The Digital Trifecta

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Author :
Publisher :
ISBN 13 :
Total Pages : 56 pages
Book Rating : 4.5/5 (289 download)

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Book Synopsis The Digital Trifecta by : Frank Mazza

Download or read book The Digital Trifecta written by Frank Mazza and published by . This book was released on 2021-07-15 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Imagine every person on Earth looking at you and looking to you for a solution to their problems. Sixteen billion eyes attached to eight billion individuals hungry for the next new thing. Do you suddenly feel overwhelmed? Of course, you are, because trying to get all eyes on you is an outdated method of marketing that discredits the consumer. Bringing that scenario to scale, imagine advertising your brand to a stadium of 40,000 fans. Your name is in lights and maybe even mentioned as a sponsor. But, what is the likelihood that every fan is paying attention to your advertising? How many of those people are a fit for your product or service? Will your marketing dollars translate into revenue for your business? The answers: not many, you don't know, and no. However, with my solution, "The Digital Trifecta," you will discover your audience, use your advertising dollars to reach them, and convert them to customers. Eventually, those prominent billboards and sponsorships will do what they are supposed to do - raise awareness of an already strong brand that has cultivated its audience and built a relationship with its customers. Through the Digital Trifecta, I have found a solution that allows you to identify the perfect customer and save you time, money, and energy. Why should you take advice from me? That is a fair question. Self-disclosure is essential to the foundation of any good relationship. I owe you the explanation.

The Millionaire Messenger

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Publisher : Simon and Schuster
ISBN 13 : 1451665997
Total Pages : 178 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis The Millionaire Messenger by : Brendon Burchard

Download or read book The Millionaire Messenger written by Brendon Burchard and published by Simon and Schuster. This book was released on 2011-09-06 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #1 New York Times bestseller from world-renowned advice expert teaches everyday people how to share their story and wisdom with the world and build a lucrative business doing so. In this game-changing book by Brendon Burchard, founder of Experts Academy, you’ll discover: Your life story and experience have greater importance and market value than you probably ever dreamed. You are here to make a difference in this world. The best way to do that is to package your knowledge and advice (on any topic, in any industry) to help others succeed. You can get paid for sharing your advice and how-to information, and in the process you can build a lucrative business and a profoundly meaningful life. In The Millionaire Messenger, legendary expert trainer Brendon Burchard pulls back the curtains on the advice industry and shows you a simple ten-step plan for making an impact and an income with what you know. The lessons you’ve learned in life and business are about to become your greatest asset—and your greatest legacy.

Expanding Sentience: Introducing Digital Sociology

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Author :
Publisher : Richard Neal
ISBN 13 : 0557726212
Total Pages : 150 pages
Book Rating : 4.5/5 (577 download)

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Book Synopsis Expanding Sentience: Introducing Digital Sociology by : Richard Neal

Download or read book Expanding Sentience: Introducing Digital Sociology written by Richard Neal and published by Richard Neal. This book was released on 2010 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Judge Dredd: Trifecta

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Publisher : 2000 AD
ISBN 13 : 9781781083383
Total Pages : 0 pages
Book Rating : 4.0/5 (833 download)

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Book Synopsis Judge Dredd: Trifecta by : Al Ewing

Download or read book Judge Dredd: Trifecta written by Al Ewing and published by 2000 AD. This book was released on 2015-11-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: MEGA-CITY ONE, 2134 AD. In the aftermath of Chaos Day, Judge Dredd becomes aware of a potential power grab from within; 'Wally Squad' gumshoe Jack Point is given a mysterious doll to safeguard; Dirty Frank wakes up on Luna-1 only to discover that he is now a board member of Overdrive Inc.! Mega-City One, 2134 AD. While a severely depleted Justice Department struggles to cope in the aftermath of Chaos Day, Judge Dredd becomes aware of a potential power grab from within. Meanwhile 'Wally Squad' gumshoe Jack Point is given a mysterious doll to safeguard, and Dirty Frank wakes up on Luna-1 only to discover that he is now a board member of Overdrive Inc.! It's business as (un)usual for the three Mega-City One lawmen, and as their cases intertwine they'll need to work together in order to save the city from total destruction!

Virtual Freedom

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Publisher : BenBella Books, Inc.
ISBN 13 : 1939529751
Total Pages : 296 pages
Book Rating : 4.9/5 (395 download)

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Book Synopsis Virtual Freedom by : Chris C. Ducker

Download or read book Virtual Freedom written by Chris C. Ducker and published by BenBella Books, Inc.. This book was released on 2014-04-01 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Entrepreneurs often suffer from "superhero syndrome"—the misconception that to be successful, they must do everything themselves. Not only are they the boss, but also the salesperson, HR manager, copywriter, operations manager, online marketing guru, and so much more. It's no wonder why so many people give up the dream of starting a business—it's just too much for one person to handle. But outsourcing expert and "Virtual CEO," Chris Ducker knows how you can get the help you need with resources you can afford. Small business owners, consultants, and online entrepreneurs don't have to go it alone when they discover the power of building teams of virtual employees to help run, support, and grow their businesses. Virtual Freedom: How to Work with Virtual Staff to Buy More Time, Become More Productive, and Build Your Dream Business is the step-by-step guide every entrepreneur needs to build his or her business with the asset of working with virtual employees. Focusing on business growth, Ducker explains every detail you need to grasp, from figuring out which jobs you should outsource to finding, hiring, training, motivating, and managing virtual assistants. With additional tactics and online resources, Virtual Freedom is the ultimate resource of the knowledge and tools necessary for building your dream business with the help of virtual staff.

The Hype Machine

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Publisher : Currency
ISBN 13 : 0525574522
Total Pages : 417 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Hype Machine by : Sinan Aral

Download or read book The Hype Machine written by Sinan Aral and published by Currency. This book was released on 2020-09-15 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: A landmark insider’s tour of how social media affects our decision-making and shapes our world in ways both useful and dangerous, with critical insights into the social media trends of the 2020 election and beyond “The book might be described as prophetic. . . . At least two of Aral’s three predictions have come to fruition.”—New York NAMED ONE OF THE BEST BOOKS OF THE YEAR BY WIRED • LONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD Social media connected the world—and gave rise to fake news and increasing polarization. It is paramount, MIT professor Sinan Aral says, that we recognize the outsize effect social media has on us—on our politics, our economy, and even our personal health—in order to steer today’s social technology toward its great promise while avoiding the ways it can pull us apart. Drawing on decades of his own research and business experience, Aral goes under the hood of the most powerful social networks to tackle the critical question of just how much social media actually shapes our choices, for better or worse. He shows how the tech behind social media offers the same set of behavior influencing levers to everyone who hopes to change the way we think and act—from Russian hackers to brand marketers—which is why its consequences affect everything from elections to business, dating to health. Along the way, he covers a wide array of topics, including how network effects fuel Twitter’s and Facebook’s massive growth, the neuroscience of how social media affects our brains, the real consequences of fake news, the power of social ratings, and the impact of social media on our kids. In mapping out strategies for being more thoughtful consumers of social media, The Hype Machine offers the definitive guide to understanding and harnessing for good the technology that has redefined our world overnight.

Ethical Issues and Citizen Rights in the Era of Digital Government Surveillance

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Author :
Publisher : IGI Global
ISBN 13 : 146669906X
Total Pages : 322 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Ethical Issues and Citizen Rights in the Era of Digital Government Surveillance by : Cropf, Robert A.

Download or read book Ethical Issues and Citizen Rights in the Era of Digital Government Surveillance written by Cropf, Robert A. and published by IGI Global. This book was released on 2016-02-02 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Questions surrounding the concept of freedom versus security have intensified in recent years due to the rise of new technologies. The increased governmental use of technology for data collection now poses a threat to citizens’ privacy and is drawing new ethical concerns. Ethical Issues and Citizen Rights in the Era of Digital Government Surveillance focuses on the risks presented by the usage of surveillance technology in the virtual public sphere and how such practices have called for a re-examination of what limits should be imposed. Highlighting international perspectives and theoretical frameworks relating to privacy concerns, this book is a pivotal reference source for researchers, professionals, and upper-level students within the e-governance realm.

Why We Believe Disinformation

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Publisher : Ethics International Press
ISBN 13 : 1804416363
Total Pages : 204 pages
Book Rating : 4.8/5 (44 download)

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Book Synopsis Why We Believe Disinformation by : Zdeněk Rod

Download or read book Why We Believe Disinformation written by Zdeněk Rod and published by Ethics International Press. This book was released on 2024-10-08 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new book addresses disinformation and proposes a strategic communication approach, which the authors argue is an effective way to eliminate disinformation narratives. The book uses both theoretical interpretations and concrete examples of these two phenomena. The authors use contemporary examples from the United Kingdom, the USA, Central and Eastern Europe, and the wider global world. The authors draw together their varied experiences and backgrounds in corporate marketing and communications, state security administration, and academic research. The book's first part deals with the role of disinformation in modern society, and examines disinformation throughout history. It reflects on the impact of modern technologies on the changing nature of disinformation, primarily in the speed and method of dissemination. The second section examines why we are losing the fight against disinformation. Disinformation is not rational; it utilises cognitive biases, the mental shortcuts that help us, and misleads us in our everyday lives. To reduce the impact of disinformation narratives, we need to understand better how people decide and use cognitive biases to reduce the impact of disinformation. The third part is devoted to strategic communication, which the authors present as an effective tool to fight disinformation. This part analyses individual communication channels and how we can use them as part of strategic communication. It guides the creation of the most effective media mix to support strategic intent.

Exploring Online Learning Through Synchronous and Asynchronous Instructional Methods

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Author :
Publisher : IGI Global
ISBN 13 : 1799816249
Total Pages : 333 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Exploring Online Learning Through Synchronous and Asynchronous Instructional Methods by : Sistek-Chandler, Cynthia Mary

Download or read book Exploring Online Learning Through Synchronous and Asynchronous Instructional Methods written by Sistek-Chandler, Cynthia Mary and published by IGI Global. This book was released on 2019-11-22 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring online learning through the lens of synchronous and asynchronous instructional methods can be beneficial to the online instructor and to the course designer. Understanding the underlying theoretical foundation is essential to justify both types of instructional pedagogies. Learning theory as it applies to online environments encompasses myriad techniques and practices. Edited by Dr. Cynthia Mary Sistek-Chandler, who was named the 2020 Higher Education Technology Leader Winner by EdTech Digest, Exploring Online Learning Through Synchronous and Asynchronous Instructional Methods is an essential scholarly book that provides relevant and detailed research on the applications of synchronous and asynchronous instructional pedagogies and discusses why they are critical to the design and implementation of contemporary online courses. Featuring an array of topics such as student engagement, adaptive learning, and online instruction, this book is ideal for online instructors, instructional designers, curriculum developers, course designers, academicians, administrators, e-learning professionals, researchers, and students.

Research Perspectives on Social Media Influencers and Brand Communication

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1793613621
Total Pages : 209 pages
Book Rating : 4.7/5 (936 download)

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Book Synopsis Research Perspectives on Social Media Influencers and Brand Communication by : Brandi Watkins

Download or read book Research Perspectives on Social Media Influencers and Brand Communication written by Brandi Watkins and published by Rowman & Littlefield. This book was released on 2020-11-12 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the internet have changed brand communication for both brands and consumers, focusing on the social media influencer as a brand communicator. As brands have noticed the rise of social media influencers as tastemakers and leaders in public opinion, they have increasingly begun to incorporate social media influencers into their brand communication strategies. Each chapter of this book represents a unique theoretical and methodological approach to examining the emergence and growing legitimacy of the social media influencer as a brand communicator from a variety of perspectives and contexts, discussing challenges and opportunities afforded to brands by social media influencers and providing an overview of the current research on the use of these branding approaches. Scholars of media studies, communication, and marketing will find this book particularly useful.

Sex and Social Media

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Publisher : Emerald Group Publishing
ISBN 13 : 1839094060
Total Pages : 217 pages
Book Rating : 4.8/5 (39 download)

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Book Synopsis Sex and Social Media by : Katrin Tiidenberg

Download or read book Sex and Social Media written by Katrin Tiidenberg and published by Emerald Group Publishing. This book was released on 2020-07-10 with total page 217 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sex and Social Media offers a curious reader an academically informed yet accessible discussion of the nuances of sexual social media and socially mediated sex, giving a much-deserved space to explore the multiplicity and richness of sexual practices online.

Small Business Marketing For Dummies

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Publisher : John Wiley & Sons
ISBN 13 : 1118054458
Total Pages : 386 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Small Business Marketing For Dummies by : Barbara Findlay Schenck

Download or read book Small Business Marketing For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2011-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

Trifecta

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Publisher :
ISBN 13 : 9780615887210
Total Pages : 330 pages
Book Rating : 4.8/5 (872 download)

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Book Synopsis Trifecta by : Kim Carmichael

Download or read book Trifecta written by Kim Carmichael and published by . This book was released on 2013-09-17 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two men. One woman. It could ruin a friendship, or bring a satisfying twist to their lives. Artist, Jason Morgan, is used to making magic on the canvas. Now he hopes to do it in the bedroom. After a failed gallery showing, Jason decides the best way to cure his creative block is to act on his own personal fantasy, and enter into a sexual relationship with his two best friends. From the time they were in elementary school, Russell Sinclair has been a willing participant in Jason's adventures, but this one goes to a new level. He's intrigued by the idea of sharing one woman, but is challenged by how to fit this three-sided relationship into his traditional life. Lauren Redmond is no stranger to fantasy. As the aesthetic sales rep to the top Beverly Hills dermatologists, she is responsible for the majority of puffed lips and filled wrinkles in the greater Los Angeles area. She detours from her steady, secure path when she is offered the opportunity to live the dream with the two men who have occupied her heart since college. The fantasy fast becomes a powerful reality, and Lauren must decide if she is willing to give up everything she has worked for to have a bit of temporary decadence. Trifecta explores the boundaries of love, relationships and convention.

The Digital Frontier

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Author :
Publisher : Indiana University Press
ISBN 13 : 0253056489
Total Pages : 276 pages
Book Rating : 4.2/5 (53 download)

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Book Synopsis The Digital Frontier by : Sangeet Kumar

Download or read book The Digital Frontier written by Sangeet Kumar and published by Indiana University Press. This book was released on 2021-05-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global web and its digital ecosystem can be seen as tools of emancipation, communication, and spreading knowledge or as means of control, fueled by capitalism, surveillance, and geopolitics. The Digital Frontier interrogates the world wide web and the digital ecosystem it has spawned to reveal how their conventions, protocols, standards, and algorithmic regulations represent a novel form of global power. Sangeet Kumar shows the operation of this power through the web's "infrastructures of control" visible at sites where the universalizing imperatives of the web run up against local values, norms, and cultures. These include how the idea of the "global common good" is used as a ruse by digital oligopolies to expand their private enclosures, how seemingly collaborative spaces can simultaneously be exclusionary as they regulate legitimate knowledge, how selfhood is being redefined online along Eurocentric ideals, and how the web's political challenge is felt differentially by sovereign nation states. In analyzing this new modality of cultural power in the global digital ecosystem, The Digital Frontier is an important read for scholars, activists, academics and students inspired by the utopian dream of a truly representative global digital network.

Organizational Velocity

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Publisher : Business Expert Press
ISBN 13 : 1637422059
Total Pages : 151 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Organizational Velocity by : Alan Amling

Download or read book Organizational Velocity written by Alan Amling and published by Business Expert Press. This book was released on 2022-03-04 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’re not operating with Organizational Velocity, you’re getting lapped and don’t even realize it. Business as usual? Established organizations are being disrupted as nimble upstarts cross long-established competitive moats with increasing ease. The status quo needs to be blown up. In Organizational Velocity, veteran UPS executive Alan Amling distills five years of research and three decades on the front lines of Corporate America to reveal a fundamental truth... Moving at the speed of change is a choice, not a circumstance. Companies from Amazon to Shaw Industries stay ahead of the curve by operating with Organizational Velocity, a rapid learning paradigm empowering organizations to create persistent advantage. Amling shows how companies get in their own way and provides pragmatic insights from industrial, digital, and military leaders to break through organizational friction and thrive in disruption. Organizational Velocity is for current and aspiring executives seeing the disruption at their doorstep but not knowing how to break through the cloud of uncertainty. So, dog-ear the pages and create a company built to stay ahead of the curve.

Arnie, the Doughnut

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Publisher : Henry Holt and Company (BYR)
ISBN 13 : 1250239311
Total Pages : 44 pages
Book Rating : 4.2/5 (52 download)

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Book Synopsis Arnie, the Doughnut by : Laurie Keller

Download or read book Arnie, the Doughnut written by Laurie Keller and published by Henry Holt and Company (BYR). This book was released on 2018-12-18 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ebook includes audio narration. A deliciously imaginative story about friendship—from the author / illustrator of The Scrambled States of America. Arnie was fascinated as he watched the customers stream into the bakery. One by one, doughnuts were chosen, placed in paper bags, and whisked away with their new owners. Some went by the dozen in giant boxes. "Good-bye!" Arnie yelled to each doughnut. "Have a good trip!" "This is so exciting!" Arnie beamed. "I wonder who will choose ME?" At first glance, Arnie looks like an average doughnut—round, cakey, with a hole in the middle, iced and sprinkled. He was made by one of the best bakeries in town, and admittedly his sprinkles are candy-colored. Still, a doughnut is just a doughnut, right? WRONG! Not if Arnie has anything to say about it. And, for a doughnut, he sure seems to have an awful lot to say. Can Arnie change the fate of all doughnuts—or at least have a hand in his own future? Well, you'll just have to read this funny story and find out for yourself. This title has Common Core connections Arnie, the Doughnut is a 2004 Bank Street - Best Children's Book of the Year.

Search Marketing

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Publisher : Kogan Page Publishers
ISBN 13 : 1398612812
Total Pages : 313 pages
Book Rating : 4.3/5 (986 download)

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Book Synopsis Search Marketing by : Kelly Cutler

Download or read book Search Marketing written by Kelly Cutler and published by Kogan Page Publishers. This book was released on 2023-12-03 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase the power of your marketing budget and enhance customer reach with fundamental search marketing efforts, SEO and SEM. This comprehensive guide delves into the dynamic world of both paid and organic search marketing strategies, providing an in-depth understanding of the tactics and techniques that drive successful online visibility and business growth. As the digital marketing landscape continues to evolve, this work gets more technical, time-consuming and costly. Discover how to approach both paid and organic search marketing like a digital strategist by reading this book from digital marketing expert and educator, Kelly Cutler. Search Marketing offers insights into high-level fundamentals and advanced applications. Designed to help marketers and businesses leaders get more from this essential digital marketing tactic, the book dives into what marketers can do today to help their companies take a more controlled, intentional, and strategic approach to SEO and SEM. The book delivers techniques for increasing visibility, driving qualified traffic, measuring the success and functionality of SEO, SEM campaigns and advanced methods for campaign optimization. Readers will walk away knowing how to take a more informed approach to the business they bring from sites like Google and Bing, while gaining the insight necessary to effectively oversee search marketing at a strategic level.