The Hero And The Outlaw Building Extraordinary Brands Through The Power Of Archetypes

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The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes

Author : Margaret Mark
Publisher : McGraw Hill Professional
ISBN 13 : 007138118X
Total Pages : 399 pages
Book Rating : 4.0/5 (713 download)

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Book Synopsis The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes by : Margaret Mark

Download or read book The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes written by Margaret Mark and published by McGraw Hill Professional. This book was released on 2001-02-06 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: A brand’s meaning—how it resonates in the public heart and mind—is a company’s most valuable competitive advantage. Yet, few companies really know how brand meaning works, how to manage it, and how to use brand meaning strategically. Written by best-selling author Carol S. Pearson (The Hero Within) and branding guru Margaret Mark, this groundbreaking book provides the illusive and compelling answer. Using studies drawn from the experiences of Nike, Marlboro, Ivory and other powerhouse brands, the authors show that the most successful brands are those that most effectively correspond to fundamental patterns in the unconscious mind known as archetypes. The book provides tools and strategies to: • Implement a proven system for identifying the most appropriate and leverageable archetypes for any company and/or brand • Harness the power of the archetype to align corporate strategy to sustain competitive advantage

Archetypes in Branding

Author : Margaret Hartwell
Publisher : HOW Books
ISBN 13 : 9781440308185
Total Pages : 128 pages
Book Rating : 4.3/5 (81 download)

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Book Synopsis Archetypes in Branding by : Margaret Hartwell

Download or read book Archetypes in Branding written by Margaret Hartwell and published by HOW Books. This book was released on 2012-09-13 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers. Forge relationships with the myriad stakeholders that affect your business. Empower your team to access their creativity and innovate with integrity. Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

Awakening the Heroes Within

Author : Carol S. Pearson
Publisher : Harper Collins
ISBN 13 : 0062238000
Total Pages : 419 pages
Book Rating : 4.0/5 (622 download)

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Book Synopsis Awakening the Heroes Within by : Carol S. Pearson

Download or read book Awakening the Heroes Within written by Carol S. Pearson and published by Harper Collins. This book was released on 2012-07-31 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The heroic quest is about saying 'yes' to yourself and in so doing, becoming more fully alive and more effective in the world. . . . The quest is replete with dangers and pitfalls, but it offers great rewards: the capacity to be successful in the world, knowledge of the mysteries of the human soul, and the opportunity to find and express your unique gifts in the world." In this bold and original work, Carol S. Pearson shows that the heroic quest isn't just for certain people under special circumstances. Exploring the many heroic paths available to each of us, at every point in our lives, her innovative program enables us to live heroically by activating and applying twelve archetypes in our lives. This companion to the bestselling The Hero Within outlines twelve archetypal patterns that can aid inner development and the quest for wholeness. These archetypes are inner guides that can help us prepare for the journey, by learning how to become successful members of society; embark upon the quest, by becoming initiated into the mysteries of the human soul; and return to transform our lives as a result of claiming our uniqueness and personal power. Writing for individuals seeking to realize their full potential and professionals engaged in empowering others, Pearson shows how journeys differ by the age, gender, and cultural background of the seeker, and how archetypes help awaken the capacities of our psyches. A unique diagnostic test, the Heroic Myth Index, and exercise are included to help us understand and awaken our inner guides.

The Hero Within

Author : Carol Pearson
Publisher : Turtleback Books
ISBN 13 : 9780606350990
Total Pages : 0 pages
Book Rating : 4.3/5 (59 download)

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Book Synopsis The Hero Within by : Carol Pearson

Download or read book The Hero Within written by Carol Pearson and published by Turtleback Books. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that cultural archetypes shape our lives and relationships, shows how to use these archetypes to control our lives, and provides practice exercises.

Persephone Rising

Author : Carol S. Pearson
Publisher : HarperCollins
ISBN 13 : 0062318942
Total Pages : 203 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis Persephone Rising by : Carol S. Pearson

Download or read book Persephone Rising written by Carol S. Pearson and published by HarperCollins. This book was released on 2015-10-13 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nautilus Award Winner In this empowering work, the bestselling author of The Hero Within and Awakening the Heroes Within speaks to the heroine in every woman, offering potent strategies to forge lives of greater happiness and fulfillment—through activating the archetypes inherent in the ancient Greek myth of Demeter and Persephone. Our era of professional and familial pressures, constant connection, and a renewed debate on “having it all” presents unprecedented challenges to contemporary women. In Persephone Rising, celebrated scholar of depth psychology and archetypes Carol S. Pearson brings a fresh vision for meeting those challenges and rising above them, as only she can. Drawing on her profound understanding of myth's enduring power to catalyze transformations, Pearson guides readers on a journey of self-discovery, teaching us how to activate and apply the archetypes of Demeter and Persephone, as well as Zeus and Dionysus, in our own lives— empowering readers to see the unexpected choices and opportunities available to us all. Illuminating ancient wisdom for a modern audience, Persephone Rising offers meaningful and effective strategies to answer the call to heroism in our own lives: to locate and harness the unique potential within each of ourselves, and ultimately to develop our own innate heroic gifts. Just as Demeter and Persephone discovered, in the midst of great difficulty, their own powers, gifts, and abilities for creating a better path not only for themselves, but the world, Persephone Rising teaches that each one of us has more options than choosing whether to lean in or out—we have the power to change ourselves, and thus our world.

A Simpler Way

Author : Margaret J. Wheatley
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1605092541
Total Pages : 167 pages
Book Rating : 4.6/5 (5 download)

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Book Synopsis A Simpler Way by : Margaret J. Wheatley

Download or read book A Simpler Way written by Margaret J. Wheatley and published by Berrett-Koehler Publishers. This book was released on 1998-01-01 with total page 167 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We want life to be less arduous and more delightful. We want to be able to think differently about how to organize human activities." So begins A Simpler Way, an exploration of a radically different world view that will reshape how we think about organizing all human endeavor. Margaret J. Wheatley and coauthor Myron Kellner-Rogers explore the question: "How could we organize human endeavor if we developed different understandings of how life organizes itself?" They draw on the work of scientists, philosophers, poets, novelists, spiritual teachers, colleagues, audiences, and their own experience in search of new ways of understanding life and how organizing activities occur. A Simpler Way presents a profoundly different world view that can change how we live our lives and how we can create organizations that thrive. A Simpler Way explores fundamental new beliefs about organizations and life. Like Leadership and the New Science, this new book is rooted in science but breaks new ground by developing insights from literature, spiritual teachings, and direct experience. The authors challenge many assumptions about life, organizations, and change, while providing inspiration and guidance for readers on their own journey to a simpler way to organize their endeavors. The authors describe a new paradigm of life as self-organizing and coevolving, drawing on sources that support modern science but predate its findings by thousands of years. They examine five major themes-play, organization, self, emergence, and coherence-each grounded in both the science and philosophy of a world that knows how to organize itself. Each theme is explored in depth, and then applied to how we think about human organizations. The book begins and ends with photo essays, providing visual imagery that recalls readers to their own experience with a world that is creative, playful, and self-organizing. Written in a relaxed, poetic, and inviting style, the book welcomes the reader into this exploration of a new way of being in the world, one which can give us increased organizing capacity and effectiveness with less of the stress that plagues us now.

Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything

Author : Deb Gabor
Publisher : Lioncrest Publishing
ISBN 13 : 9781619614277
Total Pages : 202 pages
Book Rating : 4.6/5 (142 download)

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Book Synopsis Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything by : Deb Gabor

Download or read book Branding Is Sex: Get Your Customers Laid and Sell the Hell Out of Anything written by Deb Gabor and published by Lioncrest Publishing. This book was released on 2016-05-29 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you hate making money and the feeling of a mind-blowing, toe curling orgasm-stay far away from this book. In "Branding is Sex," brand dominatrix Deb Gabor explains how proper brand positioning gets your customers in the mood. In just seven short and sweet chapters, Deb covers these juicy topics and more: How the most successful brands in the world get their customers laid How to never fail The Bullshit Test Who your brand should hop in the sack with (and it's not who you think) Don't rot in the brand graveyard like Blackberry, Oldsmobile, Circuit City, Compaq, Blockbuster Video, and Pets.com. Get your sexy back and move from being "just friends" with your customers to being long-term "friends with benefits." "Branding is Sex" provides you with a concrete foundation and a basic how-to plan for building or re-igniting your brand without needing a PhD.

Hero Within - Rev. & Expanded Ed.

Author : Carol S. Pearson
Publisher : Harper Collins
ISBN 13 : 0062515551
Total Pages : 369 pages
Book Rating : 4.0/5 (625 download)

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Book Synopsis Hero Within - Rev. & Expanded Ed. by : Carol S. Pearson

Download or read book Hero Within - Rev. & Expanded Ed. written by Carol S. Pearson and published by Harper Collins. This book was released on 1998-07-08 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE HERO WITHIN In 'The Hero with a Thousand Faces', Joseph Campbell introduced readers to the significance of myth and archetype in understanding who we are and how we live our lives. Carol Pearson's best-selling 'The Hero Within' combines liter

What Stories Are You Living?

Author : Center for Applications of Psychological Type, Incorporated
Publisher :
ISBN 13 : 9780935652963
Total Pages : 250 pages
Book Rating : 4.6/5 (529 download)

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Book Synopsis What Stories Are You Living? by : Center for Applications of Psychological Type, Incorporated

Download or read book What Stories Are You Living? written by Center for Applications of Psychological Type, Incorporated and published by . This book was released on 2021-02 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Hero and the Outlaw

Author : Margaret Mark
Publisher : McGraw-Hill Companies
ISBN 13 : 9780071407618
Total Pages : 384 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis The Hero and the Outlaw by : Margaret Mark

Download or read book The Hero and the Outlaw written by Margaret Mark and published by McGraw-Hill Companies. This book was released on 2002-09-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some brands are so extraordinary that they become larger-than-life, symbolic of entire cultures, and used and admired by consumers the world over. But in spite of all the books and banter about branding, few companies come even close to developing iconic identities for their brands. New brands are being born every minute, with lots of flash and fanfare, but often with no real human connection to make them truly relevant. At the same time, mature brands are diluting their identities in an attempt to respond to shifting trends, while other others attempt to graft meaning onto products in artificial and ineffectual ways. As a result, millions of advertising and promotional dollars are being squandered. In an easily accessible way, The Hero and the Outlaw offers a clearly structured system that all business and marketing professionals can follow and replicate. After presenting the compelling concept of archetypal meaning, the authors demonstrate specific methods for implementing this concept into real-world setting, including: how to understand the deep meaning of your product category and claim it for your brand, how to assess the competitive landscape from an archetypal perspective

Brand Meaning

Author : Mark Batey
Publisher : Routledge
ISBN 13 : 1317558014
Total Pages : 324 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Brand Meaning by : Mark Batey

Download or read book Brand Meaning written by Mark Batey and published by Routledge. This book was released on 2015-12-07 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.

The Female Hero in American and British Literature

Author : Carol Pearson
Publisher : New York : Bowker
ISBN 13 :
Total Pages : 336 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis The Female Hero in American and British Literature by : Carol Pearson

Download or read book The Female Hero in American and British Literature written by Carol Pearson and published by New York : Bowker. This book was released on 1981 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rare Breed

Author : Sunny Bonnell
Publisher : HarperCollins
ISBN 13 : 0062856944
Total Pages : 298 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis Rare Breed by : Sunny Bonnell

Download or read book Rare Breed written by Sunny Bonnell and published by HarperCollins. This book was released on 2019-09-03 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: An unconventional business book for the rebels and misfits—the Rare Breeds—who don’t fit the traditional mold, offering an approach that’s anything but business as usual. “Brazen rant!” -- Seth Godin, New York Times bestselling author of This is Marketing and What to Do When It’s Your Turn In every job you’ve ever had, you’ve been judged, labeled, and made to feel like an outsider. Defiant. Dangerous. Different. A real pain-in-the-ass.The message? To be successful, you’ve got to fundamentally change. But what if -- instead of conforming -- you learned how to punch society’s codes in the nose, run like a hooligan through the corridors of entrenched power, and succeed -- not by grinding down your prickly parts, but by going all-in on who you really are? “A guide for strategic rebellion.” -- Mark Levy, founder of Levy Innovation and creator of Your Big Sexy Idea® Meet Sunny Bonnell and Ashleigh Hansberger, award-winning global brand consultants, founders of Motto, and authors of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. In this book, you’ll come face-to-face with seven controversial virtues that are typically seen as ladder-burning, career-ending personality traits that – convention says -- keep mavericks, oddballs, and visionaries like you from getting along, getting buy-in, and getting ahead. “A beautiful reminder that you are not alone.” -- Charlamagne Tha God, New York Times bestselling author of Black Privilege Sunny and Ashleigh provide singular insight into how you can flip the script and turn your so-called “vices” into your virtues, transforming your most “undesirable” flaws into the high-octane fuel of your success. In a world that wants to own you, you’ll finally learn how to own yourself, through embracing all your parts – not just the pretty ones. College dropouts and social misfits Sunny and Ashleigh provide front-row seats to their own counterintuitive rise from broke-ass outsiders to brand consultants for iconic brands. Success, they show you, is no longer the sole purview of the Harvard MBA graduate. Your ticket to ride resides within the side of you that’s disorderly, independent, and rogue. Deep down, you’ve always been the kid to point out when the emperor has no clothes. Yet, time and time again you’ve been faced with the consequences of deviating from social expectations. This is a new conversation for a new era. What would happen if, starting today, you walked away from the sheeple? What could you build?

Brand You

Author : John Purkiss
Publisher : Financial Times/Prentice Hall
ISBN 13 : 9780273777694
Total Pages : 0 pages
Book Rating : 4.7/5 (776 download)

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Book Synopsis Brand You by : John Purkiss

Download or read book Brand You written by John Purkiss and published by Financial Times/Prentice Hall. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern workplace, clearly defined hierarchies are on the wane, few of us have 'jobs for life' and many of us have portfolio careers or are self-employed. In these self-reliant times, it's essential to be remembered for the right reasons. Brand You helps you develop a powerful personal brand, both on- and offline, and shows you how to: Discover your talents, values and purpose Become more visible in your market Make the most of your networks Build your brand online using blogs, LinkedIn, Facebook and Twitter Attract people who want what you do in the way that you do it This new, extended edition is the definitive guide to personal branding and is packed with new material on social media, charisma and discovering your mission, as well as new exercises and examples. It is supported by valuable extra tools. To succeed in today's fast-paced environment, you have to know yourself and be able to communicate your brand to the outside world. This book will show you how. Highly recommended.- Gemma Greaves, Marketing Director, The Marketing Society. A must-read for everyone, from trainees to board members.- Sanjay Shah, Chief Financial Officer, The London Clinic.

No Logo

Author : Naomi Klein
Publisher : Macmillan
ISBN 13 : 9780312203436
Total Pages : 520 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis No Logo by : Naomi Klein

Download or read book No Logo written by Naomi Klein and published by Macmillan. This book was released on 2000-01-15 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands." Billy Bragg from the bookjacket.

The Hero with a Thousand Faces

Author : Joseph Campbell
Publisher : HarperCollins UK
ISBN 13 : 0586085718
Total Pages : 107 pages
Book Rating : 4.5/5 (86 download)

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Book Synopsis The Hero with a Thousand Faces by : Joseph Campbell

Download or read book The Hero with a Thousand Faces written by Joseph Campbell and published by HarperCollins UK. This book was released on 1988 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: A study of heroism in the myths of the world - an exploration of all the elements common to the great stories that have helped people make sense of their lives from the earliest times. It takes in Greek Apollo, Maori and Jewish rites, the Buddha, Wotan, and the bothers Grimm's Frog-King.

The Real Dirt on America's Frontier Legends

Author : Jim Motavalli
Publisher : GibbsSmith.ORM
ISBN 13 : 1423654595
Total Pages : 401 pages
Book Rating : 4.4/5 (236 download)

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Book Synopsis The Real Dirt on America's Frontier Legends by : Jim Motavalli

Download or read book The Real Dirt on America's Frontier Legends written by Jim Motavalli and published by GibbsSmith.ORM. This book was released on 2019-08-13 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn the truth behind the famous characters of the Wild West—and how the legends got it wrong—in this lively history that separates fact from fiction. The historic figures of the Western frontier have fascinated us for generations. But in many cases, the stories we know about them are little more than inventions. Popular legend won’t tell you, for instance, that David Crockett was a congressman, or that Daniel Boone was a Virginia legislator. Thanks to penny dreadfuls, Wild West shows, sensationalist newspaper stories, and tall tales told by the explorers themselves, what we know of these men and women is often more fiction than fact. The Real Dirt on America's Frontier Legends separates fact from fiction, showing the legends and the evidence side-by-side to give readers the real story of the old West. Here you’ll discover the fascinating truth about Lewis and Clark, Daniel Boone, “Buffalo Bill” Cody, Calamity Jane, Kit Carson, Davy Crocket, and many others.