Killer Visual Strategies

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Killer Visual Strategies

Author : Amy Balliett
Publisher : John Wiley & Sons
ISBN 13 : 1119680220
Total Pages : 244 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Killer Visual Strategies by : Amy Balliett

Download or read book Killer Visual Strategies written by Amy Balliett and published by John Wiley & Sons. This book was released on 2020-06-30 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind. Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message. Learn best practices for visual communication Gain inspiration from countless visual examples Stay on top of the latest trends in visual communication Understand visual communication for marketing, sales, design, HR, and more Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.

Killer Visual Strategies

Author : Amy Balliett
Publisher : John Wiley & Sons
ISBN 13 : 1119680263
Total Pages : 240 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Killer Visual Strategies by : Amy Balliett

Download or read book Killer Visual Strategies written by Amy Balliett and published by John Wiley & Sons. This book was released on 2020-06-08 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the foundation, power, and necessity of visual communication with this essential guide Visual communication has changed. It’s gone from being an optional medium for relaying information to an important method for building connections and increasing understanding. We now use visual storytelling to help us establish and strengthen relationships, engage distracted audiences, and bring clarity to complexity. Killer Visual Strategies examines how visual communication has transformed how brands connect with their customers and colleagues alike. It looks at the growing audience demand for quality visual content and how organizations must meet this demand or risk being left behind. Killer Visual Strategies traces the history of visual communication and explores why it now plays an integral role in our daily lives. As Amy Balliett tells the story of this evolving medium, she naturally incorporates visuals, such as timelines and data visualizations throughout. In addition to providing actionable rules to follow for creating high-impact visual content, Balliett also explores the latest trends, including visual search, augmented reality (AR), and virtual reality (VR). Then, she looks forward to what lies ahead in this dynamic field. The book’s topics can benefit readers in a range of professions where visual content is now vital to sharing a message. Learn best practices for visual communication Gain inspiration from countless visual examples Stay on top of the latest trends in visual communication Understand visual communication for marketing, sales, design, HR, and more Killer Visual Strategies provides a clearer picture of the evolution of visual communication as a fundamental part of how a story is told.

Visual Communication

Author : Janis Teruggi Page
Publisher : John Wiley & Sons
ISBN 13 : 1119227305
Total Pages : 27 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Visual Communication by : Janis Teruggi Page

Download or read book Visual Communication written by Janis Teruggi Page and published by John Wiley & Sons. This book was released on 2021-06-15 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt: Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: Reveals how to analyze visual imagery Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained Combines research, theory, and professional practice of visual communication Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.

Cool Infographics

Author : Randy Krum
Publisher : John Wiley & Sons
ISBN 13 : 1118582284
Total Pages : 368 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis Cool Infographics by : Randy Krum

Download or read book Cool Infographics written by Randy Krum and published by John Wiley & Sons. This book was released on 2013-10-18 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Make information memorable with creative visual designtechniques Research shows that visual information is more quickly andeasily understood, and much more likely to be remembered. Thisinnovative book presents the design process and the best softwaretools for creating infographics that communicate. Including aspecial section on how to construct the increasingly popularinfographic resume, the book offers graphic designers, marketers,and business professionals vital information on the most effectiveways to present data. Explains why infographics and data visualizations work Shares the tools and techniques for creating greatinfographics Covers online infographics used for marketing, including socialmedia and search engine optimization (SEO) Shows how to market your skills with a visual, infographicresume Explores the many internal business uses of infographics,including board meeting presentations, annual reports, consumerresearch statistics, marketing strategies, business plans, andvisual explanations of products and services to your customers With Cool Infographics, you'll learn to createinfographics to successfully reach your target audience and tellclear stories with your data.

Violence | Perception | Video Games

Author : Federico Alvarez Igarzábal
Publisher : transcript Verlag
ISBN 13 : 3839450519
Total Pages : 231 pages
Book Rating : 4.8/5 (394 download)

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Book Synopsis Violence | Perception | Video Games by : Federico Alvarez Igarzábal

Download or read book Violence | Perception | Video Games written by Federico Alvarez Igarzábal and published by transcript Verlag. This book was released on 2019-11-30 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume compiles papers from the Young Academics Workshop at the Clash of Realities conferences of 2017 and 2018. The 2017 workshop - Perceiving Video Games - explored the video game medium by focusing on perception and meaning-making processes. The 2018 workshop - Reframing the Violence and Video Games Debate - transcended misleading claims that link video games and violent behavior by offering a range of fresh topical perspectives. From BA students to postdoctoral researchers, the young academics of this anthology stem from a spectrum of backgrounds, including game studies, game design, and phenomenology. This volume also features an entry by renowned psychologist Christopher J. Ferguson.

Content Rules

Author : Ann Handley
Publisher : John Wiley & Sons
ISBN 13 : 0470948728
Total Pages : 238 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Content Rules by : Ann Handley

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Getting Everything You Can Out of All You've Got

Author : Jay Abraham
Publisher : Macmillan
ISBN 13 : 9780312284541
Total Pages : 388 pages
Book Rating : 4.2/5 (845 download)

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Book Synopsis Getting Everything You Can Out of All You've Got by : Jay Abraham

Download or read book Getting Everything You Can Out of All You've Got written by Jay Abraham and published by Macmillan. This book was released on 2001-10-12 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abraham--trusted advisor to America's top corporations--has written his first major book for anyone seeking fresh ideas on supercharging personal or business success.

UX Strategy

Author : Jaime Levy
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449373011
Total Pages : 312 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis UX Strategy by : Jaime Levy

Download or read book UX Strategy written by Jaime Levy and published by "O'Reilly Media, Inc.". This book was released on 2015-05-20 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

Killer Images

Author : Joram ten Brink
Publisher : Columbia University Press
ISBN 13 : 0231850247
Total Pages : 345 pages
Book Rating : 4.2/5 (318 download)

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Book Synopsis Killer Images by : Joram ten Brink

Download or read book Killer Images written by Joram ten Brink and published by Columbia University Press. This book was released on 2013-01-08 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cinema has long shaped not only how mass violence is perceived but also how it is performed. Today, when media coverage is central to the execution of terror campaigns and news anchormen serve as embedded journalists, a critical understanding of how the moving image is implicated in the imaginations and actions of perpetrators and survivors of violence is all the more urgent. If the cinematic image and mass violence are among the defining features of modernity, the former is significantly implicated in the latter, and the nature of this implication is the book's central focus. This book brings together a range of newly commissioned essays and interviews from the world's leading academics and documentary filmmakers, including Ben Anderson, Errol Morris, Harun Farocki, Rithy Phan, Avi Mograbi, Brian Winston, and Michael Chanan. Contributors explore such topics as the tension between remembrance and performance, the function of moving images in the execution of political violence, and nonfiction filmmaking methods that facilitate communities of survivors to respond to, recover, and redeem a history that sought to physically and symbolically annihilate them

Visual Research: An Introduction to Research Methodologies in Graphic Design

Author : Ian Noble
Publisher : AVA Publishing
ISBN 13 : 2940373205
Total Pages : 195 pages
Book Rating : 4.9/5 (43 download)

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Book Synopsis Visual Research: An Introduction to Research Methodologies in Graphic Design by : Ian Noble

Download or read book Visual Research: An Introduction to Research Methodologies in Graphic Design written by Ian Noble and published by AVA Publishing. This book was released on 2005 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual Research explains the key terms and theories that underlie design research, examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies which demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

Silent Selling

Author : Judith A. Bell
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501367978
Total Pages : 447 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Silent Selling by : Judith A. Bell

Download or read book Silent Selling written by Judith A. Bell and published by Bloomsbury Publishing USA. This book was released on 2022-01-01 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Capturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 6th Edition, is a blend of practical and creative problem-solving activities to carry students well beyond the basics of visual merchandising. Readers gain an understanding of experts' recent discoveries and learn valuable techniques while being encouraged to think outside the box. The author, Judy Bell, covers not just apparel display, but also grocery and food services and non-traditional retailing environments. This book covers everything from eye-catching color arrangements, to lighting, to the importance of signage. Visual merchandising careers are also discussed"--

Good Charts

Author : Scott Berinato
Publisher : Harvard Business Review Press
ISBN 13 : 1633690717
Total Pages : 264 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Good Charts by : Scott Berinato

Download or read book Good Charts written by Scott Berinato and published by Harvard Business Review Press. This book was released on 2016-04-26 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dataviz—the new language of business A good visualization can communicate the nature and potential impact of information and ideas more powerfully than any other form of communication. For a long time “dataviz” was left to specialists—data scientists and professional designers. No longer. A new generation of tools and massive amounts of available data make it easy for anyone to create visualizations that communicate ideas far more effectively than generic spreadsheet charts ever could. What’s more, building good charts is quickly becoming a need-to-have skill for managers. If you’re not doing it, other managers are, and they’re getting noticed for it and getting credit for contributing to your company’s success. In Good Charts, dataviz maven Scott Berinato provides an essential guide to how visualization works and how to use this new language to impress and persuade. Dataviz today is where spreadsheets and word processors were in the early 1980s—on the cusp of changing how we work. Berinato lays out a system for thinking visually and building better charts through a process of talking, sketching, and prototyping. This book is much more than a set of static rules for making visualizations. It taps into both well-established and cutting-edge research in visual perception and neuroscience, as well as the emerging field of visualization science, to explore why good charts (and bad ones) create “feelings behind our eyes.” Along the way, Berinato also includes many engaging vignettes of dataviz pros, illustrating the ideas in practice. Good Charts will help you turn plain, uninspiring charts that merely present information into smart, effective visualizations that powerfully convey ideas.

Infographics

Author : Jason Lankow
Publisher : John Wiley & Sons
ISBN 13 : 1118421590
Total Pages : 546 pages
Book Rating : 4.1/5 (184 download)

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Book Synopsis Infographics by : Jason Lankow

Download or read book Infographics written by Jason Lankow and published by John Wiley & Sons. This book was released on 2012-09-21 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content—such as infographics and data visualization—can accomplish this. With DIY functionality, Infographics: The Power of Visual Storytelling will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact. Infographics will show you the vast potential to using the communication medium as a marketing tool by creating informative and shareable infographic content. Learn how to explain an object, idea, or process using strong illustration that captures interest and provides instant clarity Discover how to unlock interesting stories (in previously buried or boring data) and turn them into visual communications that will help build brands and increase sales Use the power of visual content to communicate with and engage your audience, capture attention, and expand your market.

Light Color Sound

Author : Alejandro Bahamon
Publisher : WW Norton
ISBN 13 : 9780393733372
Total Pages : 0 pages
Book Rating : 4.7/5 (333 download)

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Book Synopsis Light Color Sound by : Alejandro Bahamon

Download or read book Light Color Sound written by Alejandro Bahamon and published by WW Norton. This book was released on 2010-10-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Showcases an array of contemporary buildings that glitter, glow, and resound thanks to advanced technologies. Light, color, and sound are the three elements capable of generating great sensory impact, transforming buildings into veritable mechanisms of interaction with their context and the passers-by, and this book puts these effects center-stage, covering the conceptual, aesthetic and technical implications of their application and integration into the structures. It focuses on thirty projects around the world in which sensory effects are the central theme. American projects include: the 42nd Street Studio and The Reece School in New York; in Washington DC, Low Rez/Hi Fi, an interactive installation designed to renovate the foyer of a building at 1110 Vermont Avenue, made up of glass display cases with an LED (Low Rez) matrix and a grid of posts sensitive to the touch (Hi Fi). Each element follows the movement of passersby to program sound and lighting in real time; and Steven Holl Architects’ Nelson-Atkins Museum in Kansas City. Other projects come from Latin America and Montreal, and overseas from Taiwan and Beijing to Europe. A resource and reference for practicing architects and designers, who want to incorporate such effects in their work, the book describes the formal language of each design, its role in the configuration of the contemporary landscape, and its technical features. With 236 color photographs and plans, this gorgeous book will both inform and delight.

Stand Out

Author : Denise Anderson
Publisher : Peachpit Press
ISBN 13 : 0134134133
Total Pages : 596 pages
Book Rating : 4.1/5 (341 download)

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Book Synopsis Stand Out by : Denise Anderson

Download or read book Stand Out written by Denise Anderson and published by Peachpit Press. This book was released on 2015-12-28 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: The design marketplace has never been more competitive, or demanded more from emerging talent. To succeed, you must navigate the transition from learner to professional with purpose and precision. In Stand Out: Building Your Design Portfolio, Denise Anderson offers a hands-on, three-step, full-color action plan for establishing your unique brand, crafting a killer portfolio, tailoring and delivering your message, getting your perfect design job, and excelling once you're hired. In this superbly organized and beautifully designed book, Anderson distills 20+ years of experience as a graphic designer, entrepreneur, instructor, and mentor, offering you powerful insights and easy-to-use tools for successfully launching your career. Whether you're in graphic design, advertising design, interactive or web design, fashion, or any other design field, Anderson will help you identify what makes you unique, and use it powerfully differentiate yourself from everyone else. Stand Out's step-by-step approach, hands-on work exercises, and short, easy-to-absorb chapters guide you through: Clarifying your brand purpose and unique attributes Designing your brand identity, encompassing all brand touchpoints Creating an online presence that showcases you at your best Self-promoting your brand, from social media to print "leave-behinds" Optimizing your portfolio for the industry and company where you want to work Discovering what's hot in portfolio design and strategy - and what's not Understanding what employers want from you Producing your digital and/or print portfolio Choosing your mentor(s) and creating your personal advisory board Developing a personal job plan you can start executing right now Protecting your work against theft Identifying your dream job Writing and designing outstanding resumes and job-specific cover letters Interviewing and presenting your work effectively Accepting a position and negotiating salary Succeeding in your first job, and preparing for the next Stand Out brings together all the easy-to-use forms, checklists, and tools you'll need... multiple examples of great student and young professional portfolio work to show you how it's done... dozens of great tips and tricks... "in the trenches" insights from recent graduates... all you need to get where you want to go!

Hack the SAT

Author : Eliot Schrefer
Publisher : Penguin
ISBN 13 : 9781592403691
Total Pages : 260 pages
Book Rating : 4.4/5 (36 download)

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Book Synopsis Hack the SAT by : Eliot Schrefer

Download or read book Hack the SAT written by Eliot Schrefer and published by Penguin. This book was released on 2008-07-17 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: A top SAT coach—whose high-scoring strategies earned him $300 an hour from Manhattan’s elite private-school students —now makes his unique, proven secrets available to all. Money can buy academic success, and the SAT is no exception. Harvard honors graduate Eliot Schrefer discovered this lucrative truth when he took a job at the nation’s most exclusive test-prep firm. He has helped hundreds of his clients raise their scores an average of 300 points and reel in admission to exclusive colleges. Now, in a guide that is as unique as his tricks, Schrefer brings his extraordinary pointers to every anxious applicant. This user-friendly rescue manual delivers such scoreboosting features as: a killer vocabulary list, including words the SAT has repeated for decades (and why reading Vanity Fair magazine is smart test prep) cheap tricks to master the math section (surprise! you learned all you needed to know about SAT math by the eighth grade) how to be a grammar genius without cracking another book (bonus: discover the tiny subset of grammar rules that is the SAT’s secret lover) Schrefer writes in a snappy, conversational tone, dishing gossipy anecdotes about former clients while presenting advice not found in competing books. With a design that is as vibrant as a gamer’s virtual world, this is the ultimate weapon in the quest for test-score triumph.

Killer Web Content

Author : Gerry McGovern
Publisher : A&C Black
ISBN 13 : 1408156768
Total Pages : 225 pages
Book Rating : 4.4/5 (81 download)

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Book Synopsis Killer Web Content by : Gerry McGovern

Download or read book Killer Web Content written by Gerry McGovern and published by A&C Black. This book was released on 2011-07-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.