The Little Black Book Of London 2012 Edition

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The Little Black Book of London, 2012 Edition

Author : Vesna Neskow
Publisher : Peter Pauper Press, Inc.
ISBN 13 : 1441309098
Total Pages : 242 pages
Book Rating : 4.4/5 (413 download)

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Book Synopsis The Little Black Book of London, 2012 Edition by : Vesna Neskow

Download or read book The Little Black Book of London, 2012 Edition written by Vesna Neskow and published by Peter Pauper Press, Inc.. This book was released on 2011-12-15 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2012 Edition. With insider recommendations and neighborhood maps that pinpoint landmarks, museums, entertainment, pubs, clubs, and hotels, this fab Little Black Book of London walks you through the best of the Royal Capital, with excursions outside London as well. Author Vesna Neskow lived in Europe for 13 years and speaks six languages. Her TV work has been produced by CBS and broadcast on NPR, and she has written for the New York Times Book Review. Numbered entries in city guide text are keyed to area maps in each chapter. ''Top Picks'' direct you to not-to-be-missed attractions. Spot illustrations throughout liven the text.

Little Black Book of London 2010 Edition

Author : Vesna Neskow
Publisher : Peter Pauper Press, Inc.
ISBN 13 : 1441305157
Total Pages : 242 pages
Book Rating : 4.4/5 (413 download)

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Book Synopsis Little Black Book of London 2010 Edition by : Vesna Neskow

Download or read book Little Black Book of London 2010 Edition written by Vesna Neskow and published by Peter Pauper Press, Inc.. This book was released on with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2010 Edition. With insider recommendations and neighborhood maps that pinpoint landmarks, museums, entertainment, pubs, clubs, and hotels, this fab "Little Black Book of London" walks you through the best of the Royal Capital, with excursions outside London as well. Numbered entries in city guide text are keyed to area maps in each chapter. ''Top Picks'' direct you to not-to-be-missed attractions. Spot illustrations throughout liven the text.

The Little Black Book of London, 2016 Edition

Author : Vesna Neskow
Publisher : Peter Pauper Press, Inc.
ISBN 13 : 1441321926
Total Pages : 236 pages
Book Rating : 4.4/5 (413 download)

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Book Synopsis The Little Black Book of London, 2016 Edition by : Vesna Neskow

Download or read book The Little Black Book of London, 2016 Edition written by Vesna Neskow and published by Peter Pauper Press, Inc.. This book was released on 2016-07-12 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2016 Edition. With insider recommendations and full-color neighborhood maps that pinpoint landmarks, museums, entertainment, pubs, clubs, and hotels, this fab city guide walks you through the best of the Royal Capital, with excursions outside London as well. * Organized by district * Color-coded, numbered entries in the text are linked to full-color area maps in each chapter. * Quick-reference subsections describe landmarks, arts and culture, dining, nightlife, shopping, and hotels * Easy-to-understand explanations of transportation, customs, currency, telephone procedures, business hours, and etiquette * Lists London's biggest seasonal events * ''Top Picks'' direct you to not-to-be-missed attractions * Spot illustrations throughout liven the text * Nine full-color maps, including overview map, area-detail maps, and transport map Best Travel Series of the Year, 2008. Hooper, Brad (author). FEATURE. First published September 15, 2008 (Booklist). We select the Little Black Travel Books as our travel guide series of the year. The main reasons for designating these guides as best of the year are their portability and user friendliness....each volume has a neat, tidy, and nicely detailed foldout map to the particular area under discussion. The chapters in each volume correspond to the geographical areas into which the authors divide the city for the tourist. Each chapter gives basics on places to see, available art, and entertainment venues, places to eat and drink, where to shop, and where to stay. You can study a range of guides before your actual trip, but this is definitely a commendable candidate for carrying with you on site. --Booklist (American Library Association)

The Little Black Book of London, 2014 edition

Author : Vesna Neskow
Publisher : Peter Pauper Press, Inc.
ISBN 13 : 1441313559
Total Pages : 242 pages
Book Rating : 4.4/5 (413 download)

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Book Synopsis The Little Black Book of London, 2014 edition by : Vesna Neskow

Download or read book The Little Black Book of London, 2014 edition written by Vesna Neskow and published by Peter Pauper Press, Inc.. This book was released on 2013-10-21 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2014 Edition. With insider recommendations and full-color neighborhood maps that pinpoint landmarks, museums, entertainment, pubs, clubs, and hotels, this fab little city guide walks you through the best of the Royal Capital, with excursions outside London as well. Author Vesna Neskow lived in Europe for 13 years and speaks six languages. Her TV work has been produced by CBS and broadcast on NPR, and she has written for The New York Times Book Review. Color-coded, numbered entries in the text are keyed and linked to full-color area maps in each chapter ''Top Picks'' direct you to not-to-be-missed attractions Easy links for all page references and web URLs Spot illustrations throughout liven the text 9 easy-to-use neighborhood maps

Little Black Book of Washington DC, 2012 Edition

Author : Harriet Edleson
Publisher : Peter Pauper Press, Inc.
ISBN 13 : 1441306617
Total Pages : 244 pages
Book Rating : 4.4/5 (413 download)

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Book Synopsis Little Black Book of Washington DC, 2012 Edition by : Harriet Edleson

Download or read book Little Black Book of Washington DC, 2012 Edition written by Harriet Edleson and published by Peter Pauper Press, Inc.. This book was released on 2012-02 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2012 Edition. From the National Mall to the Zoo, Capitol Hill to Foggy Bottom and beyond, make your way around America's capital with this indispensable pocket city guide! User-friendly foldout maps and insider tips help you to explore the best Washington, DC, has to offer. Here's all you need to know about what to see and do, and where to eat, drink, shop, and stay in this city of living history! Washington, DC correspondent for Travel Agent magazine and news editor at Travel Trade Publications, author Harriet Edleson has written for the Washington Post and Fodor's travel publications. Color-coded, numbered entries in the text are keyed to full-color neighborhood maps in each chapter. ''Top Picks'' direct you to not-to-be-missed attractions. Notes pages. Portable size and sleek, non-touristy, award-winning ''Black Book'' format. Full-color spot illustrations throughout liven the text. 9 easy-to-use fold-out maps, including maps of Washington, DC neighborhoods, suburbs, and a Metro System Map. Elastic band place holder marks your spot. 4-1/4'' wide x 5-3/4'' high. Concealed wire-o binding, book lies flat for ease of use. 240 pages.

The Little Black Book for Managers

Author : John Cross
Publisher : John Wiley & Sons
ISBN 13 : 1118744225
Total Pages : 244 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis The Little Black Book for Managers by : John Cross

Download or read book The Little Black Book for Managers written by John Cross and published by John Wiley & Sons. This book was released on 2013-08-16 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: A smart, small book for any manager’s pocket. In every manager’s career there are moments where decisions need to be made in order to achieve success and this smart, nicely packaged little book can be there to help each time. The trick to succeeding in these moments is to identify each of these situations ahead of time and understand how to act and what to do to reduce the chances of failure. That is exactly what The Little Black Book for Managers has done. The authors have listed a whole host of situations most managers face, based on thousands of personal experiences, and have mapped out how to deal with each situation. The book contains specific examples of words and phrases that can be used as well as illustrations and exercises to analyse your current performance. It is short on waffle and high on practical wisdom. It is designed to be dipped in and out of – reached for whenever a situation arises. This is a practical support tool for managers at all levels, from shop-floor supervisor to main board director. The Little Black Book for Managers explains how to deal with scenarios such as; Having a lack of confidence to deal with other people in the way that is needed Times when you have to assert your authority more Allocating critical work. Who to choose? Needing to get extra effort from the team when under pressure Incentivising Delegation Having to deal with under-performers Personality clashes between work colleagues Managing a meeting with senior leaders

The Little Black Book of 90s Greatest Hits

Author : Adrian Hopkins
Publisher : Wise Publications
ISBN 13 : 0857129538
Total Pages : 192 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis The Little Black Book of 90s Greatest Hits by : Adrian Hopkins

Download or read book The Little Black Book of 90s Greatest Hits written by Adrian Hopkins and published by Wise Publications. This book was released on 2012-10-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of The Little Black Songbook presents the complete lyrics and chords to hits from some of the biggest names of the 1990s. This handy chord songbook is perfect for any aspiring guitarist, ideal for group singalongs, a spot of busking or simply to explore the music of the decade that brought us The Spice Girls, Nirvana, Oasis and the Manic Street Preachers. This little book includes: - (Everything I Do) I Do It For You [Bryan Adams] - 2 Become 1 [The Spice Girls] - A Design For Life [Manic Street Preachers] - A Girl Like You [Edwyn Collins] - Cigarettes & Alcohol [Oasis] - Creep [Radiohead] - Dreams [The Cranberries] - Friday I’m In Love [The Cure] - I Believe I Can Fly [R. Kelly] - Just A Girl [No Doubt] - Learn To Fly [Foo Fighters] - Let Me Entertain You [Robbie Williams] - Livin’ La Vida Loca [Ricky Martin] - Loser [Beck] - Love Is All Around [Wet Wet Wet] - My Favourite Game [The Cardigans] - Nancy Boy [Placebo] - Rocks [Primal Scream] - Smells Like Teen Spirit [Nirvana] - Thank U [Morissette, Alanis] - That Don’t Impress Me Much [Shania Twain] - The Bartender And The Thief [Stereophonics] - Tonight, Tonight [The Smashing Pumpkins] - Weather With You [Crowded House] And many, many more!

The Little Black Book of 80s Hits

Author : Wise Publications
Publisher : Wise Publications
ISBN 13 : 085712918X
Total Pages : 192 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis The Little Black Book of 80s Hits by : Wise Publications

Download or read book The Little Black Book of 80s Hits written by Wise Publications and published by Wise Publications. This book was released on 2012-08-13 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of The Little Black Songbook presents the complete lyrics and chords to over 70 stellar hits from the 80s! This handy chord songbook is perfect for any aspiring guitarist, ideal for group singalongs, a spot of busking or simply to explore all that the 80s had to offer. This little book includes: An Englishman In New York [Sting] Ashes To Ashes [David Bowie] Borderline [Madonna] Call Me [Blondie] Christine [Siouxsie & The Banshees] Crazy Crazy Nights [Kiss] Don't Dream It's Over [Crowded House] Eye Of The Tiger [Survivor] Goody Two Shoes [Adam Ant] Heaven Is A Place On Earth [Belinda Carlisle] Heaven Knows I'm Miserable Now [The Smiths] I Guess That's Why They Call It The Blues [Elton John] Karma Chameleon [Culture Club] Livin' On A Prayer [Bon Jovi] Love Will Tear Us Apart [Joy Division] Mad World [Tears For Fears] Oh Yeah [Roxy Music] Pride (In The Name Of Love) [U2] Pure [The Lightning Seeds] Purple Rain [Prince] Real Gone Kid [Deacon Blue] Relax [Frankie Goes To Hollywood] Rock The Casbah [The Clash] Summer Of '69 [Bryan Adams] Take My Breath Away [Berlin] This Ole House [Shakin' Stevens] Thorn In My Side [Eurythmics] Thriller [Michael Jackson] Town Called Malice [The Jam] True [Spandau Ballet] Walk Like An Egyptian [The Bangles] You Shook Me All Night Long [AC/DC] You Win Again [The Bee Gees] And many more!

The Little Black Book of Rock Hits

Author : Wise Publications
Publisher : Wise Publications
ISBN 13 : 085712904X
Total Pages : 192 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis The Little Black Book of Rock Hits by : Wise Publications

Download or read book The Little Black Book of Rock Hits written by Wise Publications and published by Wise Publications. This book was released on 2012-08-13 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of The Little Black Songbook presents the complete lyrics and chords to a selection of over 70 timeless rock hits. This handy chord songbook is perfect for any aspiring guitarist, ideal for group singalongs, a spot of busking or simply to explore the rich history of rock, from Aerosmith to ZZ Top. This little book includes: - 20th Century Boy [T Rex] - Alive [Pearl Jam] - All Day And All Of The Night [The Kinks] - All Right Now [Free] - Bad Medicine [Bon Jovi] - Band On The Run [Paul McCartney] - Bat Out Of Hell [Meatloaf] - Bring Your Daughter... To The Slaughter [Iron Maiden] - Crosstown Traffic [Jimi Hendrix] - Cryin' [Aerosmith] - Detroit Rock City [Kiss] - Free Bird [Lynyrd Skynyrd] - Hanging On The Telephone [Blondie] - Here I Go Again [Whitesnake] - In The End [Linkin Park] - Knockin' On Heaven's Door [Guns N' Roses] - Love Walked In [Thunder] - Lyla [Oasis] - Message In The Bottle [The Police] - Midnight Rider [The Allman Brothers Band] - Money For Nothing [Dire Straits] - Of Wolf And Man [Metallica] - Panama [Van Halen] - Rock 'N' Roll Star [Oasis] - School's Out [Alice Cooper] - Sgt. Pepper's Lonely Hearts Club Band [The Beatles] - Should I Stay Or Should I Go [The Clash] - Since You've Been Gone [Rainbow] - Slither [Velvet Revolver] - The Changing Man [Paul Weller] - Vertigo [U2] - Viva Las Vegas [ZZ Top] - Waiting For An Alibi [Thin Lizzy] - Walk This Way [Aerosmith] - Won't Get Fooled Again [The Who] - You Oughta Know [Alanis Morissette] And many more!

The Little Black Book of Data and Democracy

Author : Kyle Taylor
Publisher : Byline Books
ISBN 13 : 1838462902
Total Pages : 147 pages
Book Rating : 4.8/5 (384 download)

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Book Synopsis The Little Black Book of Data and Democracy by : Kyle Taylor

Download or read book The Little Black Book of Data and Democracy written by Kyle Taylor and published by Byline Books. This book was released on 2021-03-30 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: How much data does Facebook really have on me? What is a cookie on the Internet? Is my Amazon Alexa listening to me? Why can’t I seem to stop scrolling endlessly down my Instagram feed? Did social media really help cause an attempted coup in the United States? How did we go from short, 140-character tweets to attempted coups in less than two decades? How much data does Facebook really have on me? Is my Amazon Alexa listening to me? The Little Black Book of Data and Democracy demystifies these seemingly complex topics to help you understand how our very way of life is under threat and what you can do about it before it’s too late. Powered by your personal data, social media has transformed our way of life, from how we get information, meet people and create increasingly siloed communities. This has had a profound impact on democratic society. Our shared reality – the way we collectively understand the world – has rapidly been replaced by conflicting micro-realities that are often fueled by conspiracy theories, lies and “fake news.” This has been driven by a business model that supposedly gives us everything for free. All we have to do is give up our personal data and privacy. If you aren’t paying for the product, then you are the product.

Developing Transferable Skills

Author : Pam Denicolo
Publisher : SAGE
ISBN 13 : 1446292657
Total Pages : 184 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Developing Transferable Skills by : Pam Denicolo

Download or read book Developing Transferable Skills written by Pam Denicolo and published by SAGE. This book was released on 2013-11-14 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Succinct and supportive, this book provides doctoral and early career researchers with everything you need to know about developing marketable, transferrable skills—and how they can lead to getting that dream job. It illustrates exactly how and when your doctoral degree can be used to build your employability skills in both academic and professional contexts and sets out the basics of acquiring these key transferable skills. Featuring easy-to-implement advice on constructing specialist and generic professional attributes, it gives you the tools, confidence, and active self-awareness needed to handle career challenges and convince prospective employers of your experience. With coverage of project management, teamworking, communication, leadership and technical training, it is an essential guide for researchers who want to make the most of the skills you already have and to develop the skills you need. About the series The Success in Research series, from Cindy Becker and Pam Denicolo, provides short, authoritative and accessible guides on key areas of professional and research development. Avoiding jargon and cutting to the chase of what you really need to know, these practical and supportive books cover a range of areas from presenting research to achieving impact, and from publishing journal articles to developing proposals. They are essential reading for any student or researcher interested in developing their skills and broadening their professional and methodological knowledge in an academic context.

The Little Black Songbook: 21st Century Hits

Author : Wise Publications
Publisher : Wise Publications
ISBN 13 : 0857128930
Total Pages : 192 pages
Book Rating : 4.8/5 (571 download)

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Book Synopsis The Little Black Songbook: 21st Century Hits by : Wise Publications

Download or read book The Little Black Songbook: 21st Century Hits written by Wise Publications and published by Wise Publications. This book was released on 2010-08-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Little Black Songbook returns with a collection of 21st Century Hits from the biggest names in rock and pop. This handy chord songbook is perfect for any aspiring guitarist, ideal for group singalongs or a spot of busking. This little book includes: - 1973 [James Blunt] - A-Punk [Vampire Weekend] - Are You Gonna Be My Girl [Jet] - Bleeding Love [Leona Lewis] - Chasing Cars [Snow Patrol] - Chasing Pavements [Adele] - Complicated [Avril Lavigne] - Crazy [Gnarls Barkley] - Dakota [Stereophonics] - Danger! High Voltage [Electric Six] - Feel Good Inc. [Gorillaz] - Golden Touch [Razorlight] - Grace Kelly [Mika] - Hey Ya! [OutKast] - I Believe In A Thing Called Love [The Darkness] - I Don’t Feel Like Dancin’ [Scissor Sisters] - Mr. Brightside [The Killers] - Sex On Fire [Kings Of Leon] - Smile [Lily Allen] - Somewhere Only We Know [Keane] - Standing In The Way Of Control [Gossip] - Suddenly I See [KT Tunstall] - Take Me Out [Franz Ferdinand] - The Importance Of Being Idle [Oasis] - Toxic [Britney Spears] - Umbrella [Rihanna] - Viva La Vida [Coldplay] And many, many more!

Wonder Tales in the Fiction of A. S. Byatt

Author : Alexandra Cheira
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1527590747
Total Pages : 144 pages
Book Rating : 4.5/5 (275 download)

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Book Synopsis Wonder Tales in the Fiction of A. S. Byatt by : Alexandra Cheira

Download or read book Wonder Tales in the Fiction of A. S. Byatt written by Alexandra Cheira and published by Cambridge Scholars Publishing. This book was released on 2023-01-19 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides sustained critical attention on Byatt’s wonder tales, both the stand-alone tales and those which are embedded in the wider frame of a novel or novella. In this light, it examines Byatt’s claim that her wonder tales “are modern literary stories and they do play quite consciously with a postmodern creation and recreation of old forms” through a revisitation of the wonder tale in a productive dialogue with tradition as an expanded recognition of this fertile creative-critical dialogue with regards to the significance of the wonder tale in Byatt’s fictional work. The book evinces a fresh variety of conceptions and approaches to Byatt’s wonder tales, some spanning several tales and others focussing on a specific wonder tale, all thoroughly observant of the nature and workings of the relationship between story or novel and genre or tale, and theoretically informed by innovative critical approaches.

Making Innovation Work

Author : Tony Davila
Publisher : FT Press
ISBN 13 : 0133093352
Total Pages : 544 pages
Book Rating : 4.1/5 (33 download)

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Book Synopsis Making Innovation Work by : Tony Davila

Download or read book Making Innovation Work written by Tony Davila and published by FT Press. This book was released on 2012-11-09 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Profitable innovation doesn’t just happen. It must be managed, measured, and properly executed, and few companies know how to accomplish this effectively. Making Innovation Work presents a formal innovation process proven to work at HP, Microsoft and Toyota, to help ordinary managers drive top and bottom line growth from innovation. The authors have drawn on their unsurpassed innovation consulting experience -- as well as the most thorough review of innovation research ever performed. They'll show what works, what doesn't, and how to use management tools to dramatically increase the payoff from innovation investments. Learn how to define the right strategy for effective innovation; how to structure an organization to innovate best; how to implement management systems to assess ongoing innovation; how to incentivize teams to deliver, and much more. This book offers the first authoritative guide to using metrics at every step of the innovation process -- from idea creation and selection through prototyping and commercialization. This updated edition refreshes the examples used throughout the book and features a new introduction that gives currency to the principles covered throughout.

The Art of Mindful Birdwatching

Author : Claire Thompson
Publisher : Leaping Hare Press
ISBN 13 : 1782406271
Total Pages : 144 pages
Book Rating : 4.7/5 (824 download)

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Book Synopsis The Art of Mindful Birdwatching by : Claire Thompson

Download or read book The Art of Mindful Birdwatching written by Claire Thompson and published by Leaping Hare Press. This book was released on 2017-09-12 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In The Art of Mindful Birdwatching, Claire Thompson elegantly weaves a narrative full of her own delightfully documented encounters with birds in amongst sage guidance on using mindfulness to help readers become deeply aware of the present moment. Following Claire's clearly described exercises has the potential to lead one from mere identification to making deeply insightful observations into the life of birds." – British Trust of Ornithology Through personal anecdote and expert insight, Claire Thompson of BirdLife International invites us on a mindful journey through gardens, cities, open country, forests, coasts and mountains to enjoy and learn from the magnificent beauty and diversity of the avian world. Who has never gazed enviously at a bird soaring through the sky? Or delighted in the uplifting tunes of nature’s songsters? Birds can do wonders for our hearts and minds – if we simply pay them attention. With The Art of Mindful Birdwatching, Claire Thompson reveals how the practice of mindfulness enriches our birdwatching experiences – and explores how birds are, in turn, the ideal inspiration for the practice of mindfulness. Enjoy the magnificent diversity of colours, songs, flight patterns and behaviours displayed by birds while reaping the benefits of mindfulness: Increased concentration Increased creativity Increased vitality Reduced stress and anxiety Better overall physical and emotional well-being Better sleep Bird flight is a symbol of freedom to soar through life without constraint, and mindfulness similarly enables us to invite freedom and happiness into our own lives. Find even more ways to practice mindfulness with the Mindfulness series: Mindfulness in Sound, Mindfulness & the Art of Drawing, Mindfulness in Knitting, Mindfulness & the Journey of Bereavement, Mindfulness of Work, Art of Mindful Singing, Art of Mindful Crafting, Mindfulness and Compassion, Mindfulness for Black Dogs & Blue Days, Mindfulness for Unraveling Anxiety, Practice of Mindful Yoga, The Mindful Man, Mindfulness and the Natural World and more.

Brand Machines, Sensory Media and Calculative Culture

Author : Sven Brodmerkel
Publisher : Springer
ISBN 13 : 1137496568
Total Pages : 201 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Brand Machines, Sensory Media and Calculative Culture by : Sven Brodmerkel

Download or read book Brand Machines, Sensory Media and Calculative Culture written by Sven Brodmerkel and published by Springer. This book was released on 2016-10-27 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media devices to codify, process and modulate human capacities and actions. With the shift from a broadcast to an interactive media system, advertisers have reinvented themselves as the strategic interface between computational media systems and the lived experience and living bodies of consumers. Where once advertising relied predominantly on symbolic appeals to affect consumers, it now centres on the use of computational devices that codify, monitor, analyse and control their behaviours. Advertisers have worked to stimulate and harness consumer participation for several generations. Consumers undertook the productive work of making brands a part of their cultural identities and practices. With the emergence of a computational mode of advertising consumer participation extends beyond the expressive activity of creating and circulating meaning. It now involves making the lived experience and the living body available to the experimental capacities of media platforms and devices. In this mode of advertising brands become techno-cultural processes that integrate calculative and cultural functions. Brand Machines, Sensory Media and Calculative Culture conceptualises and theorises these significant changes in advertising. It takes consumer participation and its interconnectedness with calculative media platforms as the fundamental aspect of contemporary advertising and critically investigates how advertising, consumer participation and technology are interrelated in creating and facilitating lived experiences that create value for brands.

How to Prepare Now for What's Next

Author : Michael McQueen
Publisher : John Wiley & Sons
ISBN 13 : 0730349853
Total Pages : 320 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis How to Prepare Now for What's Next by : Michael McQueen

Download or read book How to Prepare Now for What's Next written by Michael McQueen and published by John Wiley & Sons. This book was released on 2018-02-23 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disruption is changing the playing field – keep your successful business on top Thriving businesses on top of their game are targets for disruption. But for savvy business owners and managers who understand the coming changes, the time to future-proof their successful companies is now. Following over a decade of research into future trends, business reinvention and disruptive innovation, author Michael McQueen presents How to Prepare Now for What’s Next, a blueprint for top companies to thrive in turbulent times. McQueen brings rare insight to the topic of business disruption. The book first explores the notion of disruption itself, and confirms that the term is much more than just guru-speak. The book outlines the four primary forms of disruption that McQueen sees playing out over the next 5-10 years, and quickly moves on to the in-depth tools, tips and techniques that healthy businesses will need to stay on top. Use a simple tool to assess just how vulnerable to disruption your company is Read case studies, research and trend reports that highlight real-world examples to complement the book’s concepts Understand the four forms of disruption, namely widescale automation, empowered consumers, unconventional competition and emerging generations Apply the 9 keys to future-proof your business against disruption and make it impervious to change The time to act is now for the businesses who want to keep their edge, and How to Prepare Now for What’s Next is the guide to continue thriving.