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The New Digital Age

Author : Eric Schmidt
Publisher : Vintage
ISBN 13 : 0307961109
Total Pages : 336 pages
Book Rating : 4.3/5 (79 download)

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Book Synopsis The New Digital Age by : Eric Schmidt

Download or read book The New Digital Age written by Eric Schmidt and published by Vintage. This book was released on 2013-04-23 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected—a world full of challenges and benefits that are ours to meet and to harness. Eric Schmidt is one of Silicon Valley’s great leaders, having taken Google from a small startup to one of the world’s most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton. With their combined knowledge and experiences, the authors are uniquely positioned to take on some of the toughest questions about our future: Who will be more powerful in the future, the citizen or the state? Will technology make terrorism easier or harder to carry out? What is the relationship between privacy and security, and how much will we have to give up to be part of the new digital age? In this groundbreaking book, Schmidt and Cohen combine observation and insight to outline the promise and peril awaiting us in the coming decades. At once pragmatic and inspirational, this is a forward-thinking account of where our world is headed and what this means for people, states and businesses. With the confidence and clarity of visionaries, Schmidt and Cohen illustrate just how much we have to look forward to—and beware of—as the greatest information and technology revolution in human history continues to evolve. On individual, community and state levels, across every geographical and socioeconomic spectrum, they reveal the dramatic developments—good and bad—that will transform both our everyday lives and our understanding of self and society, as technology advances and our virtual identities become more and more fundamentally real. As Schmidt and Cohen’s nuanced vision of the near future unfolds, an urban professional takes his driverless car to work, attends meetings via hologram and dispenses housekeeping robots by voice; a Congolese fisherwoman uses her smart phone to monitor market demand and coordinate sales (saving on costly refrigeration and preventing overfishing); the potential arises for “virtual statehood” and “Internet asylum” to liberate political dissidents and oppressed minorities, but also for tech-savvy autocracies (and perhaps democracies) to exploit their citizens’ mobile devices for ever more ubiquitous surveillance. Along the way, we meet a cadre of international figures—including Julian Assange—who explain their own visions of our technology-saturated future. Inspiring, provocative and absorbing, The New Digital Age is a brilliant analysis of how our hyper-connected world will soon look, from two of our most prescient and informed public thinkers.

The New Digital Age

Author : Eric Schmidt
Publisher : Hachette UK
ISBN 13 : 1848546246
Total Pages : 336 pages
Book Rating : 4.8/5 (485 download)

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Book Synopsis The New Digital Age by : Eric Schmidt

Download or read book The New Digital Age written by Eric Schmidt and published by Hachette UK. This book was released on 2013-04-25 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'This is the most important - and fascinating - book yet written about how the digital age will affect our world' Walter Isaacson, author of Steve Jobs From two leading thinkers, the widely anticipated book that describes a new, hugely connected world of the future, full of challenges and benefits which are ours to meet and harness. The New Digital Age is the product of an unparalleled collaboration: full of the brilliant insights of one of Silicon Valley's great innovators - what Bill Gates was to Microsoft and Steve Jobs was to Apple, Schmidt (along with Larry Page and Sergey Brin) was to Google - and the Director of Google Ideas, Jared Cohen, formerly an advisor to both Secretaries of State Condoleezza Rice and Hillary Clinton. Never before has the future been so vividly and transparently imagined. From technologies that will change lives (information systems that greatly increase productivity, safety and our quality of life, thought-controlled motion technology that can revolutionise medical procedures, and near-perfect translation technology that allows us to have more diversified interactions) to our most important future considerations (curating our online identity and fighting those who would do harm with it) to the widespread political change that will transform the globe (through transformations in conflict, increasingly active and global citizenries, a new wave of cyber-terrorism and states operating simultaneously in the physical and virtual realms) to the ever present threats to our privacy and security, Schmidt and Cohen outline in great detail and scope all the promise and peril awaiting us in the coming decades. A breakthrough book - pragmatic, inspirational and totally fascinating. Whether a government, a business or an individual, we must understand technology if we want to understand the future. 'A brilliant guidebook for the next century . . . Schmidt and Cohen offer a dazzling glimpse into how the new digital revolution is changing our lives' Richard Branson

Legal Challenges in the New Digital Age

Author : Ana Mercedes Lopez Rodriguez
Publisher : BRILL
ISBN 13 : 9004447415
Total Pages : 309 pages
Book Rating : 4.0/5 (44 download)

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Book Synopsis Legal Challenges in the New Digital Age by : Ana Mercedes Lopez Rodriguez

Download or read book Legal Challenges in the New Digital Age written by Ana Mercedes Lopez Rodriguez and published by BRILL. This book was released on 2021-02-01 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legal Challenges in the New Digital Age addresses a wide range of legal issues related to emerging technologies. These technologies pose prominent legal challenges, in particular, how to wedge new phenomena into old frameworks; whether we can and should delegate responsibilities to technologies and how to cope with newly created powers of manipulation. Edited by Ana Mercedes Lopez Rodriguez, Michael D. Green and Maria Lubomira Kubica, the book’s sixteen chapters are written by highly qualified international practitioners and academics from different jurisdictions. Familiarity with the intricacies of emerging technologies is essential for judges, practitioners, legal staff, business people and scholars. This book’s combination of highly thought-provoking topics and in-depth analysis will prove indispensable to all interested parties.

Cyber Shields: Protecting IoT in the New Digital Age

Author : Amardeep Das
Publisher : Namya Press
ISBN 13 : 9355452322
Total Pages : 96 pages
Book Rating : 4.3/5 (554 download)

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Book Synopsis Cyber Shields: Protecting IoT in the New Digital Age by : Amardeep Das

Download or read book Cyber Shields: Protecting IoT in the New Digital Age written by Amardeep Das and published by Namya Press. This book was released on 2023-08-01 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Cyber Shields: Protecting IoT in the New Digital Age" is a comprehensive guide that delves into the intricacies of securing Internet of Things (IoT) environments. In an era where IoT devices are becoming increasingly prevalent and interconnected, this book provides valuable insights and practical strategies for protecting these devices and their networks from cyber threats. The book begins with an introduction to the rise of IoT and the need for Cyber Shields in today's interconnected world. It explores the evolution of IoT, from its early beginnings to its widespread adoption across various industries. The introduction highlights the security challenges in IoT environments, emphasizing the vulnerabilities inherent in IoT devices and networks. Throughout the chapters, the book covers various essential topics related to IoT security. It addresses the emerging threat landscape specific to IoT, examining real-world case studies of notable IoT attacks to understand better the risks involved. The book also explores the vulnerabilities present in IoT systems, including inadequate security measures in IoT devices, data privacy concerns, network vulnerabilities, and the challenges of device identity and authentication. The book offers practical guidance on building a secure foundation for IoT devices to counter these security challenges. It covers secure device provisioning, authentication methods, secure credential management, and device-to-device communication. Data protection and encryption techniques are discussed, focusing on securing data at rest and in transit and addressing privacy concerns. The book further explores access control and authorization mechanisms, providing insights into role-based access control, fine-grained access control policies, and user and device identity management. It also examines the importance of detecting anomalies and intrusions in IoT environments, discussing intrusion detection and prevention systems, behavioral analytics, real-time monitoring, and incident response strategies. Recognizing the significance of cloud and edge computing in IoT, the book addresses the security considerations and measures for both cloud-based and edge-based IoT deployments. It examines the challenges of securing hybrid IoT environments and explores data privacy and compliance issues. Best practices for IoT security are emphasized throughout the book, including the importance of security by design, regular software updates and patch management, security testing, and vulnerability assessments. It also highlights the value of collaborative security efforts through industry standards and partnerships. Looking towards the future, the book explores the potential impact of emerging technologies on IoT security. It examines the role of blockchain technology, artificial intelligence, and quantum computing in securing next-generation IoT applications. In conclusion, "Cyber Shields: Protecting IoT in the New Digital Age" equips readers with comprehensive knowledge and practical strategies for safeguarding IoT devices and networks in the evolving landscape of cybersecurity. Whether readers are IoT device manufacturers, cybersecurity professionals, or end-users, this book is invaluable for navigating the complexities of IoT security and building resilient Cyber Shields in the new digital age.

Who is prepared for the new digital age?

Author : European Investment Bank
Publisher : European Investment Bank
ISBN 13 : 9286143826
Total Pages : 206 pages
Book Rating : 4.2/5 (861 download)

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Book Synopsis Who is prepared for the new digital age? by : European Investment Bank

Download or read book Who is prepared for the new digital age? written by European Investment Bank and published by European Investment Bank. This book was released on 2020-04-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the fight against the Coronavirus, digital technology is playing an unprecedented role in the maintenance of daily life and economic and social activities, as well as the recovery of industries and business activities. The Coronovirus-pandemic could become a tipping point for digitalisation - a dawn of a new era - by accelerating the maturity of digital technology: What was once a 'nice to have' could now become a 'crucial to have'. This report analyses investment in and adoption of digital technologies by firms in the EU and the USA and provides evidence on better performance of digital firms compared to non-digital ones. The report draws from two unique sets of data, including the European Investment Bank Survey (EIBIS) 2019, and the EIBIS Start-up and Scale-up Survey 2019.

Marketing in a Digital World

Author : Aric Rindfleisch
Publisher : Emerald Group Publishing
ISBN 13 : 1787563391
Total Pages : 248 pages
Book Rating : 4.7/5 (875 download)

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Book Synopsis Marketing in a Digital World by : Aric Rindfleisch

Download or read book Marketing in a Digital World written by Aric Rindfleisch and published by Emerald Group Publishing. This book was released on 2019-09-19 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

Release 2.0

Author : Esther Dyson
Publisher : Broadway
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Release 2.0 by : Esther Dyson

Download or read book Release 2.0 written by Esther Dyson and published by Broadway. This book was released on 1997 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to Esther Dyson's provocative and visionary new book, "Release 2.0: A Design for Living in the Digital Age. In this eagerly anticipated book, Dyson--an entrepreneur, high-tech industry analyst, government adviser, and the "most powerful woman in the Net-erati," according to the "New York Times Magazine--presents a fascinating exploration of our new digital society. She offers a detailed view of the rapidly expanding digital environment and provides a framework that will allow all of us to think intelligently about its effect on every aspect of our private and public lives. Written with an insider's knowledge and a ready wit, and filled with anecdotes about the movers and shakers behind both products and policy, "Release 2.0 provides readers with a full understanding of the new world of cyberspace and shows how it is transforming the way we work and live. With a perspective at once authoritative and totally accessible, she outlines the choices and questions readers face as active citizens helping to define and shape a new social contract for the digital age. As Dyson explains, "The Net gives awesome power to individuals--the ability to be heard across the world, the ability to find information. But with this greater ability to exercise their rights, or abuse them, individuals will need to exercise greater responsibility for their own actions and for the world they are creating." In "Release 2.0, Dyson charts the implications of the Internet for business, government, education, communities, and individuals, and illuminates the fundamental conflicts in the spread of digital communication: conflicts between personal privacy and society's interest in openness, betweensecurity and freedom, between commerce and community, between government oversight and personal autonomy, between flourishing creativity and the protection of intellectual property. As Dyson makes clear, the digital society will bring profound shifts in the balance of power between producers and consumers, governments and citizens, the mass media and their audiences. Now the challenge, and the opportunity, is for citizens to resolve these conflicts and trade-offs in their own public and private communities. Throughout, Dyson's message is prescriptive and proactive: If we want to make the world a better place, with the advent of the Internet we have both the opportunity and the power to shape the new rules we want to live by. And, to demonstrate, Dyson shares her own short list of rules for being a citizen of the Net--from "Use your judgment," and "Ask questions" to "Be a producer" and "Always make new mistakes"--and invites each of us to create our own rules. Lively, informative, and always challenging, "Release 2.0 will speak to all readers looking to understand and design our new digital society.

The New Digital Age

Author : Jared Cohen
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (1 download)

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Book Synopsis The New Digital Age by : Jared Cohen

Download or read book The New Digital Age written by Jared Cohen and published by . This book was released on 2013 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In an unparalleled collaboration, two leading global thinkers in technology and foreign affairs give us their widely anticipated, transformational vision of the future: a world where everyone is connected--a world full of challenges and benefits that are ours to meet and to harness. Eric Schmidt is one of Silicon Valley's great leaders, having taken Google from a small startup to one of the world's most influential companies. Jared Cohen is the director of Google Ideas and a former adviser to secretaries of state Condoleezza Rice and Hillary Clinton. With their combined knowledge and experiences, the authors are uniquely positioned to take on some of the toughest questions about our future: Who will be more powerful in the future, the citizen or the state? Will technology make terrorism easier or harder to carry out? What is the relationship between privacy and security, and how much will we have to give up to be part of the new digital age? In this groundbreaking book, Schmidt and Cohen combine observation and insight to outline the promise and peril awaiting us in the coming decades. At once pragmatic and inspirational, this is a forward-thinking account of where our world is headed and what this means for people, states and businesses. With the confidence and clarity of visionaries, Schmidt and Cohen illustrate just how much we have to look forward to--and beware of--as the greatest information and technology revolution in human history continues to evolve. On individual, community and state levels, across every geographical and socioeconomic spectrum, they reveal the dramatic developments--good and bad--that will transform both our everyday lives and our understanding of self and society, as technology advances and our virtual identities become more and more fundamentally real. As Schmidt and Cohen's nuanced vision of the near future unfolds, an urban professional takes his driverless car to work, attends meetings via hologram and dispenses housekeeping robots by voice; a Congolese fisherwoman uses her smart phone to monitor market demand and coordinate sales (saving on costly refrigeration and preventing overfishing); the potential arises for "virtual statehood" and "Internet asylum" to liberate political dissidents and oppressed minorities, but also for tech-savvy autocracies (and perhaps democracies) to exploit their citizens' mobile devices for ever more ubiquitous surveillance. Along the way, we meet a cadre of international figures--including Julian Assange--who explain their own visions of our technology-saturated future. Inspiring, provocative and absorbing, The New Digital Age is a brilliant analysis of how our hyper-connected world will soon look, from two of our most prescient and informed public thinkers. From the Hardcover edition.

The New Marketing

Author : Cheryl Burgess
Publisher : SAGE
ISBN 13 : 152973651X
Total Pages : 289 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The New Marketing by : Cheryl Burgess

Download or read book The New Marketing written by Cheryl Burgess and published by SAGE. This book was released on 2020-07-27 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.

An Executive Summary of Eric Schmidt and Jared Cohen's 'The New Digital Age

Author : A. D. Thibeault
Publisher : CreateSpace
ISBN 13 : 9781499129700
Total Pages : 34 pages
Book Rating : 4.1/5 (297 download)

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Book Synopsis An Executive Summary of Eric Schmidt and Jared Cohen's 'The New Digital Age by : A. D. Thibeault

Download or read book An Executive Summary of Eric Schmidt and Jared Cohen's 'The New Digital Age written by A. D. Thibeault and published by CreateSpace. This book was released on 2014-04-13 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: A full executive summary of 'The New Digital Age: Reshaping the Future of People, Nations, and Business' by Eric Schmidt and Jared Cohen. This is not a chapter-by-chapter summary. Rather, the author takes an holistic approach, reorganizing and breaking down the content for easier understanding where necessary, and cutting out the repetition.

Winning in the Digital Age

Author : Nitin Seth
Publisher : India Penguin Enterprise
ISBN 13 : 9780670095421
Total Pages : 544 pages
Book Rating : 4.0/5 (954 download)

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Book Synopsis Winning in the Digital Age by : Nitin Seth

Download or read book Winning in the Digital Age written by Nitin Seth and published by India Penguin Enterprise. This book was released on 2021-08 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practical handbook for understanding and winning in the post-COVID digital age and becoming a 21st century leader. For every enterprise and its leaders, the digital age is a roller-coaster ride with more than its fair share of thrills and spills. It presents them with great opportunities to leapfrog and grow. However, success is not easy in the Digital Age. It requires a complete overhaul of the business model and organizational design, and the mind-sets of professionals. Such a large and complex change is not easy to manage, and enterprises often lose their way in their digital transformation attempts. Nitin brings in this book his 25+ years of experience in leadership roles in world-class firms like Mckinsey and Fidelity and Digital natives like Flipkart and Incedo. He presents compelling insights and practical examples and answers key questions on how enterprises can win in the Digital Age: Why do firms fail at digital transformation? How are the rules of business changing in the digital age? What disruptive opportunities does digital present in various industries? How to best leverage the potential of digital technologies like AI and the Cloud? How do organizational capabilities and culture need to change? What new skills do leaders and young professionals need to build? Nitin brings clarity to the transformation process, breaking it down into seven building blocks and presenting how best to master them. The book is a practitioner's guide for people across all age groups - students, young professionals, experienced professionals, senior executives on how they can realize the amazing opportunities the digital age offers them and achieve their true potential at work and in personal life.

Governance in the Digital Age

Author : Brian Stafford
Publisher : John Wiley & Sons
ISBN 13 : 1119546702
Total Pages : 208 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Governance in the Digital Age by : Brian Stafford

Download or read book Governance in the Digital Age written by Brian Stafford and published by John Wiley & Sons. This book was released on 2019-04-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new edition of the #1 text in the human computer Interaction field! This book seeks to chart the technology-fueled changes taking place in the field of corporate governance and describes the impact these changes are having on boards and the enterprises they govern. It also describes what the future could look like once companies truly embrace the power of technology to change governance. Additionally, this book will provide a set of "suggested action steps" for companies and their boards focused on ways they can leverage technology tools to enhance governance immediately. Through a review of the latest governance research, interviews with key thought leaders, and case studies of enterprises that have embraced governance technology, readers will be armed with new insights and approaches they can take to enhance the work of their boards and senior leaders to reach new levels of performance. Explains how to use design and evaluation techniques for developing successful interactive technologies Demonstrates, through many examples, the cognitive, social and affective issues that underpin the design of these technologies Provides thought-provoking design dilemmas and interviews with expert designers and researchers Uses a strong pedagogical format to foster understanding and enjoyment An accompanying website contains extensive additional teaching and learning material including slides for each chapter, comments on chapter activities, and a number of in-depth case studies written by researchers and designers.

Understanding Media in the Digital Age

Author : Everette E. Dennis
Publisher :
ISBN 13 :
Total Pages : 436 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Understanding Media in the Digital Age by : Everette E. Dennis

Download or read book Understanding Media in the Digital Age written by Everette E. Dennis and published by . This book was released on 2010 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.

To the Digital Age

Author : Ross Knox Bassett
Publisher : JHU Press
ISBN 13 :
Total Pages : 446 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis To the Digital Age by : Ross Knox Bassett

Download or read book To the Digital Age written by Ross Knox Bassett and published by JHU Press. This book was released on 2002-05 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bassett (history, North Carolina State U.) combines corporate and technological history in his examination of the development and propagation of the metal- oxide-semiconductor (MOS) transistor, the backbone of digital electronics. One of the primary questions the study addresses is how organizational leadership contributes to the ability to successfully adapt to technological change. The focus is on the operations of Fairchild Semiconductor, Intel, and IBM. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com).

Privacy and Security in the Digital Age

Author : Michael Friedewald
Publisher : Routledge
ISBN 13 : 1317661060
Total Pages : 206 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Privacy and Security in the Digital Age by : Michael Friedewald

Download or read book Privacy and Security in the Digital Age written by Michael Friedewald and published by Routledge. This book was released on 2016-01-13 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Privacy and data protection are recognized as fundamental human rights. Recent developments, however, indicate that security issues are used to undermine these fundamental rights. As new technologies effectively facilitate collection, storage, processing and combination of personal data government agencies take advantage for their own purposes. Increasingly, and for other reasons, the business sector threatens the privacy of citizens as well. The contributions to this book explore the different aspects of the relationship between technology and privacy. The emergence of new technologies threaten increasingly privacy and/or data protection; however, little is known about the potential of these technologies that call for innovative and prospective analysis, or even new conceptual frameworks. Technology and privacy are two intertwined notions that must be jointly analyzed and faced. Technology is a social practice that embodies the capacity of societies to transform themselves by creating the possibility to generate and manipulate not only physical objects, but also symbols, cultural forms and social relations. In turn, privacy describes a vital and complex aspect of these social relations. Thus technology influences people’s understanding of privacy, and people’s understanding of privacy is a key factor in defining the direction of technological development. This book was originally published as a special issue of Innovation: The European Journal of Social Science Research.

The Research Guide for the Digital Age

Author : Francis A. Burkle-Young
Publisher :
ISBN 13 :
Total Pages : 378 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Research Guide for the Digital Age by : Francis A. Burkle-Young

Download or read book The Research Guide for the Digital Age written by Francis A. Burkle-Young and published by . This book was released on 1997 with total page 378 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern college undergraduates in America generally come to the classroom with no instruction at all in writing the traditional, lucid, formal essay. This small guide to college students will illustrate, clearly and logically, those principles of inquiry, curiosity, discovery, and enthusiasm which will vitalize their future academic careers and their lives as rational and thoughtful adults. A significant number of other texts have appeared over the past decades which also lead the freshman or sophomore student through the processes of doing research and analysis -both on the scientific and the historical method. Few, however, offer an adequate introduction to the new technical methods for identifying, recovering, and assembling relevant research information.

Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment

Author : Eric Greenberg
Publisher : McGraw Hill Professional
ISBN 13 : 0071819517
Total Pages : 352 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by : Eric Greenberg

Download or read book Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment written by Eric Greenberg and published by McGraw Hill Professional. This book was released on 2013-09-06 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here—and it’s developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics—each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you’ll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You’ll discover the 10 traits of digital leadership, the six habits of highly-successful firms, and the one true goal of digital marketing. You’ll read first-hand accounts of social media in action—and follow real-world case studies of the hottest companies trending today. You’ll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.