The Design Way Second Edition

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The Design Way, second edition

Author : Harold G. Nelson
Publisher : MIT Press
ISBN 13 : 0262526700
Total Pages : 297 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The Design Way, second edition by : Harold G. Nelson

Download or read book The Design Way, second edition written by Harold G. Nelson and published by MIT Press. This book was released on 2014-08-29 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book that lays out the fundamental concepts of design culture and outlines a design-driven way to approach the world. Humans did not discover fire—they designed it. Design is not defined by software programs, blueprints, or font choice. When we create new things—technologies, organizations, processes, systems, environments, ways of thinking—we engage in design. With this expansive view of design as their premise, in The Design Way Harold Nelson and Erik Stolterman make the case for design as its own culture of inquiry and action. They offer not a recipe for design practice or theorizing but a formulation of design culture's fundamental core of ideas. These ideas—which form “the design way”—are applicable to an infinite variety of design domains, from such traditional fields as architecture and graphic design to such nontraditional design areas as organizational, educational, interaction, and healthcare design. The text of this second edition is accompanied by new detailed images, “schemas” that visualize, conceptualize, and structure the authors' understanding of design inquiry. The text itself has been revised and expanded throughout, in part in response to reader feedback.

Universal Methods of Design

Author : Bella Martin
Publisher :
ISBN 13 : 1592537561
Total Pages : 210 pages
Book Rating : 4.5/5 (925 download)

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Book Synopsis Universal Methods of Design by : Bella Martin

Download or read book Universal Methods of Design written by Bella Martin and published by . This book was released on 2012-02 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Universal Methods of Design is an immensely useful survey of research and design methods used by today's top practitioners, and will serve as a crucial reference for any designer grappling with really big problems. This book has a place on every designer's bookshelf, including yours!" —David Sherwin, Principal Designer at frog and author of Creative Workshop: 80 Challenges to Sharpen Your Design Skills "Universal Methods of Design is a landmark method book for the field of design. This tidy text compiles and summarizes 100 of the most widely applicable and effective methods of design—research, analysis, and ideation—the methods that every graduate of a design program should know, and every professional designer should employ. Methods are concisely presented, accompanied by information about the origin of the technique, key research supporting the method, and visual examples. Want to know about Card Sorting, or the Elito Method? What about Think-Aloud Protocols? This book has them all and more in readily digestible form. The authors have taken away our excuse for not using the right method for the job, and in so doing have elevated its readers and the field of design. UMOD is an essential resource for designers of all levels and specializations, and should be one of the go-to reference tools found in every designer’s toolbox." —William Lidwell, author of Universal Principles of Design, Lecturer of Industrial Design, University of Houston This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students. Whether research is already an integral part of a practice or curriculum, or whether it has been unfortunately avoided due to perceived limitations of time, knowledge, or resources, Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and utilized by cross-disciplinary teams in nearly any design project. This essential guide: - Dismantles the myth that user research methods are complicated, expensive, and time-consuming - Creates a shared meaning for cross-disciplinary design teams - Illustrates methods with compelling visualizations and case studies - Characterizes each method at a glance - Indicates when methods are best employed to help prioritize appropriate design research strategies Universal Methods of Design distills each method down to its most powerful essence, in a format that will help design teams select and implement the most credible research methods best suited to their design culture within the constraints of their projects.

Principles of Package Design

Author : Matthias Noback
Publisher : Apress
ISBN 13 : 1484241193
Total Pages : 287 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Principles of Package Design by : Matthias Noback

Download or read book Principles of Package Design written by Matthias Noback and published by Apress. This book was released on 2018-11-13 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply design principles to your classes, preparing them for reuse. You will use package design principles to create packages that are just right in terms of cohesion and coupling, and are user- and maintainer-friendly at the same time. The first part of this book walks you through the five SOLID principles that will help you improve the design of your classes. The second part introduces you to the best practices of package design, and covers both package cohesion principles and package coupling principles. Cohesion principles show you which classes should be put together in a package, when to split packages, and if a combination of classes may be considered a "package" in the first place. Package coupling principles help you choose the right dependencies and prevent wrong directions in the dependency graph of your packages. What You'll LearnApply the SOLID principles of class designDetermine if classes belong in the same packageKnow whether it is safe for packages to depend on each other Who This Book Is For Software developers with a broad range of experience in the field, who are looking for ways to reuse,share, and distribute their code

Prototyping and Modelmaking for Product Design

Author : Bjarki Hallgrimsson
Publisher : Laurence King Publishing
ISBN 13 : 1529432030
Total Pages : 579 pages
Book Rating : 4.5/5 (294 download)

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Book Synopsis Prototyping and Modelmaking for Product Design by : Bjarki Hallgrimsson

Download or read book Prototyping and Modelmaking for Product Design written by Bjarki Hallgrimsson and published by Laurence King Publishing. This book was released on 2023-03-06 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its second edition, Prototyping and Modelmaking for Product Design, by practising product development consultant Bjarki Hallgrimsson, is essential reading for both students and design professionals. Prototyping and ModelMaking for Product Design goes behind the scenes to illustrates how prototypes are used to help designers understand problems better, explore more imaginative solutions, investigate human interaction more fully and test functionality so as to de-risk the design process. Following an introduction on the purpose of prototyping, specific materials, tools and techniques are examined in detail, with step-by-step tutorials and industry examples of real and successful products illustrating how prototypes are used to help solve design problems. Workflow is also discussed, using a mixture of hands-on and digital tools. This new edition includes case studies representing technological developments such as prototyping user experience and interactive electronic products, as well as a new expanded section on digital modelmaking tools, including 3D printing and laser cutting. The first chapters of the book explain why prototyping is so important to the design process. The many uses of prototyping will be shown in the context of several comprehensive projects by some of the world's leading design firms. The second part is an introduction to the typical materials used by designers in their prototyping efforts and how to work with them. In all cases, the approach is to use digital and manual tools in a complementary and effective fashion. Tutorials were specifically developed that underline the back and forth of digital and manual ways of working. The emphasis is on the kinds of construction that can be done by the designers themselves. Health and safety is stressed in terms of personal responsibility and awareness. Topics covered include:Definition of prototyping and modelmakingPrototyping as a form of problem solvingModelmakingPhysical and digital prototypesBuidling by hand and using digital technologies

Design For How People Learn

Author : Julie Dirksen
Publisher : New Riders
ISBN 13 : 0132693763
Total Pages : 272 pages
Book Rating : 4.1/5 (326 download)

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Book Synopsis Design For How People Learn by : Julie Dirksen

Download or read book Design For How People Learn written by Julie Dirksen and published by New Riders. This book was released on 2011-11-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Products, technologies, and workplaces change so quickly today that everyone is continually learning. Many of us are also teaching, even when it's not in our job descriptions. Whether it's giving a presentation, writing documentation, or creating a website or blog, we need and want to share our knowledge with other people. But if you've ever fallen asleep over a boring textbook, or fast-forwarded through a tedious e-learning exercise, you know that creating a great learning experience is harder than it seems. In Design For How People Learn, you'll discover how to use the key principles behind learning, memory, and attention to create materials that enable your audience to both gain and retain the knowledge and skills you're sharing. Using accessible visual metaphors and concrete methods and examples, Design For How People Learn will teach you how to leverage the fundamental concepts of instructional design both to improve your own learning and to engage your audience.

The Art of Game Design

Author : Jesse Schell
Publisher : CRC Press
ISBN 13 : 1466598646
Total Pages : 604 pages
Book Rating : 4.4/5 (665 download)

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Book Synopsis The Art of Game Design by : Jesse Schell

Download or read book The Art of Game Design written by Jesse Schell and published by CRC Press. This book was released on 2014-11-06 with total page 604 pages. Available in PDF, EPUB and Kindle. Book excerpt: Good game design happens when you view your game from as many perspectives as possible. Written by one of the world's top game designers, The Art of Game Design presents 100+ sets of questions, or different lenses, for viewing a game’s design, encompassing diverse fields such as psychology, architecture, music, visual design, film, software engineering, theme park design, mathematics, puzzle design, and anthropology. This Second Edition of a Game Developer Front Line Award winner: Describes the deepest and most fundamental principles of game design Demonstrates how tactics used in board, card, and athletic games also work in top-quality video games Contains valuable insight from Jesse Schell, the former chair of the International Game Developers Association and award-winning designer of Disney online games The Art of Game Design, Second Edition gives readers useful perspectives on how to make better game designs faster. It provides practical instruction on creating world-class games that will be played again and again.

Design for Environment, Second Edition: A Guide to Sustainable Product Development

Author : Joseph Fiksel
Publisher : McGraw Hill Professional
ISBN 13 : 0071605576
Total Pages : 431 pages
Book Rating : 4.0/5 (716 download)

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Book Synopsis Design for Environment, Second Edition: A Guide to Sustainable Product Development by : Joseph Fiksel

Download or read book Design for Environment, Second Edition: A Guide to Sustainable Product Development written by Joseph Fiksel and published by McGraw Hill Professional. This book was released on 2009-07-31 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth roadmap to sustainable product development Drawing on the experiences of dozens of major corporations, Design for Environment, Second Edition, offers a business rationale for developing sustainable products and processes, as well as a comprehensive toolkit for practicing DFE in the context of product life-cycle management. Learn how environmental innovation creates business value, and helps companies to meet global energy and environmental challenges. Discover how to: Practice integrated product development and concurrent engineering Select appropriate metrics to represent product life-cycle performance Maintain and apply a portfolio of systematic Design for Environment strategies Use analysis methods to evaluate design performance and trade-offs Apply systems thinking to reduce the supply chain environmental footprint The book is enhanced by in-depth case studies of DFE applications by industry leaders.

Refactoring: Improving the Design of Existing Code

Author : Martin Fowler
Publisher : Pearson Education India
ISBN 13 : 9788131734667
Total Pages : 464 pages
Book Rating : 4.7/5 (346 download)

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Book Synopsis Refactoring: Improving the Design of Existing Code by : Martin Fowler

Download or read book Refactoring: Improving the Design of Existing Code written by Martin Fowler and published by Pearson Education India. This book was released on 1999 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Research Design

Author : Patricia Leavy
Publisher : Guilford Publications
ISBN 13 : 1462548970
Total Pages : 346 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Research Design by : Patricia Leavy

Download or read book Research Design written by Patricia Leavy and published by Guilford Publications. This book was released on 2022-11-18 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: With a new chapter on the literature review, this accessible step-by-step guide to using the five major approaches to research design is now in a thoroughly revised second edition. The prior edition's user-friendly features are augmented by a new companion website with worksheets keyed to each chapter. For each approach, the text presents a template for a research proposal and explains how to conceptualize and fill in every section. Interdisciplinary research examples draw on current events and social justice issues. Unique coverage includes hot topics--replication studies, data sharing, and preregistration; tailoring proposals to different audiences; and more. Terminology commonly used in each approach is identified and key moments of ethical decision making are flagged. The book includes a general introduction to social research, an in-depth discussion of ethics, and a chapter on how to begin a research study. New to This Edition *New or expanded discussions of theory and literature in quantitative research, replication studies, preregistration of research, the critical paradigm in qualitative research, mixed methods research, approaching different kinds of organizations in community-based participatory research, and more. *Chapter on the literature review, including the ethics of citational practices. *Companion website with worksheets to aid in learning and practicing each chapter's key concepts. *Updated examples, references, and recommended readings throughout. Pedagogical Features *Multiple "Review Stops" in each chapter--quick quizzes with answer keys. *End-of-chapter writing exercises, research activities, and suggested resources. *Bolded key terms and an end-of-book glossary. *Boxed tips from experts in the respective approaches. *Pointers to downloadable worksheets throughout the chapters. *Author-created PowerPoints and chapter tests with answer keys available to instructors using the book in a course.

Design

Author :
Publisher : DK Publishing (Dorling Kindersley)
ISBN 13 : 9780241631782
Total Pages : 0 pages
Book Rating : 4.6/5 (317 download)

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Book Synopsis Design by :

Download or read book Design written by and published by DK Publishing (Dorling Kindersley). This book was released on 2023-02-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the history of design with this visual celebration of key pieces, movements, and designers, from the Arts and Craft movement to the digital age. Arranged chronologically, Design traces the evolution of design from its roots to the present day, from early chairs, pottery, and homewares to cars, graphic design, and product design. It introduces all the key designers, manufacturers, and objects, illustrating how and why different styles emerged and became popular. It also provides a fascinating insight into design movements, showing how each one began and explaining its philosophy and visual style, from the Arts and Crafts movement to mid-century modern and contemporary. Featuring expert analysis, stunning photography, and a huge range of objects both familiar and extraordinary, Design explains what makes a truly great design and reveals the hidden stories behind the everyday things all around us. With profiles of famous designers and manufacturers, such as William Morris, the Bauhaus, Alvar Aalto, Frank Lloyd Wright, and Vitra, and stunning images of iconic buildings and interiors, it provides a glorious and comprehensive view of classic design across the last two centuries.

The Second Digital Turn

Author : Mario Carpo
Publisher : MIT Press
ISBN 13 : 0262534029
Total Pages : 236 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis The Second Digital Turn by : Mario Carpo

Download or read book The Second Digital Turn written by Mario Carpo and published by MIT Press. This book was released on 2017-10-20 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first digital turn in architecture changed our ways of making; the second changes our ways of thinking. Almost a generation ago, the early software for computer aided design and manufacturing (CAD/CAM) spawned a style of smooth and curving lines and surfaces that gave visible form to the first digital age, and left an indelible mark on contemporary architecture. But today's digitally intelligent architecture no longer looks that way. In The Second Digital Turn, Mario Carpo explains that this is because the design professions are now coming to terms with a new kind of digital tools they have adopted—no longer tools for making but tools for thinking. In the early 1990s the design professions were the first to intuit and interpret the new technical logic of the digital age: digital mass-customization (the use of digital tools to mass-produce variations at no extra cost) has already changed the way we produce and consume almost everything, and the same technology applied to commerce at large is now heralding a new society without scale—a flat marginal cost society where bigger markets will not make anything cheaper. But today, the unprecedented power of computation also favors a new kind of science where prediction can be based on sheer information retrieval, and form finding by simulation and optimization can replace deduction from mathematical formulas. Designers have been toying with machine thinking and machine learning for some time, and the apparently unfathomable complexity of the physical shapes they are now creating already expresses a new form of artificial intelligence, outside the tradition of modern science and alien to the organic logic of our mind.

Contextual Design

Author : Karen Holtzblatt
Publisher : Morgan Kaufmann
ISBN 13 : 012801136X
Total Pages : 532 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Contextual Design by : Karen Holtzblatt

Download or read book Contextual Design written by Karen Holtzblatt and published by Morgan Kaufmann. This book was released on 2016-11-16 with total page 532 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contextual Design: Design for Life, Second Edition, describes the core techniques needed to deliberately produce a compelling user experience. Contextual design was first invented in 1988 to drive a deep understanding of the user into the design process. It has been used in a wide variety of industries and taught in universities all over the world. Until now, the basic CD approach has needed little revision, but with the wide adoption of handheld devices, especially smartphones, the way technology is integrated into people’s lives has fundamentally changed. Contextual Design V2.0 introduces both the classic CD techniques and the new techniques needed to "design for life", fulfilling core human motives while supporting activities. This completely updated and revised edition is written in a clear, informal style without excessive jargon, and is the must-have book for any UX Design library. Users will find coverage of mobile devices and consumer and business products, all illustrated with new examples, case studies, and discussions on how to use CD with the agile development and other project requirements methods. Provides tactics on how to gather detailed data on how people live, work, and use products Helps develop a coherent picture of a whole user population Presents tactics on how to use the seven "Cool Concepts" to support core human motives and generate new product concepts guided by user data, ideation techniques, and principles key to producing a compelling user experience Explains how to structure the system and user interface to best support the user across place, time, and platform

Node.js Design Patterns

Author : Mario Casciaro
Publisher : Packt Publishing Ltd
ISBN 13 : 1785887386
Total Pages : 520 pages
Book Rating : 4.7/5 (858 download)

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Book Synopsis Node.js Design Patterns by : Mario Casciaro

Download or read book Node.js Design Patterns written by Mario Casciaro and published by Packt Publishing Ltd. This book was released on 2016-07-18 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get the best out of Node.js by mastering its most powerful components and patterns to create modular and scalable applications with ease About This Book Create reusable patterns and modules by leveraging the new features of Node.js . Understand the asynchronous single thread design of node and grasp all its features and patterns to take advantage of various functions. This unique guide will help you get the most out of Node.js and its ecosystem. Who This Book Is For The book is meant for developers and software architects with a basic working knowledge of JavaScript who are interested in acquiring a deeper understanding of how to design and develop enterprise-level Node.js applications. Basic knowledge of Node.js is also helpful to get the most out of this book. What You Will Learn Design and implement a series of server-side JavaScript patterns so you understand why and when to apply them in different use case scenarios Become comfortable with writing asynchronous code by leveraging constructs such as callbacks, promises, generators and the async-await syntax Identify the most important concerns and apply unique tricks to achieve higher scalability and modularity in your Node.js application Untangle your modules by organizing and connecting them coherently Reuse well-known techniques to solve common design and coding issues Explore the latest trends in Universal JavaScript, learn how to write code that runs on both Node.js and the browser and leverage React and its ecosystem to implement universal applications In Detail Node.js is a massively popular software platform that lets you use JavaScript to easily create scalable server-side applications. It allows you to create efficient code, enabling a more sustainable way of writing software made of only one language across the full stack, along with extreme levels of reusability, pragmatism, simplicity, and collaboration. Node.js is revolutionizing the web and the way people and companies create their software. In this book, we will take you on a journey across various ideas and components, and the challenges you would commonly encounter while designing and developing software using the Node.js platform. You will also discover the "Node.js way" of dealing with design and coding decisions. The book kicks off by exploring the basics of Node.js describing it's asynchronous single-threaded architecture and the main design patterns. It then shows you how to master the asynchronous control flow patterns,and the stream component and it culminates into a detailed list of Node.js implementations of the most common design patterns as well as some specific design patterns that are exclusive to the Node.js world.Lastly, it dives into more advanced concepts such as Universal Javascript, and scalability' and it's meant to conclude the journey by giving the reader all the necessary concepts to be able to build an enterprise grade application using Node.js. Style and approach This book takes its intended readers through a comprehensive explanation to create a scalable and efficient real-time server-side apps.

Instructional Design

Author : Patricia L. Smith
Publisher : John Wiley & Sons
ISBN 13 : 0471393533
Total Pages : 400 pages
Book Rating : 4.4/5 (713 download)

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Book Synopsis Instructional Design by : Patricia L. Smith

Download or read book Instructional Design written by Patricia L. Smith and published by John Wiley & Sons. This book was released on 2004-12-07 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basic principles and practical strategies to promote learning in any setting! From K-12 to corporate training settings––the Third Edition of Patricia Smith and Tillman Ragan’s thorough, research-based text equips you with the solid foundation you need to design instruction and environments that really facilitate learning. Now updated to reflect the latest thinking in the field, this new edition offers not only extensive procedural assistance but also emphasizes the basic principles upon which most of the models and procedures in the instructional design field are built. The text presents a comprehensive treatment of the instructional design process, including analysis, strategy design, assessment, and evaluation.

System Design Interview - An Insider's Guide

Author : Alex Xu
Publisher : Independently Published
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.6/5 (453 download)

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Book Synopsis System Design Interview - An Insider's Guide by : Alex Xu

Download or read book System Design Interview - An Insider's Guide written by Alex Xu and published by Independently Published. This book was released on 2020-06-12 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The system design interview is considered to be the most complex and most difficult technical job interview by many. Those questions are intimidating, but don't worry. It's just that nobody has taken the time to prepare you systematically. We take the time. We go slow. We draw lots of diagrams and use lots of examples. You'll learn step-by-step, one question at a time.Don't miss out.What's inside?- An insider's take on what interviewers really look for and why.- A 4-step framework for solving any system design interview question.- 16 real system design interview questions with detailed solutions.- 188 diagrams to visually explain how different systems work.

The Elements of Graphic Design

Author : Alex W. White
Publisher : Simon and Schuster
ISBN 13 : 1581157800
Total Pages : 224 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis The Elements of Graphic Design by : Alex W. White

Download or read book The Elements of Graphic Design written by Alex W. White and published by Simon and Schuster. This book was released on 2011-03-15 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Thoughts on Interaction Design

Author : Jon Kolko
Publisher : Elsevier
ISBN 13 : 9780123809315
Total Pages : 128 pages
Book Rating : 4.8/5 (93 download)

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Book Synopsis Thoughts on Interaction Design by : Jon Kolko

Download or read book Thoughts on Interaction Design written by Jon Kolko and published by Elsevier. This book was released on 2011-01-04 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoughts on Interaction Design, Second Edition, contemplates and contributes to the theory of Interaction Design by exploring the semantic connections that live between technology and form that are brought to life when someone uses a product. It defines Interaction Design in a way that emphasizes the intellectual and cultural facets of the discipline. This edition explores how changes in the economic climate, increased connectivity, and international adoption of technology affect designing for behavior and the nature of design itself. Ultimately, the text exists to provide a definition that encompasses the intellectual facets of the field, the conceptual underpinnings of interaction design as a legitimate human-centered field, and the particular methods used by practitioners in their day-to-day experiences. This text is recommended for practicing designers: interaction designers, industrial designers, UX practitioners, graphic designers, interface designers, and managers. Provides new and fresh insights on designing for behavior in a world of increased connectivity and mobility and how design education has evolved over the decades Maintains the informal-yet-informative voice that made the first edition so popular