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A Technique For Producing Ideas
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Book Synopsis A Technique for Producing Ideas by : James Webb Young
Download or read book A Technique for Producing Ideas written by James Webb Young and published by . This book was released on 2019-01-18 with total page 31 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical step-by-step technique for sparking breakthrough creativity in any field. Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject.
Book Synopsis Serious Creativity by : Edward de Bono
Download or read book Serious Creativity written by Edward de Bono and published by Random House. This book was released on 2015-03-05 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to be the best, focus on your most valuable asset: the power of your creative mind As competition and the pace of change intensify, companies and individuals need to harness their creativity to stay ahead of the field. Under pressure, people often think they can't be creative; many more are convinced they are not creative at all because they have never been 'arty'. Creative genius Edward de Bono debunks these common notions in this remarkable book. He shows how creativity is a learnable skill - one that everyone can use to improve their performance. He then explains how you can unlock your own creativity to reap the personal and professional rewards it will bring. Learn how to: be creative on demand with de Bono's step-by-step approach add value to ideas and turn them into financial assets boost creativity with the power of lateral thinking break free from old ways of thinking with creative challenging
Download or read book How to Get Ideas written by Jack Foster and published by Berrett-Koehler Publishers. This book was released on 1996 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by Jack Foster, a creative director for various advertising agencies with more than 40 years experience, How to Get Ideas (over 90,000 copies sold and translated into 15 languages) is a fun, accessible, and practical guide that takes the mystery and confusion out of developing new ideas.
Book Synopsis How to Become an Advertising Man by : James Webb 1886-1973 Young
Download or read book How to Become an Advertising Man written by James Webb 1886-1973 Young and published by Hassell Street Press. This book was released on 2021-09-09 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Book Synopsis How to Get to Great Ideas by : Dave Birss
Download or read book How to Get to Great Ideas written by Dave Birss and published by Nicholas Brealey. This book was released on 2019-04-02 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sliver award winner in Business Reference 2020 Axiom Business Book Awards What makes a great idea? Where do great ideas come from? The highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience,psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it, and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing,the book is also accompanied by the problem-solving system RIGHT THINKING. This is a tool that shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.
Book Synopsis Idea Stormers by : Bryan W. Mattimore
Download or read book Idea Stormers written by Bryan W. Mattimore and published by John Wiley & Sons. This book was released on 2012-08-29 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to solve critical business challenges by generating more and better ideas Every organization needs a steady supply of fresh, relevant ideas, but managers can?t just lock teams in a room with a mandate to brainstorm and hope for the best. Ideation is both a science and an art, and when group ideation processes are well-designed and well-facilitated, anyone can generate an abundance of creative, implementable options?not to mention true breakthroughs?for any business need. Drawing on his work leading high-stakes ideation sessions at over 300 organizations, Mattimore explains the how, what, and why of successful ideation and provides a framework for when and how to apply various techniques. Identifies Mattimore?s top ideation and innovation techniques (including ?brainwalking,? finding inspiration in worst ideas, the unexpected effectiveness of wishing, and more) and lays the groundwork for you to invent successful processes of your own Tells real stories of ideation at work in Mattimore?s consulting business, including how Ben & Jerry?s named a new strawberry fudge flavor, how Thomas? invented a new, healthier English muffin that now accounts for over 30% of its sales, how IBM transformed the culture of one of its divisions to make it more innovative, and many more Mattimore is a world-class expert on applied creativity and an innovation process consultant to over one-third of the Fortune 100 companies; he and his team have helped create and launch products and services worth over $3 billion in annual US retail sales With a diverse range of tested methods, Idea Stormers is the indispensable guide for developing original, practical solutions to even the most intractable-seeming creative challenges.
Download or read book Curious written by Ian Leslie and published by Basic Books. This book was released on 2014-08-26 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fun yet provocative look at the importance of staying curious in an increasingly indifferent world Everyone is born curious. But only some retain the habits of exploring, learning, and discovering as they grow older. Those who do so tend to be smarter, more creative, and more successful. But at the very moment when the rewards of curiosity have never been higher, it is misunderstood and undervalued, and increasingly monopolized by the cognitive elite. A "curiosity divide" is opening up. In Curious, Ian Leslie makes a passionate case for the cultivation of our "desire to know." Drawing on fascinating research from psychology, economics, education, and business, Leslie looks at what feeds curiosity and what starves it, and finds surprising answers. Curiosity is a mental muscle that atrophies without regular exercise and a habit that parents, schools, and workplaces need to nurture. Filled with inspiring stories, case studies, and practical advice, Curious will change the way you think about your own mental life, and that of those around you.
Book Synopsis How to be a Brilliant Thinker by : Paul Sloane
Download or read book How to be a Brilliant Thinker written by Paul Sloane and published by Kogan Page Publishers. This book was released on 2010-01-03 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you want to have great ideas? Do you want to break out of the rut of conventional thinking? Would you like to be a genius? Would presenting brilliant ideas help in your job, career and social life? How to be a Brilliant Thinker will help you to achieve all these ideals, by helping you to think in powerful new ways. It shows you how to harness techniques in lateral thinking, analytical thinking, problem analysis, idea generation and other areas so that you become much more creative. You will be able to conceive, evaluate and implement great ideas as well as improve your memory, sell your ideas and win arguments. It is packed with practical methods that you can put to immediate use, backed up by exercises, puzzles, quizzes, graphics and illustrations.
Book Synopsis A User Guide to the Creative Mind by : Dave Birss
Download or read book A User Guide to the Creative Mind written by Dave Birss and published by Lulu.com. This book was released on with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dancing About Architecture by : Phil Beadle
Download or read book Dancing About Architecture written by Phil Beadle and published by Crown House Publishing. This book was released on 2011-06-29 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dancing about Architecture: A Little Book of Creativity is a compendium of outrageous ideas: ideas about how to take more risks, and about how to go about coming up with better ideas. Ideas about how to plan experiences that leave people who are in the same room as those ideas awestruck, and ideas to help you avoid the textbook, the worksheet the barely stifled yawn. From using The Book of Revelation as a planning device; to seeing every experience through the prism of physical activity or song; to measuring a poem to find its real heart; it outlines a methodology that, if you use it, will make you an even greater creative force than you already are.
Download or read book Egghead written by Bo Burnham and published by Grand Central Publishing. This book was released on 2013-10-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A strange and charming collection of hilariously absurd poetry, writing, and illustration from one of today's most popular young comedians... EGGHEAD: Or, You Can't Survive on Ideas Alone Bo Burnham was a precocious teenager living in his parents' attic when he started posting material on YouTube. 100 million people viewed those videos, turning Bo into an online sensation with a huge and dedicated following. Bo taped his first of two Comedy Central specials four days after his 18th birthday, making him the youngest to do so in the channel's history. Now Bo is a rising star in the comedy world, revered for his utterly original and intelligent voice. And, he can SIIIIIIIIING! In EGGHEAD, Bo brings his brand of brainy, emotional comedy to the page in the form of off-kilter poems, thoughts, and more. Teaming up with his longtime friend, artist, and illustrator Chance Bone, Bo takes on everything from death to farts in this weird book that will make you think, laugh and think, "why did I just laugh?"
Download or read book The Idea Hunter written by Andy Boynton and published by John Wiley & Sons. This book was released on 2011-04-26 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: A different way of discovering and developing the best business ideas Jack Welch once said, "Someone, somewhere has a better idea." In this myth-busting book, the authors reveal that great business ideas do not spring from innate creativity, or necessarily from the brilliant minds of people. Rather, great ideas come to those who are in the habit of looking for great ideas all around them, all the time. Too often, people fall into the trap of thinking that the only worthwhile idea is a thoroughly original one. Idea Hunters know better. They understand that valuable ideas are already out there, waiting to be found - and not just in the usual places. Shows how to expand your capacity to find and develop winning business ideas Explains why ideas are a critical asset for every manager and professional, not just for those who do "creative" Reveals how to seek out and select the ideas that best serve your purposes and goals and define who you are, as a professional Offers practical tips on how to master the everyday habits of an Idea Hunter, which include cultivating great conversations The book is filled with illustrative accounts of successful Idea Hunters and stories from thriving "idea" companies. Warren Buffet, Walt Disney, Thomas Edison, Mary Kay Ash, Twitter, and Pixar Animation Studios are among the many profiled.
Author :Rosamond E M (Rosamond Eve Harding Publisher :Hassell Street Press ISBN 13 :9781013602474 Total Pages :216 pages Book Rating :4.6/5 (24 download)
Book Synopsis An Anatomy of Inspiration, and An Essay on the Creative Mood by : Rosamond E M (Rosamond Eve Harding
Download or read book An Anatomy of Inspiration, and An Essay on the Creative Mood written by Rosamond E M (Rosamond Eve Harding and published by Hassell Street Press. This book was released on 2021-09-09 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
Download or read book Presentation Zen written by Garr Reynolds and published by Pearson Education. This book was released on 2009-04-15 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: FOREWORD BY GUY KAWASAKI Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the Net — presentationzen.com — shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today’s world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.
Book Synopsis How to Get On with Anyone by : Catherine Stothart
Download or read book How to Get On with Anyone written by Catherine Stothart and published by Pearson UK. This book was released on 2018-06-20 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: ‘Understand yourself and others so you can be more effective – this book is essential.’ Mark Stewart, General Manager and HR Director, Airbus ‘A really practical book with lots of ideas and templates for real life situations at work and at home.’ Anne Whitake, former Audit Partner, EY ‘Really interactive – you will definitely learn something valuable and immediately applicable.’ Steve Jones, Operations Director, Laing O’Rourke HOW TO GET ON WITH ANYONE WILL GIVE YOU THE LIFE-CHANGING PEOPLE SKILLS YOU NEED TO CONNECT WITH ANY PERSONALITY TYPE. Most people lack the tools to deal with awkward situations and difficult people. But what if you could find out the secrets of dealing with ANY personality type? How to Get On with Anyone will give you the knowledge, principles and skills you need to improve your interactions with everyone, build your confidence and change your life. Part One – work out which of the 4 different personality styles you are and understand how they each operate. Part Two – recognise the personality styles in others, better understand how to get on with different types and anticipate where conflict and problems may arise. Part Three – use the appropriate tools and strategies for typical situations including influence and impact, communication, power and control, and building resilience. Understand others, use your charisma and communicate effectively to build better relationships.
Book Synopsis The Art of Scientific Investigation by : W.I.B. Beveridge
Download or read book The Art of Scientific Investigation written by W.I.B. Beveridge and published by Edizioni Savine. This book was released on 2017-09-25 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elaborate apparatus plays an important part in the science of to-day, but I sometimes wonder if we are not inclined to forget that the most important instrument in research must always be the mind of man. It is true that much time and effort is devoted to training and equipping the scientist's mind, but little attention is paid to the technicalities of making the best use of it. There is no satisfactory book which systematises the knowledge available on the practice and mental skills—the art—of scientific investigation. This lack has prompted me to write a book to serve as an introduction to research. My small contribution to the literature of a complex and difficult topic is meant in the first place for the student about to engage in research, but I hope that it may also interest a wider audience. Since my own experience of research has been acquired in the study of infectious diseases, I have written primarily for the student of that field. But nearly all the book is equally applicable to any other branch of experimental biology and much of it to any branch of science. – (Cambridge, 1957. W.I.B. Beveridge)
Book Synopsis It's Not How Good You Are, It's How Good You Want to Be by : Paul Arden
Download or read book It's Not How Good You Are, It's How Good You Want to Be written by Paul Arden and published by Phaidon Press. This book was released on 2003-06-01 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: " It’s Not How Good You Are, It’s How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world’s top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity – all endeavors that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom – all packed into easy‐to‐digest, bite‐sized spreads. If you want to succeed in life or business, this book is a must. "
