Small Business Marketing For Dummies

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Small Business Marketing For Dummies

Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
ISBN 13 : 1118054458
Total Pages : 386 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Small Business Marketing For Dummies by : Barbara Findlay Schenck

Download or read book Small Business Marketing For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2011-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

Small Business Marketing Kit For Dummies

Author : Barbara Findlay Schenck
Publisher : John Wiley & Sons
ISBN 13 : 1118383079
Total Pages : 387 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Small Business Marketing Kit For Dummies by : Barbara Findlay Schenck

Download or read book Small Business Marketing Kit For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2012-08-02 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harness the power of marketing and watch your business grow Having your own business isn't the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today's competitive environment, strategic marketing is essential. If you want your small business to grow, you need a marketing strategy that works. But how do you get people to notice your business without spending a fortune? Packed with savvy tips for low-cost, high-impact campaigns, this friendly guide is your road map to launching a great marketing campaign and taking advantage of the newest technologies and avenues for outreach. Using social media as a marketing tool Communicating with customers Financing a marketing campaign The companion CD includes tools and templates to give you a jump-start on putting your new skills to work If you're looking to give your small business' marketing plan an edge over the competition, Small Business Marketing Kit For Dummies has you covered. CD-ROM/DVD and other supplementary materials are not included as part of the e-book file, but are available for download after purchase.

Marketing For Dummies

Author : Jeanette Maw McMurtry
Publisher : John Wiley & Sons
ISBN 13 : 1119894891
Total Pages : 407 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Marketing For Dummies by : Jeanette Maw McMurtry

Download or read book Marketing For Dummies written by Jeanette Maw McMurtry and published by John Wiley & Sons. This book was released on 2022-09-30 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pump up your business with the latest, greatest marketing techniques This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget. Learn the marketing and sales strategies that work in any economy Discover how to engage customers with trust and enthusiasm Understand post-pandemic changes in consumer attitudes Discover new tools and technologies for finding customers and inspiring loyalty Adapt your brand, pricing, and sales approach to make your business more valuable Avoid common marketing mistakes and learn how to measure the impact of your efforts In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins. For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.

Small Business For Dummies®

Author : Eric Tyson
Publisher : John Wiley & Sons
ISBN 13 : 1118051882
Total Pages : 596 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Small Business For Dummies® by : Eric Tyson

Download or read book Small Business For Dummies® written by Eric Tyson and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to: Make sure that small-business ownership is for you Find your niche and time your start-up Turn your ideas into plans Determine your start-up costs Obtain financing with the best possible terms Decide whether or not to incorporate Make sense of financial statements Navigate legal and tax issues Buy an existing business Set up a home-based business Publicize your business and market your wares Keep your customers coming back for more Track cash flow, costs and profits Keep your business in business and growing You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.

Content Marketing Strategies For Dummies

Author : Stephanie Diamond
Publisher : John Wiley & Sons
ISBN 13 : 1119154545
Total Pages : 429 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Content Marketing Strategies For Dummies by : Stephanie Diamond

Download or read book Content Marketing Strategies For Dummies written by Stephanie Diamond and published by John Wiley & Sons. This book was released on 2016-01-26 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive your content marketing campaign toward success Blogs and social platforms are all the rage right now—especially for strategists looking to cultivate influence among target audience members through content marketing. Content Marketing Strategies For Dummies explains how you can use content marketing to gain an edge over your competition, even in the most crowded of marketplaces. This timely text introduces you to the Five C Cycle: Company Focus, Customer Experience, Content Creation, Channel Promotion, and Closed-Loop Analysis. The Five C Cycle drives the creation and documentation of a targeted content marketing strategy, and allows you to approach your content marketing campaign with confidence. By helping you determine your company's focus, uncover your customers' experience with data, develop channel promotions across social platforms, create actionable online content, and use closed-loop analysis to build on previous success, this will become your go-to content marketing guide. Content marketing entails creating and curating content online via blog posts, social media platforms, and more. The goal is to acquire and retain customers by creating content that brings value to their lives, and that encourages them to engage with your brand. This easy-to-understand guide will help you do just that. Analyze customer data to better understand your target audience's journey Leverage social platforms, such as Facebook and Twitter, to develop channel promotions Create and curate intelligent, engaging content that leads to action Build upon your previous success with closed-loop analysis Whether you work for a large corporation, are part of a small business, are a solo thought leader, or are an educator, Content Marketing Strategies For Dummies tells you how to gain a critical, competitive advantage through targeted content marketing strategies.

The Ultimate Small Business Marketing Book

Author : Dee Blick
Publisher : FilamentPublishing Ltd
ISBN 13 : 1905493770
Total Pages : 383 pages
Book Rating : 4.9/5 (54 download)

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Book Synopsis The Ultimate Small Business Marketing Book by : Dee Blick

Download or read book The Ultimate Small Business Marketing Book written by Dee Blick and published by FilamentPublishing Ltd. This book was released on 2011 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is written for you if you want to get to grips with your marketing but you need a helping hand. It's packed with powerful tips, proven tools and many real-life examples and case studies. If you're looking for commonsense marketing advice that you can implement immediately, you'll find it on every page. You'll learn how to: plan and review your marketing activities, write brilliant copy that generates sales, write sales letters that sells, effectively troubleshoot when your marketing is not delivering, make your website a magnet for visitors and loads more! Dee Blick is a respected business author and a multi-award winning Fellow of the Chartered Institute of Marketing. Dee has 27 years marketing experience gained working with small businesses from all sectors. She is internally renowned for her practical approach to small business marketing and for getting results on the smallest of marketing budgets. Dee has also built a reputation as a formidable marketing troubleshooter. A speaker, columnist and small business marketing practioner, Dee is also the author of 'Powerful Marketing on a Shoestring Budget for Small Businesses'. Yorkshire born and bred, Dee lives with her husband and two sons in Sussex.

Social Media Marketing For Dummies

Author : Shiv Singh
Publisher : John Wiley & Sons
ISBN 13 : 1118985532
Total Pages : 432 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Social Media Marketing For Dummies by : Shiv Singh

Download or read book Social Media Marketing For Dummies written by Shiv Singh and published by John Wiley & Sons. This book was released on 2014-12-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fast and easy way to get the most of out social media marketing Sharing the wisdom of social media voices Shiv Singh and Stephanie Diamond on the latest approaches to social media marketing, Social Media Marketing For Dummies presents the essence of planning, launching, managing, and assessing a social media marketing campaign. In an easy-to-read style that is perfect for time-pressed marketers, this essential guide covers all the newest and time-tested trends in social media, including reaching your audience via mainstream platforms; getting social with existing web properties like a company site, blog, mobile tools, and advertising; making the most of Facebook, Twitter, Google+, LinkedIn, and others; launching a campaign and developing a voice; reaching your audience on key and niche platforms, and embracing influencers; and much more. Social media marketing is a highly-effective way to make a big bang without spending big bucks—and it's an easy, way to enlarge your audience, reach your customers, and build your business. With the indispensable tools in this new edition of Social Media Marketing For Dummies, you'll find everything you need to make the most of low-cost, timely online marketing strategies that resonate with consumers and make your brand and business viable in a saturated market. Gives you an overview of your social media marketing choices Covers giving social license to employees and metrics Provides the latest trends in social media marketing Includes tips on creating a social media marketing campaign, avoiding common mistakes, and key resources If you're a busy marketer, small business owner, or entrepreneur looking to reach new markets with social media marketing initiatives, this hands-on, friendly guide has you covered.

E-Mail Marketing For Dummies

Author : John Arnold
Publisher : John Wiley & Sons
ISBN 13 : 1118052110
Total Pages : 364 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis E-Mail Marketing For Dummies by : John Arnold

Download or read book E-Mail Marketing For Dummies written by John Arnold and published by John Wiley & Sons. This book was released on 2011-02-08 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-mail seems like a terrific marketing tool — until you think about all that spam clogging up your own inbox. But of course YOUR message isn’t spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You’ll be able to: Combine e-mail with other marketing media Develop a winning strategy, build a quality e-mail list, and find success Comply with anti-spam laws Set reasonable objectives Decide whether to use an e-mail service provider Brand your e-mails Build relationships with your customers Increase your “open” rate and find out who’s actually opening your e-mails Use e-mail to improve search engine optimization And if you’re not a bona fide, pocket-protector-carrying geek, this book is perfect. It’s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.

Web Marketing All-in-One Desk Reference For Dummies

Author : John Arnold
Publisher : John Wiley & Sons
ISBN 13 : 0470413980
Total Pages : 970 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis Web Marketing All-in-One Desk Reference For Dummies by : John Arnold

Download or read book Web Marketing All-in-One Desk Reference For Dummies written by John Arnold and published by John Wiley & Sons. This book was released on 2009-03-23 with total page 970 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone’s doing it — Web marketing, that is. Building an online presence is vital to your business, and if you’re looking for Web marketing real-world experiences, look no farther than Web Marketing All-in-One For Dummies. These eight minibooks break down Web marketing into understandable chunks, with lots of examples from an author team of experts. The minibooks cover: Establishing a Web Presence Search Engine Optimization Web Analytics E-Mail Marketing Blogging and Podcasting Social Media Marketing Online Advertising & Pay-Per-Click Mobile Web Marketing Web Marketing All-in-One For Dummies shows you how to please both customers and search engines; track your performance; market with e-mail, blogs, and social media; and more. It’s a one-stop guide to Maximizing Internet potential for your business and ranking high in searches Tracking how your ads, pages, and products perform Managing pay-per-click ads, keywords, and budget, and developing marketing e-mails that customers actually want to read Creating a blog or podcast that helps you connect with clients Using social media outlets including StumbleUpon, Facebook, and Twitter Leveraging mobile technology Generating traffic to your site and writing ads that get clicks Not only that, but Web Marketing All-in-One For Dummies includes a Google AdWords redeemable coupon worth $25 to get you started! Begin developing your Web site strategy and start marketing your business online today.

Marketing Research Kit For Dummies

Author : Michael Hyman
Publisher : John Wiley & Sons
ISBN 13 : 0470632569
Total Pages : 651 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Marketing Research Kit For Dummies by : Michael Hyman

Download or read book Marketing Research Kit For Dummies written by Michael Hyman and published by John Wiley & Sons. This book was released on 2010-03-05 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tools you need to identify, obtain, record, and analyze data Sure, access to data is faster and easier to obtain than ever before, but how do you cut through the clutter of information to find what's most useful and organize it to suit your purposes? Marketing Research Kit For Dummies supplies a brimming box of tools that help you mine mountains of data, find the sources you need, and focus your marketing plan. Whether you're an entrepreneur, a small business owner, or a marketer in a large organization, this powerful resource and companion CD provide you with hands-on tools you need to identify, obtain, record, and analyze secondary, data-electronic and print-for developing or revising a marketing plan, launching a new product or service, or implementing long-term strategic planning. It also offers clear, in-depth instructions and customizable forms for conducting your own primary research. Includes complete instructions for writing a research plan, conducting depth interviews, and focus groups Fully explains the process of sampling, analyzing data, and reporting results Features tips on developing questionnaires for face-to-face, Internet, and postal surveys Helps you keep an eye on your competition and analyze their results When money is tight and everything is on the line, you need to make sure you've done your homework. You need Marketing Research Kit For Dummies. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

The Facebook Guide to Small Business Marketing

Author : Ramon Ray
Publisher : John Wiley & Sons
ISBN 13 : 1118234766
Total Pages : 290 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Facebook Guide to Small Business Marketing by : Ramon Ray

Download or read book The Facebook Guide to Small Business Marketing written by Ramon Ray and published by John Wiley & Sons. This book was released on 2013-02-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook’s many marketing features. With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone This guide to small business marketing on Facebook, is packed with information from Facebook’s staff Guides you through creating a profile for your business, taking advantage of Facebook’s unique marketing features, following best practices, and getting the best return on your investment Packed with insider tips and creative marketing ideas If you have a small or local business, you can’t go wrong with the marketing advice in The Facebook Guide to Small Business Marketing.

Big Business Marketing For Small Business Budgets

Author : Jeanette Maw McMurtry
Publisher : McGraw Hill Professional
ISBN 13 : 007142556X
Total Pages : 322 pages
Book Rating : 4.0/5 (714 download)

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Book Synopsis Big Business Marketing For Small Business Budgets by : Jeanette Maw McMurtry

Download or read book Big Business Marketing For Small Business Budgets written by Jeanette Maw McMurtry and published by McGraw Hill Professional. This book was released on 2003-03-22 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Techniques smaller businesses can use to stretch their marketing dollars--and keep customers loyal for a lifetime Traditionally, the competitive ace -in -the hole for smaller businesses has been their ability to provide more personalized service than their larger, arm's-length competitors. However, CRM initiatives and Web-based technologies now allow global businesses to appear and behave much "smaller" than in the past, leaving local businesses scrambling to uncover new areas of differentiation and competitive advantage. Big Business Marketing for Small Business Budgets shows small business owners how to make the most of their limited marketing dollars by capturing the lifetime loyalty of their most valuable customers. This hands-on, how-to-do-it book features tricks and techniques of global marketers from Amazon.com to American Express that operations of all sizes can use to quickly and inexpensively: Develop precise, personalized marketing programs Incorporate the Internet with existing marketing activities Collect and utilize valuable customer preference data for marketing "individually" to customers In today's price-driven, "What's in it for me?" marketplace, developing and sustaining long-term customer relationships has become increasingly difficult for smaller businesses--but not impossible. Let Big Business Marketing for Small Business Budgets show you how to compete with your largest competitors--and adopt and adapt their well-researched tips and techniques to gain lifetime customers.

Visual Social Marketing For Dummies

Author : Krista Neher
Publisher : John Wiley & Sons
ISBN 13 : 1118753488
Total Pages : 338 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Visual Social Marketing For Dummies by : Krista Neher

Download or read book Visual Social Marketing For Dummies written by Krista Neher and published by John Wiley & Sons. This book was released on 2014-02-24 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to implement a best-in-class visual marketing plan It's no secret that visual content online really draws in viewers. People love Pinterest, Facebook, and the like for visual sharing and engaging. Smart marketers know their companies need to tap into this, but where and how to start? Visual Social Marketing For Dummies offers a clear roadmap for creating effective, well-defined visual social marketing strategies as part of your overall marketing and social media plans. From defining goals to developing highly visual content across a range of social media platforms, this book is the perfect step-by-step guide to get you there. The book explores Pinterest, Instagram, Vine, Tumblr, YouTube, SlideShare, and Twitter, among many topics and resources, and includes useful examples from leading brands and companies across a variety of industries. Helps you set goals that align with your budget and resources and then lay out a visual social marketing plan Covers image-based platforms, such as Pinterest, Instagram, and Vine, as well as social media platforms including Facebook, Tumblr, YouTube, Twitter, and SlideShare Explores visual tools, including infographics, presentations, and video Explains how to track and measure the effectiveness of your visual marketing efforts Make your brand stand out from the crowd with the information, tips, techniques, and examples you'll find in Visual Social Marketing For Dummies.

Marketing

Author : Gloria Green
Publisher : Dearborn Trade Publishing
ISBN 13 : 9781574100204
Total Pages : 292 pages
Book Rating : 4.1/5 (2 download)

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Book Synopsis Marketing by : Gloria Green

Download or read book Marketing written by Gloria Green and published by Dearborn Trade Publishing. This book was released on 1996 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now small business owners can improve their marketing skills with this "marketing mastery" course. Readers will learn how to develop and successfully implement a personalized marketing plan for selling their product or service, including selecting target markets, tips for do-it-yourself market research, and using and analyzing strategies and tactics. Follow four entrepreneurs as they apply the workshops and thought processes to their own business marketing plans. By the end of the book, you will have a marketing plan put together and ready to implement. Software based on the personal workshops is also available.

Small Business Marketing

Author : Stuart Atkins Mba
Publisher : Booksurge Publishing
ISBN 13 : 9781439255414
Total Pages : 0 pages
Book Rating : 4.2/5 (554 download)

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Book Synopsis Small Business Marketing by : Stuart Atkins Mba

Download or read book Small Business Marketing written by Stuart Atkins Mba and published by Booksurge Publishing. This book was released on 2009-12-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This practical book is designed to accelerate your small business marketing learning curve and review key principles of revenue-generating marketing. Perfect for a boardroom or a bathroom read!

Social Media For Small Business

Author : Franziska Iseli
Publisher : John Wiley & Sons
ISBN 13 : 0730390322
Total Pages : 240 pages
Book Rating : 4.7/5 (33 download)

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Book Synopsis Social Media For Small Business by : Franziska Iseli

Download or read book Social Media For Small Business written by Franziska Iseli and published by John Wiley & Sons. This book was released on 2021-04-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how social media can transform your business and help you attract more customers Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with: Effective marketing strategies to get more out of your social media efforts. Systems to bring structure into your entire marketing approach. Tools to make your brand irresistible across your customer touchpoints. Case studies to highlight the application of the book’s principles to the real-world Practical strategies you can put in place immediately to see a rapid return on investment Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.

Starting an Online Business For Dummies®

Author : Greg Holden
Publisher : John Wiley & Sons
ISBN 13 : 0470640995
Total Pages : 553 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Starting an Online Business For Dummies® by : Greg Holden

Download or read book Starting an Online Business For Dummies® written by Greg Holden and published by John Wiley & Sons. This book was released on 2010-06-15 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nuts-and-bolts for building your own online business and making it succeed Is there a fortune in your future? Start your own online business and see what happens. Whether you're adding an online component to your current bricks-and-mortar or hoping to strike it rich with your own online startup, the sixth edition of this popular and practical guide can help. Find out how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more. The book explores the hottest business phenomenon today—social media marketing—with full coverage of Twitter, Facebook, blogs, and other technologies that are now firmly part of the online business landscape. Dives into all aspects of starting and establishing an online business, including the very latest big trends Highlights business issues that are of particular concern to online businesses Reveals how to identify a market need, handle promotion, choose Web hosting services, set up strong security, pop up prominently in search engine rankings, and more Covers the hottest social media marketing opportunities, including Twitter, Facebook, YouTube, and blogs Shows you specific types and examples of successful online businesses Provides the latest on B2B Web site suppliers, such as AliBaba.com Build a better online business from the ground up, starting with Starting an Online Business For Dummies, 6th Edition!