The Mad Ad Years

Download The Mad Ad Years full books in PDF, epub, and Kindle. Read online The Mad Ad Years ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

THE MAD AD YEARS

Author : Aryani Banerjee
Publisher : Blue Rose Publishers
ISBN 13 :
Total Pages : 342 pages
Book Rating : 4./5 ( download)

DOWNLOAD NOW!

Book Synopsis THE MAD AD YEARS by : Aryani Banerjee

Download or read book THE MAD AD YEARS written by Aryani Banerjee and published by Blue Rose Publishers. This book was released on 2020-12-04 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE MAD AD YEARS, India’s first advertising fiction, with top advertising agencies in India as the backdrop, brings into light and uncovers scandals and exploitations in the real world of advertising through the eyes of the protagonist Prashant Gupta, who has worked in some of the largest agencies in the country for nearly forty-five years. The story encircles his journey from being a 22-year-old simple graduate from a traditional joint family in Calcutta who in 1976 accidentally gets a job of a Management Trainee in India’s most glamorous and second largest agency, to rubbing shoulders with business tycoons and famous industrialists, to witnessing dramatic and salacious incidents and being directly and indirectly involved in many instances that changed Indian advertising forever, and to becoming the owner of a hundred-crore agency, later in his life. Tangy, wild and bittersweet – THE MAD AD YEARS is not just a book but an irresistible concoction of ink on paper that makes you visualise the characters and incidents as if they are moving and happening right in front of you – it is a lot like the bizarrely beautiful coffee-cherry tea Cascara – it ceaselessly makes you crave for more – as your flip through the book, you will keep letting your soul feed on the intoxicating urge to explore how the story unfolds.

Madvertising

Author :
Publisher :
ISBN 13 : 9780823030811
Total Pages : 228 pages
Book Rating : 4.0/5 (38 download)

DOWNLOAD NOW!

Book Synopsis Madvertising by :

Download or read book Madvertising written by and published by . This book was released on 2005 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "MADvertising" showcases the very best of "MAD"'s fifty-plus years of takeoffs on Madison Avenue. Fans will love these hundreds of spoofs of legendary ad campaigns, plus hilarious behind-the-scenes interviews with the Usual Gang of Idiots. But wait, there's more! Get ready for two Galleries of Sin, featuring every twist on cigarette and alcohol advertising ever done by the magazine; a section highlighting "legitimate" ads by "MAD" artists; a discussion of "MAD"'s longtime no-advertising policy; plus (yes!) all-time favorite takeoffs on Madison Avenue culture, including the immortal musical "My Fair Ad Man" and "The "MAD" Madison Avenue Primer."

Mad for Ads

Author : Erica Fyvie
Publisher : Kids Can Press Ltd
ISBN 13 : 1525307789
Total Pages : 64 pages
Book Rating : 4.5/5 (253 download)

DOWNLOAD NOW!

Book Synopsis Mad for Ads by : Erica Fyvie

Download or read book Mad for Ads written by Erica Fyvie and published by Kids Can Press Ltd. This book was released on 2021-05-04 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: A critical and entertaining exploration of advertising and its influence. For children growing up in an advertising-saturated world, here’s an eye-opening explanation of what it is, how it works and why that matters. The book covers everything from the components of an ad campaign to the ways marketers seek to influence behavior, then brings it all to life by creating two fictional advertising plans. It also describes how digital technology allows companies to track people and how that impacts privacy. It’s a savvy look at the business of advertising that empowers kids to think critically and be discerning. Kids are suckers for advertising? Not the ones who read this book!

Totally MAD

Author : The Editors Of Mad Magazine
Publisher : Liberty Street
ISBN 13 : 9781618930309
Total Pages : 0 pages
Book Rating : 4.9/5 (33 download)

DOWNLOAD NOW!

Book Synopsis Totally MAD by : The Editors Of Mad Magazine

Download or read book Totally MAD written by The Editors Of Mad Magazine and published by Liberty Street. This book was released on 2012-10-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the past six decades (that's 60 years-we did the math so you don't have to) MAD Magazine has keenly observed the American landscape and promptly made fun of everything in sight. Unwavering in their commitment to high quality stupidity, MAD's legendary artists and writers, long known as "The Usual Gang of Idiots," have brilliantly satirized politics, celebrities, sports, media, cultural trends, and more. Totally MAD (originally titled The New American Cookbook until cooler heads prevailed) is the ultimate collection of MAD's most idiotic material, including such classics as Spy vs. Spy, The MAD Fold-in, A MAD Look At..., The Lighter Side of, Horrifying Clichés and The Shadow Knows, plus modern MAD classics including The MAD Strip Club and The Fundalini Pages. Whether you grew up with MAD in the 50s, 60s, or 70s, reading it with a flashlight under the covers so your parents wouldn't catch you, or in the 80s, 90s and beyond, reading it while watching the MADtv sketch comedy show or the more recent animated series on the Cartoon Network, this book will bring back fond memories and also provide a great introduction to MAD for new readers. Then again, maybe not. SPECIAL BONUS! Includes "The Soul of MAD," 12 classic cover prints, ten featuring Alfred E. Neuman, MAD's gap-toothed grinning idiot mascot. These beautiful reproductions are suitable for framing or wrapping fish.

Completely Mad

Author : Maria Reidelbach
Publisher : M J F Books
ISBN 13 : 9781567311273
Total Pages : 208 pages
Book Rating : 4.3/5 (112 download)

DOWNLOAD NOW!

Book Synopsis Completely Mad by : Maria Reidelbach

Download or read book Completely Mad written by Maria Reidelbach and published by M J F Books. This book was released on 1997-10-01 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated history of the most influential and unique humor magazine in post-war America.

Mad Women

Author : Christina Knight
Publisher :
ISBN 13 : 9789185845880
Total Pages : 183 pages
Book Rating : 4.8/5 (458 download)

DOWNLOAD NOW!

Book Synopsis Mad Women by : Christina Knight

Download or read book Mad Women written by Christina Knight and published by . This book was released on 2013 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Madboy

Author : Richard Kirshenbaum
Publisher : Open Road Media
ISBN 13 : 1453211411
Total Pages : 305 pages
Book Rating : 4.4/5 (532 download)

DOWNLOAD NOW!

Book Synopsis Madboy by : Richard Kirshenbaum

Download or read book Madboy written by Richard Kirshenbaum and published by Open Road Media. This book was released on 2011-09-20 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: DIVA thrilling and irreverent memoir about the transformation of the advertising business from the 1980s to today /divDIV/divDIVRichard Kirshenbaum was born to sell. Raised in a family of Long Island strivers, this future advertising titan was just a few years old when his grandfather first taught him that a Cadillac is more than a car, and that if you can’t have a Trinitron you might as well not watch TV. He had no connections when he came to Madison Avenue, but he possessed an outrageous sense of humor that would make him a millionaire./divDIV /divDIVIn 1987, at the age of twenty-six, Richard put his savings on the line to launch his own agency with partner Jonathan Bond, and within a year, had transformed it from a no-name firm into the go-to house for cutting-edge work. Kirshenbaum and Bond pioneered guerilla marketing by purchasing ad space on fruit, spray-painting slogans on the sidewalk, and hiring actors to order the Hennessy martini in nightclubs. They were the bad boys of Madison Avenue—a firm where a skateboarding employee once bowled over an important client—but backed up their madness with results./divDIV /divDIVPacked with business insight, marketing wisdom, and a cast of characters ranging from Princess Diana to Ed McMahon, this memoir is as bold, as breathtaking, and as delightful as Richard himself./div

The Year the World Went Mad

Author : Mark Woolhouse
Publisher : Sandstone Press Ltd
ISBN 13 : 191320796X
Total Pages : 336 pages
Book Rating : 4.9/5 (132 download)

DOWNLOAD NOW!

Book Synopsis The Year the World Went Mad by : Mark Woolhouse

Download or read book The Year the World Went Mad written by Mark Woolhouse and published by Sandstone Press Ltd. This book was released on 2022-02-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'An essential book.' -Matt Ridley In January 2020, leading epidemiologist Professor Mark Woolhouse learned of a new virus taking hold in China. He immediately foresaw a hard road ahead for the entire world, and emailed the Chief Medical Officer of Scotland warning that the UK should urgently begin preparations. A few days later he received a polite reply stating only that everything was under control. In this astonishing account, Mark Woolhouse shares his story as an insider, having served on advisory groups to both the Scottish and UK governments. He reveals the disregarded advice, frustration of dealing with politicians, and the missteps that led to the deaths of vulnerable people, damage to livelihoods and the disruption of education. He explains the follies of lockdown and sets out the alternatives. Finally, he warns that when the next pandemic comes, we must not dither and we must not panic; never again should we make a global crisis even worse. The Year the World Went Mad puts our recent, devastating, history in a completely new light.

Admen, Mad Men, and the Real World of Advertising

Author : Dave Marinaccio
Publisher : Simon and Schuster
ISBN 13 : 1628726210
Total Pages : 199 pages
Book Rating : 4.6/5 (287 download)

DOWNLOAD NOW!

Book Synopsis Admen, Mad Men, and the Real World of Advertising by : Dave Marinaccio

Download or read book Admen, Mad Men, and the Real World of Advertising written by Dave Marinaccio and published by Simon and Schuster. This book was released on 2015-11-03 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: A bestselling author and advertising veteran shares a life’s lessons from the ad trade. Dave Marinaccio, cofounder and the creative director of LMO Advertising, is a veteran of the industry who, as a young man starting out, studied stand-up at Second City in Chicago. He later wrote an international bestseller, All I Really Need to Know I Learned from Watching Star Trek. His equally entertaining new book takes us inside the world of advertising, offering stories and observations from his three decades at some of America's best-known agencies, working with clients from Pizza Hut to the Holocaust Museum. In short, punchy chapters, Dave pulls back the curtain and shares his insights on how marketing decisions are made and other lessons. His topics range from logos, the big idea, and selling perfume to how we undervalue our gifts, to do-overs, celebrities, and "meetingsmanship." And more than a few lessons turn out to be apt not just for business but for our stressed-out lives. Admen, Mad Men, and the Real World of Advertising is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

The Insanity of Advertising

Author : Fred S. Goldberg
Publisher : Chicago Review Press
ISBN 13 : 1641602791
Total Pages : 651 pages
Book Rating : 4.6/5 (416 download)

DOWNLOAD NOW!

Book Synopsis The Insanity of Advertising by : Fred S. Goldberg

Download or read book The Insanity of Advertising written by Fred S. Goldberg and published by Chicago Review Press. This book was released on 2019-05-28 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mad Men's Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O'Neill. His client list reads like a who's who of 20th-century innovators: Steve Jobs (Apple), Andy Grove (Intel), John Chambers (Cisco), Larry Ellison (Oracle), and Michael Dell (Dell) are just a few of the movers and shakers who turned to him when they needed ads that would make their products household names. The Insanity of Advertising presents an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. Goldberg reveals behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, and also shares stories of the mad men who worked alongside him.

Mad Men Unbuttoned

Author : Natasha Vargas-Cooper
Publisher : Harper Collins
ISBN 13 : 0061991007
Total Pages : 261 pages
Book Rating : 4.0/5 (619 download)

DOWNLOAD NOW!

Book Synopsis Mad Men Unbuttoned by : Natasha Vargas-Cooper

Download or read book Mad Men Unbuttoned written by Natasha Vargas-Cooper and published by Harper Collins. This book was released on 2010-07-20 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mad Men Unbuttoned, footnotes to the show and the era, including these fascinating tidbits: Don Draper's character is based on the real-life Draper Daniels, protÉgÉ of Leo Burnett who started off as a copywriter and rose to creative director, eventually heading the team that launched the Marlboro Man. The iconic "Think Small" Volkswagen ad positioned the Beetle as an ugly but well-made car—a revolt against excess. Not only did unit sales top 500,000 cars a year, but the campaign succeeded in junking all the rules of car advertising. When barred from visiting Disneyland on a trip to the United States, Soviet premier Nikita Khrushchev threw a tantrum and left Los Angeles in a huff the very next day. The Group by Mary McCarthy, the novel Betty Draper is seen reading in the bathtub, transformed the way women viewed love, sex, and marriage. In 1947 Christian Dior showcased its revolutionary New Look line. Betty, Peggy, and the rest of the steno pool at Sterling-Cooper can be seen sporting the sloping shoulders, hourglass silhouettes, and billowing skirts of the New Look style.

The Mad Science Book

Author : Reto U. Schneider
Publisher : Quercus Books
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (91 download)

DOWNLOAD NOW!

Book Synopsis The Mad Science Book by : Reto U. Schneider

Download or read book The Mad Science Book written by Reto U. Schneider and published by Quercus Books. This book was released on 2008 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don't have to be an eccentric obsessive to be a scientist, but it helps... In The Mad Science Book, Reto Schneider tells the extraordinary tales of 100 of the more unusual experiments conducted across seven centuries of science. From the attempts of the 14th-century Dominican monk Theodoric von Freiberg to discover the cause of the rainbow, to the efforts of the 20th-century psychologist Harry Harlow to be the perfect mother to a family of reluctant rhesus monkeys, these are stories that are often bizarre, sometimes mind-boggling - occasionally stomach-churning - but always diverting, informative and enlightening.Among the myriad delights on display in this cabinet of scientific curiosities are the renowned doctor from Padua who sat in a pair of scales for 30 years, recording the minutest changes in his weight; the sheep, the duck and the rooster who became the world's first air passengers; the disgusting Dr Stubbins Ffirth, who swallowed other people's vomit in an attempt to prove that yellow fever cannot be transmitted from one person to another; the hapless soldier Alexis St Martin, left with a hole in his stomach after an accident with a musket; and the ever-optimistic Charles-Édouard Brown-Séquard, who injected himself with essence of guinea pigs' testicles as an anti-ageing remedy. There is trivia here in abundance, but also quirky, but genuinely influential, science, notably Merrill Flood's and Melvin Dresher's experiments with choices of outcomes, which have been widely influential as game theory.A fizzing cocktail of fascinating science and rich entertainment, The Mad Science Book tells the extraordinary stories of some truly, madly, geeky people. It should be top of every self-respecting science buff's Christmas 2008 wishlist.

Good and Mad

Author : Rebecca Traister
Publisher : Simon & Schuster
ISBN 13 : 1501181815
Total Pages : 320 pages
Book Rating : 4.5/5 (11 download)

DOWNLOAD NOW!

Book Synopsis Good and Mad by : Rebecca Traister

Download or read book Good and Mad written by Rebecca Traister and published by Simon & Schuster. This book was released on 2019-09-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalist Rebecca Traister’s New York Times bestselling exploration of the transformative power of female anger and its ability to transcend into a political movement is “a hopeful, maddening compendium of righteous feminine anger, and the good it can do when wielded efficiently—and collectively” (Vanity Fair). Long before Pantsuit Nation, before the Women’s March, and before the #MeToo movement, women’s anger was not only politically catalytic—but politically problematic. The story of female fury and its cultural significance demonstrates its crucial role in women’s slow rise to political power in America, as well as the ways that anger is received when it comes from women as opposed to when it comes from men. “Urgent, enlightened…realistic and compelling…Traister eloquently highlights the challenge of blaming not just forces and systems, but individuals” (The Washington Post). In Good and Mad, Traister tracks the history of female anger as political fuel—from suffragettes marching on the White House to office workers vacating their buildings after Clarence Thomas was confirmed to the Supreme Court. Traister explores women’s anger at both men and other women; anger between ideological allies and foes; the varied ways anger is received based on who’s expressing it; and the way women’s collective fury has become transformative political fuel. She deconstructs society’s (and the media’s) condemnation of female emotion (especially rage) and the impact of their resulting repercussions. Highlighting a double standard perpetuated against women by all sexes, and its disastrous, stultifying effect, Good and Mad is “perfectly timed and inspiring” (People, Book of the Week). This “admirably rousing narrative” (The Atlantic) offers a glimpse into the galvanizing force of women’s collective anger, which, when harnessed, can change history.

Mad Men

Author : M. Keith Booker
Publisher : Rowman & Littlefield
ISBN 13 : 1442261463
Total Pages : 317 pages
Book Rating : 4.4/5 (422 download)

DOWNLOAD NOW!

Book Synopsis Mad Men by : M. Keith Booker

Download or read book Mad Men written by M. Keith Booker and published by Rowman & Littlefield. This book was released on 2023-06-14 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A comprehensive examination of the ways in which [the series] uses American cultural memory . . . to shape . . . characters’ developments and the narrative arc.” —Journal of American Culture From the opening credits that feature a silhouette falling among skyscrapers, Mad Men transcended its role as a series about the Madison Avenue advertising industry to become a modern classic. For seven seasons, Mad Men asked viewers to contemplate the 1960s anew, reassessing the era’s stance on women’s rights, race, war, politics, and family relationships that comprise the American Dream. Set in the mid-twentieth century, the show brought to light how deeply we still are connected to that age. The result is a show that continually asks us to rethink our own families, lives, work, and ethical beliefs as we strive for a better world. In Mad Men: A Cultural History, M. Keith Booker and Bob Batchelor offer an engaging analysis of the series, providing in-depth examinations of its many themes and nostalgic portrayals of the years from Camelot to Vietnam and beyond. Highly regarded cultural scholars and critics, Booker and Batchelor examine the show in its entirety, presenting readers with a deep but accessible exploration of the series, as well as look at its larger meanings and implications. This cultural history perspective reveals Mad Men’s critical importance as a TV series, as well as its role as a tool for helping viewers understand how they are shaped by history and culture. “This homage will appeal to fans and academic readers alike. . . . Recommended.” —Choice “Offers a stimulating point of view on the role of mass communication products as keys to understanding our society.” —Journalism & Mass Communication Quarterly

The Mad Emperor

Author : Harry Sidebottom
Publisher : Simon and Schuster
ISBN 13 : 0861542541
Total Pages : 381 pages
Book Rating : 4.8/5 (615 download)

DOWNLOAD NOW!

Book Synopsis The Mad Emperor by : Harry Sidebottom

Download or read book The Mad Emperor written by Harry Sidebottom and published by Simon and Schuster. This book was released on 2022-10-06 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Buy the book; it's very entertaining.' David Aaronovitch, The Times A Financial Times, BBC History and Spectator Book of the Year On 8 June 218 AD, a fourteen-year-old Syrian boy, egged on by his grandmother, led an army to battle in a Roman civil war. Against all expectations, he was victorious. Varius Avitus Bassianus, known to the modern world as Heliogabalus, was proclaimed emperor. The next four years were to be the strangest in the history of the empire. Heliogabalus humiliated the prestigious Senators and threw extravagant dinner parties for lower-class friends. He ousted Jupiter from his summit among the gods and replaced him with Elagabal. He married a Vestal Virgin – twice. Rumours abounded that he was a prostitute. In the first biography of Heliogabalus in over half a century, Harry Sidebottom unveils the high drama of sex, religion, power and culture in Ancient Rome as we’ve never seen it before.

Madvertising

Author :
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.:/5 (13 download)

DOWNLOAD NOW!

Book Synopsis Madvertising by :

Download or read book Madvertising written by and published by . This book was released on 2005 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Confessions of an Advertising Man

Author : David Ogilvy
Publisher :
ISBN 13 : 9781904915379
Total Pages : 0 pages
Book Rating : 4.9/5 (153 download)

DOWNLOAD NOW!

Book Synopsis Confessions of an Advertising Man by : David Ogilvy

Download or read book Confessions of an Advertising Man written by David Ogilvy and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.