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The Internet And The 2016 Presidential Campaign
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Book Synopsis The Internet and the 2016 Presidential Campaign by : Jody C Baumgartner
Download or read book The Internet and the 2016 Presidential Campaign written by Jody C Baumgartner and published by Lexington Books. This book was released on 2017-08-22 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of new developments in 2016. Drawing on original research conducted by leading experts, The Internet and the 2016 Presidential Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? The book also examines how citizens made use of online sources to become informed, follow campaigns, and participate. Contributions also explore how the Internet affected developments in media reporting, both traditional and non-traditional, about the campaign. What other messages were available online, and what effects did these messages have had on citizen’s attitudes and vote choice? The book examines these questions in an attempt to summarize the 2016 online campaign.
Book Synopsis Presidential Campaigning in the Internet Age by : Jennifer Stromer-Galley
Download or read book Presidential Campaigning in the Internet Age written by Jennifer Stromer-Galley and published by Oxford University Press. This book was released on 2019-07-29 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.
Book Synopsis The Internet and the 2020 Campaign by : Terri L. Towner
Download or read book The Internet and the 2020 Campaign written by Terri L. Towner and published by Rowman & Littlefield. This book was released on 2021-10-18 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although many developments surrounding the Internet campaign are now considered to be standard fare, there were a number of newer developments in 2020. Drawing on original research conducted by leading experts, The Internet and the 2020 Campaign attempts to cover these developments in a comprehensive fashion. How are campaigns making use of the Internet to organize and mobilize their ground game? To communicate their message? How are citizens making use of online sources to become informed, follow campaigns, participate, and more, and to what effect? How has the Internet affected developments in media reporting, both traditional and non-traditional, of the campaign? What other messages were available online, and what effects did these messages have had on citizens attitudes and vote choice? The book examines these questions in an attempt to summarize the 2020 online campaign.
Download or read book Words That Matter written by Leticia Bode and published by Brookings Institution Press. This book was released on 2020-05-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He certainly did everything possible to reinforce that impression. But to an unprecedented degree the campaign also was about the news media and its relationships with the man who won and the woman he defeated. Words that Matter assesses how the news media covered the extraordinary 2016 election and, more important, what information—true, false, or somewhere in between—actually helped voters make up their minds. Using journalists' real-time tweets and published news coverage of campaign events, along with Gallup polling data measuring how voters perceived that reporting, the book traces the flow of information from candidates and their campaigns to journalists and to the public. The evidence uncovered shows how Donald Trump's victory, and Hillary Clinton's loss, resulted in large part from how the news media responded to these two unique candidates. Both candidates were unusual in their own ways, and thus presented a long list of possible issues for the media to focus on. Which of these many topics got communicated to voters made a big difference outcome. What people heard about these two candidates during the campaign was quite different. Coverage of Trump was scattered among many different issues, and while many of those issues were negative, no single negative narrative came to dominate the coverage of the man who would be elected the 45th president of the United States. Clinton, by contrast, faced an almost unrelenting news media focus on one negative issue—her alleged misuse of e-mails—that captured public attention in a way that the more numerous questions about Trump did not. Some news media coverage of the campaign was insightful and helpful to voters who really wanted serious information to help them make the most important decision a democracy offers. But this book also demonstrates how the modern media environment can exacerbate the kind of pack journalism that leads some issues to dominate the news while others of equal or greater importance get almost no attention, making it hard for voters to make informed choices.
Book Synopsis Presidential Campaigning in the Internet Age by : Jennifer Stromer-Galley
Download or read book Presidential Campaigning in the Internet Age written by Jennifer Stromer-Galley and published by Oxford Studies in Digital Poli. This book was released on 2019 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: As the plugged-in presidential campaign has arguably reached maturity, Presidential Campaigning in the Internet Age challenges popular claims about the democratizing effect of Digital Communication Technologies (DCTs). Analyzing campaign strategies, structures, and tactics from the past six presidential election cycles, Stromer-Galley reveals how, for all their vaunted inclusivity and tantalizing promise of increased two-way communication between candidates and the individuals who support them, DCTs have done little to change the fundamental dynamics of campaigns. The expansion of new technologies has presented candidates with greater opportunities to micro-target potential voters, cheaper and easier ways to raise money, and faster and more innovative ways to respond to opponents. The need for communication control and management, however, has made campaigns slow and loathe to experiment with truly interactive internet communication technologies. Citizen involvement in the campaign historically has been and, as this book shows, continues to be a means to an end: winning the election for the candidate. For all the proliferation of apps to download, polls to click, videos to watch, and messages to forward, the decidedly undemocratic view of controlled interactivity is how most campaigns continue to operate. In the fully revised second edition, Presidential Campaigning in the Internet Age examines election cycles from 1996, when the World Wide Web was first used for presidential campaigning, through 2016 when campaigns had the full power of advertising on social media sites. As the book charts changes in internet communication technologies, it shows how, even as campaigns have moved from a mass mediated to a networked paradigm, the possibilities these shifts in interactivity seem to promise for citizen input and empowerment remain farther than a click away.
Book Synopsis Social Media, Political Marketing and the 2016 U.S. Election by : Christine B. Williams
Download or read book Social Media, Political Marketing and the 2016 U.S. Election written by Christine B. Williams and published by Routledge. This book was released on 2018-10-08 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Facebook, Twitter and Instagram create new ways to market political campaigns and new channels for candidates and voters to interact. This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. Through case studies, survey research and content analysis, the researchers employ both human and machine coding to analyse social media text and video content. Together, these illustrate the wide variety of methodological approaches and statistical techniques that can be used to probe the rich, vast stores of social media data now available. Individual chapters examine what different candidates posted about and which posts generated more of a response. The analyses shed light on what social media can reveal about campaign messaging strategies and explore the linkages between social media content and their audiences’ perceptions, opinions and political participation. The findings highlight similarities and differences among candidates and consider how continuity and change are manifest in the 2016 election. Finally, taking a look forward, the contributors consider the implications of their work for political marketing research and practice. The chapters in this book were originally published as a special issue of the Journal of Political Marketing.
Book Synopsis An Unprecedented Election by : Benjamin R. Warner
Download or read book An Unprecedented Election written by Benjamin R. Warner and published by Bloomsbury Publishing USA. This book was released on 2018-02-21 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by leading scholars of political communication, this book provides a comprehensive accounting of the campaign communication that characterized the unprecedented 2016 presidential campaign. The political events leading up to election day on November 8, 2016, involved unprecedented events in U.S. history: Hillary Clinton was the first woman to be nominated by a major party, and she was favored to win the highest seat in the nation. Donald Trump, arguably one of the most unconventional and most-unlikely-to-succeed candidates in U.S. history, became the leading candidate against Clinton. Then, an even more surprising thing happened: Trump won, an outcome unexpected by all experts and statistical models. An Unprecedented Election: Media, Communication, and the Electorate in the 2016 Campaign presents proprietary research conducted by a national election team and leading scholars in political communication and documents the most significant-and in some cases, the most shocking-features of the 2016 U.S. presidential election. The information presented in this book is derived from national surveys, experiments, and textual analysis and helps readers grasp the truly unique characteristics of this campaign that make it unlike any other in U.S. history. The chapters explain the underlying dynamics of this astonishing election by assessing the important role of both traditional and social media, the evolving (and potentially diminishing) influence of televised campaign advertisements, the various implications of three historic presidential debates, and the contextual significance of convention addresses. Readers will come away with an appreciation of the content and effects of the campaign communication and media coverage as well as the unique attributes of the electorate that ultimately selected Donald Trump as the 45th president of the United States.
Download or read book Pax Technica written by Philip N. Howard and published by Yale University Press. This book was released on 2015-04-28 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Should we fear or welcome the internet’s evolution? The “internet of things” is the rapidly growing network of everyday objects—eyeglasses, cars, thermostats—made smart with sensors and internet addresses. Soon we will live in a pervasive yet invisible network of everyday objects that communicate with one another. In this original and provocative book, Philip N. Howard envisions a new world order emerging from this great transformation in the technologies around us. Howard calls this new era a Pax Technica. He looks to a future of global stability built upon device networks with immense potential for empowering citizens, making government transparent, and broadening information access. Howard cautions, however, that privacy threats are enormous, as is the potential for social control and political manipulation. Drawing on evidence from around the world, he illustrates how the internet of things can be used to repress and control people. Yet he also demonstrates that if we actively engage with the governments and businesses building the internet of things, we have a chance to build a new kind of internet—and a more open society.
Book Synopsis The Unprecedented 2016 Presidential Election by : Rachel Bitecofer
Download or read book The Unprecedented 2016 Presidential Election written by Rachel Bitecofer and published by Springer. This book was released on 2017-10-10 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains the 2016 presidential election through a strategic focus. In the primaries both parties faced challenges from insurgent outsiders riding waves of populist fervor in the electorate, but only the Democrats were able to steer the nomination into the hands of their establishment favorite. Why weren’t Republican elites able to stop Donald Trump from hijacking their party’s nomination? Why did Hillary Clinton come up short on Election Day despite the fact that nearly everyone expected her to win after her opponent ran a haphazard campaign plagued by scandal after scandal? The research presented here argues that the Clinton campaign conducted the nearly perfect execution of the wrong electoral strategy, costing her the Electoral College and her chance to become America’s first female president.
Book Synopsis The Presidency and Social Media by : Dan Schill
Download or read book The Presidency and Social Media written by Dan Schill and published by Routledge. This book was released on 2017-12-22 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The media have long played an important role in the modern political process and the 2016 presidential campaign was no different. From Trump’s tweets and cable-show-call-ins to Sander’s social media machine to Clinton’s "Trump Yourself" app and podcast, journalism, social and digital media, and entertainment media were front-and-center in 2016. Clearly, political media played a dominant and disruptive role in our democratic process. This book helps to explain the role of these media and communication outlets in the 2016 presidential election. This thorough study of how political communication evolved in 2016 examines the disruptive role communication technology played in the 2016 presidential primary campaign and general election and how voters sought and received political information. The Presidency and Social Media includes top scholars from leading research institutions using various research methodologies to generate new understandings—both theoretical and practical—for students, researchers, journalists, and practitioners.
Download or read book Election Attitude written by John Patrick and published by . This book was released on 2016-08-12 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: The upcoming Presidential election will be pivotal in determining our country's future for years to come. The race is intensifying, but our antiquated voting system may not be able to accurately count all the votes. Millions of military and other overseas voters will be dependent on the postal system to vote, the same as more than 100 years ago. Millions of votes in past elections went uncounted. The United States ranks #31 out of the leading 34 developed countries in voter participation. One of the reasons for the low turnout is our out of date system for registration and voting. Physically going to a polling place is an old fashioned idea to millennials. Election Attitude - How Internet Voting Leads to a Stronger Democracy, is an eye-opening and thought-provoking book which explores how we register and vote in America. Voting is mostly done with out of date machines running out of date software. After the voting debacle of 2000, thousands of voting jurisdictions across America replaced their voting machines with the latest technology available. Now that equipment is nearly 15 years old. Many Americans are asking why we can't vote on the Internet. To his surprise, Dr. John R. Patrick discovered anti-Internet voting activists have convinced political leaders and election officials the Internet is not good enough for voting. Election Attitude debunks this concern with an in depth but easy to read discussion about Internet security, authentication, privacy, verifiability, and other challenges to online voting. Election Attitude paints a positive vision for how solutions can be developed to bring voting into the modern era. As he has shown in his prior books, Net Attitude and Health Attitude, complex problems can be addressed if the right attitude is applied. After serving on the board of a community hospital, Dr. Patrick was shocked to learn how slowly hospitals were adopting new information technology. He said, "I was appalled at how archaic hospital processes were-with paper, post-its, and clip boards everywhere. In early 2016, Patrick became interested in the American system for registration and voting. "In my research for Election Attitude, I found the situation in American voting even more archaic than in healthcare. I immediately thought there must be a way Internet technology can make voting more convenient, increase voter participation, and produce a stronger democracy." In his research, Patrick found there were many obstacles to Internet voting. Politicians prefer the status quo. "When more votes could mean fewer incumbents being re-elected," there is no political will to embrace Internet voting. Despite the incredible advances in Internet technology which have made it possible to trust the Internet with our money and our personal healthcare information, the elite group of anti-Internet voting activists actively lobby against Internet voting. Election Attitude challenges their rationale and urges state by state and county by county pilots of Internet voting using advanced technology such as blockchain and the mobile Internet with smartphones. Election Attitude includes a vision focused on consumers who use the Internet for most aspects of their lives - except to vote. The vision intersects with the expectations of millennials and Generation Z Americans. Our country has one of the lowest rates of voter participation in the world. Our democracy is not working as well as it could. Patrick says, "Internet voting will make it much stronger."
Book Synopsis Political Rhetoric, Social Media, and American Presidential Campaigns by : Janet Johnson
Download or read book Political Rhetoric, Social Media, and American Presidential Campaigns written by Janet Johnson and published by Rowman & Littlefield. This book was released on 2020-12-10 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Rhetoric, Social Media, and American Presidential Campaigns explores how social media influenced presidential campaign rhetoric. The author discusses media use in American presidential campaigns as well as social media campaigns for Barack Obama, Mitt Romney, Hillary Clinton, and Donald Trump. This book addresses how presidential candidates adapted their rhetorical performances for newspapers, radios, television, and the Internet. Scholars of rhetoric and political communication will find this book particularly useful.
Book Synopsis Campaigning Online by : Bruce Bimber
Download or read book Campaigning Online written by Bruce Bimber and published by Oxford University Press. This book was released on 2003-09-11 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: After a self-assured John F. Kennedy bested a visibly shaky Richard Nixon in their famous 1960 debates, political television, it was said, would henceforth determine elections. Today, many claim the Internet will be the latest medium to revolutionize electoral politics. Candidates invest heavily in web and email campaigns to reach prospective voters, as well as to communicate with journalists, potential donors, and political activists. Do these efforts influence voters, expand democracy, increase the coverage of political issues, or mobilize a shrinking and apathetic electorate? Campaigning Online answers these questions by looking at how candidates present themselves online and how voters respond to their efforts-including whether voters learn from candidates' websites and whether voters' views are affected by what they see. Although the Internet will not lead to a revolution in democracy, it will, Bimber and Davis argue, have consequences: reinforcing messages, mobilizing activists, and strengthening partisans' views. Reporting on a wealth of new data drawn from national and state-wide surveys, laboratory experiments, interviews with campaign staff, and analysis of web sites themselves, Campaigning Online draws the most complete picture of the role of campaign websites in American elections to date.
Book Synopsis The 2016 US Presidential Campaign by : Robert E. Denton Jr
Download or read book The 2016 US Presidential Campaign written by Robert E. Denton Jr and published by Springer. This book was released on 2017-07-21 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume focuses on the 2016 Presidential campaign from a communication perspective, with each chapter considering a specific area of political campaign communication and practice. The first section includes chapters on the early candidate nomination campaigns, the nominating conventions, the debates, political advertising and new media technologies. The second section provides studies of critical topics and issues of the campaign to include chapters on candidate persona, issues of gender, wedge issues and scandal. The final section provides an overview of the election with chapters focusing on explaining the vote and impact of new campaign finance laws and regulations in the 2016 election. All the contributors are accomplished scholars in their areas of analysis. Students, scholars and general readers will find the volume offers a comprehensive overview of the historic 2016 presidential campaign.
Download or read book The Apprentice written by Greg Miller and published by HarperCollins. This book was released on 2018-10-02 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: From two-time Pulitzer Prize–winning Washington Post national security reporter Greg Miller, the truth about Vladimir Putin’s covert attempt to destroy Hillary Clinton and help Donald Trump win the presidency, its possible connections to the Trump campaign, Robert Mueller’s ensuing investigation of the president and those close to him, and the mystery of Trump’s steadfast allegiance to Putin. It has been called the political crime of the century: a foreign government, led by a brutal authoritarian leader, secretly interfering with the American presidential election to help elect the candidate of its choice. Now two-time Pulitzer Prize–winning Washington Post national security reporter Greg Miller investigates the truth about the Kremlin’s covert attempt to destroy Hillary Clinton and help Donald Trump win the presidency, Trump’s steadfast allegiance to Vladimir Putin, and Robert Mueller’s ensuing investigation of the president and those close to him. Based on interviews with hundreds of people in Trump’s inner circle, current and former government officials, individuals with close ties to the White House, members of the law enforcement and intelligence communities, foreign officials, and confidential documents, The Apprentice offers striking new information about: the hacking of the Democrats by Russian intelligence; Russian hijacking of Facebook and Twitter; National Security Adviser Michael Flynn’s hidden communications with the Russians; the attempt by Jared Kushner, Trump’s son-in-law, to create a secret back channel to Moscow using Russian diplomatic facilities; Trump’s disclosure to Russian officials of highly classified information about Israeli intelligence operations; Trump’s battles with the CIA and the FBI and fierce clashes within the West Wing; Trump’s efforts to enlist the director of national intelligence and the director of the National Security Agency to push back against the FBI’s investigation of his campaign; the mysterious Trump Tower meeting; the firing of FBI Director James Comey; the appointment of Mueller and the investigation that has followed; the tumultuous skirmishing within Trump’s legal camp; and Trump’s jaw-dropping behavior in Helsinki. Deeply reported and masterfully told, The Apprentice is essential reading for anyone trying to understand Vladimir Putin’s secret operation, its catastrophic impact, and the nature of betrayal.
Download or read book Words That Matter written by Leticia Bode and published by Brookings Institution Press. This book was released on 2020-05-26 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the 2016 news media environment allowed Trump to win the presidency The 2016 presidential election campaign might have seemed to be all about one man. He certainly did everything possible to reinforce that impression. But to an unprecedented degree the campaign also was about the news media and its relationships with the man who won and the woman he defeated. Words that Matter assesses how the news media covered the extraordinary 2016 election and, more important, what information—true, false, or somewhere in between—actually helped voters make up their minds. Using journalists' real-time tweets and published news coverage of campaign events, along with Gallup polling data measuring how voters perceived that reporting, the book traces the flow of information from candidates and their campaigns to journalists and to the public. The evidence uncovered shows how Donald Trump's victory, and Hillary Clinton's loss, resulted in large part from how the news media responded to these two unique candidates. Both candidates were unusual in their own ways, and thus presented a long list of possible issues for the media to focus on. Which of these many topics got communicated to voters made a big difference outcome. What people heard about these two candidates during the campaign was quite different. Coverage of Trump was scattered among many different issues, and while many of those issues were negative, no single negative narrative came to dominate the coverage of the man who would be elected the 45th president of the United States. Clinton, by contrast, faced an almost unrelenting news media focus on one negative issue—her alleged misuse of e-mails—that captured public attention in a way that the more numerous questions about Trump did not. Some news media coverage of the campaign was insightful and helpful to voters who really wanted serious information to help them make the most important decision a democracy offers. But this book also demonstrates how the modern media environment can exacerbate the kind of pack journalism that leads some issues to dominate the news while others of equal or greater importance get almost no attention, making it hard for voters to make informed choices.
Book Synopsis Political Advertising in the United States by : Erika Franklin Fowler
Download or read book Political Advertising in the United States written by Erika Franklin Fowler and published by Routledge. This book was released on 2021-11-24 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Advertising in the United States examines the volume, distribution, content, and effects of political advertising in congressional and presidential elections. The book considers the role of television ads using extensive data on ad airings on local broadcast stations. It also analyzes newly available data on paid digital ads, including ads on Facebook, Instagram, Google, and YouTube. The book covers the role of outside groups in airing ads, including the rise of dark money groups and gaps in existing federal campaign finance laws around transparency of outside group spending. The authors consider how ad sponsors design and target ads. They also review the positive and negative implications of an electoral system where billions are spent on paid advertising. With detailed analysis of presidential and congressional campaign ads and discussion questions in each chapter, this accessibly written book is a must-read for students, scholars, and practitioners who want to understand the ins and outs of political advertising. New to the Second Edition • Covers the spending, content, and tone of political advertising in the 2016 and 2020 presidential elections and the 2018 midterms, looking ahead to 2022 and 2024. • Addresses the interference of foreign actors in elections and their connection to political advertising. • Expands the discussion of digital political advertising and incorporates this topic into every chapter. • Adds a new chapter specifically addressing digital ad content and spending. • Includes data from the Facebook, Google, and Snapchat ad libraries and explores the role of these companies in regulating the sale of political advertising. • Incorporates new data on the effects of race and gender in advertising, including what is known about the way in which advertising may activate prejudicial attitudes.
