. With data-driven marketing, the divide is only increasing. Today, more than ever, creative professionals need a concrete answer to the question, “Do creative ideas work better?” Fortunately, science has finally caught up. There is an answer that isn’t based on subjective case studies. More than that, Adam shows how emotional ideas create experiences that are more effective and reveals why creativity is actually less risky for business. Sorry Spock, Emotions Drive Business shows readers how they can create the ideal experiences to improve their bottom line.

Creative Strategy and the Business of Design

Author : Douglas Davis
Publisher : Simon and Schuster
ISBN 13 : 1440341559
Total Pages : 208 pages
Book Rating : 4.4/5 (43 download)

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Book Synopsis Creative Strategy and the Business of Design by : Douglas Davis

Download or read book Creative Strategy and the Business of Design written by Douglas Davis and published by Simon and Schuster. This book was released on 2016-06-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.

Creativity in Product Innovation

Author : Jacob Goldenberg
Publisher : Cambridge University Press
ISBN 13 : 0521800897
Total Pages : 241 pages
Book Rating : 4.5/5 (218 download)

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Book Synopsis Creativity in Product Innovation by : Jacob Goldenberg

Download or read book Creativity in Product Innovation written by Jacob Goldenberg and published by Cambridge University Press. This book was released on 2002-01-03 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.