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Author : Joseph T. Klapper
Publisher :
ISBN 13 :
Total Pages : 302 pages
Book Rating : 4.:/5 (477 download)
Download or read book The Effects of Mass Communication written by Joseph T. Klapper and published by . This book was released on 1960 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph T. Klapper
Publisher :
ISBN 13 :
Total Pages : 332 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Effects of Mass Communication written by Joseph T. Klapper and published by . This book was released on 1960 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : David K. Perry
Publisher : Routledge
ISBN 13 : 1135645000
Total Pages : 332 pages
Book Rating : 4.1/5 (356 download)
Download or read book Theory and Research in Mass Communication written by David K. Perry and published by Routledge. This book was released on 2001-11-01 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This updated edition presents a civic journalism treatment of the field of mass communication research. The sine qua non of the civic journalism movement seems to center around an implicit assumption that the human mind is an evolved part in the natural world, not a detached spectator as much traditional philosophy assumes. Thus, it has attempted to encourage journalists and members of their audiences to participate actively in civic life. Applying the same idea to mass communication academics, this book focuses on the empirical consequences of their work, especially its possible impact on human life. It argues that researchers need to connect with the broader communities in which they live and considers the impact of media research on society. Features of the second edition include: *detailed update of research evidence concerning the media violence issue; *additional material concerning media ownership structures and their possible relationship to media content and effects; *new material focusing on the impact of tobacco and alcohol advertising; *updated and expanded section concerning the history of media studies; and *an expanded discussion of philosophical issues pertaining to theory construction. This book is intended for graduate and advanced undergraduate students studying mass communication theory and related subjects, such as communication theory, media effects, media literacy, and media and society.
Author : Raymond W. Preiss
Publisher : Psychology Press
ISBN 13 : 080584998X
Total Pages : 538 pages
Book Rating : 4.8/5 (58 download)
Download or read book Mass Media Effects Research written by Raymond W. Preiss and published by Psychology Press. This book was released on 2007 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher description
Author : Elizabeth M. Perse
Publisher : Routledge
ISBN 13 : 1136992367
Total Pages : 341 pages
Book Rating : 4.1/5 (369 download)
Download or read book Media Effects and Society written by Elizabeth M. Perse and published by Routledge. This book was released on 2016-08-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grounded in theoretical principle, Media Effects and Society help students make the connection between mass media and the impact it has on society as a whole. The text also explores how the relationship individuals have with media is created, therefore helping them alleviate its harmful effects and enhance the positive ones. The range of media effects addressed herein includes news diffusion, learning from the mass media, socialization of children and adolescents, influences on public opinion and voting, and violent and sexually explicit media content. The text examines relevant research done in these areas and discusses it in a thorough and accessible manner. It also presents a variety of theoretical approaches to understanding media effects, including psychological and content-based theories. In addition, it demonstrates how theories can guide future research into the effects of newer mass communication technologies. The second edition includes a new chapter on effects of entertainment, as well as text boxes with examples for each chapter, discussion of new technology effects integrated throughout the chapters, expanded pedagogy, and updates to the theory and research in the text. These features enhance the already in-depth analysis Media Effects and Society provides.
Author : Joseph T. Klapper
Publisher : Ardent Media
ISBN 13 :
Total Pages : 24 pages
Book Rating : 4./5 ( download)
Download or read book What We Know About the Effects of Mass Communication: The Brink of Hope written by Joseph T. Klapper and published by Ardent Media. This book was released on 1957 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wilbur Schramm
Publisher :
ISBN 13 :
Total Pages : 602 pages
Book Rating : 4./5 ( download)
Download or read book The Process and Effects of mass communication written by Wilbur Schramm and published by . This book was released on 1965 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Joseph T. Klapper
Publisher :
ISBN 13 :
Total Pages : 394 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Effects of Mass Media written by Joseph T. Klapper and published by . This book was released on 1949 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Wilbur Schramm
Publisher : Urbana : University of Illinois Press
ISBN 13 : 9780252001970
Total Pages : 1012 pages
Book Rating : 4.0/5 (19 download)
Download or read book The Process and Effects of Mass Communication written by Wilbur Schramm and published by Urbana : University of Illinois Press. This book was released on 1971 with total page 1012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media as communication institutions;Mass media as social systems; The structure and function of communication in society; The medium is the message; From news-gathering to news-making; A flood of pseudo-events; The negro and the news: A case study.
Author : Ralph E. Hanson
Publisher : SAGE Publications
ISBN 13 : 150635856X
Total Pages : 1221 pages
Book Rating : 4.5/5 (63 download)
Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.
Author : Kim Walsh-Childers
Publisher : Routledge
ISBN 13 : 1317406907
Total Pages : 410 pages
Book Rating : 4.3/5 (174 download)
Download or read book Mass Media and Health written by Kim Walsh-Childers and published by Routledge. This book was released on 2016-12-01 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Media and Health: Examining Media Impact on Individuals and the Health Environment covers media health influences from a variety of angles, including the impact on individual and public health, the intentionality of these effects, and the nature of the outcomes. Author Kim Walsh-Childers helps readers understand the influence that mass media has on an individual’s health beliefs and, in turn, their behaviors. She explains how public health policy can be affected, altering the environment in which a community’s members make choices, and discusses the unintentional health effects of mass media, examining them through the strategic lens of news framing and advocacy campaigns. Written for students across a variety of disciplines, Mass Media and Health will serve as primary reading for courses examining the broader view of mass media and health impacts, as well as providing supplemental reading for courses on health communication, public health campaigns, health journalism, and media effects.
Author : Wilbur Lang Schramm
Publisher :
ISBN 13 :
Total Pages : 997 pages
Book Rating : 4.:/5 (17 download)
Download or read book The Process and the effects of mass communication written by Wilbur Lang Schramm and published by . This book was released on 1977 with total page 997 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Robin L. Nabi
Publisher : SAGE
ISBN 13 : 1412959969
Total Pages : 657 pages
Book Rating : 4.4/5 (129 download)
Download or read book The SAGE Handbook of Media Processes and Effects written by Robin L. Nabi and published by SAGE. This book was released on 2009-09-11 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part III emphasizes the various factors that influence the critical functions of message selection and processing central to a host of mass media application contexts.
Author : Melvin L. DeFleur
Publisher : Routledge
ISBN 13 : 1317346572
Total Pages : 609 pages
Book Rating : 4.3/5 (173 download)
Download or read book Mass Communication Theories written by Melvin L. DeFleur and published by Routledge. This book was released on 2016-01-08 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.
Author : John Ryan
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (91 download)
Download or read book Media and Society written by John Ryan and published by Allyn & Bacon. This book was released on 1999 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this large-scale, postindustrial society, the mass media has become deeply embedded into the lifestyles of everyday citizens. People are lured by television ratings, celebrity-sponsored products, and high-profile crimes and scandals, all finding their way into living rooms across America by satellites, cable wires, and modems. This book examines the real, imagined, and potential effects of the mass media on individuals and society. The book explores the processes through which the mass media is enabled and constrained by such factors as technology, law, industry structure, and occupational careers, accounting for the vast changes that have developed in recent years. This book is divided into two parts. Part I defines mass communication and locates its role in social life. Part II considers the factors which influence media content, providing insight into how the industry operates. Sociologists, Communication and Mass Media specialists, film, music, and pop culture critics, and enthusiasts of these fields.
Author : Timothy Glander
Publisher : Routledge
ISBN 13 : 1135683212
Total Pages : 456 pages
Book Rating : 4.1/5 (356 download)
Download or read book Origins of Mass Communications Research During the American Cold War written by Timothy Glander and published by Routledge. This book was released on 1999-12-01 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this critical examination of the beginnings of mass communications research in the United States, written from the perspective of an educational historian, Timothy Glander uses archival materials that have not been widely studied to document, contextualize, and interpret the dominant expressions of this field during the time in which it became rooted in American academic life, and tries to give articulation to the larger historical forces that gave the field its fundamental purposes. By mid-century, mass communications researchers had become recognized as experts in describing the effects of the mass media on learning and other social behavior. However, the conditions that promoted and sustained their authority as experts have not been adequately explored. This study analyzes the ideological and historical forces giving rise to, and shaping, their research. Until this study, the history of communications research has been written almost entirely from within the field of communications studies and, as a result, has tended to refrain from asking troubling foundational questions about the origins of the field or to entertain how its emergence shaped educational discourse during the post-World War II period. By examining the intersection between the individual biographies of key leaders in the communications field (Wilbur Schramm, Paul Lazarsfeld, Bernard Berelson, Hadley Cantril, Stuart Dodd, and others) and the larger historical context in which they lived and worked, this book aims to tell part of the story of how the field of communications became divorced from the field of education. The book also examines the work of significant voices on the rise of mass communications study (including C. Wright Mills, William W. Biddle, Paul Goodman, and others) who theorized about the emergence of a mass society. It concludes with a discussion of the contemporary relevance of the theory of a mass society to educational thought and practice.
Author : Leo W. Jeffres
Publisher :
ISBN 13 :
Total Pages : 534 pages
Book Rating : 4.X/5 (4 download)
Download or read book Mass Media Effects written by Leo W. Jeffres and published by . This book was released on 1997 with total page 534 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive text examines the broad issues of media effects; the specific domains where media impact has generated the most study; & it focuses on long-term issues & systems approaches.
