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The Father Of Spin
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Download or read book The Father of Spin written by Larry Tye and published by Picador. This book was released on 2002-09-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life. Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
Download or read book The Father of Spin written by Larry Tye and published by Macmillan. This book was released on 2002-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bernays, a pioneering practitioner of public relations, zestfully ballyhooed his clients with stunts, cultivation of the press, and solicited endorsements. This judicious book balances appreciation for Bernays' inventiveness with a sober understanding of its consequences. Two 8-page photo inserts.
Book Synopsis Public Relations by : Edward L. Bernays
Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.
Download or read book Spin written by Robert Charles Wilson and published by Hachette UK. This book was released on 2011-09-29 with total page 359 pages. Available in PDF, EPUB and Kindle. Book excerpt: One night in October when he was ten years old, Tyler Dupree stood in his back yard and watched the stars go out. They all flared into brilliance at once, then disappeared, replaced by a flat, empty black barrier. He and his best friends, Jason and Diane Lawton, had seen what became known as the Big Blackout. It would shape their lives. The effect is worldwide. The sun is now a featureless disk - a heat source, rather than an astronomical object. The moon is gone, but tides remain. Not only have the world's artificial satellites fallen out of orbit, their recovered remains are pitted and aged, as though they'd been in space far longer than their known lifespans. As Tyler, Jason, and Diane grow up, space probe reveals a bizarre truth: The barrier is artificial, generated by huge alien artifacts. Time is passing faster outside the barrier than inside - more than a hundred million years per day on Earth. At this rate, the death throes of the sun are only about forty years in our future. Jason, now a promising young scientist, devotes his life to working against this slow-moving apocalypse. Diane throws herself into hedonism, marrying a sinister cult leader who's forged a new religion out of the fears of the masses. Earth sends terraforming machines to Mars to let the onrush of time do its work, turning the planet green. Next they send humans...and immediately get back an emissary with thousands of years of stories to tell about the settling of Mars. Then Earth's probes reveal that an identical barrier has appeared around Mars. Jason, desperate, seeds near space with self-replicating machines that will scatter copies of themselves outward from the sun - and report back on what they find. Life on Earth is about to get much, much stranger.
Book Synopsis Biography of an Idea by : Edward L. Bernays
Download or read book Biography of an Idea written by Edward L. Bernays and published by Open Road Media. This book was released on 2015-04-07 with total page 965 pages. Available in PDF, EPUB and Kindle. Book excerpt: The father of public relations looks back on a landmark life spent shaping trends, preferences, and general opinion A twentieth-century marketing visionary, Edward L. Bernays brilliantly combined mastery of the social sciences with a keen understanding of human psychology to become one of his generation’s most influential social architects. In Biography of an Idea, Bernays traces the formative moments of his career, from his time in the Woodrow Wilson administration as one of the nation’s key wartime propagandists to his consultancy for such corporate giants as Procter & Gamble, General Electric, and Dodge Motors. While working with the American Tobacco Company, Bernays launched his now-infamous Lucky Strike campaign, which effectively ended the long-standing taboo against women smoking in public. With his vast knowledge of the psychology of the masses, Bernays was in great demand, advising high-profile officials and counseling the tastemakers of his generation. His masterful and at times manipulative techniques had longstanding influences on social and political beliefs as well as on cultural trends. Biography of an Idea is a fascinating look at the birth of public relations—an industry that continues to hold sway over American society.
Download or read book Spin the Dawn written by Elizabeth Lim and published by Knopf Books for Young Readers. This book was released on 2019-07-09 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: Project Runway meets Mulan in this sweeping fantasy about a teenage girl who poses as a boy to compete for the role of imperial tailor and embarks on an impossible journey to sew three magic dresses, from the sun, the moon, and the stars. And don’t miss Elizabeth Lim’s new novel, the instant New York Times bestseller, Six Crimson Cranes! “All the cutthroat competition of a runway fashion reality show and the thrilling exploits of an epic quest." —The Washington Post Maia Tamarin dreams of becoming the greatest tailor in the land, but as a girl, the best she can hope for is to marry well. When a royal messenger summons her ailing father, once a tailor of renown, to court, Maia makes the ultimate sacrifice and poses as a boy to take his place. She knows her life is forfeit if her secret is discovered, but she'll take that risk to achieve her dream and save her family from ruin. There's just one catch: Maia is one of twelve tailors in a cutthroat competition for the job. Backstabbing and lies run rampant as the tailors compete in challenges to prove their artistry and skill. Maia's task is further complicated when she draws the attention of the court magician, Edan, whose piercing eyes seem to see straight through her disguise. And nothing could have prepared her for the unthinkable final challenge: to sew three magic gowns for the emperor's reluctant bride-to-be, from the sun, the moon, and the stars. With this impossible task before her, she embarks on a journey to the far reaches of the kingdom, seeking the sun, the moon, and the stars, and finding more than she ever could have imagined. Steeped in Chinese culture, sizzling with forbidden romance, and shimmering with magic, this fantasy novel is not to be missed. "This is a white-knuckle read." —Tamora Pierce, #1 New York Times Bestselling author of Tempests and Slaughter
Download or read book Axis written by Robert Charles Wilson and published by Macmillan. This book was released on 2007-09-18 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The sequel to the Hugo Award-winning SF epic Spin
Book Synopsis Spin Me Right Round by : David Valdes
Download or read book Spin Me Right Round written by David Valdes and published by Bloomsbury Publishing USA. This book was released on 2022-01-04 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: From lauded writer David Valdes, a sharp and funny YA novel that's Back to the Future with a twist, as a gay teen travels back to his parents' era to save a closeted classmate's life. All Luis Gonzalez wants is to go to prom with his boyfriend, something his “progressive” high school still doesn't allow. Not after what happened with Chaz Wilson. But that was ages ago, when Luis's parents were in high school; it would never happen today, right? He's determined to find a way to give his LGBTQ friends the respect they deserve (while also not risking his chance to be prom king, just saying...). When a hit on the head knocks him back in time to 1985 and he meets the doomed young Chaz himself, Luis concocts a new plan-he's going to give this guy his first real kiss. Though it turns out a conservative school in the '80s isn't the safest place to be a gay kid. Especially with homophobes running the campus, including Gordo (aka Luis's estranged father). Luis is in over his head, trying not to make things worse-and hoping he makes it back to present day at all. In a story that's fresh, intersectional, and wickedly funny, David Valdes introduces a big-mouthed, big-hearted, queer character that readers won't soon forget.
Book Synopsis The Edward Bernays Reader by : Edward Bernays
Download or read book The Edward Bernays Reader written by Edward Bernays and published by Ig Publishing. This book was released on 2021-07 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Republic of Spin: An Inside History of the American Presidency by : David Greenberg
Download or read book Republic of Spin: An Inside History of the American Presidency written by David Greenberg and published by W. W. Norton & Company. This book was released on 2016-01-11 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: “A brilliant, fast-moving narrative history of the leaders who have defined the modern American presidency.”—Bob Woodward In Republic of Spin—a vibrant history covering more than one hundred years of politics—presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan’s aides crafting his nightly news sound bites, and George W. Bush staging his “Mission Accomplished” photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media—figures like George Cortelyou, TR’s brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower’s canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod. Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century’s most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations—its capacity not only to mislead but also to lead.
Book Synopsis Self-Portrait in Black and White: Unlearning Race by : Thomas Chatterton Williams
Download or read book Self-Portrait in Black and White: Unlearning Race written by Thomas Chatterton Williams and published by W. W. Norton & Company. This book was released on 2019-10-15 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Time “Must-Read” Book of 2019 “[Williams] is so honest and fresh in his observations, so skillful at blending his own story with larger principles, that it is hard not to admire him.” —Andrew Solomon, New York Times Book Review (front page) The son of a “black” father and a “white” mother, Thomas Chatterton Williams found himself questioning long-held convictions about race upon the birth of his blond-haired, blue-eyed daughter—and came to realize that these categories cannot adequately capture either of them, or anyone else. In telling the story of his family’s multigenerational transformation from what is called black to what is assumed to be white, he reckons with the way we choose to see and define ourselves. Self-Portrait in Black and White is a beautifully written, urgent work for our time.
Download or read book Vortex written by Robert Charles Wilson and published by St. Martin's Press. This book was released on 2012-02-28 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Vortex" tells the story of Turk Findley, the protagonist introduced in "Axis," who is transported 10,000 years into the future by the mysterious entities called "the Hypotheticals."
Book Synopsis Crystallizing Public Opinion by : Edward L. Bernays
Download or read book Crystallizing Public Opinion written by Edward L. Bernays and published by . This book was released on 1923 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Something Rotten written by Alan M. Gratz and published by Penguin. This book was released on 2009-01-08 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Denmark, Tennessee, stinks. The smell hits Horatio Wilkes the moment he pulls into town to visit his best friend, Hamilton Prince. And it's not just the paper plant and the polluted river that's stinking up Denmark: Hamilton's father has been poisoned and the killer is still at large. Why? Because nobody believes that Rex Prince was murdered. Nobody except Horatio and Hamilton. Now they need to find the killer, but it won't be easy. It seems like everyone in Denmark is a suspect. Motive, means, opportunity--they all have them. But who among them has committed murder most foul?
Download or read book Propaganda written by Edward L. Bernays and published by . This book was released on 1928 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book My Father at 100 written by Ron Reagan and published by Penguin. This book was released on 2011-01-18 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: A moving memoir of the beloved fortieth president of the United States, by his son. February 6, 2011, is the one hundredth anniversary of Ronald Reagan's birth. To mark the occasion, Ron Reagan has written My Father at 100, an intimate look at the life of his father-one of the most popular presidents in American history-told from the perspective of someone who knew Ronald Reagan better than any adviser, friend, or colleague. As he grew up under his father's watchful gaze, he observed the very qualities that made the future president a powerful leader. Yet for all of their shared experiences of horseback rides and touch football games, there was much that Ron never knew about his father's past, and in My Father at 100, he sets out to understand this beloved, if often enigmatic, figure who turned his early tribulations into a stunning political career. Since his death in 2004, President Reagan has been a galvanizing force that personifies the values of an older America and represents an important era in national history. Ron Reagan traces the sources of these values in his father's early years and offers a heartfelt portrait of a man and his country-and his personal memories of the president he knew as "Dad."
Book Synopsis Clap When You Land by : Elizabeth Acevedo
Download or read book Clap When You Land written by Elizabeth Acevedo and published by HarperCollins. This book was released on 2020-05-05 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a novel-in-verse that brims with grief and love, National Book Award-winning and New York Times bestselling author Elizabeth Acevedo writes about the devastation of loss, the difficulty of forgiveness, and the bittersweet bonds that shape our lives. Camino Rios lives for the summers when her father visits her in the Dominican Republic. But this time, on the day when his plane is supposed to land, Camino arrives at the airport to see crowds of crying people… In New York City, Yahaira Rios is called to the principal’s office, where her mother is waiting to tell her that her father, her hero, has died in a plane crash. Separated by distance—and Papi’s secrets—the two girls are forced to face a new reality in which their father is dead and their lives are forever altered. And then, when it seems like they’ve lost everything of their father, they learn of each other. Great for summer reading or anytime! Clap When You Land is a Today show pick for “25 children’s books your kids and teens won’t be able to put down this summer!" Plus don't miss Elizabeth Acevedo's The Poet X and With the Fire on High!
