The Evangelical Imagination

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Publisher : Baker Books
ISBN 13 : 1493441914
Total Pages : 298 pages
Book Rating : 4.4/5 (934 download)

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Book Synopsis The Evangelical Imagination by : Karen Swallow Prior

Download or read book The Evangelical Imagination written by Karen Swallow Prior and published by Baker Books. This book was released on 2023-08-08 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provides plenty of fodder for those wishing to explore what evangelicalism is and reimagine what it might become. It's an eye-opener."--Publishers Weekly Contemporary American evangelicalism is suffering from an identity crisis--and a lot of bad press. In this book, acclaimed author Karen Swallow Prior examines evangelical history, both good and bad. By analyzing the literature, art, and popular culture that has surrounded evangelicalism, she unpacks some of the movement's most deeply held concepts, ideas, values, and practices to consider what is Christian rather than merely cultural. The result is a clearer path forward for evangelicals amid their current identity crisis--and insight for others who want a deeper understanding of what the term "evangelical" means today. Brought to life with color illustrations, images, and paintings, this book explores ideas including conversion, domesticity, empire, sentimentality, and more. In the end, it goes beyond evangelicalism to show us how we might be influenced by images, stories, and metaphors in ways we cannot always see.

On Reading Well

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Publisher : Brazos Press
ISBN 13 : 1493415468
Total Pages : 288 pages
Book Rating : 4.4/5 (934 download)

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Book Synopsis On Reading Well by : Karen Swallow Prior

Download or read book On Reading Well written by Karen Swallow Prior and published by Brazos Press. This book was released on 2018-09-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: ★ Publishers Weekly starred review A Best Book of 2018 in Religion, Publishers Weekly Reading great literature well has the power to cultivate virtue, says acclaimed author Karen Swallow Prior. In this book, she takes readers on a guided tour through works of great literature both ancient and modern, exploring twelve virtues that philosophers and theologians throughout history have identified as most essential for good character and the good life. Covering authors from Henry Fielding to Cormac McCarthy, Jane Austen to George Saunders, and Flannery O'Connor to F. Scott Fitzgerald, Prior explores some of the most compelling universal themes found in the pages of classic books, helping readers learn to love life, literature, and God through their encounters with great writing. The book includes end-of-chapter reflection questions geared toward book club discussions, original artwork throughout, and a foreword by Leland Ryken. The hardcover edition was named a Best Book of 2018 in Religion by Publishers Weekly. "[A] lively treatise on building character through books.'"--Publishers Weekly (starred review)

The Arts and the Christian Imagination

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Publisher : Paraclete Press
ISBN 13 : 161261888X
Total Pages : 224 pages
Book Rating : 4.6/5 (126 download)

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Book Synopsis The Arts and the Christian Imagination by : Clyde Kilby

Download or read book The Arts and the Christian Imagination written by Clyde Kilby and published by Paraclete Press. This book was released on 2017-01-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Clyde Kilby was known to many as an early, long and effective champion of C. S. Lewis, and the founder of the Marion E. Wade Center at Wheaton College, IL, for the study of the works of Lewis, J.R.R. Tolkien and other members of the Inklings. Less known is that Dr. Kilby was also an apologist in his time for arts, aesthetics and beauty, particularly among Evangelicals. This collection offers a sampler of the work of Dr. Clyde Kilby on these themes. He writes reflections under four headings: "Christianity, Art, and Aesthetics"; "The Vocation of the Artist"; "Faith and the Role of the Imagination"; and "Poetry, Literature and the Imagination." With a unique voice, Kilby writes from a specific literary and philosophical context that relates art and aesthetics with beauty, and all that is embodied in the classics. His work is particularly relevant today as these topics are being embraced by Protestants, Evangelicals, and indeed people of faith from many different traditions. A deeply engaging book for readers who want to look more closely at themes of art, aesthetics, beauty and literature in the context of faith. "What a great gift to read the collected writings of this gentle, brilliant visionary, teacher and friend! I can say, like so many others, it was Clyde Kilby who set my course in life. Like the dandelions he tended all winter, we flourished under his wisdom and care. Now his remarkable words on the page act as a kind of resurrection. We can hear his voice again and bless his memory." —Luci Shaw, Poet, Writer in Residence, Regent College Author of Thumbprint in the Clay "The Arts and the Christian Imagination is a landmark book. Its scope is breathtaking, bringing together in one place well-known "signature" essays by Clyde Kilby and unknown but equally excellent ones. The essays in this book, masterfully edited, sum up what a whole era wanted to say about literature and art in themselves and in relation to the Christian Faith." —Leland Ryken, Professor Emeritus English, Wheaton College, Author of The Christian Imagination "It was my great privilege to take several classes with Clyde Kilby when I was a student at Wheaton. Now a new generation, and readers far from the Chicago suburbs, have the chance to experience the sparkle, wit, aesthetic insight, and deep Christian commitment that made Kilby such an unusually captivating teacher. Even without his hobbit-like presence, his words remain a true inspiration." —Mark A. Noll, Author of Jesus Christ and the Life of the Mind, Francis A. McAnaney Professor of History, University of Notre Dame "Thousands owe to this giant of Wheaton their ability to hear literary voices with Gospel-tuned ears. This sampler of his hugely influential writing will make the reader profoundly grateful for a man whose legacy is beyond measure." —Jeremy Begbie, Thomas A. Langford Research Professor of Theology — Duke Divinity School, Director of Duke Initiatives in Theology and the Arts "Samuel Johnson said people need to be reminded more often than they need to be instructed. Dr. Kilby reminds us of what it means to be made in the image of God and how art, in our creation and reception of it, illuminates, articulates and glorifies that original great mimesis. With wisdom and relevance, this collection provides a touchstone for the spiritual thinker in its reconciliation of art's true and beautiful purpose with the unspeakable, inimitable mystery of God." —Dr. Carolyn Weber, Professor and speaker, Award-winning author of Surprised by Oxford; Holy is the Day "To read the reflections of C.S. Kilby on art and the Christian imagination is to engage one of the most pertinently constructive interior critiques of American evangelical culture in the 1960's. His biblically formed imagination saw good and truth in what seemed to many of his generation astonishing places—French Catholic philosophers, agnostic novelists, psychic experimentalists, off-beat artists, mathematicians, mentally disturbed poets--and he asked fellow evangelicals, comfortably certain of the categories of their own perception, to examine whether or not some alien accounts did not square better with a biblical view of the human person than their own rigidities. To read these essays is to hear again his distinctively gentle voice in the classroom, and once again to gather many pearls of wisdom." —David Lyle Jeffrey, Distinguished Professor of Literature and the Humanities Honors Program, Senior Fellow, Baylor Institute for Studies in Religion, Baylor University "As I read Dr. Kilby's words in this book, "Love, not duty, sends the artist forth," I recalled my class with him fifty years ago. I can still almost hear his voice as he read from Wordsworth: "what we have loved others will love, and we will show them how." That line perfectly describes Clyde Kilby's life and work. As his student, I love what my dear Professor of English literature loved. I treasure this collection of his essays on Arts and Christian Imagination." —G. Walter Hansen, Professor Emeritus Fuller Seminary, Co-author of Through Your Eyes: Dialogues on the Paintings of Bruce Herman

The Christian Imagination

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Author :
Publisher : Shaw Books
ISBN 13 : 0307568849
Total Pages : 482 pages
Book Rating : 4.3/5 (75 download)

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Book Synopsis The Christian Imagination by : Leland Ryken

Download or read book The Christian Imagination written by Leland Ryken and published by Shaw Books. This book was released on 2011-12-07 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Christian Imagination brings together in a single source the best that has been written about the relationship between literature and the Christian faith. This anthology covers all of the major topics that fall within this subject and includes essays and excerpts from fifty authors, including C.S. Lewis, Flannery O’Connor, Dorothy Sayers, and Frederick Buechner.

The Christian Imagination

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Author :
Publisher : Yale University Press
ISBN 13 : 0300163088
Total Pages : 582 pages
Book Rating : 4.3/5 (1 download)

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Book Synopsis The Christian Imagination by : Willie James Jennings

Download or read book The Christian Imagination written by Willie James Jennings and published by Yale University Press. This book was released on 2010-05-25 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why has Christianity, a religion premised upon neighborly love, failed in its attempts to heal social divisions? In this ambitious and wide-ranging work, Willie James Jennings delves deep into the late medieval soil in which the modern Christian imagination grew, to reveal how Christianity's highly refined process of socialization has inadvertently created and maintained segregated societies. A probing study of the cultural fragmentation-social, spatial, and racial-that took root in the Western mind, this book shows how Christianity has consistently forged Christian nations rather than encouraging genuine communion between disparate groups and individuals. Weaving together the stories of Zurara, the royal chronicler of Prince Henry, the Jesuit theologian Jose de Acosta, the famed Anglican Bishop John William Colenso, and the former slave writer Olaudah Equiano, Jennings narrates a tale of loss, forgetfulness, and missed opportunities for the transformation of Christian communities. Touching on issues of slavery, geography, Native American history, Jewish-Christian relations, literacy, and translation, he brilliantly exposes how the loss of land and the supersessionist ideas behind the Christian missionary movement are both deeply implicated in the invention of race. Using his bold, creative, and courageous critique to imagine a truly cosmopolitan citizenship that transcends geopolitical, nationalist, ethnic, and racial boundaries, Jennings charts, with great vision, new ways of imagining ourselves, our communities, and the landscapes we inhabit.

Apostles of Reason

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Publisher : Oxford University Press
ISBN 13 : 0190630515
Total Pages : 375 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis Apostles of Reason by : Molly Worthen

Download or read book Apostles of Reason written by Molly Worthen and published by Oxford University Press. This book was released on 2016 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this imaginative history of modern American evangelicalism, Molly Worthen offers a dramatic rethinking of the evangelical movement, arguing that it has been defined not by shared doctrines or politics, but by the struggle to reconcile head knowledge and heart religion in an increasingly secular America. -- Back cover.

Triumphs of the imagination

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (641 download)

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Book Synopsis Triumphs of the imagination by : Leland Ryken

Download or read book Triumphs of the imagination written by Leland Ryken and published by . This book was released on 1979 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Kicking at the Darkness

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Publisher : Brazos Press
ISBN 13 : 1587432536
Total Pages : 224 pages
Book Rating : 4.5/5 (874 download)

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Book Synopsis Kicking at the Darkness by : Brian J. Walsh

Download or read book Kicking at the Darkness written by Brian J. Walsh and published by Brazos Press. This book was released on 2011-12 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bestselling author Brian Walsh engages with the theologically rich catalog of musician Bruce Cockburn in an effort to ignite a renewed Christian imagination.

Kissing Fish

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Publisher : Xlibris Corporation
ISBN 13 : 145683942X
Total Pages : 397 pages
Book Rating : 4.4/5 (568 download)

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Book Synopsis Kissing Fish by : Roger Wolsey

Download or read book Kissing Fish written by Roger Wolsey and published by Xlibris Corporation. This book was released on 2011-01-10 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: Christianity receives a lot of attention in the media, but the most frequently discussed version represents a type of Christianity that sometimes turns people away from the Church. Kissing Fish presents a postmodern systematic theology of progressive Christianity, a growing movement that reclaims the radical message of the Gospel. This informative, contemplative, and entertaining book will guide you through the beliefs that inspire us to love one another in the transformative way that Jesus proclaimed, including practices that will take your faith to a new level. Kissing Fish is a scholarly yet thoroughly accessible introduction to progressive Christianity. While the intended target audience for this work would seem to be those who have either left the Christian faith or never adopted it at all; the work is filled with pearls of wisdom for all of us, whether associated with Christianity or not. Kissing Fish is a truly remarkable work, serving both as a reminder of the beauty and grace that form the central tenets of the faith, while offering a graceful yet prophetic rebuttal to its more exclusionary tendencies. Kissing Fish is part theological text and part tell-all personal spiritual journey. Imagine a down-to-earth combination of the works of Marcus Borg, Anne Lamott, Jim Wallis, Rob Bell, Shane Claiborne, Diana Butler-Bass, Brian McLaren, Walter Wink, Wes Howard-Brook, and Donald Miller. A profound romp that informs and inspires.

When Art Disrupts Religion

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Publisher : Oxford University Press
ISBN 13 : 0190279761
Total Pages : 233 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis When Art Disrupts Religion by : Philip Salim Francis

Download or read book When Art Disrupts Religion written by Philip Salim Francis and published by Oxford University Press. This book was released on 2017 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: The stories gathered in these pages lay bare the power of the arts to unsettle and rework deeply ingrained religious beliefs and practices. This book grounds its narrative in the accounts of 82 Evangelicals who underwent a sea-change of religious identity through the intervention of the arts. "There never would have been an undoing of my conservative Evangelical worldview" confides one young man, "without my encounter with the transcendent work of Mark Rothko on that rainy afternoon in London's Tate Modern." "The characters in The Brothers Karamazov began to feel like family to me," reports another individual, "and the doubts of Ivan Karamazov slowly saturated my soul." As their stories unfold, the subjects of the study describe the arts as sources of, by turns, "defamiliarization," "comfort in uncertainty," "a stand-in for faith" and a "surrogate transcendence." Drawing on memoirs, interviews, and field notes, Philip Salim Franics explores the complex interrelationship of religion and art in the modern West, and offers an important new resource for on-going debates about the role of the arts in education and social life.

From Memory to Imagination

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Publisher : Wm. B. Eerdmans Publishing
ISBN 13 : 0802865933
Total Pages : 252 pages
Book Rating : 4.8/5 (28 download)

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Book Synopsis From Memory to Imagination by : C. Randall Bradley

Download or read book From Memory to Imagination written by C. Randall Bradley and published by Wm. B. Eerdmans Publishing. This book was released on 2012-09-21 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: The relatively recent "worship wars" over styles of worship — traditional, contemporary, or blended — have calmed down, and many churches have now reached decisions about which "worship style" defines them. At a more fundamental level, however, change has yet to begin. In From Memory to Imagination Randall Bradley argues that fallout from the worship wars needs to be cleaned up and that fundamental cultural changes — namely, the effects of postmodernism — call for new approaches to worship. Outlining imaginative ways for the church to move forward, this book is a must-read for church leaders and anyone interested in worship music.

Still Evangelical?

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Publisher : InterVarsity Press
ISBN 13 : 0830880429
Total Pages : 225 pages
Book Rating : 4.8/5 (38 download)

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Book Synopsis Still Evangelical? by : Mark Labberton

Download or read book Still Evangelical? written by Mark Labberton and published by InterVarsity Press. This book was released on 2018-02-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2018 Foreword INDIES Book of the Year Award Finalists - Religion Evangelicalism in America has cracked, split on the shoals of the 2016 presidential election and its aftermath, leaving many wondering if they want to be in or out of the evangelical tribe. The contentiousness brought to the fore surrounds what it means to affirm and demonstrate evangelical Christian faith amidst the messy and polarized realities gripping our country and world. Who or what is defining the evangelical social and political vision? Is it the gospel or is it culture? For a movement that has been about the primacy of Christian faith, this is a crisis. This collection of essays was gathered by Mark Labberton, president of Fuller Theological Seminary, who provides an introduction to the volume. What follows is a diverse and provocative set of perspectives and reflections from evangelical insiders who wrestle with their responses to the question of what it means to be evangelical in light of their convictions. Contributors include: Shane Claiborne, Red Letter Christians Jim Daly, Focus on the Family Mark Galli, Christianity Today Lisa Sharon Harper, FreedomRoad.us Tom Lin, InterVarsity Christian Fellowship Karen Swallow Prior, Liberty University Soong-Chan Rah, North Park University Robert Chao Romero, UCLA Sandra Maria Van Opstal, Grace and Peace Community Allen Yeh, Biola University Mark Young, Denver Seminary Referring to oneself as evangelical cannot be merely a congratulatory self-description. It must instead be a commitment and aspiration guided by the grace and mercy of Jesus Christ. What now are Christ's followers called to do in response to this identity crisis?

Evangelical Is Not Enough

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Publisher : Ignatius Press
ISBN 13 : 1681491567
Total Pages : 180 pages
Book Rating : 4.6/5 (814 download)

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Book Synopsis Evangelical Is Not Enough by : Thomas Howard

Download or read book Evangelical Is Not Enough written by Thomas Howard and published by Ignatius Press. This book was released on 2011-03-18 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this deeply moving narrative, Thomas Howard describes his pilgrimage from Evangelicalism (which he loves and reveres as the religion of his youth) to liturgical Christianity. He soon afterward became a Roman Catholic. He describes Evangelicalism with great sympathy and then examines more formal, liturgical worship with the freshness of someone discovering for the first time what his soul had always hungered for. This is a book of apologetics without polemics. Non-Catholics will gain an appreciation of the formal and liturgical side of Catholicism. Catholics will see with fresh eyes the beauty of their tradition. Worship, prayer, the Blessed Virgin, the Mass, and the liturgical year are taken one after the other, and what may have seemed routine and repetitive suddenly comes to life under the enchanting wand of Howard's beautiful prose. Howard unfolds for us just what occurs in the vision and imagination of a Christian who, nurtured in the earnestness of Protestant Evangelicalism, finds himself yearning for "whatever-it-is" that has been there in the Church for 2000 years. It traces Howard's soul-searching and shows why he believes the practices of the liturgical Church are an invaluable aid for any Christian's spiritual life. Reminiscent of the style and scope of Newman, Lewis and Knox, this book is destined to be a classic. "The question, What is the Church? becomes, finally, intractable; and one finds oneself unable to offer any very telling reasons why the phrase 'one, holy, catholic, and apostolic', is to be understood in any other than the way in which it was understood for 1500 years." -- Thomas Howard

Evangelical Christians and Popular Culture

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Publisher : Bloomsbury Publishing USA
ISBN 13 : 0313386552
Total Pages : 1097 pages
Book Rating : 4.3/5 (133 download)

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Book Synopsis Evangelical Christians and Popular Culture by : Robert H. Woods Jr.

Download or read book Evangelical Christians and Popular Culture written by Robert H. Woods Jr. and published by Bloomsbury Publishing USA. This book was released on 2013-01-09 with total page 1097 pages. Available in PDF, EPUB and Kindle. Book excerpt: This three-volume collection demonstrates the depth and breadth of evangelical Christians' consumption, critique, and creation of popular culture, and how evangelical Christians are both influenced by—and influence—mainstream popular culture, covering comic books to movies to social media. Evangelical Christians and Popular Culture: Pop Goes the Gospel addresses the full spectrum of evangelical media and popular culture offerings, even delving into lesser-known forms of evangelical popular culture such as comic books, video games, and theme parks. The chapters in this 3-volume work are written by over 50 authors who specialize in fields as diverse as history, theology, music, psychology, journalism, film and television studies, advertising, and public relations. Volume 1 examines film, radio and television, and the Internet; Volume 2 covers literature, music, popular art, and merchandise; and Volume 3 discusses public figures, popular press, places, and events. The work is intended for a scholarly audience but presents material in a student-friendly, accessible manner. Evangelical insiders will receive a fresh look at the wide variety of evangelical popular culture offerings, many of which will be unknown, while non-evangelical readers will benefit from a comprehensive introduction to the subject matter.

Jesus and John Wayne: How White Evangelicals Corrupted a Faith and Fractured a Nation

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Publisher : Liveright Publishing
ISBN 13 : 1631495747
Total Pages : 384 pages
Book Rating : 4.6/5 (314 download)

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Book Synopsis Jesus and John Wayne: How White Evangelicals Corrupted a Faith and Fractured a Nation by : Kristin Kobes Du Mez

Download or read book Jesus and John Wayne: How White Evangelicals Corrupted a Faith and Fractured a Nation written by Kristin Kobes Du Mez and published by Liveright Publishing. This book was released on 2020-06-23 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER The “paradigm-influencing” book (Christianity Today) that is fundamentally transforming our understanding of white evangelicalism in America. Jesus and John Wayne is a sweeping, revisionist history of the last seventy-five years of white evangelicalism, revealing how evangelicals have worked to replace the Jesus of the Gospels with an idol of rugged masculinity and Christian nationalism—or in the words of one modern chaplain, with “a spiritual badass.” As acclaimed scholar Kristin Du Mez explains, the key to understanding this transformation is to recognize the centrality of popular culture in contemporary American evangelicalism. Many of today’s evangelicals might not be theologically astute, but they know their VeggieTales, they’ve read John Eldredge’s Wild at Heart, and they learned about purity before they learned about sex—and they have a silver ring to prove it. Evangelical books, films, music, clothing, and merchandise shape the beliefs of millions. And evangelical culture is teeming with muscular heroes—mythical warriors and rugged soldiers, men like Oliver North, Ronald Reagan, Mel Gibson, and the Duck Dynasty clan, who assert white masculine power in defense of “Christian America.” Chief among these evangelical legends is John Wayne, an icon of a lost time when men were uncowed by political correctness, unafraid to tell it like it was, and did what needed to be done. Challenging the commonly held assumption that the “moral majority” backed Donald Trump in 2016 and 2020 for purely pragmatic reasons, Du Mez reveals that Trump in fact represented the fulfillment, rather than the betrayal, of white evangelicals’ most deeply held values: patriarchy, authoritarian rule, aggressive foreign policy, fear of Islam, ambivalence toward #MeToo, and opposition to Black Lives Matter and the LGBTQ community. A much-needed reexamination of perhaps the most influential subculture in this country, Jesus and John Wayne shows that, far from adhering to biblical principles, modern white evangelicals have remade their faith, with enduring consequences for all Americans.

Cultural Apologetics

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Publisher : Zondervan Academic
ISBN 13 : 0310530504
Total Pages : 240 pages
Book Rating : 4.3/5 (15 download)

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Book Synopsis Cultural Apologetics by : Paul M. Gould

Download or read book Cultural Apologetics written by Paul M. Gould and published by Zondervan Academic. This book was released on 2019-03-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renewing the Christian voice, conscience, and imagination so that we can become compelling witnesses of the Gospel in today's culture. Christianity has an image problem. While the culture we inhabit presents us with an increasingly anti-Christian and disenchanted position, the church in the West has not helped its case by becoming anti-intellectual, fragmented, and out of touch with the relevancy of Jesus to all aspects of contemporary life. The muting of the Christian voice, its imagination, and its collective conscience have diminished the prospect of having a genuine missionary encounter with others today. Cultural apologetics attempts to demonstrate not only the truth of the Gospel but also its desirability by reestablishing Christianity as the answer that satisfies our three universal human longings—truth, goodness, and beauty. In Cultural Apologetics, philosopher and professor Paul Gould sets forth a fresh and uplifting model for cultural engagement—rooted in the biblical account of Paul's speech in Athens—which details practical steps for establishing Christianity as both true and beautiful, reasonable and satisfying. You'll be introduced to: The idea of cultural apologetics as distinct from traditional apologetics. The path from disenchantment with how we understand reality to re-enchantment with the reality of the spiritual nature of things. The practical tools of good cultural engagement: conscience, reason, and imagination. Equip yourself to see, and help others see, the world as it is through the lens of the Spirit—deeply beautiful, mysterious, and sacred. With creative insights, Cultural Apologetics prepares readers to share a vision of the Christian faith that is both plausible and desirable, offering clarity for those who have become disoriented in the haze of modern Western culture.

Evangelicals Incorporated

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Publisher : Harvard University Press
ISBN 13 : 0674243978
Total Pages : 337 pages
Book Rating : 4.6/5 (742 download)

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Book Synopsis Evangelicals Incorporated by : Daniel Vaca

Download or read book Evangelicals Incorporated written by Daniel Vaca and published by Harvard University Press. This book was released on 2019-12-03 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.