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The Evolution Of Media
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Book Synopsis Media, Technology, and Society by : W. Russell Neuman
Download or read book Media, Technology, and Society written by W. Russell Neuman and published by University of Michigan Press. This book was released on 2010 with total page 2 pages. Available in PDF, EPUB and Kindle. Book excerpt: Top media studies scholars discuss the evolution of media
Book Synopsis A History of Communications by : Marshall T. Poe
Download or read book A History of Communications written by Marshall T. Poe and published by Cambridge University Press. This book was released on 2010-12-06 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: A History of Communications advances a theory of media that explains the origins and impact of different forms of communication - speech, writing, print, electronic devices and the Internet - on human history in the long term. New media are 'pulled' into widespread use by broad historical trends and these media, once in widespread use, 'push' social institutions and beliefs in predictable directions. This view allows us to see for the first time what is truly new about the Internet, what is not, and where it is taking us.
Download or read book Now Media written by Norman J. Medoff and published by Routledge. This book was released on 2021-04-07 with total page 731 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fourth edition, this book is one of the leading texts on the evolution of electronic mass communication in the last century, giving students a clear understanding of how the media of yesterday shaped the media world of today. Now Media, Fourth Edition (formerly Electronic Media: Then, Now, Later) provides a comprehensive view of the beginnings of electronic media in broadcasting and the subsequent advancements into ‘now’ digital media. Each chapter is organized chronologically, starting with the electronic media of the past, then moving to the media of today, and finally, exploring the possibilities for the media of the future. Topics include the rise of social media, uses of personal communication devices, the film industry, and digital advertising, focusing along the way on innovations that laid the groundwork for ‘now’ television and radio and the Internet and social media. New to the fourth edition is a chapter on the amazing world of virtual reality technology, which has spawned a ‘now’ way of communicating with the world and becoming a part of video content, as well as a discussion of the impacts of the COVID-19 pandemic on media consumption habits. This book remains a key text and trusted resource for students and scholars of digital mass communication and communication history alike. The new ‘now’ edition also features updated online instructor materials, including PowerPoint slides and test banks. Please visit www.routledge.com/cw/medoff to access these support materials.
Book Synopsis The Evolution of Media Communication by : Beatriz Peña-Acuña
Download or read book The Evolution of Media Communication written by Beatriz Peña-Acuña and published by BoD – Books on Demand. This book was released on 2017-05-31 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media communication is a young discipline, if we compare it with others. It has been studied scientifically from the last century in social sciences. This topic, as it is a human process, is complex, and it is changing because of new technologies. It transforms our society too. It is recognised that we are in a communication society. The management of knowledge is settled in business area too. Communication skills are recognised as competences in education for preparing future citizens. Media communication feeds from different disciplines and it keeps their attention. This book is an attempt to provide theoretical and empirical framework to better understand media communication from different point of views and channels in various contexts. The international authors are specialised on the issues. They cover a wide range of updated issues. They span from deepening about behaviour of media or trends to national cases related to social net and to new phenomena - as it is mindfulness applied to creativity. So in this book, two sections are presented. The first section focuses on the behaviour of media, when it is applied in education field and reception research. The second section provides three case studies about the Internet: platforms and social nets developed and applied to different publics.
Book Synopsis The Evolution of Media by : A. Michael Noll
Download or read book The Evolution of Media written by A. Michael Noll and published by Rowman & Littlefield. This book was released on 2007 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise introduction to the evolution of communication media, The Evolution of Media is unique in that it treats both mass media and interpersonal media. The first part of the book describes the history and development of media technology. The second and third parts develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The last section presents a simple methodology to help predict the success of new media products and services. This book is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in the big picture of communication media.
Book Synopsis American Government 3e by : Glen Krutz
Download or read book American Government 3e written by Glen Krutz and published by . This book was released on 2023-05-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Black & white print. American Government 3e aligns with the topics and objectives of many government courses. Faculty involved in the project have endeavored to make government workings, issues, debates, and impacts meaningful and memorable to students while maintaining the conceptual coverage and rigor inherent in the subject. With this objective in mind, the content of this textbook has been developed and arranged to provide a logical progression from the fundamental principles of institutional design at the founding, to avenues of political participation, to thorough coverage of the political structures that constitute American government. The book builds upon what students have already learned and emphasizes connections between topics as well as between theory and applications. The goal of each section is to enable students not just to recognize concepts, but to work with them in ways that will be useful in later courses, future careers, and as engaged citizens. In order to help students understand the ways that government, society, and individuals interconnect, the revision includes more examples and details regarding the lived experiences of diverse groups and communities within the United States. The authors and reviewers sought to strike a balance between confronting the negative and harmful elements of American government, history, and current events, while demonstrating progress in overcoming them. In doing so, the approach seeks to provide instructors with ample opportunities to open discussions, extend and update concepts, and drive deeper engagement.
Book Synopsis Audience Evolution by : Philip M. Napoli
Download or read book Audience Evolution written by Philip M. Napoli and published by Columbia University Press. This book was released on 2011 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Philip M. Napoli offers a rich and original synthesis of the many factors that help construct the audience, as well as the social, economic, and legal consequences of that process, and he has a real talent for creating a cohesive, interesting, and important story. Anyone with a serious interest in the operation of the media industries or popular culture should read this book." James G. Webster, Northwestern University, author of Ratings Analysis: The Theory and Practice of Audience Research Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, and engagement. Napoli explores the interplay between political and economic interests in the audience marketplace and its effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions. "Philip M. Napoli introduces the reader to the technologies that are changing the audience marketplace, new media services that have and are being built with those technologies, and the possibilities for measuring aspects of audience members' responses to media products and the advertisements they make possible. he describes new tools for audience measurement, along with the controversies over their use, and the battles among industry interests over which new audience measurement tools should be accepted. I think the time is right for just this type of analysis. A well-researched text, and the scholarship is first rate and insightful." Steve Wildman, Michigan State University
Book Synopsis The 21st Century Media (r)evolution by : Jim Macnamara
Download or read book The 21st Century Media (r)evolution written by Jim Macnamara and published by Peter Lang. This book was released on 2010 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication, and fail to create an understanding of the interdependencies between these fields. This book expertly synthesizes competing theories and disciplinary viewpoints, integrates scholarly and cutting edge research, and examines international data from fast-growing markets including China, to provide a comprehensive, holistic view of the twenty-first century (r)evolution in media and public communication. The book identifies how the changes are located in practices rather than technologies and that these practices are emergent in highly significant ways. Engaging and accessible, the book is essential reading for media scholars and communication professionals, and a valuable text for courses in media studies, journalism, advertising, public relations, and organisational and political communication.
Book Synopsis The Evolution of Media by : Michael A. Noll
Download or read book The Evolution of Media written by Michael A. Noll and published by Rowman & Littlefield Publishers. This book was released on 2006-12-19 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise introduction to the evolution of communication media, past, present, and future, this book is unique in that it treats both mass media_radio, television, and print_and interpersonal media_telephony, computer communication, and new technologies. The first part of The Evolution of Media describes the history and development of media technology. The second and third parts of the book develop a taxonomy for media and compare their technological requirements, applications, and other significant elements. The fourth part presents a simple methodology to help predict the success of new media products and services, using sample analyses to illustrate the process. The Evolution of Media is a useful supplement for foundational courses in mass communication and communication history, as well as a primer for anyone interested in understanding the big picture of communication media.
Book Synopsis A Social History of the Media by : Asa Briggs
Download or read book A Social History of the Media written by Asa Briggs and published by Polity. This book was released on 2005-07-29 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: It will be an ideal text for students in history, media and cultural studies and journalism, but it will also appeal to a wide general readership.
Book Synopsis The Evolution of Sports Social Media by : Aaron Eisman
Download or read book The Evolution of Sports Social Media written by Aaron Eisman and published by Palmetto Publishing. This book was released on 2021-11 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today social media is king, influencing everything from art to reality TV to national news and politics. It's hard to imagine a world without social media. But it wasn't always like this. In this fascinating book, sports social media expert Aaron Eisman chronicles the sports social media evolution since 2009. The book discusses sports social media history, taking a deep dive into the journey from a casual responsibility for major sports companies to the multi-million dollar industry it is today. Included are interesting stories about major moments in sports social media, such as the birth of ESPN social media, the disruption of Bleacher Report in the industry and the story of Omar Raja and House of Highlights. While athletes didn't give it too much importance early on, they have come to understand the necessity of building a strong social media platform and brand. The book includes interviews with major thought leaders who are influencing the industry. The book breaks down key components of social media like strategy, content, voice, and analytics. In addition, it discusses trends that people will see in the future. Eisman's writing is playful yet impactful, his tone is positive even as it breaks down the negative sides of the phenomenon. The reader will learn a lot about sports social media and how it has touched many lives, and in the end, will understand sports social media even if they had no prior clue about the subject. Sports social media is here to stay.
Book Synopsis Understanding Media by : Marshall McLuhan
Download or read book Understanding Media written by Marshall McLuhan and published by Createspace Independent Publishing Platform. This book was released on 2016-09-04 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Book Synopsis Evolution on British Television and Radio by : Alexander Hall
Download or read book Evolution on British Television and Radio written by Alexander Hall and published by Springer Nature. This book was released on 2021-09-30 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book charts the history of how biological evolution has been depicted on British television and radio, from the first radio broadcast on evolution in 1925 through to the 150th anniversary of Charles Darwin’s Origin of the Species in 2009. Going beyond science documentaries, the chapters deal with a broad range of broadcasting content to explore evolutionary themes in radio dramas, educational content, and science fiction shows like Doctor Who. The book makes the case that the dominant use in science broadcasting of the ‘evolutionary epic’, a narrative based on a progressive vision of scientific endeavour, is part of the wider development of a standardised way of speaking about science in society during the 20th century. In covering the diverse range of approaches to depicting evolution used in British productions, the book demonstrates how their success had a global influence on the genres and formats of science broadcasting used today.
Book Synopsis Cultural Evolution in the Digital Age by : Alberto Acerbi
Download or read book Cultural Evolution in the Digital Age written by Alberto Acerbi and published by Oxford University Press, USA. This book was released on 2020 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: From emails to social media, from instant messaging to political memes, the way we produce and transmit culture is radically changing. Understanding the consequences of the massive diffusion of digital media is of the utmost importance, both from the intellectual and the social point of view. 'Cultural Evolution in the Digital Age' proposes that a specific discipline - cultural evolution - provides an excellent framework to analyse our digital age. Cultural evolution is a vibrant, interdisciplinary, and increasingly productive scientific framework that aims to provide a naturalistic and quantitative explanation of culture. In the book the author shows how cultural evolution offers both a sophisticated view of human behaviour, grounded in cognitive science and evolutionary theory, and a strong quantitative and experimental methodology. The book examines in depth various topics that directly originate from the application of cultural evolution research to digital media. Is online social influence radically different from previous forms of social influence? Do digital media amplify the effects of popularity and celebrity influence? What are the psychological forces that favour the spread of online misinformation? What are the effects of the hyper-availability of information online on cultural cumulation? The cultural evolutionary perspective provides novel insights, and a relatively encouraging take on the overall effects of our online activities on our culture. Cultural Evolution is an area of rapidly growing interest, and this timely book will be important reading for students and researchers in the fields of psychology, anthropology, cognitive science, and the media.
Book Synopsis The Evolution of Communication by : Marc D. Hauser
Download or read book The Evolution of Communication written by Marc D. Hauser and published by MIT Press. This book was released on 1996 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text addresses the problem of how communication systems, including language, have been designed over the course of evolution. It integrates conceptual issues and empirical results from neurobiology, cognitive and developmental psychology, linguistics, evolutionary biology, and ethology.
Book Synopsis Media and Science-Religion Conflict by : Thomas Aechtner
Download or read book Media and Science-Religion Conflict written by Thomas Aechtner and published by Routledge. This book was released on 2020-01-22 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines why the religion-science skirmishes known as the Evolution Wars have persisted into the 21st century. It does so by considering the influences of mass media in relation to decision-making research and the Elaboration Likelihood Model, one of the most authoritative persuasion theories. The book’s analysis concentrates on the expression of cues, or cognitive mental shortcuts, in Darwin-sceptic and counter-creationist broadcasts. A multiyear collection of media generated by the most prominent Darwin-sceptic organizations is surveyed, along with rival publications from supporters of evolutionary theory described as the pro-evolutionists. The analysed materials include works produced by Young Earth Creationist and Intelligent Design media makers, New Atheist pacesetters, as well as both agnostic and religious supporters of evolution. These cues are shown to function as subtle but effective means of shaping public opinion, including appeals to expertise, claims that ideas are being censored, and the tactical use of statistics and technical jargon. Contending that persuasive mass media is a decisive component of science-religion controversies, this book will be of keen interest to scholars of Religion, Science and Religion interactions, as well as researchers of Media and Communication Studies more generally.
Book Synopsis Everyday Information by : William Aspray
Download or read book Everyday Information written by William Aspray and published by MIT Press. This book was released on 2011 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the evolution of information seeking in nine areas of everyday American life. --from publisher description.
