The Craft of Research, Fourth Edition

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Author :
Publisher : University of Chicago Press
ISBN 13 : 022623987X
Total Pages : 335 pages
Book Rating : 4.2/5 (262 download)

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Book Synopsis The Craft of Research, Fourth Edition by : Wayne C. Booth

Download or read book The Craft of Research, Fourth Edition written by Wayne C. Booth and published by University of Chicago Press. This book was released on 2016-10-07 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than three-quarters of a million copies sold since its first publication, The Craft of Research has helped generations of researchers at every level—from first-year undergraduates to advanced graduate students to research reporters in business and government—learn how to conduct effective and meaningful research. Conceived by seasoned researchers and educators Wayne C. Booth, Gregory G. Colomb, and Joseph M. Williams, this fundamental work explains how to find and evaluate sources, anticipate and respond to reader reservations, and integrate these pieces into an argument that stands up to reader critique. The fourth edition has been thoroughly but respectfully revised by Joseph Bizup and William T. FitzGerald. It retains the original five-part structure, as well as the sound advice of earlier editions, but reflects the way research and writing are taught and practiced today. Its chapters on finding and engaging sources now incorporate recent developments in library and Internet research, emphasizing new techniques made possible by online databases and search engines. Bizup and FitzGerald provide fresh examples and standardized terminology to clarify concepts like argument, warrant, and problem. Following the same guiding principle as earlier editions—that the skills of doing and reporting research are not just for elite students but for everyone—this new edition retains the accessible voice and direct approach that have made The Craft of Research a leader in the field of research reference. With updated examples and information on evaluation and using contemporary sources, this beloved classic is ready for the next generation of researchers.

The Craft of Business Research

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Author :
Publisher : Speed To Proficiency Research: S2Pro©
ISBN 13 : 981188160X
Total Pages : 550 pages
Book Rating : 4.8/5 (118 download)

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Book Synopsis The Craft of Business Research by : Dr Raman K Attri

Download or read book The Craft of Business Research written by Dr Raman K Attri and published by Speed To Proficiency Research: S2Pro©. This book was released on 2023-08-18 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Embark on a transformative voyage of research discovery through the pages of this comprehensive guidebook! Unveil the latent prowess of a successful corporate researcher within you, as you traverse a meticulously outlined showcase of the entire business research process. Tailored with precision for business leaders who may find themselves lacking extensive research backgrounds or formal training in research methodologies, this book serves as an all-encompassing compass to equip you with the essential tools and techniques required to conduct impactful, practice-oriented corporate research that addresses the most pressing issues faced by organizations. Perfectly suited for professionals, practitioners, and corporate managers embarking on the journey of corporate research or pursuing advanced doctoral-level programs, this book stands as your definitive resource—a roadmap that unravels a systematic research process in a manner that is both accessible and implementable. Rooted deeply in the qualitative domain, this guidebook delves into a comprehensive exploration of strategies and principles, each meticulously demonstrated through a comprehensive organizational research study that serves as the backbone of the narrative. Rich with real-world, full-scale examples, every chapter guides you through the intricacies: from the initial stages of selecting a pertinent research topic and crafting a research blueprint, to skillfully gathering high-quality data and conducting profound analysis. Empower yourself with invaluable insights to deftly position your own research within the most suitable paradigm, forge connections with participants, construct and present models, rigorously test outcomes, and delve into so much more. All of this under the expert guidance of an award-winning accelerated learning scientist and a seasoned business leader, ensuring you're in capable hands as you navigate the research landscape. Catering to a diverse audience ranging from practitioners, managers, executives, scholars, students, professors, teachers, and researchers, this book is an indispensable companion, with a shared goal of advancing their understanding of research excellence. Whether you're a practitioner yearning to enhance your decision-making acumen, a manager driven to infuse innovation into your organization, or a scholar on an unrelenting quest for academic distinction, this indispensable guide will serve as your steadfast companion, propelling your research endeavors to unprecedented heights.

The Craft of Life Course Research

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Author :
Publisher : Guilford Press
ISBN 13 : 1606233610
Total Pages : 372 pages
Book Rating : 4.6/5 (62 download)

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Book Synopsis The Craft of Life Course Research by : Glen H. Elder

Download or read book The Craft of Life Course Research written by Glen H. Elder and published by Guilford Press. This book was released on 2009-08-03 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together prominent investigators to provide a comprehensive guide to doing life course research, including an “inside view” of how they designed and carried out influential longitudinal studies. Using vivid examples, the contributors trace the connections between early and later experience and reveal how researchers and graduate students can discover these links in their own research. Well-organized chapters describe the best and newest ways to: *Use surveys, life records, ethnography, and data archives to collect different types of data over years or even decades. *Apply innovative statistical methods to measure dynamic processes that result in improvement, decline, or reversibility in economic fortune, stress, health, and criminality. *Explore the micro- and macro-level explanatory factors that shape individual trajectories, including genetic and environmental interactions, personal life history, interpersonal ties, and sociocultural institutions.

The Craft of Research, 2nd edition

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Author :
Publisher : University of Chicago Press
ISBN 13 : 0226065693
Total Pages : 348 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis The Craft of Research, 2nd edition by : Wayne C. Booth

Download or read book The Craft of Research, 2nd edition written by Wayne C. Booth and published by University of Chicago Press. This book was released on 2008-04-15 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since 1995, more than 150,000 students and researchers have turned to The Craft of Research for clear and helpful guidance on how to conduct research and report it effectively . Now, master teachers Wayne C. Booth, Gregory G. Colomb, and Joseph M. Williams present a completely revised and updated version of their classic handbook. Like its predecessor, this new edition reflects the way researchers actually work: in a complex circuit of thinking, writing, revising, and rethinking. It shows how each part of this process influences the others and how a successful research report is an orchestrated conversation between a researcher and a reader. Along with many other topics, The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of thoughtful yet critical readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, "So what?" Celebrated by reviewers for its logic and clarity, this popular book retains its five-part structure. Part 1 provides an orientation to the research process and begins the discussion of what motivates researchers and their readers. Part 2 focuses on finding a topic, planning the project, and locating appropriate sources. This section is brought up to date with new information on the role of the Internet in research, including how to find and evaluate sources, avoid their misuse, and test their reliability. Part 3 explains the art of making an argument and supporting it. The authors have extensively revised this section to present the structure of an argument in clearer and more accessible terms than in the first edition. New distinctions are made among reasons, evidence, and reports of evidence. The concepts of qualifications and rebuttals are recast as acknowledgment and response. Part 4 covers drafting and revising, and offers new information on the visual representation of data. Part 5 concludes the book with an updated discussion of the ethics of research, as well as an expanded bibliography that includes many electronic sources. The new edition retains the accessibility, insights, and directness that have made The Craft of Research an indispensable guide for anyone doing research, from students in high school through advanced graduate study to businesspeople and government employees. The authors demonstrate convincingly that researching and reporting skills can be learned and used by all who undertake research projects. New to this edition: Extensive coverage of how to do research on the internet, including how to evaluate and test the reliability of sources New information on the visual representation of data Expanded bibliography with many electronic sources

The Craft of Qualitative Research

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Author :
Publisher : Canadian Scholars
ISBN 13 : 1773380974
Total Pages : 416 pages
Book Rating : 4.7/5 (733 download)

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Book Synopsis The Craft of Qualitative Research by : Steven W. Kleinknecht

Download or read book The Craft of Qualitative Research written by Steven W. Kleinknecht and published by Canadian Scholars. This book was released on 2018-12-07 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Craft of Qualitative Research is a consultative handbook that offers students a superb introduction to the practice of conducting qualitative research. Kleinknecht, van den Scott, and Sanders bring together a rich collection of perspectives, ideas, and experiences from scholars and professionals who span all stages of the academic career, from graduate students to emeritus professors. Highly accessible and practical, this text equips readers with the tools necessary to manage and overcome obstacles, biases, and power dynamics while researching in the field. Over the course of ten sections, every stage of the qualitative research process is explored, including planning, reflecting on ethical considerations, gaining entry to the field, collecting and analyzing data, leaving the field, and disseminating findings. Representing a diversity of academic disciplines, the fifty-five contributors share their knowledge gained and challenges encountered on the ground, providing a behind-the-scenes look at the reality of doing fieldwork. Filled with sound advice, engaging stories, and active learning exercises, this edited collection will help develop the skills and confidence needed to conduct qualitative research, making it the perfect resource for students in the social sciences, particularly sociology, anthropology, criminology, health studies, and social work.

The Craft of Creativity

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Author :
Publisher : Stanford University Press
ISBN 13 : 1503605515
Total Pages : 404 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis The Craft of Creativity by : Matthew A. Cronin

Download or read book The Craft of Creativity written by Matthew A. Cronin and published by Stanford University Press. This book was released on 2018-04-17 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creativity has long been thought of as a personal trait, a gift bestowed on some and unachievable by others. While we laud the products of creativity, the stories behind them are often abridged to the elusive "aha!" moment, the result of a momentary stroke of genius. In The Craft of Creativity Matthew A. Cronin and Jeffrey Loewenstein present a new way to understand how we innovate. They emphasize the importance of the journey and reveal the limitations of focusing on outcomes. Drawing on a wide range of scholarship, their own research, and interviews with professionals and learners who employ creativity in the arts, engineering, business, and more, Cronin and Loewenstein argue that creativity is a cognitive process that hinges on changing one's perspective. It's a skill that anyone can hone, and one that benefits from thinking with others and over time. Breaking new ground in the discussion about how we innovate, this book provides strategies that everyone can use to be more creative.

Qualitative Research in Marketing and Management

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Author :
Publisher : Routledge
ISBN 13 : 0429822790
Total Pages : 228 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Qualitative Research in Marketing and Management by : Chris Hackley

Download or read book Qualitative Research in Marketing and Management written by Chris Hackley and published by Routledge. This book was released on 2019-12-09 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a practical and accessible, yet sophisticated introduction to interpretive methods for doing qualitative research projects and dissertations. Bringing together concepts of qualitative research from ethnography, phenomenology, critical discourse analysis, semiotics, literary analysis, postmodernism and poststructuralism this textbook offers an accessible and comprehensive introduction to the subject. Utilising a uniquely pragmatic approach, it bridges the gap between advanced, specialised books on research traditions with more general introductory business research books. This new edition has been fully updated to include new examples, explorations of the field, and an improved pedagogy with better exposition of key issues and concepts, as well as more schematics and diagrams to aid understanding. The first half of the book considers the practicalities of research and writing a research project, including the craft of academic writing, the critical literature review, the role of the independent research project as part of university courses, suggested projected structures, standards of academic scholarship, and the main techniques for gathering qualitative data. The book’s second half deals with abstract concepts and advanced theory by looking at key theoretical traditions that guide the interpretation of qualitative data. It is perfect for advanced undergraduate and postgraduate students of marketing, management, consumer behaviour and research methods. It will also be useful as a primer for practitioners in qualitative research.

The Economist’s Craft

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Publisher : Princeton University Press
ISBN 13 : 0691216584
Total Pages : 320 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis The Economist’s Craft by : Michael S. Weisbach

Download or read book The Economist’s Craft written by Michael S. Weisbach and published by Princeton University Press. This book was released on 2021-11-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: An incisive guide that helps up-and-coming economists become successful scholars The Economist's Craft introduces graduate students and rising scholars to the essentials of research, writing, and other critical skills for a successful career in economics. Michael Weisbach enables you to become more effective at communicating your ideas, emphasizing the importance of choosing topics that will have a lasting impact. He explains how to write clearly and compellingly, present and publish your findings, navigate the job market, and more. Walking readers through each stage of a research project, Weisbach demonstrates how to develop research around a theme so that the value from a body of work is more than the sum of its individual papers. He discusses how to structure each section of an academic article and describes the steps that follow the completion of an initial draft, from presenting and revising to circulating and eventually publishing. Weisbach reveals how to get the most out of graduate school, how the journal review process works, how universities decide promotions and tenure, and how to manage your career and continue to seek out rewarding new opportunities. A how-to guide for the aspiring economist, The Economist's Craft covers a host of important issues rarely taught in the graduate classroom, providing readers with the tools and insights they need to succeed as professional scholars.

The Craft of Scientific Presentations

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Publisher : Springer Science & Business Media
ISBN 13 : 0387225870
Total Pages : 241 pages
Book Rating : 4.3/5 (872 download)

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Book Synopsis The Craft of Scientific Presentations by : Michael Alley

Download or read book The Craft of Scientific Presentations written by Michael Alley and published by Springer Science & Business Media. This book was released on 2006-05-17 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely and hugely practical work provides a score of examples from contemporary and historical scientific presentations to show clearly what makes an oral presentation effective. It considers presentations made to persuade an audience to adopt some course of action (such as funding a proposal) as well as presentations made to communicate information, and it considers these from four perspectives: speech, structure, visual aids, and delivery. It also discusses computer-based projections and slide shows as well as overhead projections. In particular, it looks at ways of organizing graphics and text in projected images and of using layout and design to present the information efficiently and effectively.

Work in the Gig Economy

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Publisher : Routledge
ISBN 13 : 1000440206
Total Pages : 77 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Work in the Gig Economy by : James Duggan

Download or read book Work in the Gig Economy written by James Duggan and published by Routledge. This book was released on 2021-07-01 with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout the last decade, the ‘gig economy’ has emerged as one of the most significant developments in the world of work. As a novel, hyper-flexible form of labour, gig work features a uniquely fragmented working arrangement wherein independent workers partner with digital platform organisations to provide a range of on-demand services to customers. Work in the Gig Economy: A Research Overview provides a concise overview to the key themes and debate that encompass the gig economy literature. It covers five core themes: an introduction to gig work; classification issues; the role of technology; the experiences of gig workers; and the future of gig work. As an emerging and diverse research field, contributions stem from an array of perspectives including psychology, sociology, human resource management, legal studies, and technology management. The chapters synthesise the most prominent insights into this emerging field, key thinking on the complex relationships and conditions found in gig work, and the most significant issues to be addressed as the gig economy continues to develop. A critical introduction for students, scholars and reflective professionals and policymakers, this book provides much needed direction through the rapidly growing and expansive body of research on work in the gig economy.

Managing Decline

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Publisher : Routledge
ISBN 13 : 1000530272
Total Pages : 90 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Managing Decline by : Antti Sihvonen

Download or read book Managing Decline written by Antti Sihvonen and published by Routledge. This book was released on 2021-11-11 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: A growing body of literature in the area of business administration has focused on the phenomenon of decline. These studies span multiple levels of analysis and draws on a range of disciplines, including strategic management, economics, and economic geography. Managing Decline: A Research Overview provides a summary of this research by focusing on three key levels of analysis: industries, clusters, and organizations. The targeted reviews in this book map each individual level of analysis separately and the discussion section outlines overarching themes regarding decline and its management. The three levels are analyzed by identifying different forms, causes, processes, and management options regarding decline. This is accompanied by the identification of key academic discourses that have been used to analyze decline. The discussion section highlights broader themes regarding the nature and management of decline that span across the different levels of analysis. This book provides an easy-to-access summary on the nature and management of decline for academic scholars and business practitioners, and is essential reading for getting an overview of this broad field of research.

The Art and Science of Interpreting Market Research Evidence

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Publisher : John Wiley & Sons
ISBN 13 : 0470020296
Total Pages : 248 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis The Art and Science of Interpreting Market Research Evidence by : D. V. L. Smith

Download or read book The Art and Science of Interpreting Market Research Evidence written by D. V. L. Smith and published by John Wiley & Sons. This book was released on 2004-05-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Art and Science of Interpreting Market Research Evidence offers a complete account of the way today's researchers interpret evidence and apply it to decision making. David Smith and Jonathan Fletcher show how to assess your current deciphering processes, and present an innovative framework integrating quantitative and qualitative approaches for analysing complex data-sets. With its holistic approach to interpretation and its 10-step process for making it work in practice, this book will equip you with a deep understanding of data analysis and ultimately improve your judgment to produce better business decisions. "This is modern commercial research, where the mind of the researcher is finally acknowledged as admissible data. Prior knowledge, pragmatism, experience are all robust grist to the 'holistic' research mill. A must-read for anyone getting to grips with 21st century market research." Virginia Valentine, Semiotic Solutions

Art Market Research

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Publisher : McFarland
ISBN 13 : 0786466715
Total Pages : 333 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Art Market Research by : Tom McNulty

Download or read book Art Market Research written by Tom McNulty and published by McFarland. This book was released on 2013-12-13 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for art market researchers at all levels. A brief overview of the global art market and its major stakeholders precedes an analysis of the various sales venues (auction, commercial gallery, etc.). Library research skills are reviewed, and advanced methods are explored in a chapter devoted to basic market research. Because the monetary value of artwork cannot be established without reference to the aesthetic qualities and art historical significance of our subject works, two substantial chapters detail the processes involved in researching and documenting the fine and decorative arts, respectively, and provide annotated bibliographies. Methods for assigning values for art objects are explored, and sources of price data, both in print and online, are identified and described in detail. In recent years, art historical scholarship increasingly has addressed issues related to the history of art and its markets: a chapter on resources for the historian of the art market offers a wide range of sources. Finally, provenance and art law are discussed, with particular reference to their relevance to dealers, collectors, artists and other art market stakeholders.

The Art and Practice of Economics Research

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1849808473
Total Pages : 519 pages
Book Rating : 4.8/5 (498 download)

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Book Synopsis The Art and Practice of Economics Research by : Simon W. Bowmaker

Download or read book The Art and Practice of Economics Research written by Simon W. Bowmaker and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 519 pages. Available in PDF, EPUB and Kindle. Book excerpt: ïIn this book, Simon Bowmaker offers a remarkable collection of conversations with leading economists about research in economics. He has selected a broad sample of the great economists of our time, including people whose perspectives span most of the major subdivisions of economics research, from micro to macro, from theoretical to empirical, from rationalist to behavioral.Í _ From the foreword by Roger B. Myerson, University of Chicago, US and 2007 Nobel Laureate in Economics ïThe Art and Practice of Economics Research is the book I wish I had when I was ñgrowing upî as an economist. For anyone who is or wants to be an economic researcher, or anyone just interested in how economics ñworksî, this is a terrific and inspirational resource.Í _ David K. Levine, Washington University in St. Louis, US ïIt is hard to imagine an economist in the world who would not enjoy this book. It is fascinating, gripping, and full of the wisdom imparted by age and by scholarly lifeÍs ups and downs.Í _ Andrew J. Oswald, University of Warwick, UK ïAlthough each has followed his or her own road, these scholars share a passion for economics and a commitment to the research enterprise. The best economists lie sleepless, gripped by their questions.Í _ Joshua Angrist, Massachusetts Institute of Technology, US ïThis is a wonderful book of interviews with some of the most respected economists in the world. It is full of insights into academic life, and clearly conveys the joy of doing economics research.Í _ Jon Levin, Stanford University, US ïThe relaxed frame of the interviews gives interested parties exciting insights into the thoughts and concerns of leading economists and might well inspire some of the best young minds to continue with economics in their later lives.Í _ Ernst Fehr, University of Zurich, Switzerland The Art and Practice of Economics Research provides an in-depth look into the research methods of leading economists from across the United States and Europe. This innovative volume contains 25 interviews with practicing economists, presenting insightful personal accounts into an often-misunderstood field. Contributors to this volume were asked to reflect on their own experience in economics research, including their methods of working, the process of scientific discovery and knowledge creation, and the challenges of successfully disseminating their work. The unique and compelling interview format showcases each contributorÍs personal connection to his or her work, presenting a view of current economics research that is technical, comprehensive, and refreshingly human. Both students and current scholars in economics will find much to admire in this bookÍs window into the inner workings of some of the brightest and best-known minds in the field. This volume would also make a great companion to the authorÍs 2010 book, The Heart of Teaching Economics, which showcases the personal experiences of teachers and professors of economics.

The Craft of Research, Third Edition

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Author :
Publisher : University of Chicago Press
ISBN 13 : 0226062643
Total Pages : 674 pages
Book Rating : 4.2/5 (26 download)

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Book Synopsis The Craft of Research, Third Edition by : Wayne C. Booth

Download or read book The Craft of Research, Third Edition written by Wayne C. Booth and published by University of Chicago Press. This book was released on 2009-05-15 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 400,000 copies now in print, The Craft of Research is the unrivaled resource for researchers at every level, from first-year undergraduates to research reporters at corporations and government offices. Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second editions were written in collaboration with the late Wayne C. Booth. The Craft of Research explains how to build an argument that motivates readers to accept a claim; how to anticipate the reservations of readers and to respond to them appropriately; and how to create introductions and conclusions that answer that most demanding question, “So what?” The third edition includes an expanded discussion of the essential early stages of a research task: planning and drafting a paper. The authors have revised and fully updated their section on electronic research, emphasizing the need to distinguish between trustworthy sources (such as those found in libraries) and less reliable sources found with a quick Web search. A chapter on warrants has also been thoroughly reviewed to make this difficult subject easier for researchers Throughout, the authors have preserved the amiable tone, the reliable voice, and the sense of directness that have made this book indispensable for anyone undertaking a research project.

The Craft of Qualitative Longitudinal Research

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Author :
Publisher : SAGE
ISBN 13 : 1526455153
Total Pages : 416 pages
Book Rating : 4.5/5 (264 download)

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Book Synopsis The Craft of Qualitative Longitudinal Research by : Bren Neale

Download or read book The Craft of Qualitative Longitudinal Research written by Bren Neale and published by SAGE. This book was released on 2021-03-17 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brimming with life maps, life history calendars, and extracts from transcripts and diaries, this book illustrates by example the unique principles, challenges, and applications of qualitative longitudinal research. Synthesizing current literature on qualitative longitudinal research, it brings together sociological theory and empirically driven longitudinal studies while also highlighting a range of possible research approaches. With a consistent balance of conceptual discussions with hands-on advice, it provides readers with the foundation to adapt lessons-learned from other researchers to fit their own qualitative longitudinal studies. Supported by research tools such as conceptual road maps, short data extracts, consent forms, and other data organization tools, this book provides everything postgraduate researchers need to transition from the classroom to the field.

Business Research

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Author :
Publisher : SAGE Publications
ISBN 13 : 1544307837
Total Pages : 433 pages
Book Rating : 4.5/5 (443 download)

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Book Synopsis Business Research by : Donald R. Cooper

Download or read book Business Research written by Donald R. Cooper and published by SAGE Publications. This book was released on 2018-08-24 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business Research: A Guide to Planning, Conducting and Reporting Your Study bridges the academic foundation and the practical application of research methodology through an in-depth and insightful tour of the research process—exploring, planning, creating, conducting, collecting, analyzing, and reporting. The text weaves together timeless principles, emerging ideas, contemporary examples and modern tools in a narrative that is both authoritative and supportive. Integrating a unique Roadmap framework throughout, Business Research navigates students from the start of their initial inquiry to their final stop in reporting their findings, building their confidence as they move point-to-point in their journey. Written with exceptional clarity and focus, Donald Cooper has created a guide to research that will be valuable to students in their academic pursuits as well as their professional careers.