The Content Trap

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The Content Trap

Author : Bharat Anand
Publisher : Random House Group
ISBN 13 : 0812995384
Total Pages : 464 pages
Book Rating : 4.8/5 (129 download)

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Book Synopsis The Content Trap by : Bharat Anand

Download or read book The Content Trap written by Bharat Anand and published by Random House Group. This book was released on 2016-10-18 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: “My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY BLOOMBERG Companies everywhere face two major challenges today: getting noticed and getting paid. To confront these obstacles, Bharat Anand examines a range of businesses around the world, from The New York Times to The Economist, from Chinese Internet giant Tencent to Scandinavian digital trailblazer Schibsted, and from talent management to the future of education. Drawing on these stories and on the latest research in economics, strategy, and marketing, this refreshingly engaging book reveals important lessons, smashes celebrated myths, and reorients strategy. Success for flourishing companies comes not from making the best content but from recognizing how content enables customers’ connectivity; it comes not from protecting the value of content at all costs but from unearthing related opportunities close by; and it comes not from mimicking competitors’ best practices but from seeing choices as part of a connected whole. Digital change means that everyone today can reach and interact with others directly: We are all in the content business. But that comes with risks that Bharat Anand teaches us how to recognize and navigate. Filled with conversations with key players and in-depth dispatches from the front lines of digital change, The Content Trap is an essential new playbook for navigating the turbulent waters in which we find ourselves. Praise for The Content Trap “A masterful and thought-provoking book that has reshaped my understanding of content in the digital landscape.”—Ariel Emanuel, co-CEO, WME | IMG “The Content Trap is a book filled with stories of businesses, from music companies to magazine publishers, that missed connections and could never escape the narrow views that had brought them past success. But it is also filled with stories of those who made strategic choices to strengthen the links between content and returns in their new master plans. . . . The book is a call to clear thinking and reassessing why things are the way they are.”—The Wall Street Journal

Escaping the Build Trap

Author : Melissa Perri
Publisher : O'Reilly Media
ISBN 13 : 1491973765
Total Pages : 200 pages
Book Rating : 4.4/5 (919 download)

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Book Synopsis Escaping the Build Trap by : Melissa Perri

Download or read book Escaping the Build Trap written by Melissa Perri and published by O'Reilly Media. This book was released on 2018-11-01 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: To stay competitive in today’s market, organizations need to adopt a culture of customer-centric practices that focus on outcomes rather than outputs. Companies that live and die by outputs often fall into the "build trap," cranking out features to meet their schedule rather than the customer’s needs. In this book, Melissa Perri explains how laying the foundation for great product management can help companies solve real customer problems while achieving business goals. By understanding how to communicate and collaborate within a company structure, you can create a product culture that benefits both the business and the customer. You’ll learn product management principles that can be applied to any organization, big or small. In five parts, this book explores: Why organizations ship features rather than cultivate the value those features represent How to set up a product organization that scales How product strategy connects a company’s vision and economic outcomes back to the product activities How to identify and pursue the right opportunities for producing value through an iterative product framework How to build a culture focused on successful outcomes over outputs

The Internet Trap

Author : Matthew Hindman
Publisher : Princeton University Press
ISBN 13 : 0691210209
Total Pages : 254 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis The Internet Trap by : Matthew Hindman

Download or read book The Internet Trap written by Matthew Hindman and published by Princeton University Press. This book was released on 2020-11-10 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why there is no such thing as a free audience in today's attention economy The internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits. This provocative and timely book sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else, and reveals what small players can do to survive in a game that is rigged against them. Challenging some of the most enduring myths of digital life, Matthew Hindman explains why net neutrality alone is no guarantee of an open internet, and demonstrates what it really takes to grow a digital audience in today's competitive online economy.

The Internet Trap

Author : Ashesh Mukherjee
Publisher : University of Toronto Press
ISBN 13 : 1442621613
Total Pages : 126 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis The Internet Trap by : Ashesh Mukherjee

Download or read book The Internet Trap written by Ashesh Mukherjee and published by University of Toronto Press. This book was released on 2018-01-18 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether we are checking emails, following friends on Facebook and Twitter, catching up on gossip from TMZ, planning holidays on TripAdvisor, arranging dates on Match.com, watching videos on Youtube, or simply browsing for deals on Amazon, the Internet pervades our professional and personal environments. The Internet has revolutionized our lives, but at what cost? In The Internet Trap, Ashesh Mukherjee uses the latest research in consumer psychology to highlight five hidden costs of living online: too many temptations, too much information, too much customization, too many comparisons, and too little privacy. The book uses everyday examples to explain these costs including how surfing the Internet anonymously can encourage bad behavior, using social media can make us envious and unhappy, and doing online research can devalue the product finally chosen. The book also provides actionable solutions to minimize these costs. For example, the book reveals how deciding not to choose is as important as deciding what to choose, setting up structural barriers to temptation can reduce overspending on e-commerce websites, and comparisons with others on social media websites needs to be cold rather than hot. The Internet Trap provides a new perspective on the dark side of the Internet, and gives readers the tools to become smarter users of the Internet.

The Happiness Trap

Author : Russ Harris
Publisher : Exisle Publishing
ISBN 13 : 1921966343
Total Pages : 282 pages
Book Rating : 4.9/5 (219 download)

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Book Synopsis The Happiness Trap by : Russ Harris

Download or read book The Happiness Trap written by Russ Harris and published by Exisle Publishing. This book was released on 2013 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: A guide to ACT: the revolutionary mindfulness-based program for reducing stress, overcoming fear, and finding fulfilment – now updated. International bestseller, 'The Happiness Trap', has been published in over thirty countries and twenty-two languages. NOW UPDATED. Popular ideas about happiness are misleading, inaccurate, and are directly contributing to our current epidemic of stress, anxiety and depression. And unfortunately, popular psychological approaches are making it even worse! In this easy-to-read, practical and empowering self-help book, Dr Russ Harries, reveals how millions of people are unwittingly caught in the 'The Happiness Trap', where the more they strive for happiness the more they suffer in the long term. He then provides an effective means to escape through the insights and techniques of ACT (Acceptance and Commitment Therapy), a groundbreaking new approach based on mindfulness skills. By clarifying your values and developing mindfulness (a technique for living fully in the present moment), ACT helps you escape the happiness trap and find true satisfaction in life. Mindfulness skills are easy to learn and will rapidly and effectively help you to reduce stress, enhance performance, manage emotions, improve health, increase vitality, and generally change your life for the better. The book provides scientifically proven techniques to: reduce stress and worry; rise above fear, doubt and insecurity; handle painful thoughts and feelings far more effectively; break self-defeating habits; improve performance and find fulfilment in your work; build more satisfying relationships; and, create a rich, full and meaningful life.

The Neutrality Trap

Author : Bernard S. Mayer
Publisher : John Wiley & Sons
ISBN 13 : 1119793246
Total Pages : 278 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Neutrality Trap by : Bernard S. Mayer

Download or read book The Neutrality Trap written by Bernard S. Mayer and published by John Wiley & Sons. This book was released on 2022-01-26 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Work for social change through constructive engagement and systems disruption in this practical resource for social change advocates and conflict specialists In The Neutrality Trap, expert mediators and facilitators Bernard Mayer and Jacqueline N. Font-Guzmán deliver an insightful and practical exploration of how to understand the conflicts we face as social change agents. You'll learn about systems disruption and constructive engagement: how to develop the relationships and change strategies that help people, systems, and societies confront their most important social challenges. In this important book, you will: Discover how to challenge the status quo in an effective way Practice how to "get into good trouble," and pick the battles worth fighting Learn to be strategic in your approach to social change and sustain your efforts over the long term Perfect for anyone interested in progressing and achieving social justice, The Neutrality Trap is an indispensable guide to engaging in and managing the necessary conflict that comes with meaningful change.

Beating the College Debt Trap

Author : Alex Chediak
Publisher : HarperChristian + ORM
ISBN 13 : 0310337437
Total Pages : 225 pages
Book Rating : 4.3/5 (13 download)

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Book Synopsis Beating the College Debt Trap by : Alex Chediak

Download or read book Beating the College Debt Trap written by Alex Chediak and published by HarperChristian + ORM. This book was released on 2015-12-29 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: A groundbreaking guide to “how you can get the most value for your money . . . If you don’t want to waste a decade languishing in student debt, this is the book” (Zac Bissonnette, New York Times–bestselling author of Debt-Free U). There’s a better way to do college. The radically counter-cultural truth is that students don’t have to be totally dependent on Mom, Dad, or Uncle Sam to get the most out of college. Graduation on a solid financial foundation is possible. But it will require intentionality, creativity, hard work, and a willingness to delay gratification. Alex Chediak gets into the nitty-gritty of how to get work and make money during the college years, pay off any loans quickly, spend less, save more, and stay out of debt for good. He also unpacks how to transition from college into career, honor God while achieving financial independence, and use your finances to make a positive, eternally significant difference in the lives of others. As a young engineering professor with an aptitude for finances and money management, Chediak has become particularly concerned with the financial health of young adults, especially in light of the ever-increasing costs of college. In Beating the College Debt Trap he does something about this problem—addressing the real-world financial issues faced by those in their late teens and early twenties with clarity, practical help, lots of illustrations, and a little humor, while conveying a distinctly Christian perspective.

Speed Trap

Author : Charlie Francis
Publisher :
ISBN 13 : 9780246137579
Total Pages : 306 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Speed Trap by : Charlie Francis

Download or read book Speed Trap written by Charlie Francis and published by . This book was released on 1991 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Technology Trap

Author : Carl Benedikt Frey
Publisher : Princeton University Press
ISBN 13 : 0691210799
Total Pages : 488 pages
Book Rating : 4.6/5 (912 download)

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Book Synopsis The Technology Trap by : Carl Benedikt Frey

Download or read book The Technology Trap written by Carl Benedikt Frey and published by Princeton University Press. This book was released on 2020-09-22 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the Industrial Revolution to the age of artificial intelligence, Carl Benedikt Frey offers a sweeping account of the history of technological progress and how it has radically shifted the distribution of economic and political power among society's members. As the author shows, the Industrial Revolution created unprecedented wealth and prosperity over the long run, but the immediate consequences of mechanization were devastating for large swaths of the population.These trends broadly mirror those in our current age of automation. But, just as the Industrial Revolution eventually brought about extraordinary benefits for society, artificial intelligence systems have the potential to do the same. Benedikt Frey demonstrates that in the midst of another technological revolution, the lessons of the past can help us to more effectively face the present. --From publisher description.

The Map Trap

Author : Andrew Clements
Publisher : Simon and Schuster
ISBN 13 : 1416997296
Total Pages : 160 pages
Book Rating : 4.4/5 (169 download)

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Book Synopsis The Map Trap by : Andrew Clements

Download or read book The Map Trap written by Andrew Clements and published by Simon and Schuster. This book was released on 2014-07-22 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This map-tastic middle grade story from Andrew Clements gives the phrase “uncharted territory” a whole new meaning! Alton Barnes loves maps. He’s loved them ever since he was little, and not just for the geography. Because maps contain more information than just locations, and that’s why he likes to draw them as well as read them. Regular “point A to point B” ones, sure, but also maps that explain a whole lot more—like what he really thinks about his friends. And teachers. Even the principal. So when Alton’s maps are stolen from his locker, there’s serious trouble on the horizon…and he’ll need some serious cartographic skills to escape it. From “a genius of gentle, high-concept tales set in suburban middle schools” (The New York Times), this stand-alone story is off the charts.

The Likeability Trap

Author : Alicia Menendez
Publisher : HarperCollins
ISBN 13 : 0062838776
Total Pages : 229 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis The Likeability Trap by : Alicia Menendez

Download or read book The Likeability Trap written by Alicia Menendez and published by HarperCollins. This book was released on 2019-11-05 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be nice, but not too nice. Be successful, but not too successful. Just be likeable. Whatever that means? Women are stuck in an impossible bind. At work, strong women are criticized for being cold, and warm women are seen as pushovers. An award-winning journalist examines this fundamental paradox and empowers readers to let go of old rules and reimagine leadership rather than reinventing themselves. Consider that even competent women must appear likeable to successfully negotiate a salary, ask for a promotion, or take credit for a job well done—and that studies show these actions usually make them less likeable. And this minefield is doubly loaded when likeability intersects with race, ethnicity, sexual orientation, and parental status. Relying on extensive research and interviews, and carefully examined personal experience, The Likeability Trap delivers an essential examination of the pressure put on women to be amiable at work, home, and in the public sphere, and explores the price women pay for internalizing those demands. Rather than advising readers to make themselves likeable, Menendez empowers them to examine how they perceive themselves and others and explores how the concept of likeability is riddled with cultural biases. Our demands for likeability, she argues, hinder everyone’s progress and power. Inspiring, thoughtful and often funny, The Likeability Trap proposes surprising, practical solutions for confronting the cultural patterns holding us back, encourages us to value unique talents and styles instead of muting them, and to remember that while likeability is part of the game, it will not break you.

The Parent Trap

Author : Nate G. Hilger
Publisher : MIT Press
ISBN 13 : 026236901X
Total Pages : 306 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis The Parent Trap by : Nate G. Hilger

Download or read book The Parent Trap written by Nate G. Hilger and published by MIT Press. This book was released on 2022-04-26 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: How parents have been set up to fail, and why helping them succeed is the key to achieving a fair and prosperous society. Few people realize that raising children is the single largest industry in the United States. Yet this vital work receives little political support, and its primary workers—parents—labor in isolation. If they ask for help, they are made to feel inadequate; there is no centralized organization to represent their interests; and there is virtually nothing spent on research and development to help them achieve their goals. It’s almost as if parents are set up to fail—and the result is lost opportunities that limit children’s success and make us all worse off. In The Parent Trap, Nate Hilger combines cutting-edge social science research, revealing historical case studies, and on-the-ground investigation to recast parenting as the hidden crucible of inequality. Parents are expected not only to care for their children but to help them develop the skills they will need to thrive in today’s socioeconomic reality—but most parents, including even the most caring parents on the planet, are not trained in skill development and lack the resources to get help. How do we fix this? The solution, Hilger argues, is to ask less of parents, not more. America should consider child development a public investment with a monumental payoff. We need a program like Medicare—call it Familycare—to drive this investment. To make it happen, parents need to organize to wield their political power on behalf of children—who will always be the largest bloc of disenfranchised people in this country. The Parent Trap exposes the true costs of our society’s unrealistic expectations around parenting and lays out a profoundly hopeful blueprint for reform.

The Santa Trap

Author : Jonathan Emmett
Publisher : National Geographic Books
ISBN 13 : 1561456705
Total Pages : 0 pages
Book Rating : 4.5/5 (614 download)

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Book Synopsis The Santa Trap by : Jonathan Emmett

Download or read book The Santa Trap written by Jonathan Emmett and published by National Geographic Books. This book was released on 2012-10-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A spoiled, greedy, and naughty boy matches wits with Santa Claus in this hilariously "wicked" Christmas read-aloud. Bradley Bartleby is bad. Very bad. In order to avoid Bradley's wrath, his wealthy parents buy him whatever he wants. All the adults in Bradley's life are running scared―except for Santa Claus, who refuses to give him anything but socks. But Bradley vows to get what he deserves. If Santa won't give him the gifts he wants, Bradley will just have to steal them. He transforms his house into a trap so fearsome even his parents refuse to enter. With dynamite, trapdoors, guillotines, and tigers in his path, Santa doesn't stand a chance. Or does he? Jonathan Emmett gives readers a Christmas tale from a new and devious perspective.

Dara's Clever Trap

Author : Liz Flanagan
Publisher : Barefoot Books
ISBN 13 : 1646860012
Total Pages : 51 pages
Book Rating : 4.6/5 (468 download)

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Book Synopsis Dara's Clever Trap by : Liz Flanagan

Download or read book Dara's Clever Trap written by Liz Flanagan and published by Barefoot Books. This book was released on 2019-09-01 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this illustrated chapter book retelling of a folk tale from Cambodia, cunning Dara uses her expertise as an engineer to foil a wicked plot and save her husband. Available individually and as part of the Stories from around the World: 4 Tales of Problem-Solving & Wit set.

The Hero Trap

Author : Thomas Kolster
Publisher : Routledge
ISBN 13 : 1000034682
Total Pages : 264 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Hero Trap by : Thomas Kolster

Download or read book The Hero Trap written by Thomas Kolster and published by Routledge. This book was released on 2020-05-28 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most companies today are firmly on the social and environmental issues ‘bandwagon’, like bees around a honey pot, from plastic in oceans through to diversity. As a result, people are increasingly distrustful of these efforts which they view as cheap marketing stunts meant to wow people into buying more. "Try to fly like a superman, and you will come down like a tin of soup." Market economists have long told us that we’re driven only by money and status, but the inherent human truth that cuts across age, culture and gender uncovers a stronger force: we wish to be in charge of our own lives and our own happiness. Through extensive growth and affinity research, world-renowned purpose-pioneer, Thomas Kolster, uncovers a simple answer that is key to driving marketing growth in the 21st century: if you put people in control of the marketing mix, from products to promotion, they can grow and in turn grow your organisation. This book explains the meteoric rise of a company like AirBnB, how a 20-something Swede, Maria de la Croix, built a global coffee empire like Wheelys in just a few years, and how a group of friends hanging out in a bar in Melbourne created one of the largest global non-profits fighting for men’s health, Movember – and how you can empower people to do the same. Today’s power no longer rests in the hands of the privileged few, but in the talented many. It is time for you to unleash that power, in numbers. Drawing on top-line marketing case studies and in-depth interviews, Kolster demonstrates how people are truly motivated to act when they’re in charge of their own life and happiness. ‘Who can you help me become?’ is the one essential question you need to be asking and acting on to chart a new course for your organisation, changing behaviours at scale and unlocking sustainable growth that benefits all.

The Opportunity Trap

Author : Pallavi Banerjee
Publisher : NYU Press
ISBN 13 : 1479825158
Total Pages : 197 pages
Book Rating : 4.4/5 (798 download)

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Book Synopsis The Opportunity Trap by : Pallavi Banerjee

Download or read book The Opportunity Trap written by Pallavi Banerjee and published by NYU Press. This book was released on 2022-03-29 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the ASA Section on Asia and Asian America's Book Award on Asian America Honorable Mention, 2024 Social Science Category Book Awards, given by the Association for Asian American Studies Honorable Mention, 2022 Betty and McClung Lee Book Award, given by the Association for Humanist Sociology Unravels how US visa laws fail Indian professional workers and their legally dependent spouses and families The Opportunity Trap is the first book to look at the impact of the H-4 dependent visa programs on women and men visa holders in Indian families in America. Comparing two distinct groups of Indian immigrant families —families of male high-tech workers and female nurses—Pallavi Banerjee reveals how visa policies that are legally gender and race neutral in fact have gendered and racialized ramifications for visa holders and their spouses. Drawing on interviews with fifty-five Indian couples, Banerjee highlights the experiences of high-skilled immigrants as they struggle to cope with visa laws, which forbid their spouses from working paid jobs. She examines how these unfair restrictions destabilize—if not completely dismantle—families, who often break under this marital, financial, and emotional stress. Banerjee shows us, through the eyes of immigrants themselves, how the visa process strips them of their rights, forcing them to depend on their spouses and the government in fundamentally challenging ways. The Opportunity Trap provides a critical look at our visa system, underscoring how it fails immigrant families.

Destined For War

Author : Graham Allison
Publisher : HarperCollins
ISBN 13 : 0544935330
Total Pages : 389 pages
Book Rating : 4.5/5 (449 download)

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Book Synopsis Destined For War by : Graham Allison

Download or read book Destined For War written by Graham Allison and published by HarperCollins. This book was released on 2017-05-30 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: NATIONAL BESTSELLER | NEW YORK TIMES NOTABLE BOOK OF THE YEAR. From an eminent international security scholar, an urgent examination of the conditions that could produce a catastrophic conflict between the United States and China—and how it might be prevented. China and the United States are heading toward a war neither wants. The reason is Thucydides’s Trap: when a rising power threatens to displace a ruling one, violence is the likeliest result. Over the past five hundred years, these conditions have occurred sixteen times; war broke out in twelve. At the time of publication, an unstoppable China approached an immovable America, and both Xi Jinping and Donald Trump promised to make their countries “great again,” the seventeenth case was looking grim—it still is. A trade conflict, cyberattack, Korean crisis, or accident at sea could easily spark a major war. In Destined for War, eminent Harvard scholar Graham Allison masterfully blends history and current events to explain the timeless machinery of Thucydides’s Trap—and to explore the painful steps that might prevent disaster today. SHORT-LISTED FOR THE 2018 LIONEL GELBER PRIZE NAMED A BEST BOOK OF THE YEAR BY: FINANCIAL TIMES * THE TIMES (LONDON)* AMAZON “Allison is one of the keenest observers of international affairs around.” — President Joe Biden “[A] must-read book in both Washington and Beijing.” — Boston Globe “[Full of] wide-ranging, erudite case studies that span human history . . . [A] fine book.”— New York Times Book Review