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The Dark Side Of The Marketplace
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Book Synopsis The Dark Side of the Marketplace by : Warren Grant Magnuson
Download or read book The Dark Side of the Marketplace written by Warren Grant Magnuson and published by . This book was released on 1968 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The scope of the book's indictment is broad, laying bare the prevailing schemes and devices for parting victims from their money-schemes that operate within the law, without the law and, most appalling, with the law as an accomplice. It catalogues the needless product hazards threatening rich and poor alike-from babies' receiving blankets which burn to ashes in seconds, to callously made cigarettes. It documents the manipulation of credit terms and prices; the brutality of collection techniques; the secrets of space age charlatans, and the gaps remaining in the fabric of protection laws."--Dust jacket.
Book Synopsis The Dark Side of the Marketplace by : Warren Grant Magnuson
Download or read book The Dark Side of the Marketplace written by Warren Grant Magnuson and published by . This book was released on 1968 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The scope of the book's indictment is broad, laying bare the prevailing schemes and devices for parting victims from their money-schemes that operate within the law, without the law and, most appalling, with the law as an accomplice. It catalogues the needless product hazards threatening rich and poor alike-from babies' receiving blankets which burn to ashes in seconds, to callously made cigarettes. It documents the manipulation of credit terms and prices; the brutality of collection techniques; the secrets of space age charlatans, and the gaps remaining in the fabric of protection laws."--Dust jacket.
Book Synopsis The Free Market Existentialist by : William Irwin
Download or read book The Free Market Existentialist written by William Irwin and published by John Wiley & Sons. This book was released on 2015-11-02 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: Incisive and engaging, The Free Market Existentialist proposes a new philosophy that is a synthesis of existentialism, amoralism, and libertarianism. Argues that Sartre’s existentialism fits better with capitalism than with Marxism Serves as a rallying cry for a new alternative, a minimal state funded by an equal tax Confronts the “final delusion” of metaphysical morality, and proposes that we have nothing to fear from an amoral world Begins an essential conversation for the 21st century for students, scholars, and armchair philosophers alike with clear, accessible discussions of a range of topics across philosophy including atheism, evolutionary theory, and ethics
Book Synopsis The Dark Side of CRM by : Bang Nguyen
Download or read book The Dark Side of CRM written by Bang Nguyen and published by Routledge. This book was released on 2015-09-04 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customers are treated badly. Not all customers. Not always. But many are and often. Some customers are bad. They treat firms badly. Firms have to react. Employees and customers endure the consequences. Such bad behaviours, by firms and customers, have consequences for perceptions of trust and fairness, for endorsements and referrals, for repeat purchasing and loyalty, and ultimately for a firm’s profitability and RoI. The management of customer relationships is core to the success and even survival of the firm. As The Dark Side of CRM explores, this is an area fraught with difficulties, duplicitous practice and undesirable behaviours. These need acknowledging, mitigating and controlling. This book is the first of its kind to define these dark sides, exploring also how firms and policy-makers might address such behaviours and manage them successfully. With contributions from many of the leading exponents globally of CRM and understanding customers, The Dark Side of CRM is essential reading for students, researchers and practitioners interested in managing customers, relationship marketing and CRM, as well as social media and marketing strategy.
Book Synopsis Multi-Platform Advertising Strategies in the Global Marketplace by : Yang, Kenneth C. C.
Download or read book Multi-Platform Advertising Strategies in the Global Marketplace written by Yang, Kenneth C. C. and published by IGI Global. This book was released on 2017-12-01 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.
Book Synopsis Dark Side of the Boom by : Georgina Adam
Download or read book Dark Side of the Boom written by Georgina Adam and published by Lund Humphries Publishers Limited. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book lifts the lid on some of the excesses that the 21st-century explosion of the contemporary art market brought in its wake, notably at its very top end. The buying of art as an investment, temptations to forgery, tax evasion, money laundering and pressure to produce more and more art all form part of this story, as do issues over authentication and the impact of the enhanced use of financial instruments on art transactions. Drawing on a series of revealing interviews with artists, lawyers, dealers, law-enforcement agents, tax specialists and collectors, the author charts the voracious commodification of artists and art objects, and art's position in the clandestine puzzle of the highest echelons of global capital. Adam's revelations appear even timelier in the wake of the Panama Papers disclosures, for example incorporating examples of the way tax havens have been used to stash art transactions - and ownership - away from public scrutiny. Georgina Adam casts her judicious glance over a section of the art market whose controversies and intrigues will be of eye-opening interest to both art-world players and observers."--Publisher's description.
Book Synopsis Social Marketing by : Gerard Hastings
Download or read book Social Marketing written by Gerard Hastings and published by Routledge. This book was released on 2013-10-08 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Marketing involves the application of marketing techniques (usually associated with promoting consumption) to social ends. Beyond this simple definition, social marketing offers an alternative to the standard Western economic model of consumption at all costs. This popular introductory textbook has been updated to provide greater depth on marketing theory, more on branding, co-creation of value, Community Based Prevention Marketing (CBPM) and the vital role of critical thinking. In addition, the communications chapter is extended and radically updated to include much more on digital media. The rise of corporate social responsibility is also critically analysed. The subject of social marketing is brought to life with the integration of case studies from across the world to provide a textbook which is required reading for students at advanced undergraduate and postgraduate levels.
Book Synopsis The Dark Side of Globalization by : Jorge Heine
Download or read book The Dark Side of Globalization written by Jorge Heine and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do these various expressions of "uncivil society" manifest themselves? How do they exploit the opportunities offered by globalization? How can governments, international organizations and civil society deal with the problem? --
Book Synopsis The Dark Side of Social Media by : Angeline Close Scheinbaum
Download or read book The Dark Side of Social Media written by Angeline Close Scheinbaum and published by Routledge. This book was released on 2017-09-14 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.
Book Synopsis The Dark Side of Valuation by : Aswath Damodaran
Download or read book The Dark Side of Valuation written by Aswath Damodaran and published by FT Press. This book was released on 2009-06-19 with total page 600 pages. Available in PDF, EPUB and Kindle. Book excerpt: Renowned valuation expert Aswath Damodaran reviews the core tools of valuation, examines today’s most difficult estimation questions and issues, and then systematically addresses the valuation challenges that arise throughout a firm’s lifecycle in The Dark Side of Valuation: Valuing Young, Distressed and Complex Businesses. In this thoroughly revised edition, he broadens his perspective to consider all companies that resist easy valuation, highlighting specific types of hard-to-value firms, including commodity firms, cyclical companies, financial services firms, organizations dependent on intangible assets, and global firms operating diverse businesses. He covers the entire corporate lifecycle, from “idea” and “nascent growth” companies to those in decline and distress, and offers specific guidance for valuing technology, human capital, commodity, and cyclical firms. ·
Book Synopsis Create Marketplace Disruption by : Adam Hartung
Download or read book Create Marketplace Disruption written by Adam Hartung and published by Pearson Education. This book was released on 2010-02-05 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master the #1 Principle for Long-Term Market Dominance! The Phoenix Principle “Create Marketplace Disruption is as thought-provoking as it is entertaining. Adam Hartung offers business managers and leaders new insights to long-term success that apply across markets and industries.” –Steve Burke, President, Comcast Cable Communications, Philadelphia, PA "Talking innovation is easier than practicing innovation. Adam offers an excellent approach for corporations to identify how to innovate to gain competitive advantage. A must read.” –Praveen Gupta, Editor-in-Chief, International Journal of Innovation Science and Chairman, Accelper Consulting, Schaumburg, IL Some companies can’t change in response to market disruptions. Those companies die. Other companies do respond...eventually. They survive, but they see their profits squeezed, their growth flattened. Then,there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits. This book reveals why so many companies behave in ways that are utterly incompatible with long-term success...and why even “good to great” companies are struggling for air. You’ll discover how to reposition your organization away from the Flats and Swamps of traditional Defend and Extend Management and back into the Rapids of accelerated growth. Hartung demonstrates how to attack competitors’ Lock-ins, make their Success Formulas obsolete, and create the White Space needed to invent your own new formulas for success. Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executives and strategists can reproduce over and over again for improved results. How we got into this mess—and how to get out of it The myth of perpetuity and the dark side of success Reinventing success: no more Defend and Extend Creating your new Success Formulas and keeping them competitively advantaged Why “thinking outside the box” doesn’t work First, get outside the box. Then, think! Maintaining ”The Phoenix Principle” for long-term success Practicing Disruption until it comes naturally
Book Synopsis The Dark Side of Our Digital World by : Andrew Weiss
Download or read book The Dark Side of Our Digital World written by Andrew Weiss and published by Rowman & Littlefield. This book was released on 2020-05-18 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: An all-in-one guide to understanding and managing the dark side of our digital lives. It all started out so well: the online world began as an effective tool for communication that carried with it a great promise to level the playing field and eliminate borders. But it’s morphed into something totally unintended. We’ve all had to endure the troll that derails a generally benign conversation; or received that scam email from a wealthy Nigerian prince; or felt the strange feeling of being watched and tracked by advertising companies as we navigate the web. Welcome to the modern internet. These are but a few of the topics that The Dark Side of Our Digital World: And What You Can Do about It examines to get at the root causes of our current problems with information technology, social media, and problematic online behavior. The book explores the issues raised by the negative side of information technology, including surveillance and spying, declining privacy, information overload, surveillance capitalism and big data analytics, conspiracy theories and fake news, misinformation and disinformation, trolling and phishing. What’s ultimately at stake is how we are able to cope with increasingly invasive anti-social behaviors, the overall decline of privacy in the face of total surveillance technologies, and the lack of a quality online experience that doesn’t devolve into flame wars and insults. The future of the internet as well as our societies depends upon our ability to discern truth from lies and reality from propaganda. The book will therefore also examine the possible directions we could take to improve the situation, looking at solutions in the areas of psychology and behavioral conditioning, social engineering through nudging techniques, the development of e-democracy movements, and the implementation of public policy.
Book Synopsis The New NASDAQ Marketplace by : Robert A. Schwartz
Download or read book The New NASDAQ Marketplace written by Robert A. Schwartz and published by Springer Science & Business Media. This book was released on 2007-06-10 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: The NASDAQ Stock Market has been reengineered in recent years. The broader NASDAQ marketplace has also experienced substantial growth and development. This conference brought together leading buy-side and sell-side participants and NASDAQ executives to put these changes into sharper focus. The resulting book assesses both the current market structure and the direction in which the new NASDAQ marketplace is heading.
Book Synopsis The First Freedoms and America's Culture of Innovation by : Narain D. Batra
Download or read book The First Freedoms and America's Culture of Innovation written by Narain D. Batra and published by Rowman & Littlefield. This book was released on 2013-10-18 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a book about the dynamics of the aspirational society. It explores the boundaries of permissible thought--deviations and transgressions that create constant innovations. When confronted with a problem, an innovative mind struggles and brings forth something distinctive--new ideas, new inventions, and new programs based on unconventional approaches to solve the problem. But this can be done only if the culture creates large breathing spaces by leaving people alone, not as a matter of state generosity but as something fundamental in being an American. Consequently, the Constitutional mandate of “Congress shall make no law…” has encouraged fearless speech, unrestrained thought, and endless experimentation leading to newer developments in science, technology, the arts, and not least socio-political relations. Most of all, the First Freedoms liberate the mind from irrational fears and encourage an environment of divergent thinking, non-conformity, and resistance to a collective mindset. The First Freedoms encourage Americans to be iconoclastic, to be creatively crazy, to be impure, thus, enabling them to mix and re-mix ideas to design new technologies and cultural forms and platforms, anything from experimental social relations and big data explorations to electing our first black president.
Author :United States. Congress. House. Committee on Interstate and Foreign Commerce Publisher : ISBN 13 : Total Pages :1750 pages Book Rating :4.3/5 (91 download)
Book Synopsis Hearings by : United States. Congress. House. Committee on Interstate and Foreign Commerce
Download or read book Hearings written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1969 with total page 1750 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Interstate and Foreign Commerce Publisher : ISBN 13 : Total Pages :468 pages Book Rating :4.3/5 (91 download)
Book Synopsis Cigarette Labeling and Advertising, 1969 by : United States. Congress. House. Committee on Interstate and Foreign Commerce
Download or read book Cigarette Labeling and Advertising, 1969 written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1969 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :United States. Congress. House. Committee on Interstate and Foreign Commerce Publisher : ISBN 13 : Total Pages :1472 pages Book Rating :4.:/5 (36 download)
Book Synopsis Hearings, Reports and Prints of the House Committee on Interstate and Foreign Commerce by : United States. Congress. House. Committee on Interstate and Foreign Commerce
Download or read book Hearings, Reports and Prints of the House Committee on Interstate and Foreign Commerce written by United States. Congress. House. Committee on Interstate and Foreign Commerce and published by . This book was released on 1969 with total page 1472 pages. Available in PDF, EPUB and Kindle. Book excerpt:
