The Evolution Of Us Corporate Logos

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The Evolution of U.S. Corporate Logos

Author : Erica Cowin
Publisher :
ISBN 13 :
Total Pages : 101 pages
Book Rating : 4.:/5 (746 download)

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Book Synopsis The Evolution of U.S. Corporate Logos by : Erica Cowin

Download or read book The Evolution of U.S. Corporate Logos written by Erica Cowin and published by . This book was released on 2011 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of this study is to examine the evolution of six U.S. corporate logos--Apple, McDonald's, Nike, Pepsi, Shell, and Starbucks--from each logo's inception until the newest version of the graphic emblem today. The objective is to determine the meanings that logos have for a corporation's identity, mission, and relationships, as well as the messages that logos convey to viewers (i.e., mostly customers). By "evolution" of logos here, the researcher means "ongoing transformation" of logos. The semiotic model used in this analysis is Charles Sanders Peirce's (1958(1931)) semiotic framework. Peircean semiotics is made up of a three-part paradigm of signification: the representamen (or the sign itself), the object (or "referent"--What the sign refers to), and the interpretant (the effect on the viewer, or the viewer's interpretation). Based on the semiotic data on logo evolution, the researcher found six main themes that emerged across the analyses of U.S. corporate logos. These themes are (1) Direction toward the Future, (2) Identity with Viewers, (3) Instant Recognition and Distinctiveness, (4) Consistency throughout Evolution, (5) Invocation of Change, and (6) True Representation of Corporate Identity. The ultimate conclusion of this analysis is that the communicative intent of a company, through its logo, tends to take a long time to develop. A successful logo is one that portrays the true objectives and principles of a company. For this reason, the ideal identity of a corporation tends to be built over a long period of time, which makes logo improvement "evolutionary" in nature. In all six cases, communication plays a major part in logo improvement.

Logos of America's Fastest Growing Corporations

Author : David E. Carter
Publisher :
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.:/5 (476 download)

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Book Synopsis Logos of America's Fastest Growing Corporations by : David E. Carter

Download or read book Logos of America's Fastest Growing Corporations written by David E. Carter and published by . This book was released on 1996 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Logos Redesigned

Author : David E. Carter
Publisher : Harper Collins
ISBN 13 : 0060748052
Total Pages : 196 pages
Book Rating : 4.0/5 (67 download)

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Book Synopsis Logos Redesigned by : David E. Carter

Download or read book Logos Redesigned written by David E. Carter and published by Harper Collins. This book was released on 2005-07-05 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.

Logo Life

Author : Ron van der Vlugt
Publisher : Bis Pub
ISBN 13 : 9789063692605
Total Pages : 306 pages
Book Rating : 4.6/5 (926 download)

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Book Synopsis Logo Life by : Ron van der Vlugt

Download or read book Logo Life written by Ron van der Vlugt and published by Bis Pub. This book was released on 2012 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: A one-of-a-kind book showcasing the evolution of many of the world's greatest logos.

Logo Design Love

Author : David Airey
Publisher : New Riders
ISBN 13 : 0321702727
Total Pages : 218 pages
Book Rating : 4.3/5 (217 download)

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Book Synopsis Logo Design Love by : David Airey

Download or read book Logo Design Love written by David Airey and published by New Riders. This book was released on 2009-12-20 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are a lot of books out there that show collections of logos. But David Airey’s “Logo Design Love” is something different: it’s a guide for designers (and clients) who want to understand what this mysterious business is all about. Written in reader-friendly, concise language, with a minimum of designer jargon, Airey gives a surprisingly clear explanation of the process, using a wide assortment of real-life examples to support his points. Anyone involved in creating visual identities, or wanting to learn how to go about it, will find this book invaluable. - Tom Geismar, Chermayeff & Geismar In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last. David not only shares his experiences working with clients, including sketches and final results of his successful designs, but uses the work of many well-known designers to explain why well-crafted brand identity systems are important, how to create iconic logos, and how to best work with clients to achieve success as a designer. Contributors include Gerard Huerta, who designed the logos for Time magazine and Waldenbooks; Lindon Leader, who created the current FedEx brand identity system as well as the CIGNA logo; and many more. Readers will learn: Why one logo is more effective than another How to create their own iconic designs What sets some designers above the rest Best practices for working with clients 25 practical design tips for creating logos that last

Logos

Author : Conway Lloyd Morgan
Publisher : Rotovision
ISBN 13 :
Total Pages : 172 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Logos by : Conway Lloyd Morgan

Download or read book Logos written by Conway Lloyd Morgan and published by Rotovision. This book was released on 1999 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fight for market share and customer loyalty, the logo is a key weapon in the corporate armoury. Logos provide the bedrock for the development of corporate identities, for the evolution of commercial brands, and for the nurturing of corporate culture. Logos are a primary means of communicating corporate values to customers and employees, to shareholders and investors, in the marketplace and in the world.

Evolution of Design

Author : David E. Carter
Publisher :
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.3/5 (9 download)

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Book Synopsis Evolution of Design by : David E. Carter

Download or read book Evolution of Design written by David E. Carter and published by . This book was released on 1983 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Each case history describes and shows the initial rough ideas, their appearances on paper and the modifications. You see the actual step-by-step up to the finished design,"--BOOK JACKET.

American Trademark Designs

Author : Barbara Baer Capitman
Publisher : Courier Corporation
ISBN 13 : 0486157458
Total Pages : 176 pages
Book Rating : 4.4/5 (861 download)

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Book Synopsis American Trademark Designs by : Barbara Baer Capitman

Download or read book American Trademark Designs written by Barbara Baer Capitman and published by Courier Corporation. This book was released on 2012-06-14 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arranged by category, these 732 black-and-white American trademarks and symbols represent a variety of fields, including entertainment, education, real estate, insurance, food and beverages, retail, transportation, utilities, and industry. Captions.

Logos

Author : Steven Skaggs
Publisher : Crisp Learning
ISBN 13 :
Total Pages : 156 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Logos by : Steven Skaggs

Download or read book Logos written by Steven Skaggs and published by Crisp Learning. This book was released on 1994 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book traces the development of a logo through a series of sketches as the author finds the best fit of subject matter and visual expression.

How To Design Logos Symbols And Icons

Author : Gregory Thomas
Publisher : Adams Media
ISBN 13 : 9781581804560
Total Pages : 136 pages
Book Rating : 4.8/5 (45 download)

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Book Synopsis How To Design Logos Symbols And Icons by : Gregory Thomas

Download or read book How To Design Logos Symbols And Icons written by Gregory Thomas and published by Adams Media. This book was released on 2003-04-01 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book steps into the studios of top designers as their ideas happen. Case studies trace the evolution of great logos, symbols and icons, illustrating the process with initial roughs and intermediary sketches that lead up to the final designs for companies including Nike and IBM. In addition, this book expands its boundaries to include symbols and icons, two rarely covered yet increasingly vital areas of design. Gregory Thomas is the owner and principal of Gregory Thomas Associates, a Santa Monica-based design consultancy. the award-winning company boosts an international client list that includes CBS, IBM, Levi Strauss & Company, Yale University, and MCA/Universal Pictures.

American Trademark Designs

Author : Barbara Baer Capitman
Publisher : Peter Smith Pub Incorporated
ISBN 13 : 9780844655178
Total Pages : pages
Book Rating : 4.6/5 (551 download)

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Book Synopsis American Trademark Designs by : Barbara Baer Capitman

Download or read book American Trademark Designs written by Barbara Baer Capitman and published by Peter Smith Pub Incorporated. This book was released on 1976-06-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Logos of America's Largest Companies

Author : David E. Carter
Publisher : Hearst Books
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Logos of America's Largest Companies by : David E. Carter

Download or read book Logos of America's Largest Companies written by David E. Carter and published by Hearst Books. This book was released on 1988 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Corporate Logos

Author :
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (924 download)

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Book Synopsis Corporate Logos by :

Download or read book Corporate Logos written by and published by . This book was released on 2002 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Living Logos

Author : David E. Carter
Publisher :
ISBN 13 :
Total Pages : 168 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Living Logos by : David E. Carter

Download or read book Living Logos written by David E. Carter and published by . This book was released on 1993 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The United Symbolism of America

Author : Robert Hieronimus
Publisher : Red Wheel/Weiser
ISBN 13 : 1601630018
Total Pages : 315 pages
Book Rating : 4.6/5 (16 download)

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Book Synopsis The United Symbolism of America by : Robert Hieronimus

Download or read book The United Symbolism of America written by Robert Hieronimus and published by Red Wheel/Weiser. This book was released on 2008-04-01 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes how symbols in American art, architecture, and popular culture include hidden meanings to provoke particular emotions and associations from their viewers.

Marks of Excellence

Author : Per Mollerup
Publisher : Phaidon Press
ISBN 13 : 9780714834481
Total Pages : 240 pages
Book Rating : 4.8/5 (344 download)

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Book Synopsis Marks of Excellence by : Per Mollerup

Download or read book Marks of Excellence written by Per Mollerup and published by Phaidon Press. This book was released on 1997 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The core of the book is a full classification of all the trade marks covering pictures, names and abbreviations. The author analyses and describes the history of trademarks and shows how they have transcended barriers of language and time.

Encyclopedia of American Business History

Author : Charles R. Geisst
Publisher : Infobase Publishing
ISBN 13 : 1438109873
Total Pages : 581 pages
Book Rating : 4.4/5 (381 download)

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Book Synopsis Encyclopedia of American Business History by : Charles R. Geisst

Download or read book Encyclopedia of American Business History written by Charles R. Geisst and published by Infobase Publishing. This book was released on 2014-05-14 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an alphabetically-arranged reference to the history of business and industry in the United States. Includes selected primary source documents.