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Author : Ryan McGeough
Publisher :
ISBN 13 : 9781319094171
Total Pages : 90 pages
Book Rating : 4.0/5 (941 download)
Download or read book The Essential Guide to Visual Communication written by Ryan McGeough and published by . This book was released on 2018-11-15 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ryan McGeough
Publisher : Macmillan Higher Education
ISBN 13 : 1319258670
Total Pages : 96 pages
Book Rating : 4.3/5 (192 download)
Download or read book The Essential Guide to Visual Communication written by Ryan McGeough and published by Macmillan Higher Education. This book was released on 2019-02-22 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential Guide to Visual Communication is a concise introduction to the evolution, theory, and principles of visual communication in contemporary society. This guide helps students develop the skills they need to become critical consumers of visual media by examining images through the lens of visual rhetoric. Students see how images influence and persuade audiences, and how iconic images can be repurposed to communicate particular messages. Images selected and discussed throughout the text highlight examples of visual communication from earlier generations and the current digital environment that students encounter in their everyday lives.
Author : Stephen R.J. Sheppard
Publisher : Routledge
ISBN 13 : 1136529004
Total Pages : 528 pages
Book Rating : 4.1/5 (365 download)
Download or read book Visualizing Climate Change written by Stephen R.J. Sheppard and published by Routledge. This book was released on 2012-03-29 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carbon dioxide and global climate change are largely invisible, and the prevailing imagery of climate change is often remote (such as ice floes melting) or abstract and scientific (charts and global temperature maps). Using dramatic visual imagery such as 3D and 4D visualizations of future landscapes, community mapping, and iconic photographs, this book demonstrates new ways to make carbon and climate change visible where we care the most, in our own backyards and local communities. Extensive color imagery explains how climate change works where we live, and reveals how we often conceal, misinterpret, or overlook the evidence of climate change impacts and our carbon usage that causes them. This guide to using visual media in communicating climate change vividly brings to life both the science and the practical solutions for climate change, such as local renewable energy and flood protection. It introduces powerful new visual tools (from outdoor signs to video-games) for communities, action groups, planners, and other experts to use in engaging the public, building awareness and accelerating action on the world’s greatest crisis.
Author : Ryan Hembree
Publisher : Rockport Publishers
ISBN 13 : 1616735961
Total Pages : 192 pages
Book Rating : 4.6/5 (167 download)
Download or read book The Complete Graphic Designer written by Ryan Hembree and published by Rockport Publishers. This book was released on 2006-10-01 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers insight and information to help design students apply their skills to the commercial industry. Graphic design is a fast growing industry with thousands of new designers and students joining its ranks every year. The explosion of the graphic design field has resulted in the release of hundreds of new books, with subjects ranging from logo design to web design, design history to design criticism; today there are very few subjects related to the industry that have not been written about in one form or another. While the wealth of information and resources available to the graphic designer is extensive, it makes it hard to gain an overall perspective of graphic design and its practical applications in the field, as the content and subject matter of most books is very specialized. Design educators, especially at the collegiate level, have an increasingly difficult task of teaching a well-rounded course in graphic design, as they have to pull curriculum ideas from many sources, and require the students to purchase numerous texts. The Complete Graphic Designer is that well-rounded course in graphic design. It is not an instructional “how to� book, nor will it feature a series of suggested curriculum or problems for designers or students to solve. Rather, this book will be a concise overview of the many facets of graphic design, such as communication theory and why it is important; various types of problems that designers confront on a daily basis; and the considerations that must be made when trying to solve those visual problems. In addition, it features prominent designers and design firms that are renown for work in a certain type of design, and frequent “sidebars� or articles that include useful information on graphic design. This book provides a complete an comprehensive look at what graphic design is and what it means to be a graphic designer from an applied perspective, with chapters including Design for Communication, The Design Process, Page Layout, Visual Problems, Corporate Identity, and Branding.
Author : Mark Edwards
Publisher : Lid Publishing
ISBN 13 : 9781907794940
Total Pages : 0 pages
Book Rating : 4.7/5 (949 download)
Download or read book The Visual Communications Book written by Mark Edwards and published by Lid Publishing. This book was released on 2015-06-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique and practical guide to making high-impact presentations by using visual communications techniques.
Author : Amy Balliett
Publisher : John Wiley & Sons
ISBN 13 : 1119680220
Total Pages : 244 pages
Book Rating : 4.1/5 (196 download)
Download or read book Killer Visual Strategies written by Amy Balliett and published by John Wiley & Sons. This book was released on 2020-06-30 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind. Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message. Learn best practices for visual communication Gain inspiration from countless visual examples Stay on top of the latest trends in visual communication Understand visual communication for marketing, sales, design, HR, and more Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.
Author : Bo Bergström
Publisher : Laurence King
ISBN 13 :
Total Pages : 258 pages
Book Rating : 4.:/5 (321 download)
Download or read book Essentials of Visual Communication written by Bo Bergström and published by Laurence King. This book was released on 2008 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Visual Communication is an inspiring and uniquely accessible guide to visual communication.The book presents the major disciplines in today's media, and puts theory into practice, explaining how to achieve a strong communication chainfrom strategy and messages to design and influencesto reach the target audience. This book will be invaluable for anyone wanting to communicate through the use of images and text, and in particular for students, whether in the fields of graphic design, advertising, editorial design, journalism, new media, information technology, mass communication, photography, film, or televisionin fact, any discipline that seeks to deliver a message through words and pictures. Essentials of Visual Communication is illustrated throughout with up-to-date examples of best practicefrom around the world that help to put visual theory into context. Summary boxes make it ideal for revision and reference.
Author : Jacinta Patterson
Publisher : Cambridge University Press
ISBN 13 : 1107688299
Total Pages : 361 pages
Book Rating : 4.1/5 (76 download)
Download or read book Viscomm written by Jacinta Patterson and published by Cambridge University Press. This book was released on 2012-10-26 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: VISCOMM has been developed by experienced and knowledgeable teachers who understand what works in the Visual Communication Design classroom, to offer a complete and flexible resource package for the new study design. Contemporary design practise and trends are showcased along with examples of student work and both local and global designers to demonstrate current skills, methods and techniques at a variety of levels. Step-by-step visual guides and instructional diagrams cater for visual learners and help students understand and apply design elements and principles. Assessment tasks include a wide variety of individual, group work and extended tasks. These tasks can be matched to the outcomes of the study design, cater to different learning styles and provide opportunities to build up assessable folios. A strong focus on historical and contemporary typographic practice ensures a comprehensive coverage of the new study design. Many chapters rely on minimal prior knowledge, allowing for a flexible course structure that suits the needs and interests of teachers and students. If you order this product you will receive the following components: Print Textbook: delivered in full colour print. PDF Textbook: a downloadable PDF version of the student text that enables students to take notes and bookmark pages. The PDF textbook can be used in class or as a reference at home. To access the PDF textbook, simply register for a Cambridge GO account and enter the 16 character access code found in the front inside cover of your textbook.
Author : Axelle Vanquaillie
Publisher : Lannoo Meulenhoff - Belgium
ISBN 13 : 9401480982
Total Pages : 124 pages
Book Rating : 4.4/5 (14 download)
Download or read book Start to draw written by Axelle Vanquaillie and published by Lannoo Meulenhoff - Belgium. This book was released on 2021-05-20 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing enhances memorisation, understanding, talking and listening and sparks communication. It is a universal language, and can help you convey your message more clearly and engagingly - especially during meetings, while laying out ideas or simply in a brainstorming session. So why have all of us stopped drawing at a certain point in our lives? Start to Draw is a fun and clear-cut guide to drawing and visualising your ideas in your work environment. It is an accessible, bite-size book providing insight into why drawing works, how you can have a great impact on your own (and others') professional work, and how you can end up with a more creative approach to your job.
Author : Giorgia Aiello
Publisher : SAGE
ISBN 13 : 152641712X
Total Pages : 308 pages
Book Rating : 4.5/5 (264 download)
Download or read book Visual Communication written by Giorgia Aiello and published by SAGE. This book was released on 2019-10-28 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Communication: Understanding Images in Media and Culture provides a theoretical and empirical toolkit to examine implications of mediated images. It explores a range of approaches to visual analysis, while also providing a hands-on guide to applying methods to students′ own work. The book: Illustrates a range of perspectives, from content analysis and semiotics, to multimodal and critical discourse analysis Explores the centrality of images to issues of identity and representation, politics and activism, and commodities and consumption Brings theory to life with a host of original case studies, from celebrity videos on Youtube and civil unrest on Twitter, to the lifestyle branding of Vice Media and Getty Images Shows students how to combine approaches and methods to best suit their own research questions and projects An invaluable guide to analysing contemporary media images, this is essential reading for students and researchers of visual communication and visual culture.
Author : Emily Mills
Publisher : Walter Foster Publishing
ISBN 13 : 1633226220
Total Pages : 131 pages
Book Rating : 4.6/5 (332 download)
Download or read book The Art of Visual Notetaking written by Emily Mills and published by Walter Foster Publishing. This book was released on 2019-03-05 with total page 131 pages. Available in PDF, EPUB and Kindle. Book excerpt: Improve your bullet journals, to-do lists, class notes, and everything in between with The Art of Visual Notetaking and its unique approach to taking notes in the twenty-first century. Visual notetaking is the perfect skill for journaling, class lectures, conferences, and any other time that retaining information is key. Also referred to as sketchnoting, visual notetaking is ideal for documenting processes, planning projects, outlining ideas, and capturing information. And as you'll learn in The Art of Visual Notetaking, this approach doesn't require advanced drawing or hand-lettering skills; anyone can learn how to use simple lines, connectors, shapes, and text to take dynamic notes. In The Art of Visual Notetaking, aspiring sketchnoters and journalers will find helpful "Getting Started" pages of icons and badges for common note-taking purposes, with tips and encouragement for creating you own unique icons. You'll go on to discover instruction and how-to techniques, tips, and tutorials that focus on visual notetaking for different settings, from a business meeting, workshop, or convention, to a college lecture or sermon. Expert instruction from a professional sketchnote artist and educator demonstrates how to visually arrange and compile ideas, focal points, and key concepts.
Author : Richard Campbell
Publisher :
ISBN 13 : 9781319230388
Total Pages : pages
Book Rating : 4.2/5 (33 download)
Download or read book Media Essentials + the Essential Guide to Visual Communication written by Richard Campbell and published by . This book was released on 2018-11-15 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Margaret Fletcher
Publisher : Routledge
ISBN 13 : 0429640315
Total Pages : 318 pages
Book Rating : 4.4/5 (296 download)
Download or read book Visual Communication for Architects and Designers written by Margaret Fletcher and published by Routledge. This book was released on 2020-09-28 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Communication for Architects and Designers teaches you the art of designing a concise, clear, compelling and effective visual and verbal presentation. Margaret Fletcher has developed a reference manual of best practices that gives you the necessary tools to present your work in the best way possible. It includes an impressive 750 presentation examples by over 180 designers from 24 countries in North America, South America, Europe, the Middle East, Asia, Oceania and Africa. This book offers actionable advice to solve a variety of complex presentation challenges. You will learn how to: Understand differences in communication design, representation design and presentation design and know how to use these skills to your advantage; Structure the visual and verbal argument in your presentation; Design your presentation layouts, architectural competitions, boards and digital presentations; Manage issues related to the presentation of architectural and design ideas; Present yourself professionally. Your ability to communicate your design ideas to others is an invaluable and important skill. Visual Communication for Architects and Designers shows you how to develop and implement these skills and gain command of your presentations.
Author : Gavin Ambrose
Publisher : Bloomsbury Publishing
ISBN 13 : 1350040576
Total Pages : 184 pages
Book Rating : 4.3/5 (5 download)
Download or read book Design Thinking for Visual Communication written by Gavin Ambrose and published by Bloomsbury Publishing. This book was released on 2017-06-29 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity. The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used.
Author : Amy Graver
Publisher :
ISBN 13 : 1592537855
Total Pages : 194 pages
Book Rating : 4.5/5 (925 download)
Download or read book Best Practices for Graphic Designers, Grids and Page Layouts written by Amy Graver and published by . This book was released on 2012-07 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique, go-to guide for designers fully details the essential layout and design skills needed to succeed in this competitive industry. With fun and practical application, it offers valuable insight into strategy and business when working in the real world with real clients, starting with basic information on layout principles before delving more deeply into theory and application on a project-by-project basis. Illustrated with real-world assignments and case studies, this guide offers a behind-the-scenes take on the entire process and steps necessary to go from concept to final outcome, including how to overcome challenges presented along the way.
Author : Stephen Few
Publisher :
ISBN 13 : 9781600330193
Total Pages : 0 pages
Book Rating : 4.3/5 (31 download)
Download or read book Information Dashboard Design written by Stephen Few and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dashboards have become popular in recent years as uniquely powerful tools for communicating important information at a glance. Although dashboards are potentially powerful, this potential is rarely realized. The greatest display technology in the world won't solve this if you fail to use effective visual design. And if a dashboard fails to tell you precisely what you need to know in an instant, you'll never use it, even if it's filled with cute gauges, meters, and traffic lights. Don't let your investment in dashboard technology go to waste. This book will teach you the visual design skills you need to create dashboards that communicate clearly, rapidly, and compellingly. "Information Dashboard Design will explain how to: Avoid the thirteen mistakes common to dashboard design Provide viewers with the information they need quickly and clearly Apply what we now know about visual perception to the visual presentation of information Minimize distractions, cliches, and unnecessary embellishments that create confusion Organize business information to support meaning and usability Create an aesthetically pleasing viewing experience Maintain consistency of design to provide accurate interpretation Optimize the power of dashboard technology by pairing it with visual effectiveness Stephen Few has over 20 years of experience as an IT innovator, consultant, and educator. As Principal of the consultancy Perceptual Edge, Stephen focuses on data visualization for analyzing and communicating quantitative business information. He provides consulting and training services, speaks frequently at conferences, and teaches in the MBA program at the University ofCalifornia in Berkeley. He is also the author of "Show Me the Numbers: Designing Tables and Graphs to Enlighten. Visit his website at www.perceptualedge.com.
Author : Richard Campbell
Publisher :
ISBN 13 : 9781319233099
Total Pages : pages
Book Rating : 4.2/5 (33 download)
Download or read book Media & Culture + the Essential Guide to Visual Communication written by Richard Campbell and published by . This book was released on 2018-12-28 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
