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Author : Robert C. Blattberg
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.4/5 (91 download)
Download or read book Sales Promotion written by Robert C. Blattberg and published by . This book was released on 1990 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book JOURNAL OF BUSINESS & ECONOMIC STATISTICS written by and published by . This book was released on 1992 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bruce R. Gaumnitz
Publisher :
ISBN 13 :
Total Pages : 492 pages
Book Rating : 4.3/5 (243 download)
Download or read book Logistics Practice in Retailing written by Bruce R. Gaumnitz and published by . This book was released on 1987 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Birdir, Kemal
Publisher : IGI Global
ISBN 13 : 1799849554
Total Pages : 357 pages
Book Rating : 4.7/5 (998 download)
Download or read book Impact of ICTs on Event Management and Marketing written by Birdir, Kemal and published by IGI Global. This book was released on 2020-12-04 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conferences, symposiums, and other large events that take place at far away hotels require many hours of preparation to plan and need a capable event staff to market. Without the innovative technologies that have changed the face of the tourism industry, many destinations would be unequipped to handle such a task. Impact of ICTs on Event Management and Marketing is a collection of innovative research on the methods and applications of information and communications technologies on almost all facets of hospitality and tourism-related businesses including hotels, restaurants, and other tourism areas. While highlighting topics including digital marketing, artificial intelligence, and event tourism, this book is ideally designed for business managers, event planners, and marketing professionals.
Author : Amasaka, Kakuro
Publisher : IGI Global
ISBN 13 : 1668483033
Total Pages : 490 pages
Book Rating : 4.6/5 (684 download)
Download or read book Revolutionary Automobile Production Systems for Optimal Quality, Efficiency, and Cost written by Amasaka, Kakuro and published by IGI Global. This book was released on 2024-05-13 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's fast-paced and competitive manufacturing landscape, industries worldwide face the pressing challenge of optimizing production processes to meet ever-growing demands for efficiency, quality, and sustainability. Traditional manufacturing systems often need help to meet these demands, leading to inefficiencies, quality issues, and increased costs. To address these challenges, there is a critical need for a comprehensive understanding of advanced production management principles, such as the Toyota Production System (TPS) and its evolution into the Advanced TPS. Revolutionary Automobile Production Systems for Optimal Quality, Efficiency, and Cost serves as a definitive guide for scholars seeking to understand and implement the principles of TPS and Advanced TPS in modern manufacturing management. By offering a deep dive into these systems' philosophy, theory, and practical applications, the book equips readers with the knowledge and tools needed to revolutionize their manufacturing processes. Whether you're a scholar looking to expand your knowledge or a practitioner seeking to enhance your organization's manufacturing capabilities, this book offers a compelling solution to modern manufacturing challenges.
Author : Lawrence J. Gitman
Publisher :
ISBN 13 :
Total Pages : 1455 pages
Book Rating : 4./5 ( download)
Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2024-09-16 with total page 1455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core themes such as customer satisfaction, ethics, entrepreneurship, global business, and managing change. Introduction to Business includes hundreds of current business examples from a range of industries and geographic locations, which feature a variety of individuals. The outcome is a balanced approach to the theory and application of business concepts, with attention to the knowledge and skills necessary for student success in this course and beyond. This is an adaptation of Introduction to Business by OpenStax. You can access the textbook as pdf for free at openstax.org. Minor editorial changes were made to ensure a better ebook reading experience. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution 4.0 International License.
Author : Belch
Publisher : McGraw Hill
ISBN 13 : 0077170474
Total Pages : 881 pages
Book Rating : 4.0/5 (771 download)
Download or read book Ebook: Advertising and Promotion written by Belch and published by McGraw Hill. This book was released on 2014-09-16 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Advertising and Promotion
Author : Dominique M (Ucla Anderson School Of Management Hanssens, Usa)
Publisher :
ISBN 13 : 9789813229792
Total Pages : 310 pages
Book Rating : 4.2/5 (297 download)
Download or read book Long-Term Impact of Marketing written by Dominique M (Ucla Anderson School Of Management Hanssens, Usa) and published by . This book was released on 2018-03-08 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Berend Wierenga
Publisher : Springer Science & Business Media
ISBN 13 : 0387782133
Total Pages : 621 pages
Book Rating : 4.3/5 (877 download)
Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-05 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.
Author : Guy Masterman
Publisher : Routledge
ISBN 13 : 1136395210
Total Pages : 345 pages
Book Rating : 4.1/5 (363 download)
Download or read book Innovative Marketing Communications written by Guy Masterman and published by Routledge. This book was released on 2007-06-01 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
Author : B. J. Dunlap
Publisher : Springer
ISBN 13 : 3319132547
Total Pages : 581 pages
Book Rating : 4.3/5 (191 download)
Download or read book Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference written by B. J. Dunlap and published by Springer. This book was released on 2015-01-02 with total page 581 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Author :
Publisher :
ISBN 13 :
Total Pages : 838 pages
Book Rating : 4.:/5 (319 download)
Download or read book Distribution Data Guide written by and published by . This book was released on 1958 with total page 838 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author : SHARMA, SANGEETA
Publisher : PHI Learning Pvt. Ltd.
ISBN 13 : 8195161103
Total Pages : 456 pages
Book Rating : 4.1/5 (951 download)
Download or read book ADVERTISING written by SHARMA, SANGEETA and published by PHI Learning Pvt. Ltd.. This book was released on 2021-08-01 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has today become an indispensable marketing tool of the corporate world. The advent of the Internet, e-commerce, data analytics, and computer-aided designing has revolutionized the advertising world. This book provides an in-depth coverage of the concepts related to advertising, media planning, and nuances of advertising in each media source. Divided into five parts, the text covers advertising basics, advertising research and strategy, creativity and advertising, advertising media, and integrated marketing communications. The book describes how to develop and execute an effective advertising campaign by understanding consumers' mindset and conducting advertising research. It also enables the reader to assess, review and modify an advertising campaign through case studies of several brands. The third edition of the book appropriately incorporates a chapter on 'Digital Marketing', and 'Rural Marketing' along with revamping and reorganising contents of book to enhance the learning process. KEY FEATURES • A large number of ads, current as well as from the past, are used to elucidate the concepts. • The text helps the reader analyze an ad copy and find its relevance to the product. • Case studies on popular brands are provided throughout the text to assist the reader in understanding the key elements of successful brand building. • The book is primarily intended to serve as a text for postgraduate students of management and the students pursuing various courses in advertising. TARGET AUDIENCE • MBA • PG Diploma in Advertising & PR • PG Certificate Programme—Sales & Marketing Communication
Author : Charles W. Chase
Publisher : John Wiley & Sons
ISBN 13 : 0470531010
Total Pages : 335 pages
Book Rating : 4.4/5 (75 download)
Download or read book Demand-Driven Forecasting written by Charles W. Chase and published by John Wiley & Sons. This book was released on 2009-07-23 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Demand-Driven Forecasting A Structured Approach to Forecasting "There are authors of advanced forecasting books who take an academic approach to explaining forecast modeling that focuses on the construction of arcane algorithms and mathematical proof that are not very useful for forecasting practitioners. Then, there are other authors who take a general approach to explaining demand planning, but gloss over technical content required of modern forecasters. Neither of these approaches is well-suited for helping business forecasters critically identify the best demand data sources, effectively apply appropriate statistical forecasting methods, and properly design efficient demand planning processes. In Demand-Driven Forecasting, Chase fills this void in the literature and provides the reader with concise explanations for advanced statistical methods and credible business advice for improving ways to predict demand for products and services. Whether you are an experienced professional forecasting manager, or a novice forecast analyst, you will find this book a valuable resource for your professional development." —Daniel Kiely, Senior Manager, Epidemiology, Forecasting & Analytics, Celgene Corporation "Charlie Chase has given forecasters a clear, responsible approach for ending the timeless tug of war between the need for 'forecast rigor' and the call for greater inclusion of 'client judgment.' By advancing the use of 'domain knowledge' and hypothesis testing to enrich base-case forecasts, he has empowered professional forecasters to step up and impact their companies' business results favorably and profoundly, all the while enhancing the organizational stature of forecasters broadly." —Bob Woodard, Vice President, Global Consumer and Customer Insights, Campbell Soup Company
Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540720030
Total Pages : 458 pages
Book Rating : 4.5/5 (47 download)
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Author : Kakuro Amasaka
Publisher : CRC Press
ISBN 13 : 1466575026
Total Pages : 494 pages
Book Rating : 4.4/5 (665 download)
Download or read book New JIT, New Management Technology Principle written by Kakuro Amasaka and published by CRC Press. This book was released on 2014-12-03 with total page 494 pages. Available in PDF, EPUB and Kindle. Book excerpt: New JIT, New Management Technology Principle contains the previously published, updated, and new works of renowned scientist, scholar, and consultant Kakuro Amasaka. This book details the Just-in-Time (JIT) quality management strategy, exploring the cutting edge of a new management technology principle that surpasses what traditional JIT has accomplished. The new JIT principle contains hardware and software systems, and next-generation technical principles for transforming management technology into management strategy. This comprehensive work covers traditional JIT, innovation and evolution, the full new JIT and its applications, along with case studies. It is clearly impossible to lead the next generation by merely maintaining the two Toyota management technology principles, Toyota Production System and Total Quality Management. To overcome this issue, it is essential to renovate not only TPS, which is the core principle of the production process, but also establish core principles for marketing, design and development, production, and other departments. This book reassesses the way management technology was carried out in the manufacturing industry and establishes new JIT. This next-generation management technology model is the JIT system for not only manufacturing, but also for customer relations, sales and marketing, product planning, research and development (R&D), product design, production engineering, logistics, procurement, and administration and management for enhancing business process innovation and introduction of new concepts and procedures. The book focuses on the theory and application of strategic management technology through the application of new JIT, then demonstrates its effectiveness in a case study based on an advanced car manufacturer. Using this new model, you can realize manufacturing that places top priority on customers with a good Quality, Cost, and Delivery (QCD) in a rapidly changing technical environment, and allows you to create uniform quality for the global market.
