The Digital Revolution A Book Guide For Startups To Grow Business In Digital World

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The Digital Revolution: a Book Guide for Startups to Grow Business in Digital World

Author : Cecil Wosher
Publisher :
ISBN 13 :
Total Pages : 60 pages
Book Rating : 4.4/5 (794 download)

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Book Synopsis The Digital Revolution: a Book Guide for Startups to Grow Business in Digital World by : Cecil Wosher

Download or read book The Digital Revolution: a Book Guide for Startups to Grow Business in Digital World written by Cecil Wosher and published by . This book was released on 2021-09-18 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: The term startup refers to a company in the first stages of operations. Startups are founded by one or more entrepreneurs who want to develop a product or service for which they believe there is demand. These companies generally start with high costs and limited revenue, which is why they look for capital from a variety of sources such as venture capitalists. According to the Small Business Administration, half of the businesses fail in the first five years, while more than 20 percent fail in the first year. Those are some pretty startling statistics, but they don't have to be discouraging. While there's plenty of room for failure, there's even more for success. In order to succeed, however, your startup needs a strong foundation on which to build. This book provides proven steps for successful startups. Buy now.

Digital Revolution

Author : IntroBooks
Publisher : Can Akdeniz
ISBN 13 :
Total Pages : 40 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Revolution by : IntroBooks

Download or read book Digital Revolution written by IntroBooks and published by Can Akdeniz. This book was released on 2019-01-11 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's era, technology is playing a pivotal role. Without the help of technology, it is extremely formidable to imagine life. The human race is so used to technology. However, the digitalization of the world brought many opportunities to the variety of businesses and companies. The digital revolution was one of the finest things that ever happened to humankind. This made lives easier and better. With the help of the digital technology, the world is constantly improving. It is critical to understand everything from scratch. How was the digital revolution introduced? And what are its extraordinary impacts on the world? Here is a precise introduction of the digital revolution, along with its importance and its various impacts on the industries and humans. Also, it is necessary to understand its merit and demerits and the efficient use of technology. Everything is discussed to provide a clear idea of the digital revolution.

The Digital Handbook

Author : Hans Hwang
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781537775586
Total Pages : 206 pages
Book Rating : 4.7/5 (755 download)

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Book Synopsis The Digital Handbook by : Hans Hwang

Download or read book The Digital Handbook written by Hans Hwang and published by Createspace Independent Publishing Platform. This book was released on 2016-10-06 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: About 250 years ago the Industrial Revolution transformed the world - not just work, but how people learned, lived, and played. Subsequently, ongoing societal changes have been fueled by technologies such as the assembly line, modern medicine, and the Internet. Now, we stand at the precipice of another transformative period - the Digital Revolution. As consumers, we are immersed in all things digital. We socialize on Facebook, we buy groceries on Amazon, we stream content on Netflix, and we track our exercise using Fitbit. But as successful as these services are, they only scratch the surface of what is truly happening. Like the first Industrial Revolution, today's Digital Revolution is taking advantage of technology convergence, hyper-connectivity, and societal change. These conditions are creating new experiences, capabilities, and business models that are disrupting the status quo "playing rules" that have existed for the last century. In this book, technology executive Hans Hwang offers over twenty-five years of global experience in helping organizations transform to meet new demands. He goes beyond business theory and instead shares case studies from every industry. The core best practices are outlined in a digital methodology that you can apply within your organization. This book is as much about answering the questions of "how" as "what." Hwang delves into the role of analytics, innovation, and platforms in a digital world. If that sounds a bit clinical, not to worry - Hwang liberally includes a "spoonful" of irreverent humor to keep you engaged. If you are a business owner, executive, or policy-maker, this book is designed to provide insights on how to navigate through the digital journey. All readers should benefit by understanding how their role or function is likely to be impacted; and what they can do to best position themselves in a post-Digital world. This is especially true for those in product management, sales, marketing, strategy, or IT functions - which will be significantly transformed over the next few years. Note - readers will also have the opportunity to continue to learn and engage with the author on the site www.thedigitalhandbook.net

The Digital Revolution Navigating the Future of Technology

Author : Praia Patel
Publisher :
ISBN 13 : 9789358686876
Total Pages : 0 pages
Book Rating : 4.6/5 (868 download)

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Book Synopsis The Digital Revolution Navigating the Future of Technology by : Praia Patel

Download or read book The Digital Revolution Navigating the Future of Technology written by Praia Patel and published by . This book was released on 2024 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praia Patel's "The Digital Revolution: Navigating the Future of Technology" offers a futuristic look at how technology is changing and how it will affect our daily life. In this incisive and contemplative work, Patel explores the core of the digital revolution, explaining its intricacies and providing a guide for companies and individuals to traverse the constantly evolving technological landscape. With Praia Patel's extensive background in technology and her abundance of knowledge, this book is a must-have for everyone looking to make sense of the modern digital world. Patel delves into important digital trends and their societal effects, covering topics such as blockchain, AI, cybersecurity, and the internet of things. By using interesting language and practical examples, the author simplifies difficult ideas and makes them understandable for people from many walks of life. "The Digital Revolution" is more than a forecast; it demands change. Patel urges readers to think about the ethical consequences of innovation and to embrace technology breakthroughs responsibly. If you want to succeed in this digital age and help shape a future where technology is used for the benefit of society, then you need Patel's book. He has a fantastic eye for how technology affects people.

The Entrepreneur's Digital Transformation Handbook

Author : Cris Iconomu
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (88 download)

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Book Synopsis The Entrepreneur's Digital Transformation Handbook by : Cris Iconomu

Download or read book The Entrepreneur's Digital Transformation Handbook written by Cris Iconomu and published by Independently Published. This book was released on 2024-02-20 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The result of more than ten years of research, testing and development, and the culmination of 35 years in business and technology, the book is fundamentally an approach to business improvement. Written from a very personal point of view (and from personal experience), TEDTH is not a wealth creation book, nor pretending to be more than it is - a guide to building a digital business, written from the business perspective with a focus on technology enablement. Lack of specific digital business and technological knowledge keeps many entrepreneurs from implementing digital processes in their small or large companies. The book introduces the concept of a logical roadmap detailing the evolution from a simple idea to a growing business, split into two major parts - Business Design and Business Fulfillment. Using modern concepts such as business modelling or DevOps, an entrepreneur can take control of the transformation process, making sure the right solutions and paths are chosen. It is the first e-book in an upcoming series aimed at helping entrepreneurs fill the knowledge gap in business design and implementation for the digitally enabled world.

The Digital Transformation Playbook

Author : David L. Rogers
Publisher : Columbia Business School Publishing
ISBN 13 : 9780231175449
Total Pages : 278 pages
Book Rating : 4.1/5 (754 download)

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Book Synopsis The Digital Transformation Playbook by : David L. Rogers

Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia Business School Publishing. This book was released on 2016 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical action plan for businesses seeking to adapt and grow in today's digital market.

Delivering Digital Transformation

Author : Alan W. Brown
Publisher : De Gruyter Oldenbourg
ISBN 13 : 9783110660081
Total Pages : 228 pages
Book Rating : 4.6/5 (6 download)

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Book Synopsis Delivering Digital Transformation by : Alan W. Brown

Download or read book Delivering Digital Transformation written by Alan W. Brown and published by De Gruyter Oldenbourg. This book was released on 2019-10 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deliver on your digital transformation by learning from the insights and experiences from organizations adapting their approaches to life in the digital world. Business leaders, industry strategists, academics, and policy makers are all scrambling to make sense of digital transformation, and to define strategies for success in our increasingly digital economy. This book provides today's leaders, managers, and practitioners with the tools for understanding, leading, and delivering in the digital age. »What I see here is an excellent survey of the best thinking on Digital Transformation. It's a book I wish I had written.« Brad Power, Process Innovator »A clear and crisply written guide for any manager considering delivering digital transformation who would like a digestible introduction to key technology trends, organisational and social impact as well as a glimpse of the future.« Petrina Steele, Equinix »A thoroughly enjoyable read. A great synthesis of many different sources that I'm sure will be an invaluable guide for managers.« Richard Sargeant, faculty.ai

Driving Digital Strategy

Author : Sunil Gupta
Publisher : Harvard Business Press
ISBN 13 : 1633692698
Total Pages : 327 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Driving Digital Strategy by : Sunil Gupta

Download or read book Driving Digital Strategy written by Sunil Gupta and published by Harvard Business Press. This book was released on 2018-07-24 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.

The Digital Revolution

Author : Alan Charlesworth
Publisher : Dorling Kindersley Ltd
ISBN 13 : 1405335475
Total Pages : 75 pages
Book Rating : 4.4/5 (53 download)

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Book Synopsis The Digital Revolution by : Alan Charlesworth

Download or read book The Digital Revolution written by Alan Charlesworth and published by Dorling Kindersley Ltd. This book was released on 2009-11-02 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to the digital revolution which will give you the information and skills to succeed Learn more about the digital revolution, you�ll find out how to assess online opportunities, plan your strategy and succeed in the digital sector. Tables, illustrations and �In Focus� panels on what to do in a particular situation, plus real-life case studies demonstrate how to understand technology, set up and maintain a website, analyse data and reach new markets. Read it cover-to-cover, or dip in and out of topics for quick reference.

The Digital Revolution

Author : Inder Sidhu
Publisher : FT Press
ISBN 13 : 0134291379
Total Pages : 412 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis The Digital Revolution by : Inder Sidhu

Download or read book The Digital Revolution written by Inder Sidhu and published by FT Press. This book was released on 2015-11-28 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: The massive transformations driven by digital technology have begun. The Digital Revolution gives you a complete roadmap for navigating the breathtaking changes happening now and shows you how to succeed. Silicon Valley executive, thought leader, and New York Times best-selling author Inder Sidhu shows how cloud computing, social media, mobility, sensors, apps, big data analytics, and more can be brought together in virtually infinite combinations to create opportunities and pose risks previously unimaginable. You’ll learn how digital pioneers are applying connected digital technologies, also known as the Internet of Everything, to dramatically improve financial performance, customer experience, and workforce engagement in fields ranging from healthcare to education, from retail to government. Sidhu combines the practical perspective of practitioners with the extensive experience of experts to show you how to win in the new digital age. He takes you behind the scenes, engaging with business leaders from Apple, Google, Facebook, Cisco, Intel, Amazon, Walmart, Starbucks, RSA, Kaiser, Cleveland Clinic, Intermountain Healthcare, and so on and with academic leaders from Stanford, Yale, Wharton, MIT, Coursera, Khan Academy, and more and reveals their winning strategies and execution tactics for your benefit. Sidhu also discusses the key challenges of privacy, security, regulation, and governance in depth and offers powerful insights on managing crucial ethical, social, cultural, legal, and economic issues that digitization creates. He shows what the digital revolution will mean for you, both personally and professionally--and how you can win. Learn how you can leverage the digital revolution to Deliver superior customer experiences Improve your organization’s financial performance Drive employee productivity, creativity, and engagement Build smart, efficient cities brimming with opportunity Make education more effective and relevant Achieve better health outcomes Make retail compelling, convenient, and profitable Balance privacy with security Protect yourself before, during, and after a cyberattack Accelerate your career and live a better life

Digital Transformation

Author : Lynda J. Roth
Publisher : Balboa Press
ISBN 13 : 1982257288
Total Pages : 261 pages
Book Rating : 4.9/5 (822 download)

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Book Synopsis Digital Transformation by : Lynda J. Roth

Download or read book Digital Transformation written by Lynda J. Roth and published by Balboa Press. This book was released on 2020-12-16 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Technologies are impacting society in the 21st century the same way the industrial technologies impacted society in the 20th century. They are dramatically changing consumer behavior and expectations which is resulting in traditional industries being disrupted, traditional businesses being displaced and new industries being created. Executives of traditional companies must transform their business models to survive in the digital economy. In this book author Lynda J Roth - describes how technology has been transforming society over the past 200 years and why the current digital technologies are so disruptive - explains the digital technologies that are fueling the digital economy with stories of successful business applications - describes the 7 key mistakes business executives are making in their digital transformation - details the 5 key steps to a successful transformation from a traditional 20th century business to a thriving 21st century digital business.

Digital @ Scale

Author : Anand Swaminathan
Publisher : John Wiley & Sons
ISBN 13 : 1119433746
Total Pages : 291 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Digital @ Scale by : Anand Swaminathan

Download or read book Digital @ Scale written by Anand Swaminathan and published by John Wiley & Sons. This book was released on 2017-06-26 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.

A Guide to the Digital Side

Author : Shane S. Clark
Publisher :
ISBN 13 : 9781081216054
Total Pages : 78 pages
Book Rating : 4.2/5 (16 download)

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Book Synopsis A Guide to the Digital Side by : Shane S. Clark

Download or read book A Guide to the Digital Side written by Shane S. Clark and published by . This book was released on 2019-07-21 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mаrkеtіng could be considered аѕ thе mоѕt еѕѕеntіаl раrt of уоur buѕіnеѕѕ. Wіthоut a powerful mаrkеtіng ѕtrаtеgу іn place, your соmраnу wіll fаіl tо gеt in frоnt оf уоur customers. Small buѕіnеѕѕеѕ, еѕресіаllу ѕtаrt-uрѕ, need to put even more emphasis оn mаrkеtіng соmраrеd to lаrgе соmраnіеѕ that hаvе аlrеаdу mаdе a name for thеmѕеlvеѕ. Thіѕ саn ѕееm lіkе a dаuntіng tаѕk fоr buѕіnеѕѕ оwnеrѕ аnd a сhаllеngе whеn it соmеѕ to аllосаtіng tіmе аnd mоnеу fоr mаrkеtіng. Hоwеvеr, with аdvаnсеѕ іn technology, it is now еаѕіеr than еvеr for business оwnеrѕ tо use dіgіtаl marketing within thеіr buѕіnеѕѕ. This guіdе will take a lооk аt thе mоѕt соmmоn digital mаrkеtіng mеthоdѕ thаt small buѕіnеѕѕ оwnеrѕ саn gеt to grips wіth ԛuісklу аnd ѕtаrt uѕіng tоdау. Every buѕіnеѕѕ wаntѕ tо improve thеіr sales. Whether уоu'rе рrоmоtіng уоur рrоduсt/ѕеrvісе directly tо the сuѕtоmеr tо еnсоurаgе them to buу іt ѕtrаіght аwау оr уоu'rе рlауіng thе lоng-gаmе bу buіldіng uр brаnd аwаrеnеѕѕ fіrѕt in thе bіd that thеу'll buy from уоu later - thе end gоаl to marketing іѕ аlwауѕ to іmрrоvе ѕаlеѕ. In thіѕ Guide Book, уоu'rе gоіng to;-Learn why your business need an online presence -Lеаrn importance of Domain Name and Website on your business-Learn why setting up your business listing is important-Learn why social media is important for your small business to grow-Learn why customer relations and online reviews are important for business growth-Learn different digital marketing options...and lots more.

How Revolutionary Was the Digital Revolution?

Author : John Zysman
Publisher : Stanford University Press
ISBN 13 : 9780804753357
Total Pages : 508 pages
Book Rating : 4.7/5 (533 download)

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Book Synopsis How Revolutionary Was the Digital Revolution? by : John Zysman

Download or read book How Revolutionary Was the Digital Revolution? written by John Zysman and published by Stanford University Press. This book was released on 2006 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: The final section considers the political ramifications of information technology for critical societal debates ranging from privacy to intellectual property. The contributors to the book map out how the digital revolution shakes up politics, creating new economic and political winners and losers. In order to do so, they connect theories of political economy to the implications of digital technology for international as well as national markets.Attempts to construct a framework for analyzing the international digital era: one that examines the ability of political actors to innovate and experiment in spite of, or perhaps because of, the constraints posed by digital technology. This book examines the reaction of nations to the dual challenges of globalization and technological change.How do high wage countries stay rich in a global digital economy? "How Revolutionary was the Revolution" constructs a framework for analyzing the international digital era: one that examines the ability of political actors to innovate and experiment in spite of, or perhaps because of, the constraints posed by digital technology. In order to assess the revolutionary nature of the digital era, this book takes four overlapping approaches. First, it examines the reaction of nations, specifically Finland, Japan, and emerging markets, to the dual challenges of globalization and technological change. This section identifies both successful and failed national experiments intended to deal with these dual pressures. Second, it assesses corporate attempts to leverage digital technology to reorganize work. A broad range of issues including off-shoring, open source production systems, and knowledge management are addressed. Third, devoting detailed analysis to the case of mobile telephones, the book offers insights into the political economy of market evolution in the digital era.

Build Zero-Cost Digital Business from Scratch to Success

Author : Alexander Newman
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.8/5 (666 download)

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Book Synopsis Build Zero-Cost Digital Business from Scratch to Success by : Alexander Newman

Download or read book Build Zero-Cost Digital Business from Scratch to Success written by Alexander Newman and published by Independently Published. This book was released on 2023-11-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the age of the internet, the dream of creating your own successful business from scratch is more attainable than ever. But, what if you could do it with virtually no startup capital? "Build Zero-Cost Digital Business from Scratch to Success" is your key to unlocking the limitless potential of the digital world. In this comprehensive guide, you'll embark on an exciting steps of entrepreneurship without the heavy burden of initial costs. This book isn't just about theory; it's about practical steps, proven strategies, and the unwavering belief that your dreams can become reality. Mastering the Art of Zero-Cost Entrepreneurship You don't need deep pockets to build a thriving business, and this book proves it. From understanding what a digital business is to selecting the perfect niche, we'll guide you through every step. Learn how to craft innovative digital products and services, and discover the secrets of effective, low-cost marketing. Real-World Success Stories But we don't stop at theory. Dive into captivating case studies of real entrepreneurs who started with minimal resources and turned their dreams into profitable businesses. These inspiring stories will show you that you're not alone on this steps, and that success is well within reach. The Future of Digital Business The digital landscape is ever-changing, and this book keeps you ahead of the curve. Understand emerging trends, learn how to stay agile, and harness innovation. You'll discover the importance of sustainability and corporate social responsibility, creating a business that not only thrives but also makes a positive impact. Practical Tools for Your Business Arsenal With a focus on practicality, you'll find actionable insights and techniques for building and growing your digital business. Learn to manage your finances wisely, navigate legal and ethical considerations, and strengthen your brand and online presence. Your Personal Roadmap to Success In the final chapter, we take a leap into your future. You'll create post-book action plans, ensuring that the knowledge you've gained is transformed into results. Embrace continuous learning and improvement as we navigate the evolving digital landscape. Your Success Story Begins Here "Build Zero-Cost Digital Business from Scratch to Success" is not just a book; it's your roadmap to the future. It's a practical, actionable, and comprehensive guide for anyone who dreams of building a thriving digital business without the burden of heavy initial costs. If you're ready to unlock the door to your digital business success, this book is your key. Start your big steps today, and turn your dreams into reality in the dynamic world of digital entrepreneurship. Your success story begins here.

Business Strategies for the Digital Age

Author : Roderick E Adams
Publisher : Independently Published
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.3/5 (735 download)

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Book Synopsis Business Strategies for the Digital Age by : Roderick E Adams

Download or read book Business Strategies for the Digital Age written by Roderick E Adams and published by Independently Published. This book was released on 2023-01-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Strategies for the Digital Age: Mastering the Art of Online and Offline Growth" is a must-read for businesses looking to stay ahead of the curve in today's digital landscape. Written by the renowned business strategist and author Roderick Adams, this comprehensive guide delves deep into the digital revolution and its impact on business, providing a wealth of actionable insights and strategies for mastering the art of online and offline growth. From building an effective online presence and mastering e-commerce and online sales strategies to traditional brick-and-mortar business strategies and building a strong offline brand presence, this book covers it all. Roderick Adams expertly guides readers through the process of integrating online and offline strategies, identifying and leveraging cross-channel opportunities, and measuring the effectiveness of online and offline strategies. With its practical, step-by-step approach and wealth of real-world examples, this book is an essential resource for business owners, entrepreneurs, and marketing professionals looking to stay ahead of the curve in the digital age. Don't miss out on the opportunity to master the art of online and offline growth with Roderick Adams' "Business Strategies for the Digital Age

The New Digital Age

Author : Eric Schmidt
Publisher :
ISBN 13 : 9781848546202
Total Pages : 315 pages
Book Rating : 4.5/5 (462 download)

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Book Synopsis The New Digital Age by : Eric Schmidt

Download or read book The New Digital Age written by Eric Schmidt and published by . This book was released on 2013 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades. A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future. 'A brilliant guidebook for the next century . . . Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives' Richard Branson