The Hidden Habits Of Genius

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The Hidden Habits of Genius

Author : Craig Wright
Publisher : HarperCollins
ISBN 13 : 006289272X
Total Pages : 336 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis The Hidden Habits of Genius by : Craig Wright

Download or read book The Hidden Habits of Genius written by Craig Wright and published by HarperCollins. This book was released on 2020-10-06 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: “An unusually engaging book on the forces that fuel originality across fields.” --Adam Grant Looking at the 14 key traits of genius, from curiosity to creative maladjustment to obsession, Professor Craig Wright, creator of Yale University's popular “Genius Course,” explores what we can learn from brilliant minds that have changed the world. Einstein. Beethoven. Picasso. Jobs. The word genius evokes these iconic figures, whose cultural contributions have irreversibly shaped society. Yet Beethoven could not multiply. Picasso couldn’t pass a 4th grade math test. And Jobs left high school with a 2.65 GPA. What does this say about our metrics for measuring success and achievement today? Why do we teach children to behave and play by the rules, when the transformative geniuses of Western culture have done just the opposite? And what is genius, really? Professor Craig Wright, creator of Yale University’s popular “Genius Course,” has devoted more than two decades to exploring these questions and probing the nature of this term, which is deeply embedded in our culture. In The Hidden Habits of Genius, he reveals what we can learn from the lives of those we have dubbed “geniuses,” past and present. Examining the lives of transformative individuals ranging from Charles Darwin and Marie Curie to Leonardo Da Vinci and Andy Warhol to Toni Morrison and Elon Musk, Wright identifies more than a dozen drivers of genius—characteristics and patterns of behavior common to great minds throughout history. He argues that genius is about more than intellect and work ethic—it is far more complex—and that the famed “eureka” moment is a Hollywood fiction. Brilliant insights that change the world are never sudden, but rather, they are the result of unique modes of thinking and lengthy gestation. Most importantly, the habits of mind that produce great thinking and discovery can be actively learned and cultivated, and Wright shows us how. This book won't make you a genius. But embracing the hidden habits of these transformative individuals will make you more strategic, creative, and successful, and, ultimately, happier.

The Secret Principles of Genius

Author : I. C. Robledo
Publisher : I. C. Robledo
ISBN 13 : 8827599940
Total Pages : 174 pages
Book Rating : 4.8/5 (275 download)

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Book Synopsis The Secret Principles of Genius by : I. C. Robledo

Download or read book The Secret Principles of Genius written by I. C. Robledo and published by I. C. Robledo. This book was released on 2018-04-03 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the Hidden Powers of Your Mind These secret principles of genius have been hidden, lost, or even forgotten through time. They have played a critical role in the greatest achievements of humanity, yet most of us are unaware of them. Now, they are finally revealed. Internationally bestselling author I. C. Robledo has profiled the brightest minds to demonstrate why these secret principles are so important. Their lives range from time periods that span millennia and include a wide range of cultures, professions, and personalities. We will explore the intellect of icons such as Leonardo da Vinci, Albert Einstein, Wolfgang Amadeus Mozart, Maria Montessori, and Sun Tzu. An important theme is that brilliant people have used these principles to accomplish what no one thought was possible. When everyone said “No”, they still found a way to make it happen. What has become clear through the ages is that with the right principles, it is possible to tap into a potential that is limitless. Discover the Secret Principles Which Changed the Following Lives - Leonardo da Vinci, the Renaissance man who gave us the Mona Lisa and was so committed to learning the human form that he dissected cadavers - Dr. Ben Carson, who grew up in a Detroit ghetto, yet he gained notoriety as a neurosurgeon for separating conjoined twins successfully - Wolfgang Mozart, and the secret principle which played a major role in his incredible rise to stardom in the classical music scene - Sun Tzu, whose timeless military wisdom has been applied in countless battles and beyond to business, law, and chess - The late musical artist Prince, who played 27 musical instruments and had no tolerance for low standards - Maria Montessori, who was ages ahead of her time with her revolutionary system for educating children - Ben Underwood, a boy who learned to “see” the world despite having his eyes removed because of retinal cancer - Many more brilliant minds and lives, and the secret principles they applied are discussed inside… Learn the life-changing Secret Principles of Genius to discover what you are truly capable of. Pick up your copy today by scrolling to the top of the page and clicking BUY NOW.

Hidden Genius

Author : Harry T. Bryer
Publisher : Greyforest Press, LLC
ISBN 13 : 0983258309
Total Pages : 112 pages
Book Rating : 4.9/5 (832 download)

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Book Synopsis Hidden Genius by : Harry T. Bryer

Download or read book Hidden Genius written by Harry T. Bryer and published by Greyforest Press, LLC. This book was released on 2011 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frank Mann and Howard Hughes helped revolutionize the world with their unique inventions and designs. However, because Mann was African American, he did not always receive the credit he deserved, and few people today know of the accomplishments of the talented aeronautical and aerospace engineer, award-winning sports-car designer, soldier of fortune, World War II officer, and primary civilian instructor for the famed Tuskegee Airmen.

The 46 Rules of Genius

Author : Marty Neumeier
Publisher : Pearson Education
ISBN 13 : 0133900061
Total Pages : 144 pages
Book Rating : 4.1/5 (339 download)

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Book Synopsis The 46 Rules of Genius by : Marty Neumeier

Download or read book The 46 Rules of Genius written by Marty Neumeier and published by Pearson Education. This book was released on 2014 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shares forty-six tips for achieving creative brilliance in any professional field, discussing how to innovate, work, learn, and matter.

Great at Work

Author : Morten T. Hansen
Publisher : Simon & Schuster
ISBN 13 : 1476765820
Total Pages : 320 pages
Book Rating : 4.4/5 (767 download)

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Book Synopsis Great at Work by : Morten T. Hansen

Download or read book Great at Work written by Morten T. Hansen and published by Simon & Schuster. This book was released on 2019-09-03 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal bestseller—a Financial Times Business Book of the Month and named by The Washington Post as “One of the 11 Leadership Books to Read in 2018”—is “a refreshingly data-based, clearheaded guide” (Publishers Weekly) to individual performance, based on a groundbreaking study. Why do some people perform better at work than others? This deceptively simple question continues to confound professionals in all sectors of the workforce. Now, after a unique, five-year study of more than 5,000 managers and employees, Morten Hansen reveals the answers in his “Seven Work Smarter Practices” that can be applied by anyone looking to maximize their time and performance. Each of Hansen’s seven practices is highlighted by inspiring stories from individuals in his comprehensive study. You’ll meet a high school principal who engineered a dramatic turnaround of his failing high school; a rural Indian farmer determined to establish a better way of life for women in his village; and a sushi chef, whose simple preparation has led to his unassuming restaurant being awarded the maximum of three Michelin stars. Hansen also explains how the way Alfred Hitchcock filmed Psycho and the 1911 race to become the first explorer to reach the South Pole both illustrate the use of his seven practices. Each chapter “is intended to inspire people to be better workers…and improve their own work performance” (Booklist) with questions and key insights to allow you to assess your own performance and figure out your work strengths, as well as your weaknesses. Once you understand your individual style, there are mini-quizzes, questionnaires, and clear tips to assist you focus on a strategy to become a more productive worker. Extensive, accessible, and friendly, Great at Work will help us “reengineer our work lives, reduce burnout, and improve performance and job satisfaction” (Psychology Today).

How to Think Like Leonardo da Vinci

Author : Michael J. Gelb
Publisher : Dell
ISBN 13 : 0307573524
Total Pages : 336 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis How to Think Like Leonardo da Vinci by : Michael J. Gelb

Download or read book How to Think Like Leonardo da Vinci written by Michael J. Gelb and published by Dell. This book was released on 2009-10-21 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: This inspiring and inventive guide teaches readers how to develop their full potential by following the example of the greatest genius of all time, Leonardo da Vinci. Acclaimed author Michael J. Gelb, who has helped thousands of people expand their minds to accomplish more than they ever thought possible, shows you how. Drawing on Da Vinci's notebooks, inventions, and legendary works of art, Gelb introduces Seven Da Vincian Principles—the essential elements of genius—from curiosità, the insatiably curious approach to life to connessione, the appreciation for the interconnectedness of all things. With Da Vinci as your inspiration, you will discover an exhilarating new way of thinking. And step-by-step, through exercises and provocative lessons, you will harness the power—and awesome wonder—of your own genius, mastering such life-changing abilities as: •Problem solving •Creative thinking •Self-expression •Enjoying the world around you •Goal setting and life balance •Harmonizing body and mind Drawing on Da Vinci's notebooks, inventions, and legendary works of art, acclaimed author Michael J. Gelb, introduces seven Da Vincian principles, the essential elements of genius, from curiosita, the insatiably curious approach to life, to connessione, the appreciation for the interconnectedness of all things. With Da Vinci as their inspiration, readers will discover an exhilarating new way of thinking. Step-by-step, through exercises and provocative lessons, anyone can harness the power and awesome wonder of their own genius, mastering such life-changing skills as problem solving, creative thinking, self-expression, goal setting and life balance, and harmonizing body and mind.

Listening to Music

Author : Craig Wright
Publisher : Schirmer Books
ISBN 13 :
Total Pages : 510 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Listening to Music by : Craig Wright

Download or read book Listening to Music written by Craig Wright and published by Schirmer Books. This book was released on 2007-01-25 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Compact disc contains 25 tracks of music by different performers as listed in the text.

The Microsoft Story

Author : Dan Good
Publisher : HarperCollins Leadership
ISBN 13 : 1400223911
Total Pages : 241 pages
Book Rating : 4.4/5 (2 download)

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Book Synopsis The Microsoft Story by : Dan Good

Download or read book The Microsoft Story written by Dan Good and published by HarperCollins Leadership. This book was released on 2020-10-27 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine?if you could see the playbook that returned a struggling tech empire to the top of the tech leaderboard.?The Microsoft Story?will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the tech company to become a leading tech innovator once again. It wasn’t so long ago that Microsoft and its Windows operating system dominated the tech industry so much so that they faced antitrust charges for what was perceived by many to be predatory, monopolistic practices. Less than a decade later, the tide had turned and Microsoft lost its dominance in the personal tech marketplace amidst the launch of the iPhone, the rise of Google, and the cloud computing phenomenon. But, now, Microsoft is back on top. The company’s value is soaring and once again Microsoft is being recognized as a tech leader once again. What changed? The company culture has become one of creativity and innovation, no longer requiring that all products revolve around Windows. The company has reevaluated their business lines, getting rid of underperforming initiatives such as smartphones, and focused on the area of growth where the company excelled: the cloud. Through the story of Microsoft, you’ll learn: How to build a nimble company culture that supports innovation and growth. How to return a forgotten brand to the spotlight. How to recognize and build upon successful business lines, while letting go of underperforming initiatives. When to change the entire?way?you do business. Discover how this iconic organization got it right and created a successful long-lasting business, and how you can do the same for your company.

Divine Fury

Author : Darrin M. McMahon
Publisher : Basic Books
ISBN 13 : 0465069916
Total Pages : 362 pages
Book Rating : 4.4/5 (65 download)

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Book Synopsis Divine Fury by : Darrin M. McMahon

Download or read book Divine Fury written by Darrin M. McMahon and published by Basic Books. This book was released on 2013-10-22 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Genius. With hints of madness and mystery, moral license and visionary force, the word suggests an almost otherworldly power: the power to create, to divine the secrets of the universe, even to destroy. Yet the notion of genius has been diluted in recent times. Today, rock stars, football coaches, and entrepreneurs are labeled 'geniuses,' and the word is applied so widely that it has obscured the sense of special election and superhuman authority that long accompanied it. As acclaimed historian Darrin M. McMahon explains, the concept of genius has roots in antiquity, when men of prodigious insight were thought to possess -- or to be possessed by -- demons and gods. Adapted in the centuries that followed and applied to a variety of religious figures, including prophets, apostles, sorcerers, and saints, abiding notions of transcendent human power were invoked at the time of the Renaissance to explain the miraculous creativity of men like Leonardo and Michelangelo. Yet it was only in the eighteenth century that the genius was truly born, idolized as a new model of the highest human type. Assuming prominence in figures as varied as Newton and Napoleon, the modern genius emerged in tension with a growing belief in human equality. Contesting the notion that all are created equal, geniuses served to dramatize the exception of extraordinary individuals not governed by ordinary laws. The phenomenon of genius drew scientific scrutiny and extensive public commentary into the 20th century, but it also drew religious and political longings that could be abused. In the genius cult of the Nazis and the outpouring of reverence for the redemptive figure of Einstein, genius achieved both its apotheosis and its Armageddon. The first comprehensive history of this elusive concept, Divine Fury follows the fortunes of genius and geniuses through the ages down to the present day, showing how -- despite its many permutations and recent democratization -- genius remains a potent force in our lives, reflecting modern needs, hopes, and fears.

The Genius Zone

Author : Gay Hendricks, PH.D.
Publisher : St. Martin's Essentials
ISBN 13 : 1250622611
Total Pages : 114 pages
Book Rating : 4.2/5 (56 download)

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Book Synopsis The Genius Zone by : Gay Hendricks, PH.D.

Download or read book The Genius Zone written by Gay Hendricks, PH.D. and published by St. Martin's Essentials. This book was released on 2021-06-29 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too often we live lives that we find unfulfilling, fail to reach our own potential, and neglect to practice creativity in our daily routines. Gay Hendricks's The Genius Zone offers a way to change that by tapping into your own innate creativity. Dr. Gay Hendricks broke new ground with his bestselling classic, The Big Leap, which has become an essential resource for coaches, entrepreneurs, executives, and health practitioners around the world. Originally published as The Joy of Genius, The Genius Zone has been updated and expanded throughout, making it the essential next step beyond The Big Leap. In The Genius Zone, Hendricks introduces his brilliant exercise, the Genius Move, a simple, life-altering practice that allows readers to end negative thinking and thrive authentically. By using the Genius Move, readers will learn to spend more of their lives in their zone of genius—where creativity flows freely and they are actively pursuing the things that offer them fulfillment and satisfaction. Filled with hands-on exercises and personal stories from the author, The Genius Zone is an essential guide to creative fulfillment. If you are committed to bringing forth your innate genius and making your largest possible creative contribution, The Genius Zone will become a trusted companion for the journey.

The Smarter Screen

Author : Shlomo Benartzi
Publisher : Penguin
ISBN 13 : 0698194306
Total Pages : 256 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis The Smarter Screen by : Shlomo Benartzi

Download or read book The Smarter Screen written by Shlomo Benartzi and published by Penguin. This book was released on 2015-10-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading behavioral economist reveals the tools that will improve our decision making on screens Office workers spend the majority of their waking hours staring at screens. Unfortunately, few of us are aware of the visual biases and behavioral patterns that influence our thinking when we’re on our laptops, iPads, smartphones, or smartwatches. The sheer volume of information and choices available online, combined with the ease of tapping "buy," often make for poor decision making on screens. In The Smarter Screen, behavioral economist Shlomo Benartzi reveals a tool kit of interventions for the digital age. Using engaging reader exercises and provocative case studies, Benartzi shows how digital designs can influence our decision making on screens in all sorts of surprising ways. For example: • You’re more likely to add bacon to your pizza if you order online. • If you read this book on a screen, you’re less likely to remember its content. • You might buy an item just because it’s located in a screen hot spot, even if better options are available. • If you shop using a touch screen, you’ll probably overvalue the product you’re considering. • You’re more likely to remember a factoid like this one if it’s displayed in an ugly, difficult-to-read font. Drawing on the latest research on digital nudging, Benartzi reveals how we can create an online world that helps us think better, not worse.

Talent Unleashed

Author : A. Roger Merrill
Publisher : Simon and Schuster
ISBN 13 : 1682610020
Total Pages : 256 pages
Book Rating : 4.6/5 (826 download)

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Book Synopsis Talent Unleashed by : A. Roger Merrill

Download or read book Talent Unleashed written by A. Roger Merrill and published by Simon and Schuster. This book was released on 2017-04-18 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents guidance on how to inspire others through effective communication, including advice on helping people find clarity, a unique voice, and creativity.

How to Think Like Einstein

Author : Scott Thorpe
Publisher : Sourcebooks, Inc.
ISBN 13 : 1492626295
Total Pages : 273 pages
Book Rating : 4.4/5 (926 download)

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Book Synopsis How to Think Like Einstein by : Scott Thorpe

Download or read book How to Think Like Einstein written by Scott Thorpe and published by Sourcebooks, Inc.. This book was released on 2015-12-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: You can be a genius too! Learn the skills and hacks from the greatest minds in history! From creative business and to improving relationships, How to Think Like Einstein provides the tools for the everyday challenges at the home and in the office. Innovator and author Scott Thorpe guides you step-by-step through the process of freeing yourself from your "rule ruts" so you can dream up amazing (and doable) solutions to the seemingly impossible. With brand-new material for today's readers, this new edition will reveal how you can solve problems in astonishing ways, including: • thinking like a bug • organizing a party • learning the game of poker • pretending you're James Bond • acting like a millionaire • and more!

Grit to Great

Author : Linda Kaplan Thaler
Publisher : Currency
ISBN 13 : 0804139121
Total Pages : 162 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Grit to Great by : Linda Kaplan Thaler

Download or read book Grit to Great written by Linda Kaplan Thaler and published by Currency. This book was released on 2015-09-08 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is not native intelligence or natural talent that makes people excel, it's old-fashioned hard work, sweat equity, and determination. In Grit to Great, Linda Kaplan Thaler and Robin Koval tackle a topic that is close to their hearts, one that they feel is the real secret to their own success in their careers--and in the careers of so many people they know and have met. And that is the incredible power of grit, perseverance, perspiration, determination, and sheer stick-to-it-tiveness. We are all dazzled by the notion that there are some people who get ahead, who reach the corner office because they are simply gifted, or well-connected, or both. But research shows that we far overvalue talent and intellectual ability in our culture. The fact is, so many people get ahead--even the gifted ones--because they worked incredibly hard, put in the thousands of hours of practice and extra sweat equity, and made their own luck. And Linda and Robin should know--they are two girls from the Bronx who had no special advantages or privileges and rose up through their own hard work and relentless drive to succeed to the top of their highly competitive profession. In a book illustrated with a cornucopia of stories and the latest research on success, the authors reveal the strategies that helped them, and countless others, succeed at the highest levels in their careers and professions, and in their personal lives. They talk about the guts--the courage--necessary to take on tough challenges and not give up at the first sign of difficulty. They discuss the essential quality of resiliency. Everyone suffers setbacks in their careers and in life. The key, however, is to pick yourself up and bounce back. Drawing on the latest research in positive psychology, they discuss why optimists do better in school, work, and on the playing field--and how to reset that optimistic set point. They talk about industriousness, the notion that Malcolm Gladwell popularized with the 10,000-hour rule in his book Outliers. Creativity theorist Mihaly Csikszentmihalyi believes it takes a minimum of 10 years for one's true creative potential to be realized. And the authors explore the concept of tenacity--the quality that allows us to remain focused and avoid distraction in order to get the job done--an increasingly difficult task in today's fragmented, cluttered, high-tech, connected world. Written in the same short, concise format as The Power of Nice and leavened with the natural humor that characterizes Linda's and Robin's lives--and books--Grit to Great is destined to be the book everyone in business needs.

Be Who You Want

Author : Christian Jarrett
Publisher : Simon and Schuster
ISBN 13 : 1501174711
Total Pages : 304 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Be Who You Want by : Christian Jarrett

Download or read book Be Who You Want written by Christian Jarrett and published by Simon and Schuster. This book was released on 2022-05-17 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From cognitive neuroscientist Dr. Christian Jarrett, a fascinating book exploring the science of personality and how we can change ourselves for the better. What if you could exploit the plasticity of personality to change yourself in specific ways? Would you choose to become less neurotic? More self-disciplined? Less shy? Until now, we’ve been told that we’re stuck with the personality we were born with: The introvert will never break out of their shell, the narcissist will be forever trapped gazing into the mirror. In Be Who You Want, Dr. Christian Jarrett takes us on a thrilling journey, as he not only explores the ways that life changes us, but shows how we can deliberately shape our personalities to influence the course of our lives. Dr. Jarrett draws on the latest research to provide evidence-based ways to change each of the main five personality traits, including how to become more emotionally stable, extraverted, and open-minded. Dr. Jarrett features compelling stories of people who have achieved profound personality change such as a gang-leader turned youth role model, a drug addict turned ultra-runner, and a cripplingly shy teenager turned Hollywood mega-star. He also delves into the upsides of the so-called Dark Triad of personality traits—narcissism, Machiavellianism, and psychopathy—and how we might exploit their advantages without ourselves going over to the dark side. Filled with quizzes and interactive exercises to help us better understand the various aspects of our personalities, life stories, and passions, Be Who You Want will appeal to anyone who has ever felt constrained by how they've been characterized and wants to pursue lasting change.

Winning Now, Winning Later

Author : David M. Cote
Publisher : HarperCollins Leadership
ISBN 13 : 1599510227
Total Pages : 288 pages
Book Rating : 4.5/5 (995 download)

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Book Synopsis Winning Now, Winning Later by : David M. Cote

Download or read book Winning Now, Winning Later written by David M. Cote and published by HarperCollins Leadership. This book was released on 2020-06-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From local coffee shops to the largest Fortune 500 companies, everyone is struggling to make the impossible choice between chasing short-term objectives and creating a secure future for their company. David Cote understood this dilemma and rejected it. In these pages, he shows you how taking the same revolutionary approach might be the smartest business decision you’ll ever make. This book reveals the bold the operational reforms and counterintuitive leadership practices you can put into practice that will allow you to do two conflicting things at the same time—pursue strong short- and long-term results. This tested and proven approach can strengthen your business like never before, and even rescue it from the brink of disaster no matter how dire the current circumstances may seem. In Winning Now, Winning Later, Cote shares 10 essential principles for winning today and tomorrow such as: Spot practices that seem attractive in the short term but will cost the company in the future Determine where and how to invest in growth for maximum impact Sustain both short-term performance and long-term investments even in challenging times, such as during recessions and leadership transitions Feel inspired to stand up to investors and other managers who are solely focused on either short- or long-term objectives Step back, think independently, and foster independent thinking among others around you Presenting a comprehensive solution to a perennial problem, Winning Now, Winning Later is a go-to guide for you and leaders everywhere to finally transcend short-termism’s daily grind and leave an enduring legacy of success.

Thinking in New Boxes

Author : Luc De Brabandere
Publisher : Random House
ISBN 13 : 0812992954
Total Pages : 353 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis Thinking in New Boxes by : Luc De Brabandere

Download or read book Thinking in New Boxes written by Luc De Brabandere and published by Random House. This book was released on 2013-09-10 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: When BIC, manufacturer of disposable ballpoint pens, wanted to grow, it looked for an idea beyond introducing new sizes and ink colors. Someone suggested lighters. LIGHTERS? With an idea that seemed crazy at first, that bright executive, instead of seeing BIC as a pen company—a business in the PEN “box”—figured out that there was growth to be found in the DISPOSABLE “box.” And he was right. Now there are disposable BIC lighters, razors, even phones. The company opened its door to a host of opportunities. IT INVENTED A NEW BOX. Your business can, too. And simply thinking “out of the box” is not the answer. True ingenuity needs structure, hard analysis, and bold brainstorming. It needs to start THINKING IN NEW BOXES —a revolutionary process for sustainable creativity from two strategic innovation experts from The Boston Consulting Group (BCG). To make sense of the world, we all rely on assumptions, on models—on what Luc de Brabandere and Alan Iny call “boxes.” If we are unaware of our boxes, they can blind us to risks and opportunities. This innovative book challenges everything you thought you knew about business creativity by breaking creativity down into five steps: • Doubt everything. Challenge your current perspectives. • Probe the possible. Explore options around you. • Diverge. Generate many new and exciting ideas, even if they seem absurd. • Converge. Evaluate and select the ideas that will drive breakthrough results. • Reevaluate. Relentlessly. No idea is a good idea forever. And did we mention Reevaluate? Relentlessly. Creativity is paramount if you are to thrive in a time of accelerating change. Replete with practical and potent creativity tools, and featuring fascinating case studies from BIC to Ford to Trader Joe’s, Thinking in New Boxes will help you and your company overcome missed opportunities and stay ahead of the curve. This book isn’t a simpleminded checklist. This is Thinking in New Boxes. And it will be fun. (We promise.) Praise for Thinking in New Boxes “Excellent . . . While focusing on business creativity, the principles in this book apply anywhere change is needed and will be of interest to anyone seeking to reinvent herself.”—Blogcritics “Thinking in New Boxes is a five-step guide that leverages the authors’ deep understanding of human nature to enable readers to overcome their limitations and both imagine and create their own futures. This book is a must-read for people living and working in today’s competitive environment.”—Ray O. Johnson, Ph.D., chief technology officer, Lockheed Martin “Thinking In New Boxes discusses what I believe to be one of the fundamental shifts all companies/brands need to be thinking about: how to think creatively, in order to innovate and differentiate our brands. We need to thrive and lead in a world of accelerating change and this book challenges us to even greater creativity in our thinking. One of the best business books I’ve read in a long time.”—Jennifer Fox, CEO, Fairmont Hotels & Resorts “As impressive as teaching new tricks to old dogs, Thinking in New Boxes is both inspirational and practical—a comprehensive, step-by-step guide to sharpening one’s wits in order to harness creativity in the workplace.”—Peter Gelb, general manager, Metropolitan Opera