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The Creative Brief Blueprint
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Book Synopsis The Creative Brief Blueprint by : Kevin McTigue
Download or read book The Creative Brief Blueprint written by Kevin McTigue and published by Bookbaby. This book was released on 2021-08-18 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Creative Brief Blueprint, Kevin McTigue and Derek Rucker merge decades of academic insights and practical experience to offer an approachable and actionable guide to crafting successful communications strategy.
Book Synopsis How to Write an Inspired Creative Brief by : Howard Ibach
Download or read book How to Write an Inspired Creative Brief written by Howard Ibach and published by iUniverse. This book was released on 2009-08-26 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: "All of the above in a charming, personable, tongue-in-cheek style that makes How to Write an Inspired Creative Brief not only a pleasure to read, but a well-nigh essential foundation on which to build a successful advertising career." -Dave Butler, Creative Director (retired ), TBWA/CHIAT/Day, Los Angeles "Howard Ibach has written the essential brief for the briefers, a simple, memorable, enoyable book for those who need to practice the art of strategic reduction for a living. He expounds several oft-forgotten principles: simplicity, clarity, collaboration." -Steve Wehrenberg, CEO, Campbell Mithum Advertising, Minneapolis
Book Synopsis Blueprint Your Bestseller by : Stuart Horwitz
Download or read book Blueprint Your Bestseller written by Stuart Horwitz and published by Penguin. This book was released on 2013-01-29 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first draft is the easy part… In Blueprint Your Bestseller, Stuart Horwitz offers a step-by-step process for revising your manuscript that has helped bestselling authors get from first draft to final draft. Whether you’re tinkering with your first one hundred pages or trying to wrestle a complete draft into shape, Horwitz helps you look at your writing with the fresh perspective you need to reach the finish line. Blueprint Your Bestseller introduces the Book Architecture Method, a tested sequence of steps for organizing and revising any manuscript. By breaking a manuscript into manageable scenes, you can determine what is going on in your writing at the structural level—and uncover the underlying flaws and strengths of your narrative. For more than a decade this proven approach to revision has helped authors of both fiction and nonfiction, as well as writers across all media from theater to film to TV.
Download or read book Blueprint Small written by Michelle Kodis and published by Gibbs Smith. This book was released on 2003-03-24 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to deciding on the size of a home or living space, one question must be asked: How much space is enough? Americans often relate "enough" space to dimensions, rather than to how a space will really be enjoyed. In Blueprint Small, Michelle Kodis examines small spaces (each 1500 square feet or less) from a wide spectrum of locations, budgets, and individual styles-each chosen because they illustrate that scaling back in size doesn't have to mean scaling back in comfort, spaciousness, or beauty. From a sleek urban apartment to a funky mountain home to a renovated beach house, Blueprint Small reveals how smaller homes invite rather than overwhelm, comfort rather than alienate. The projects offered here represent a variety of functions, locations and environments, combining the technical aspects of building and using small spaces with the stories of the people who live in them. Blueprint Small invites you to explore inspiring and imaginative ways to inhabit smaller spaces, and still live large. Michelle Kodis is a freelance writer and editor based in Telluride, Colorado. She is the author of Love Scents and The Telluride Cookbook; she has also written for The San Francisco Examiner, The Oregonian, and Backpacker magazine.
Book Synopsis Culture Blueprint by : Robert Richman
Download or read book Culture Blueprint written by Robert Richman and published by . This book was released on 2014-09-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Positioning for Advantage by : Kimberly A. Whitler
Download or read book Positioning for Advantage written by Kimberly A. Whitler and published by Columbia University Press. This book was released on 2021-09-07 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most of us have an intuitive sense of superior branding. We prefer to purchase brands we find distinctive—that deliver on some important, relevant dimension better than other brands. These brands have typically achieved positional advantage. Yet few professionals have had the formal training that goes beyond marketing theory to bridge the “theory-doing gap”—understanding the specific techniques and strategies that can be used to create brands that attain positional advantage in the marketplace. Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage. Introducing seven tools—from strategic positioning concepts to strategy mapping to influencer maps—Whitler provides templates, frameworks, and step-by-step processes to build and manage growth brands that achieve positional advantage. This book presents real-world scenarios, helping readers activate tools to increase skill in creating brands that achieve positional advantage. Brimming with insights for students and professionals alike, Positioning for Advantage helps aspiring C-level leaders understand not only what superior branding looks like but also how to make it come to life.
Book Synopsis The Personal Business Plan by : Stephen Bruyant-Langer
Download or read book The Personal Business Plan written by Stephen Bruyant-Langer and published by John Wiley & Sons. This book was released on 2013-10-14 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plan for success No one would embark on a business venture without a thorough and coherent plan. So why are so many of us happy to stagger through life with no real plan – just going with the flow, seeing what happens? It’s time we gave our lives the same importance we give to our business exploits. The Personal Business Plan offers a practical, field-tested method for effectively planning out what you want from life and exactly how to achieve it. It will change the way you look at yourself, your job and your career. This is an essential toolkit for all ambitious career professionals who want to know how to thrive in their job and simultaneously become a happier and more effective person. Creating your own personal business plan will help you to define your purpose, plan your actions, break through limiting beliefs and reinvent yourself. Written by a top executive coach and head-hunter with the world’s leading Talent Management and Executive Search firm who has changed the lives of thousands of people A field-tested methodology for identifying your mission, setting your critical success criteria, defining your agenda, keeping to the point and become more fulfilled and happier A complete life view – how to excel in your chosen career and simultaneously enjoy a happy personal life
Book Synopsis The Marketing Agency Blueprint by : Paul Roetzer
Download or read book The Marketing Agency Blueprint written by Paul Roetzer and published by John Wiley & Sons. This book was released on 2011-11-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers Develop highly efficient management systems and more effective account teams Deliver greater results and value to clients This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
Book Synopsis The Blueprint for Strategic Advertising by : Margo Berman
Download or read book The Blueprint for Strategic Advertising written by Margo Berman and published by Routledge. This book was released on 2016-07-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Blueprint for Strategic Advertising’s step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again. This useful guide will concentrate on how strategy is integrated into visual and verbal ideation. Berman’s compact, content-rich guide offers chapters detailing social media, user-centered interactive advertising, and presentation strategy, closing with the creation of a "blueprint" to strategizing globally. Features include a handy reference guide to powerful strategizing, an exploration of strategies for myriad media and messaging vehicles, and an examination of the strategic implementation of the visual and verbal union. This guide will be useful to students in advertising, marketing, and business courses as well as advertising professionals and entrepreneurs, outside the classroom.
Book Synopsis Blueprint for Exceptional Writing by : Jennifer Fontenot
Download or read book Blueprint for Exceptional Writing written by Jennifer Fontenot and published by Allyn & Bacon. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for teachers in K-8 who are dedicated to helping students think, plan, and then write interesting and meaningful essays, Blueprint for Exceptional Writing ("BEW") provides a master plan to help build successful writers. BEW gives teachers a comprehensive set of strategies that will improve student writing. Teaching writing will never be the same with Blueprint for Exceptional Writing! Features three distinct sections to effectively guide teachers of writing: Section I covers the five phases for teaching students expressive writing skills, I) Authentic Vocabulary, II Pre-Writing, IV Authentic Editing and V) Publishing, are explained and then the associated interactive teaching strategies are taught by our literacy expert, Professor Write. Section II offers information on how to teach different genres. The chapters in Section II provide a clear picture of the four most commonly taught genres in grades K-8. Section III highlights teacher-friendly interactive strategies to use with students in the four common genres, including project descriptions, interesting websites and a wide-array of multi-sensory activities to support learning. Designed as a workbook, this section is perfect for noting ideas that work. Introduces you to new, creative, and innovative teaching strategies to capture the attention of students and successfully engage them in the writing process. Provides ideas for student writing prompts for teachers who struggle with decisions about what to have students write about. Presents numerous free websites, easy-to-make games and exercises to enhance to the writing process in your classroom and teach students vital expressive writing concepts at the same time. Includes a demonstration video from the authors on the strategies in action in real classrooms. Teachers can watch, learn and model the author. Perfect for book club study groups! Details proficient and non-proficient student writing and features real examples in the four most frequently taught genres. Discusses how to incorporate the samples into your teaching to model expressive writing for your students in different genres. Outlines specific scripts to guide teachers in introducing new concepts to students.
Download or read book Blueprint written by and published by . This book was released on 1993 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Blueprint for Coastal Adaptation by : Carolyn Kousky
Download or read book A Blueprint for Coastal Adaptation written by Carolyn Kousky and published by Island Press. This book was released on 2021-05-20 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tens of millions of Americans are at risk from sea level rise, increased tidal flooding, and intensifying storms. A Blueprint for Coastal Adaptation identifies a bold new research and policy agenda and provides implementable options for coastal communities responding to these threats. In this book, coastal adaptation experts present a range of climate adaptation policies that could protect coastal communities against increasing risk, including concrete financing recommendations. Coastal adaptation will not be easy, but it is achievable using varied approaches. A Blueprint for Coastal Adaptation will inspire innovative and cross-disciplinary thinking about coastal policy at the state and local level while providing actionable, realistic policy and planning options for adaptation professionals and policymakers.
Download or read book Brand Naming written by Rob Meyerson and published by Business Expert Press. This book was released on 2021-12-14 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: You don’t have a brand—whether it’s for a company or a product—until you have a name. The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won’t find a good name by dumping out Scrabble tiles. Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You’ll learn: What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths. Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus—not to mention Scrabble—and pick up Brand Naming.
Book Synopsis Blueprint for Screenwriting by : Rachel Friedman Ballon
Download or read book Blueprint for Screenwriting written by Rachel Friedman Ballon and published by Lawrence Erlbaum Assoc Incorporated. This book was released on 2005 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blueprint for Screenwriting demystifies the writing process by developing a "blueprint" for writers to follow for each new screenplay--from original concept to completed script. Author and international script consultant Dr. Rachel Ballon explores the writing craft and emphasizes creativity in the writing process. She blends her expertise in script analysis and writing coaching with her personal experience as a screenwriter to help writers construct their stories and characters. Starting with the story's framework, Dr. Ballon helps readers to understand the key "building blocks" of story structure and character development, including characters' emotional and psychological states, story conflicts, and scene and act structure. She also covers the essential components in the script writing process, such as outlines, script treatments, synopses, and formats. Dr. Ballon devotes a chapter to overcoming writer's block--the writer's greatest obstacle--and offers guidance for taking the next steps once a script is completed. A practical tool for any writer, this distinctive resource: *offers a blueprint for writers to follow, breaking the writing process down into specific, easy-to-follow steps; *stresses the psychology of the characters as well as that of the writer; and *offers first-hand knowledge of the screenwriting process and gives practical advice for completing and marketing scripts. With its unique and insightful approach to the writing process, this book will be indispensable for scriptwriters, fiction writers, and professional writers, and it will serve as a useful text in screenwriting courses.
Download or read book Cyanotype written by Christina Z Anderson and published by CRC Press. This book was released on 2019-01-30 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cyanotype: The Blueprint in Contemporary Practice is a two part book on the much admired blue print process. Part One is a comprehensive how-to on the cyanotype process for both beginner and advanced practitioners, with lots of photographs and clear, step-by-step directions and formulas. Part Two highlights contemporary artists who are using cyanotype, making work that ranges from the photographic to the abstract, from the traditional to the conceptual, with tips on their personal cyanotype methods alongside their work. These artists illustrate cyanotype’s widespread use in contemporary photography today, probably the most of any alternative process. Book features include: A brief discussion of the practice of the process with some key historical points How to set up the cyanotype ÒdimroomÓ The most extensive discussion of suitable papers to date, with data from 100+ papers Step-by-step digital negative methods for monochrome and duotone negatives Chapters on classic, new, and other cyanotype formulas Toning to create colors from yellow to brown to violet Printing cyanotype over palladium, for those who want to temper cyanotype’s blue nature Printing cyanotype on alternate surfaces such as fabric, glass, and wood More creative practice ideas for cyanotype such as handcoloring and gold leafing Troubleshooting cyanotype, photographically illustrated Finishing, framing, and storing cyanotype Contemporary artists’ advice, techniques, and works Cyanotype is backed with research from 120 books, journals, and magazine articles from 1843 to the present day. It is richly illustrated with 400 photographs from close to 80 artists from 14 countries. It is a guide for the practitioner, from novice to expert, providing inspiration and proof of cyanotype’s original and increasing place in historical and contemporary photography.
Book Synopsis Search Engine Optimization by : Kristopher B. Jones
Download or read book Search Engine Optimization written by Kristopher B. Jones and published by John Wiley & Sons. This book was released on 2010-07-15 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides. Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more. Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing Offers you a strong foundation for developing successful SEO strategies Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way.
Book Synopsis The Impact Blueprint by : Joe Schmit
Download or read book The Impact Blueprint written by Joe Schmit and published by . This book was released on 2022-12-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
