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Author : Edward S. Levine
Publisher : Dog Ear Publishing
ISBN 13 : 1598584146
Total Pages : 253 pages
Book Rating : 4.5/5 (985 download)
Download or read book The Evolving Sales Engineer written by Edward S. Levine and published by Dog Ear Publishing. This book was released on 2007-08 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Care
Publisher : Artech House
ISBN 13 : 1596933402
Total Pages : 360 pages
Book Rating : 4.5/5 (969 download)
Download or read book Mastering Technical Sales written by John Care and published by Artech House. This book was released on 2008 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This indispensable sales tool shows you the ropes of lead qualification, the RFP process, and needs analysis and discovery, and explains how your technical know-how can add invaluable leverage to sales efforts at every step. You learn how to plan and present the perfect pitch, demonstrate products effectively, build customer relationship skills, handle objections and competitors, negotiate prices and contracts, close the sale, and so much more.
Author : John Care
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (21 download)
Download or read book Mastering Technical Sales: The Sales Engineer S Handbook written by John Care and published by . This book was released on 2014 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gerard Assey
Publisher : Gerard Assey
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4./5 ( download)
Download or read book Technical Selling Skills: A Sales Engineers Master Guide to Selling Successfully written by Gerard Assey and published by Gerard Assey. This book was released on 2023-07-01 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Technical Selling Skills: A Sales Engineers Master Guide to Selling Successfully' is a Comprehensive & Powerful Practical Guide designed for Sales Engineers seeking to excel as Champions in the complex world of technical selling. It covers a Unique 8 Step Champion Sales Model: P.A.N.O.R.A.M.A. to equip you- enabling you to have a panoramic view of the entire sales process: the customer, market, industry, and competition, so you as the technical sales professional will be able to effectively tailor your approach, address customer needs, leverage market trends, offer value, differentiate your products & close successfully while empowering you to engage customers in meaningful conversations, provide valuable insights, and position your offering as the optimal solution, ultimately enhancing your ability to build trust, win business, and achieve sales success. Whether you are a seasoned professional or just starting your career, this master-book will provide you with valuable insights, practical strategies, and real-world examples to stand out as a Champion.
Author : John Care
Publisher : Artech House
ISBN 13 : 1630818739
Total Pages : 420 pages
Book Rating : 4.6/5 (38 download)
Download or read book Mastering Technical Sales: The Sales Engineer's Handbook, Fourth Edition written by John Care and published by Artech House. This book was released on 2022-04-30 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling book -- now in its Fourth Edition – has become the gold standard for Sales Engineers, who engage on the technical side of the sales and buying process and are the people who know how everything works. It helps you navigate a complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale. Written by one of the foremost experts in this field, the handbook presents everything you need to improve your skills and increase your value to the sales team. Chapters are written in a modular fashion so that you can choose topics most relevant to you at the moment – or follow them in order as they build upon each other and give you the complete A to Z on your role. Each chapter is short enough so that you can read through it in 10-15 minutes and apply the learning the next day. You’ll find actionable hints, case studies, and anecdotes illustrating the topics with lessons learned, both positive and negative. The book helps you: understand the unique role of the Sales Engineer, from the broad picture to the nuances of the job; develop skills needed to become a valuable consultant to your team and the customer team; utilize best practices for creating and completing winning RFPs; effectively integrate global practices into your day-to-day activities; increase your ability think on a more strategic level; become a trusted advisor to executive customers. With this completely updated and expanded edition of Mastering Technical Sales in hand, you will achieve a better win rate, experience higher customer satisfaction, hit revenue targets, and feel greater job satisfaction. Newly added and revised chapters guide you through today’s challenges, including the impact of the cloud and everything-as-a-service, new sales models (monthly vs. annual revenue commits), and the virtualization and automation that is now part of the Sales Engineer’s world. This book is a must-have resource for both new and seasoned Sales Engineers within tech software, hardware, mechanical, and civil engineering vendors, along with management and leadership in those organizations, and anyone who must present, demonstrate or sell hi-tech items for a living.
Author : Chris Daly
Publisher :
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.6/5 (387 download)
Download or read book The Sales Engineer Manager's Handbook written by Chris Daly and published by . This book was released on 2020-04-21 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Care and Chris Daly lay out the 3+1 rules of SE Leadership. A simple framework designed for everyone - from SEs thinking about moving into management to the newest of new SE Managers to a Global SE Vice President. This is a fascinating blend of tactical and strategic advice based on 30+ years of experience and many years of running SE specific workshops. All designed to allow you to follow the 3+1 Rules: Develop And Serve Your People, Run Pre-Sales As A Business, and Serve Your Customers all matched up with Rule #0 Manage Yourself. It's a common and often repeated story. You take a rock star Sales Engineer who is highly valued for their sales and business skills - and make them a manager because they are a great SE. With no regard for their possible leadership skills whatsoever. Perhaps they are pointed at a few online HR resources and take a mandatory "Managing Within The Law" session. Then they are released into the wild, and asked to manage, lead and motivate a team of Sales Engineers - each of whom performs the job differently than the newly minted manager used to do.
Author : Gregory Hanson
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781530739820
Total Pages : 140 pages
Book Rating : 4.7/5 (398 download)
Download or read book Modern Software Sales Engineering written by Gregory Hanson and published by Createspace Independent Publishing Platform. This book was released on 2016-03-28 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to being a Software Sales Engineer in the modern world. Get started understanding the tenets of Sales Engineering, hiring SEs, and giving the best presentations possible. This book includes a breakdown on different types of Sales Engineers, tips and tricks on presentations, and humorous stories to help every SE and manager on their way to greatness.
Author : Russell Jay Williamson
Publisher :
ISBN 13 : 9781916375307
Total Pages : 212 pages
Book Rating : 4.3/5 (753 download)
Download or read book A Simple Guide to Technical Sales and Field Application Engineering written by Russell Jay Williamson and published by . This book was released on 2020-03-08 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thinking about launching a new career or progressing in your existing career as a Field Application Engineer or a Technical Sales professional? Do you dream of a career visiting and helping engineers in multiple industries, international travel, and a great salary earned using your ever-increasing technical knowledge? If so, then this is the book for you. This book does not contain hundreds of acronyms and sales buzz words, nor is it full of details you will find in a corporate sales book. If you want a list of corporate jargon, this isn't the book for you.This book contains a set of hard-and-fast rules and techniques that will propel you out of your engineering comfort zone and into the exciting world of sales. If you have the engineering mentality-on or off, one or zero, black or white, binary way of thinking-this book's direct, efficient approach is just the thing you need to learn the skills required to find success in your new career!The Author Before working in technical sales, Russell Jay Williamson had many years of design engineering experience. Experience in both a large multinational corporation with over 100,000 employees and a small company with only 11 employees has provided him with a great perspective on how Engineers work in this industry. Since switching into sales, he has developed the skills described in this book over many years from trial and error. This book describes these techniques that he has refined and will provide you, the reader, with the shortcuts you need so you don't waste years becoming the best Sales Engineer you can be.
Author : Chris White
Publisher :
ISBN 13 : 9780578521909
Total Pages : 198 pages
Book Rating : 4.5/5 (219 download)
Download or read book The Six Habits of Highly Effective Sales Engineers written by Chris White and published by . This book was released on 2019-06-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: TECHNICAL SALES ENGINEERS / TECHNICAL PRESALES SUPPORT: In today's digital economy, software is eating the world, and the companies with the best sales demonstrations are winning the game. Is a convincing demonstration the only thing that's standing between you and your next customer? Are you ready to make your next demo the best demo of the year? Do you feel that you can do better but don't know how? NEVER AGAIN LOSE A DEAL YOU SHOULD HAVE WON! Walk into ever demo feeling confident and prepared Include the one critical moment that must be in every demo Hit that home run and know how to set it up Master the art of answering difficult questions Leverage the power of saying NO with ease A BOOK WRITTEN SPECIFICALLY FOR YOU! Avoid late nights and long sales cycles Accelerate pipeline velocity and close more deals Learn and apply the best practices in the business Know exactly what to say and do before, during and after a demo Achieve the technical win alarming, predictable consistency This book addresses the root causes of the most common mistakes made by sales engineers. Add it to your cart NOW to permanently improve your software demos and sales results.
Author : John Haldi
Publisher :
ISBN 13 : 9781521302378
Total Pages : 132 pages
Book Rating : 4.3/5 (23 download)
Download or read book Sales on Rails written by John Haldi and published by . This book was released on 2017-05-16 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is intended to help Sales Engineers (SEs) dramatically improve their sales results. Based on the author's own experience as an SE in the field, the book contains a framework for understanding how and why prospects decide to buy and how to navigate that process with the least amount of work and the highest likelihood of closing the sale.
Author : Patrick Pissang
Publisher : Zemp Golden Goose Gmbh
ISBN 13 : 9783982214771
Total Pages : 250 pages
Book Rating : 4.2/5 (147 download)
Download or read book The Social Sales Engineer written by Patrick Pissang and published by Zemp Golden Goose Gmbh. This book was released on 2021-09-04 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a sales engineer these days, are you afraid of software making parts of your job obsolete? If not, you should be. Specialized SaaS applications are automating your chores and will soon replace you if your job involves running demos, setting up environments, maneuvering proof of concepts, or answering huge RfP questionnaires. Software is eating the sales engineering realm and transforming the role, until the very technology you sell will take over most of your tasks. So, how do you avoid becoming obsolete? The Social Sales Engineer shares timeless principles that will shape your sales engineering future on social media and as a trusted advisor in your client's organization. Armed with this book's principles, you will sell more solutions and do it confidently with original ideas, all while building your brand. Let this book be your guide to differentiating yourself and staying relevant by building your professional brand. In The Social Sales Engineer, you'll discover: The push you need to overcome your doubts about social media. The foundational principles that will help you achieve thought leadership. Inspirations and solutions for your daily sales engineering challenges. An intriguing story for Netflix-like entertainment. A fantastic cover that will look fabulous on your bookshelf The Social Sales Engineer is the crucial manual you need to develop original thoughts that will build your sales engineer brand--both online and offline. If you like entertaining sales and career books with a story touch like The Greatest Salesman in the World, then Patrick Pissang's extremely valuable resource will inspire you. Get The Social Sales Engineer to take the next giant leap in your sales engineering career! Author Patrick Pissang worked as a sales engineer for MuleSoft from the early days to IPO and created innovative technical value-selling tools for his opportunities in the field. His philosophy is to lead the client with methods they don't expect and therefore won't forget. He coaches customers while they run the proof of concept, and he uses domain-driven design to facilitate strategic discovery workshops. Patrick expanded his original thinking to social media and now helps sales engineers build their brand. He is the lead trainer, founder, and CEO of Sales Hero GmbH, a company that specializes in training sales engineers.
Author : Jerry Rubli
Publisher :
ISBN 13 : 9780975857762
Total Pages : 0 pages
Book Rating : 4.8/5 (577 download)
Download or read book My Life as a Sales Engineer written by Jerry Rubli and published by . This book was released on 2008-03-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In relating his interesting experiences during a thirty-year career in promoting technical products and services, Jerry Rubli illustrates why sales engineering is an exciting, growing, and important profession. Through real life examples he demonstrates the various roles a sales engineer might play in introducing new products, establishing contacts in unknown markets, and overcoming adverse industry changes. Rubli gives practical advice about making presentations, sending emails, being organized, handling sales call interruptions, how to get your phone calls returned, planning sales contacts, and many other issues.
Author : John Care
Publisher :
ISBN 13 : 9781099750397
Total Pages : 182 pages
Book Rating : 4.7/5 (53 download)
Download or read book The Trusted Advisor Sales Engineer written by John Care and published by . This book was released on 2020-06-14 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales and Sales Engineering leaders across the world have used the Trusted Advisor label hundreds of times over the past twenty years. Yet it really doesn't mean that much without a lot of explanation. You may be thinking about some of these questions right now. Becoming a Trusted Advisor is not as simple as it sounds, which is why so many organizations either never try, or make a half-hearted effort. Trusted Advisor - two words, five syllables and fifteen letters hide a massive complexity. For the first time ever, there is now a book specifically designed to start the individual Sales Engineer on the journey to becoming a Trusted Advisor. Section One covers how to define and actually measure trust with your clients. Section Two looks at the practical aspects involved in building trust through Discovery, Presentations, Demos and all the other standard activities of an SE. Section Three examine how to get started and put it all into practice - both for individuals and for SE teams. This is not one of those tiny 40 page eBooks. It's over 150 pages of thoughts, ideas, best practices and real life examples based on dozens of clients and thousands of students who have already taken the workshop.** Note the 2020 Paperback version is a reformatted version of the original eBook with a only few minor edits and updates. **
Author : John Care
Publisher : Artech House
ISBN 13 : 1608077446
Total Pages : 406 pages
Book Rating : 4.6/5 (8 download)
Download or read book Mastering Technical Sales: The Sales Engineer’s Handbook, Third Edition written by John Care and published by Artech House. This book was released on 2014-07-01 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every high-tech sales team today has technical pros on board to “explain how things work,” and this success-tested training resource is written just for them. This newly revised and expanded third edition of an Artech House bestseller offers invaluable insights and tips for every stage of the selling process. This third edition features a wealth of new material, including new chapters on business-driven discovery, white boarding, trusted advisors, and calculating ROI. This invaluable book equips new sales engineers with powerful sales and presentation techniques that capitalize on their technical background—all spelled out step-by-step by a pair of technical sales experts with decades of eye-popping, industry-giant success under their belt.
Author : Gene Kim
Publisher : IT Revolution
ISBN 13 : 1942788770
Total Pages : 490 pages
Book Rating : 4.9/5 (427 download)
Download or read book The Unicorn Project written by Gene Kim and published by IT Revolution. This book was released on 2019-11-26 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Phoenix Project wowed over a half-million readers. Now comes the Wall Street Journal Bestselling The Unicorn Project! “The Unicorn Project is amazing, and I loved it 100 times more than The Phoenix Project…”—FERNANDO CORNAGO, Senior Director Platform Engineering, Adidas “Gene Kim does a masterful job of showing how … the efforts of many create lasting business advantages for all.”—DR. STEVEN SPEAR, author of The High-Velocity Edge, Sr. Lecturer at MIT, and principal of HVE LLC. “The Unicorn Project is so clever, so good, so crazy enlightening!”––CORNELIA DAVIS, Vice President Of Technology at Pivotal Software, Inc., Author of Cloud Native Patterns This highly anticipated follow-up to the bestselling title The Phoenix Project takes another look at Parts Unlimited, this time from the perspective of software development. In The Unicorn Project, we follow Maxine, a senior lead developer and architect, as she is exiled to the Phoenix Project, to the horror of her friends and colleagues, as punishment for contributing to a payroll outage. She tries to survive in what feels like a heartless and uncaring bureaucracy and to work within a system where no one can get anything done without endless committees, paperwork, and approvals. One day, she is approached by a ragtag bunch of misfits who say they want to overthrow the existing order, to liberate developers, to bring joy back to technology work, and to enable the business to win in a time of digital disruption. To her surprise, she finds herself drawn ever further into this movement, eventually becoming one of the leaders of the Rebellion, which puts her in the crosshairs of some familiar and very dangerous enemies. The Age of Software is here, and another mass extinction event looms—this is a story about rebel developers and business leaders working together, racing against time to innovate, survive, and thrive in a time of unprecedented uncertainty...and opportunity. “The Unicorn Project provides insanely useful insights on how to improve your technology business.”—DOMINICA DEGRANDIS, author of Making Work Visible and Director of Digital Transformation at Tasktop ——— “My goal in writing The Unicorn Project was to explore and reveal the necessary but invisible structures required to make developers (and all engineers) productive, and reveal the devastating effects of technical debt and complexity. I hope this book can create common ground for technology and business leaders to leave the past behind, and co-create a better future together.”—Gene Kim, November 2019
Author : George Black
Publisher : Gulf Publishing
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.:/5 (89 download)
Download or read book Sales Engineering written by George Black and published by Gulf Publishing. This book was released on 1979 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mns Pblshing
Publisher :
ISBN 13 : 9781679317934
Total Pages : 118 pages
Book Rating : 4.3/5 (179 download)
Download or read book Nobody is Cool But If You are a Sales Engineer You're Pretty Damn Close written by Mns Pblshing and published by . This book was released on 2019-12-21 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:
