The Mad Ad Years

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THE MAD AD YEARS

Author : Aryani Banerjee
Publisher : Blue Rose Publishers
ISBN 13 :
Total Pages : 342 pages
Book Rating : 4./5 ( download)

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Book Synopsis THE MAD AD YEARS by : Aryani Banerjee

Download or read book THE MAD AD YEARS written by Aryani Banerjee and published by Blue Rose Publishers. This book was released on 2020-12-04 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE MAD AD YEARS, India’s first advertising fiction, with top advertising agencies in India as the backdrop, brings into light and uncovers scandals and exploitations in the real world of advertising through the eyes of the protagonist Prashant Gupta, who has worked in some of the largest agencies in the country for nearly forty-five years. The story encircles his journey from being a 22-year-old simple graduate from a traditional joint family in Calcutta who in 1976 accidentally gets a job of a Management Trainee in India’s most glamorous and second largest agency, to rubbing shoulders with business tycoons and famous industrialists, to witnessing dramatic and salacious incidents and being directly and indirectly involved in many instances that changed Indian advertising forever, and to becoming the owner of a hundred-crore agency, later in his life. Tangy, wild and bittersweet – THE MAD AD YEARS is not just a book but an irresistible concoction of ink on paper that makes you visualise the characters and incidents as if they are moving and happening right in front of you – it is a lot like the bizarrely beautiful coffee-cherry tea Cascara – it ceaselessly makes you crave for more – as your flip through the book, you will keep letting your soul feed on the intoxicating urge to explore how the story unfolds.

Madvertising

Author :
Publisher :
ISBN 13 : 9780823030811
Total Pages : 228 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Madvertising by :

Download or read book Madvertising written by and published by . This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "MADvertising" showcases the very best of "MAD"'s fifty-plus years of takeoffs on Madison Avenue. Fans will love these hundreds of spoofs of legendary ad campaigns, plus hilarious behind-the-scenes interviews with the Usual Gang of Idiots. But wait, there's more! Get ready for two Galleries of Sin, featuring every twist on cigarette and alcohol advertising ever done by the magazine; a section highlighting "legitimate" ads by "MAD" artists; a discussion of "MAD"'s longtime no-advertising policy; plus (yes!) all-time favorite takeoffs on Madison Avenue culture, including the immortal musical "My Fair Ad Man" and "The "MAD" Madison Avenue Primer."

Completely Mad

Author : Maria Reidelbach
Publisher : M J F Books
ISBN 13 : 9781567311273
Total Pages : 208 pages
Book Rating : 4.3/5 (112 download)

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Book Synopsis Completely Mad by : Maria Reidelbach

Download or read book Completely Mad written by Maria Reidelbach and published by M J F Books. This book was released on 1997-10-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated history of the most influential and unique humor magazine in post-war America.

Mad for Ads

Author : Erica Fyvie
Publisher : Kids Can Press Ltd
ISBN 13 : 1525307789
Total Pages : 64 pages
Book Rating : 4.5/5 (253 download)

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Book Synopsis Mad for Ads by : Erica Fyvie

Download or read book Mad for Ads written by Erica Fyvie and published by Kids Can Press Ltd. This book was released on 2021-05-04 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical and entertaining exploration of advertising and its influence. For children growing up in an advertising-saturated world, here’s an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows companies to track people and how that impacts privacy. It’s a savvy look at the business of advertising that empowers kids to think critically and be discerning. Kids are suckers for advertising? Not the ones who read this book!

Mad Women

Author : Christina Knight
Publisher :
ISBN 13 : 9789185845880
Total Pages : 183 pages
Book Rating : 4.8/5 (458 download)

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Book Synopsis Mad Women by : Christina Knight

Download or read book Mad Women written by Christina Knight and published by . This book was released on 2013 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Totally MAD

Author : The Editors Of Mad Magazine
Publisher : Liberty Street
ISBN 13 : 9781618930309
Total Pages : 0 pages
Book Rating : 4.9/5 (33 download)

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Book Synopsis Totally MAD by : The Editors Of Mad Magazine

Download or read book Totally MAD written by The Editors Of Mad Magazine and published by Liberty Street. This book was released on 2012-10-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past six decades (that's 60 years-we did the math so you don't have to) MAD Magazine has keenly observed the American landscape and promptly made fun of everything in sight. Unwavering in their commitment to high quality stupidity, MAD's legendary artists and writers, long known as "The Usual Gang of Idiots," have brilliantly satirized politics, celebrities, sports, media, cultural trends, and more. Totally MAD (originally titled The New American Cookbook until cooler heads prevailed) is the ultimate collection of MAD's most idiotic material, including such classics as Spy vs. Spy, The MAD Fold-in, A MAD Look At..., The Lighter Side of, Horrifying Clichés and The Shadow Knows, plus modern MAD classics including The MAD Strip Club and The Fundalini Pages. Whether you grew up with MAD in the 50s, 60s, or 70s, reading it with a flashlight under the covers so your parents wouldn't catch you, or in the 80s, 90s and beyond, reading it while watching the MADtv sketch comedy show or the more recent animated series on the Cartoon Network, this book will bring back fond memories and also provide a great introduction to MAD for new readers. Then again, maybe not. SPECIAL BONUS! Includes "The Soul of MAD," 12 classic cover prints, ten featuring Alfred E. Neuman, MAD's gap-toothed grinning idiot mascot. These beautiful reproductions are suitable for framing or wrapping fish.

The Mad Emperor

Author : Harry Sidebottom
Publisher : Simon and Schuster
ISBN 13 : 0861542541
Total Pages : 381 pages
Book Rating : 4.8/5 (615 download)

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Book Synopsis The Mad Emperor by : Harry Sidebottom

Download or read book The Mad Emperor written by Harry Sidebottom and published by Simon and Schuster. This book was released on 2022-10-06 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Buy the book; it's very entertaining.' David Aaronovitch, The Times A Financial Times, BBC History and Spectator Book of the Year On 8 June 218 AD, a fourteen-year-old Syrian boy, egged on by his grandmother, led an army to battle in a Roman civil war. Against all expectations, he was victorious. Varius Avitus Bassianus, known to the modern world as Heliogabalus, was proclaimed emperor. The next four years were to be the strangest in the history of the empire. Heliogabalus humiliated the prestigious Senators and threw extravagant dinner parties for lower-class friends. He ousted Jupiter from his summit among the gods and replaced him with Elagabal. He married a Vestal Virgin – twice. Rumours abounded that he was a prostitute. In the first biography of Heliogabalus in over half a century, Harry Sidebottom unveils the high drama of sex, religion, power and culture in Ancient Rome as we’ve never seen it before.

Admen, Mad Men, and the Real World of Advertising

Author : Dave Marinaccio
Publisher : Simon and Schuster
ISBN 13 : 1628726210
Total Pages : 199 pages
Book Rating : 4.6/5 (287 download)

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Book Synopsis Admen, Mad Men, and the Real World of Advertising by : Dave Marinaccio

Download or read book Admen, Mad Men, and the Real World of Advertising written by Dave Marinaccio and published by Simon and Schuster. This book was released on 2015-11-03 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

Mad Men Unbuttoned

Author : Natasha Vargas-Cooper
Publisher : Harper Collins
ISBN 13 : 0061991007
Total Pages : 261 pages
Book Rating : 4.0/5 (619 download)

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Book Synopsis Mad Men Unbuttoned by : Natasha Vargas-Cooper

Download or read book Mad Men Unbuttoned written by Natasha Vargas-Cooper and published by Harper Collins. This book was released on 2010-07-20 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mad Men Unbuttoned, footnotes to the show and the era, including these fascinating tidbits: Don Draper's character is based on the real-life Draper Daniels, protÉgÉ of Leo Burnett who started off as a copywriter and rose to creative director, eventually heading the team that launched the Marlboro Man. The iconic "Think Small" Volkswagen ad positioned the Beetle as an ugly but well-made car—a revolt against excess. Not only did unit sales top 500,000 cars a year, but the campaign succeeded in junking all the rules of car advertising. When barred from visiting Disneyland on a trip to the United States, Soviet premier Nikita Khrushchev threw a tantrum and left Los Angeles in a huff the very next day. The Group by Mary McCarthy, the novel Betty Draper is seen reading in the bathtub, transformed the way women viewed love, sex, and marriage. In 1947 Christian Dior showcased its revolutionary New Look line. Betty, Peggy, and the rest of the steno pool at Sterling-Cooper can be seen sporting the sloping shoulders, hourglass silhouettes, and billowing skirts of the New Look style.

Madboy

Author : Richard Kirshenbaum
Publisher : Open Road Media
ISBN 13 : 1453211411
Total Pages : 305 pages
Book Rating : 4.4/5 (532 download)

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Book Synopsis Madboy by : Richard Kirshenbaum

Download or read book Madboy written by Richard Kirshenbaum and published by Open Road Media. This book was released on 2011-09-20 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVA thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today /divDIV/divDIVRichard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire./divDIV /divDIVIn 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue—a firm where a skateboarding employee once bowled over an important client—but backed up their madness with results./divDIV /divDIVPacked with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself./div

Harper's Encyclopedia of United States History from 458 A. D. to 1909

Author : Benson John Lossing
Publisher :
ISBN 13 :
Total Pages : 530 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Harper's Encyclopedia of United States History from 458 A. D. to 1909 by : Benson John Lossing

Download or read book Harper's Encyclopedia of United States History from 458 A. D. to 1909 written by Benson John Lossing and published by . This book was released on 1906 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt:

MAD about the Sixties

Author : MAD Magazine
Publisher : Little Brown & Company
ISBN 13 : 9780316334181
Total Pages : 240 pages
Book Rating : 4.3/5 (341 download)

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Book Synopsis MAD about the Sixties by : MAD Magazine

Download or read book MAD about the Sixties written by MAD Magazine and published by Little Brown & Company. This book was released on 1995 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated compilation of humor published in the 1960s in the popular magazine includes movie parodies, political satire, memorable "MAD" covers, and classic features

A Mad, Mad, Mad, Mad World

Author : Stanley Kramer
Publisher : Houghton Mifflin Harcourt P
ISBN 13 : 9780151549580
Total Pages : 294 pages
Book Rating : 4.5/5 (495 download)

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Book Synopsis A Mad, Mad, Mad, Mad World by : Stanley Kramer

Download or read book A Mad, Mad, Mad, Mad World written by Stanley Kramer and published by Houghton Mifflin Harcourt P. This book was released on 1997 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stanley Kramer, who proudly calls himself "the most frequently picked producer in movie history", has directed or produced such classics of the American cinema as "Guess Who's Coming to Dinner, High Noon, On the Beach, The Defiant Ones, Death of a Salesman, The Caine Mutiny", and "It's a Mad, Mad, Mad, Mad World". In this anecdote-laden autobiography, Kramer gives a highly-readable account of his fascinating life. Photos.

Mad Women

Author : Jane Maas
Publisher : Random House
ISBN 13 : 0857501313
Total Pages : 242 pages
Book Rating : 4.8/5 (575 download)

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Book Synopsis Mad Women by : Jane Maas

Download or read book Mad Women written by Jane Maas and published by Random House. This book was released on 2013-01-17 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Maas offers a wickedly funny, inside look at what it was really like to be an ad woman on Madison Avenue in the 1960s and 1970s, from casual sex to professional serfdom, in this immensely entertaining and bittersweet memoir.

History of Persia

Author : Sir Percy Sykes
Publisher : Taylor & Francis
ISBN 13 : 1134357818
Total Pages : 1318 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis History of Persia by : Sir Percy Sykes

Download or read book History of Persia written by Sir Percy Sykes and published by Taylor & Francis. This book was released on 2022-05-12 with total page 1318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a facsimile of a classic history first published by Macmillan in 1915 and issued in two further editions by Routledge and Kegan Paul. Sir Percy Sykes was an explorer, consul, soldier and a spy who lived and travelled in Persia over a period of twenty-five years. This two-volume collection provides a comprehensive history of Persia from Alexander the Great, through British, French and Russian colonialism, to the early twentieth century oil industry. With a new introduction by Sykes' biographer, Antony Wynn, this comprehensive history provides essential background reading to students and academics of Persia.

The History of Jesus of Nazara

Author : Theodor Keim
Publisher :
ISBN 13 :
Total Pages : 428 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis The History of Jesus of Nazara by : Theodor Keim

Download or read book The History of Jesus of Nazara written by Theodor Keim and published by . This book was released on 1876 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:

My Years in a Pakistani Prison

Author : Kishorilal Sharma
Publisher : Lancer Publishers LLC
ISBN 13 : 1935501925
Total Pages : 299 pages
Book Rating : 4.9/5 (355 download)

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Book Synopsis My Years in a Pakistani Prison by : Kishorilal Sharma

Download or read book My Years in a Pakistani Prison written by Kishorilal Sharma and published by Lancer Publishers LLC. This book was released on 2013-10-28 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: He was called for his service to the motherland. He reciprocated immediately. Giving up all familial relationships, he partook in a rigorous training programme that was a true test of his heart, body, mind and soul. Fighting off his cowardly hopes of quitting the organization so as to avoid the ordeal, he was finally made battle ready. Slipped into enemy territory, his espionage attempts met with complete success. However luck soon turned against him, as during his third mission he was seized by the enemy camp and imprisoned. He was subjected to absolute third degree torture and only miraculously, and albeit divinely, escaped the contours of death on more that one occasion. But he continued to strive towards seeing his own country once again. He looked forward to coming back home. And one day, God gave him that chance. He returned to the border once again, so that he could be united with his fellow countrymen. Was the welcome given to him befitting that of a hero? Or even if not a hero’s welcome, certainly he needn’t have been treated like a blackguard, a traitor! Who was he after all a Spy, or a Soldier?