Brand Machines Sensory Media And Calculative Culture

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Brand Machines, Sensory Media and Calculative Culture

Author : Sven Brodmerkel
Publisher : Springer
ISBN 13 : 1137496568
Total Pages : 201 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Brand Machines, Sensory Media and Calculative Culture by : Sven Brodmerkel

Download or read book Brand Machines, Sensory Media and Calculative Culture written by Sven Brodmerkel and published by Springer. This book was released on 2016-10-27 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study argues that the defining feature of contemporary advertising is the interconnectedness between consumer participation and calculative media platforms. It critically investigates how audience participation unfolds in an algorithmic media infrastructure in which brands develop media devices to codify, process and modulate human capacities and actions. With the shift from a broadcast to an interactive media system, advertisers have reinvented themselves as the strategic interface between computational media systems and the lived experience and living bodies of consumers. Where once advertising relied predominantly on symbolic appeals to affect consumers, it now centres on the use of computational devices that codify, monitor, analyse and control their behaviours. Advertisers have worked to stimulate and harness consumer participation for several generations. Consumers undertook the productive work of making brands a part of their cultural identities and practices. With the emergence of a computational mode of advertising consumer participation extends beyond the expressive activity of creating and circulating meaning. It now involves making the lived experience and the living body available to the experimental capacities of media platforms and devices. In this mode of advertising brands become techno-cultural processes that integrate calculative and cultural functions. Brand Machines, Sensory Media and Calculative Culture conceptualises and theorises these significant changes in advertising. It takes consumer participation and its interconnectedness with calculative media platforms as the fundamental aspect of contemporary advertising and critically investigates how advertising, consumer participation and technology are interrelated in creating and facilitating lived experiences that create value for brands.

The Bloomsbury Handbook of Popular Music and Youth Culture

Author : Andy Bennett
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501333712
Total Pages : 721 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis The Bloomsbury Handbook of Popular Music and Youth Culture by : Andy Bennett

Download or read book The Bloomsbury Handbook of Popular Music and Youth Culture written by Andy Bennett and published by Bloomsbury Publishing USA. This book was released on 2022-12-29 with total page 721 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Bloomsbury Handbook of Popular Music and Youth Culture provides a comprehensive and fully up-to-date overview of key themes and debates relating to the academic study of popular music and youth culture. While this is a highly popular and rapidly expanding field of research, there currently exists no single-source reference book for those interested in this topic. The handbook is comprised of 32 original chapters written by leading authors in the field of popular music and youth culture and covers a range of topics including: theory; method; historical perspectives; genre; audience; media; globalization; ageing and generation.

Digital Food TV

Author : Michelle Phillipov
Publisher : Taylor & Francis
ISBN 13 : 1000820777
Total Pages : 100 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Digital Food TV by : Michelle Phillipov

Download or read book Digital Food TV written by Michelle Phillipov and published by Taylor & Francis. This book was released on 2022-11-01 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the new theoretical and political questions raised by food TV’s digital transformation. Bringing together analyses of food media texts and platform infrastructures—from streaming and catch-up TV to YouTube and Facebook food videos—it shows how new textual conventions, algorithmic practices, and market logics have redrawn the boundaries of food TV and altered the cultural place of food, and food media, in a digital era. With case studies of new and rerun television and emerging online genres, Digital Food TV considers what food television means at the current moment—a time when on-screen digital content is rapidly proliferating and televisual platforms and technologies are undergoing significant change. This book will appeal to students and scholars of food studies, television studies, and digital media studies.

Cultural Economies of Locative Media

Author : Rowan Wilken
Publisher : Oxford University Press
ISBN 13 : 0190234938
Total Pages : 272 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Cultural Economies of Locative Media by : Rowan Wilken

Download or read book Cultural Economies of Locative Media written by Rowan Wilken and published by Oxford University Press. This book was released on 2019-10-09 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location, location-awareness, and location data have all become familiar and increasingly significant parts of our everyday mobile-mediated experiences. Cultural Economies of Locative Media examines the ways in which location-based services, such as GPS-enabled mobile smartphones, are socially, culturally, economically, and politically produced just as much as they are technically designed and manufactured. Rowan Wilken explores the complex interrelationships that mutually define new business models and the economic factors that emerge around, and structure, locative media services. Further, he offers readers insight into the diverse social uses, cultures of consumption, and policy implications of location, providing a detailed, critical account of contemporary location-sensitive mobile data. Cultural Economies of Locative Media delves into the ideas, technologies, contexts, and power relationships that define this scholarship, resulting in a rich portrait of locative media in all of its cultural and economic complexity.

Media and Society

Author : Nicholas Carah
Publisher : SAGE
ISBN 13 : 1529757649
Total Pages : 351 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis Media and Society by : Nicholas Carah

Download or read book Media and Society written by Nicholas Carah and published by SAGE. This book was released on 2021-05-05 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do media platforms organise social life? How do media empower or disempower our identities? How do we understand the impact of algorithms? How are media audiences produced and managed? Media & Society introduces the role of the media in social, cultural, political and economic life, unpacking the increasing entanglement of digital media technology with our everyday lives. It explores the relationship between meaning and power in an age of participatory culture, social media and digital platforms. An age where we both create and consume content, and where we both give and gain attention – translating our social lives into huge flows of data. Associate Professor Nicholas Carah shows how a critical approach to power helps us not only to understand the role media play in shaping the social, but also how we can become critically informed media citizens ourselves, able to participate and be heard in meaningful ways. Media & Society expertly introduces all the key concepts and ideas you need to know, and then puts theory into practice by tying them to contemporary case studies. From using Ghostery to track how your personal data is being collected, to exploring misinformation on social media via Youtube, to the reality of internships and freelancing in today’s digital media industry. It is essential reading for students of media, communication and cultural studies.

Exploring Media Research

Author : Andy Ruddock
Publisher : SAGE
ISBN 13 : 1526421771
Total Pages : 321 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis Exploring Media Research by : Andy Ruddock

Download or read book Exploring Media Research written by Andy Ruddock and published by SAGE. This book was released on 2017-08-21 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Donald Trump's use of Twitter, the 'Angelina Effect', social media mourning, cyber-bullying: in today's media environment, evidence of media influence is all around us. As such, good media research is more important than ever, and crucially, is something all students can and should do. In Exploring Media Research, Andy Ruddock explains that the only way to learn or teach about media research is to do it. Carefully balancing theory and practice, he demystifies the process, showing you don't need huge amounts of time or money to do meaningful media analysis. This book: Explains how principles of motivation, causation, generalizability, and ethics apply to media research. Outlines different forms of 'reality' created by media stories, media users, and the blending of media and interpersonal communication. Identifies key areas of research, from media industries, content and events to regulation, policy and audiences. Demonstrates how key concepts translate into actual research methods, from archival and field research to the analysis of 'big data'. Brings theory to life throughout with a range of contemporary case studies. Exploring Media Research is a thoughtful, pragmatic approach to both gathering and analysing media data, and so making sense of the chaotic, complex, compelling world of media influence in the 21st century. It is essential reading for students and researchers across media, communication and cultural studies.

Digital Intimate Publics and Social Media

Author : Amy Shields Dobson
Publisher : Springer
ISBN 13 : 3319976079
Total Pages : 318 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Digital Intimate Publics and Social Media by : Amy Shields Dobson

Download or read book Digital Intimate Publics and Social Media written by Amy Shields Dobson and published by Springer. This book was released on 2018-11-19 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores emergent intimate practices in social media cultures. It examines new digital intimacies as they are constituted, lived, and commodified via social media platforms. The study of social media practices has come to offer unique insights into questions about what happens to power dynamics when intimate practices are made public, about intimacy as public and political, and as defined by cultural politics and pedagogies, institutions, technologies, and geographies. This book forges new pathways in the scholarship of digital cultures by fusing queer and feminist accounts of intimate publics with critical scholarship on digital identities and everyday social media practices. The collection brings together a diverse range of carefully selected, cutting-edge case studies and groundbreaking theoretical work on topics such as selfies, oversharing, hook-up apps, sexting, Gamergate, death and grief online, and transnational family life. The book is divided into three parts: ‘Shaping Intimacy’, ‘Public Bodies’, and ‘Negotiating Intimacy’. Overarching themes include identity politics, memory, platform economics, work and labour, and everyday media practices.

The Oxford Handbook of Mobile Communication and Society

Author : Rich Ling
Publisher : Oxford University Press, USA
ISBN 13 : 0190864389
Total Pages : 731 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis The Oxford Handbook of Mobile Communication and Society by : Rich Ling

Download or read book The Oxford Handbook of Mobile Communication and Society written by Rich Ling and published by Oxford University Press, USA. This book was released on 2020-04-22 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mobile communication has dramatically changed over the past decade with the diffusion of smartphones. Unlike the basic 2G mobile phones, which "merely" facilitated communication between individuals on the move, smartphones allow individuals to communicate, to entertain and inform themselves, to transact, to navigate, to take photos, and countless other things. Mobile communication has thus transformed society by allowing new forms of coordination, communication, consumption, social interaction, and access to news/entertainment. All of this is regardless of the space in which users are immersed. Set in the context of the developed and the developing world, The Oxford Handbook of Mobile Communication and Society updates current scholarship surrounding mobile media and communication. The 43 chapters in this handbook examine mobile communication and its evolving impact on individuals, institutions, groups, societies, and businesses. Contributors examine the communal benefits, social consequences, theoretical perspectives, organizational potential, and future consequences of mobile communication. Topics covered include, among many other things, trends in the Global South, location-based services, and the "appification" of mobile communication and society.

The Media and Communications in Australia

Author : Bridget Griffen-Foley
Publisher : Taylor & Francis
ISBN 13 : 1000996883
Total Pages : 456 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis The Media and Communications in Australia by : Bridget Griffen-Foley

Download or read book The Media and Communications in Australia written by Bridget Griffen-Foley and published by Taylor & Francis. This book was released on 2023-11-17 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: At a time when the traditional media have been reshaped by digital technologies and audiences have fragmented, people are using mediated forms of communication to manage all aspects of their daily lives as well as for news and entertainment. The Media and Communications in Australia offers a systematic introduction to this dynamic field. Fully updated and expanded, this fifth edition outlines the key media industries – from print, sound and television to film, gaming and public relations – and explains how communications technologies have changed the ways in which they now operate. It offers an overview of the key approaches to the field, including a consideration of Indigenous communication, and features a ‘hot topics’ section with contributions on issues including diversity, misinformation, algorithms, COVID-19, web series and national security. With chapters from Australia’s leading researchers and teachers in the field, The Media and Communications in Australia remains the most comprehensive and reliable introduction to media and communications from an Australian perspective. It is an ideal student text and a key resource for teachers, lecturers, media practitioners and anyone interested in understanding these influential industries.

Creator Culture

Author : Stuart Cunningham
Publisher : NYU Press
ISBN 13 : 1479879304
Total Pages : 325 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis Creator Culture by : Stuart Cunningham

Download or read book Creator Culture written by Stuart Cunningham and published by NYU Press. This book was released on 2021-06-22 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores new perspectives on social media entertainment There is a new class of cultural producers—YouTube vloggers, Twitch gameplayers, Instagram influencers, TikTokers, Chinese wanghong, and others—who are part of a rapidly emerging and highly disruptive industry of monetized “user-generated” content. As this new wave of native social media entrepreneurs emerge, so do new formations of culture and the ways they are studied. In this volume, contributors draw on scholarship in media and communication studies, science and technology studies, and social media, Internet, and platform studies, in order to define this new field of study and the emergence of creator culture. Creator Culture introduces readers to new paradigms of social media entertainment from critical perspectives, demonstrating both relations to and differentiations from the well-established media forms and institutions traditionally within the scope of media studies. This volume does not seek to impose a uniform perspective; rather, the goal is to stimulate in-depth, globally-focused engagement with this burgeoning industry and establish a dynamic research agenda for scholars, teachers, and students, as well as creators and professionals across the media, communication, creative, and social media industries. Contributors include: Jean Burgess, Zoë Glatt, Sarah Banet-Weiser, Brent Luvaas, Carlos A. Scolari, Damián Fraticelli, José M. Tomasena, Junyi Lv, Hector Postigo, Brooke Erin Duffy, Megan Sawey, Jarrod Walzcer, Sangeet Kumar, Sriram Mohan, Aswin Punathambekar, Mohamed El Marzouki, Elaine Jing Zhao, Arturo Arriagada, Jeremy Shtern, Stephanie Hill

The Routledge Companion to Media Industries

Author : Paul McDonald
Publisher : Routledge
ISBN 13 : 1000451852
Total Pages : 709 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis The Routledge Companion to Media Industries by : Paul McDonald

Download or read book The Routledge Companion to Media Industries written by Paul McDonald and published by Routledge. This book was released on 2021-10-04 with total page 709 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bringing together 49 chapters from leading experts in media industries research, this major collection offers an authoritative overview of the current state of scholarship while setting out proposals for expanding, re-thinking and innovating the field. Media industries occupy a central place in modern societies, producing, circulating, and presenting the multitude of cultural forms and experiences we encounter in our daily lives. The chapters in this volume begin by outlining key conceptual and critical perspectives while also presenting original interventions to prompt new lines of inquiry. Other chapters then examine the impact of digitalization on the media industries, intersections formed between industries or across geographic territories, and the practices of doing media industries research and teaching. General ideas and arguments are illustrated through specific examples and case studies drawn from a range of media sectors, including advertising, publishing, comics, news, music, film, television, branded entertainment, live cinema experiences, social media, and music video. Making a vital and significant contribution to media research, this volume is essential reading for students and academics seeking to understand and evaluate the work of the media industries. Chapter 10 of this book is freely available as a downloadable Open Access PDF under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 license available at http://www.taylorfrancis.com

The Handbook of Communication Engagement

Author : Kim A. Johnston
Publisher : John Wiley & Sons
ISBN 13 : 1119167493
Total Pages : 600 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis The Handbook of Communication Engagement by : Kim A. Johnston

Download or read book The Handbook of Communication Engagement written by Kim A. Johnston and published by John Wiley & Sons. This book was released on 2018-07-31 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive volume that offers the most current thinking on the practice and theory of engagement With contributions from an international panel of leaders representing diverse academic and professional fields The Handbook of Communication Engagement brings together in one volume writings on both the theory and practice of engagement in today’s organizations and societies. The expert contributors explore the philosophical, theoretical, and applied concepts of communication engagement as it pertains to building interaction and connections in a globalized, networked society. The Handbook of Communication Engagement is comprehensive in scope with case studies of engagement from various disciplines including public relations, marketing, advertising, employee relations, education, public diplomacy, and politics. The authors advance the current thinking in engagement theory, strategy, and practice and provide a review of foundational and emerging research in engagement topics. The Handbook of Communication Engagement is an important text that: Provides an overview of the foundations and philosophies of engagement Identifies the contexts of engagement relating to specific areas across government and corporations, including CSR, consumer, activism, diplomacy, digital, and social impact Includes examples of contemporary engagement practice Presents applications of engagement and technology Offers insights on the future directions of engagement The Handbook of Communication Engagement offers an essential reference for advanced undergraduate, graduate students, practitioners and scholars from communication, media, advertising, public relations, public policy, and public diplomacy areas. The volume contains a compendium of the writings on the most recent advances on the theory and practice of engagement. Winner of the 2018 PRIDE Award for Innovation, Development, and Educational Achievement from the Public Relations Division of the National Communication Association.

Data Publics

Author : Peter Mörtenböck
Publisher : Routledge
ISBN 13 : 0429589840
Total Pages : 219 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis Data Publics by : Peter Mörtenböck

Download or read book Data Publics written by Peter Mörtenböck and published by Routledge. This book was released on 2020-05-31 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data has emerged as a key component that determines how interactions across the world are structured, mediated and represented. This book examines these new data publics and the areas in which they become operative, via analysis of politics, geographies, environments and social media platforms. By claiming to offer a mechanism to translate every conceivable occurrence into an abstract code that can be endlessly manipulated, digitally processed data has caused conventional reference systems which hinge on our ability to mark points of origin, to rapidly implode. Authors from a range of disciplines provide insights into such a political economy of data capitalism; the political possibilities of techno-logics beyond data appropriation and data refusal; questions of visual, spatial and geographical organization; emergent ways of life and the environments that sustain them; and the current challenges of data publics, which is explored via case studies of three of the most influential platforms in the social media economy today: Facebook, Instagram and Whatsapp. Data Publics will be of great interest to academics and students in the fields of computer science, philosophy, sociology, media and communication studies, architecture, visual culture, art and design, and urban and cultural studies.

A Companion to Motion Pictures and Public Value

Author : Mette Hjort
Publisher : John Wiley & Sons
ISBN 13 : 1119677122
Total Pages : 586 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis A Companion to Motion Pictures and Public Value by : Mette Hjort

Download or read book A Companion to Motion Pictures and Public Value written by Mette Hjort and published by John Wiley & Sons. This book was released on 2022-03-03 with total page 586 pages. Available in PDF, EPUB and Kindle. Book excerpt: A singular collection of original essays exploring the varied intersections of motion pictures and public value A Companion to Motion Pictures and Public Value presents a cross-disciplinary investigation of the past, present, and possible future contributions of the moving image to the public good. This unique volume explores the direct and indirect public value developed through motion pictures of different types, genres, and screening sites. Essays by world-renowned scholars from diverse disciplines present original conceptual work, philosophical arguments, historical discussion, empirical research, and specific case studies. Divided into seven thematically organized sections, the Companion identifies the various kinds of values that motion pictures can deliver, amongst them artistic, ethical, environmental, cultural, political, cognitive, and spiritual value. Each section includes an introduction in which the editors outline main themes and highlight connections between individual chapters. Throughout the text, probing essays interrogate the issue of public value as it relates to the cinema and provide insight into how motion pictures play a positive role in human life and society. Featuring original research essays on a pioneering topic, this innovative reference text: Brings together work by expert authors in disciplines such as Philosophy, Political Science, Cultural Studies, Film Studies, Sociology, and Environmental Studies Discusses a variety of institutional landscapes, policy formations, and types and styles of filmmaking Provides wide and inclusive coverage of cinema’s relation to public value in Africa, Asia, China, Europe, the Middle East, and the Americas Explores the role of motion pictures in community formation, nation building, and the construction of good societies Covers new and emerging topics such as cinema-based fields focused on health and wellbeing A Companion to Motion Pictures and Public Value is an ideal textbook for advanced undergraduate and graduate courses in Film, Media, and Cultural Studies, and is a valuable resource for scholars across a variety of disciplines

Social Computing and Social Media: Applications in Marketing, Learning, and Health

Author : Gabriele Meiselwitz
Publisher : Springer Nature
ISBN 13 : 3030776859
Total Pages : 475 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Social Computing and Social Media: Applications in Marketing, Learning, and Health by : Gabriele Meiselwitz

Download or read book Social Computing and Social Media: Applications in Marketing, Learning, and Health written by Gabriele Meiselwitz and published by Springer Nature. This book was released on 2021-07-03 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 12774 and 12775 constitutes the refereed proceedings of the 13th International Conference on Social Computing and Social Media, SCSM 2021, held as part of the 23rd International Conference, HCI International 2021, which took place in July 2021. Due to COVID-19 pandemic the conference was held virtually. The total of 1276 papers and 241 posters included in the 39 HCII 2021 proceedings volumes was carefully reviewed and selected from 5222 submissions. The papers of SCSM 2021, Part I, are organized in topical sections named: Computer Mediated Communication; Social Network Analysis; Experience Design in Social Computing.

The SAGE Handbook of Digital Marketing

Author : Annmarie Hanlon
Publisher : SAGE
ISBN 13 : 1529786460
Total Pages : 670 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The SAGE Handbook of Digital Marketing by : Annmarie Hanlon

Download or read book The SAGE Handbook of Digital Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-10 with total page 670 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing

Public Interest Communication

Author : Jane Johnston
Publisher : Routledge
ISBN 13 : 1351734369
Total Pages : 230 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Public Interest Communication by : Jane Johnston

Download or read book Public Interest Communication written by Jane Johnston and published by Routledge. This book was released on 2018-07-18 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communication has become the technology of public interest, demanding a re-examination of the key concept of public in both public relations and communication theory. This book defines a new concept of public interest communication, combining the conflict, negotiation and adaptation inherent in public interest, with a critical approach to communication management and public relations. Combining conceptual discussions about public theories of language with the tension between the public and private interests for public relations professionals, the book uses case studies to explore the negotiation of conflicting interests and the construction of the public interest within systems of governance at local, national and international levels. Public interest communication is identified within social and cultural contexts that resonate globally – health, community, media and the environment - each representing interest conflicts within the changing global environment. Addressing the forces of fragmentation, inequality and individualisation that characterize the modern world, this thought-provoking volume will be of great interest to researchers and advanced students of communication, public relations, environmental communication, public communication, and public policy.