The Complete Idiots Guide To Copywriters Words And Phrases

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The Complete Idiot's Guide to Copywriter's Words And Phrases

Author : Kathy Kleidermacher
Publisher : Penguin
ISBN 13 : 1440614679
Total Pages : 349 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis The Complete Idiot's Guide to Copywriter's Words And Phrases by : Kathy Kleidermacher

Download or read book The Complete Idiot's Guide to Copywriter's Words And Phrases written by Kathy Kleidermacher and published by Penguin. This book was released on 2005-11-01 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter

The Pocket Idiot's Guide to Beating Writer's Block

Author : Kathy Kleidermacher
Publisher : Penguin
ISBN 13 : 9781592576401
Total Pages : 196 pages
Book Rating : 4.5/5 (764 download)

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Book Synopsis The Pocket Idiot's Guide to Beating Writer's Block by : Kathy Kleidermacher

Download or read book The Pocket Idiot's Guide to Beating Writer's Block written by Kathy Kleidermacher and published by Penguin. This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too many books on writer's block address the subject in the same way they do any other deep-seated psychological issue. Do writers who find themselves stalled at the keyboard really want to read pages of explorations of their perfectionism and discover why they lack self-esteem? Well, no doubt some of them do - the ones who are fine with spending their writing time reading 300-page books. The rest of them just want to be writing - and this book will help them do it! The Pocket Idiot's Guide to Beating Writer's Blockis an eminently practical guide to getting unblocked and writing again. It includes dozens and dozens of tips, exercises, prompts, and more that will get the creative juices flowing. From something as simple as finding or creating a more comfortable place to work to giving over a week to strengthening your weak points as a writer rather than pushing yourself to forge ahead on the novel that just won't get written, this Pocket Idiot's Guide will get

The Complete Idiot's Guide to Writing Well

Author : Laurie Rozakis
Publisher : Penguin
ISBN 13 : 1429526572
Total Pages : 475 pages
Book Rating : 4.4/5 (295 download)

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Book Synopsis The Complete Idiot's Guide to Writing Well by : Laurie Rozakis

Download or read book The Complete Idiot's Guide to Writing Well written by Laurie Rozakis and published by Penguin. This book was released on 2000-01-09 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're no idiot, of course. You know how to tap out an email to your boss, scrawl a note to your sweetheart, even throw in an extra flourish when you sign a greeting card. But when it comes to really writing that excruciating process of transferring your thoughts to paper without inventing some strange new language well, let's just say you think you lack the write stuff. The written word was a great achievement in human history; don't give up on it just yet! 'The Complete Idiot's Guide to Writing Well' is the writing book you've been waiting for everything you need to know to make writing of any kind as easy as thinking or speaking. In this 'Complete Idiot's' Guide, you'll get : -Expert advice on making your writing as clear, persuasive and painless as possible, whether it's a thank-you note, a school paper, or an executive briefing. Easy-to-follow guidelines on a structure, spelling, punctuation, vocabulary and style. No-nonsense advice on figuring out the three hardest parts of any writing: the beginning, middle and end.

The Complete Idiot's Guide to the Right Words for Any Occasion

Author : Marylou Ambrose
Publisher : Penguin
ISBN 13 : 1440636605
Total Pages : 244 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis The Complete Idiot's Guide to the Right Words for Any Occasion by : Marylou Ambrose

Download or read book The Complete Idiot's Guide to the Right Words for Any Occasion written by Marylou Ambrose and published by Penguin. This book was released on 2008-02-05 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your thoughts are worth more than a penny. You’re no idiot, of course. You know words possess tremendous power. But expressing your feelings during special events or difficult situation requires more than a clichéd greeting-card sentiments. The Complete Idiot’s Guide® to the Right Words for Any Occasion shows you exactly how to spell it out—in your own words. In this Complete Idiot’s Guide®, you get: • Over 250 sample notes for the moments that touch people’s lives, from wedding and anniversaries to birthdays and graduations. • Inspiration quotes to help you add just the right sentiment when you can’t find your own words. • Guidance on what to say—and what not to say—during hard times. • Great ways to share your special message with people of all ages and faiths.

The Complete Idiot's Guide to Publishing Magazine Articles

Author : Jennifer Basye Sander
Publisher : Penguin
ISBN 13 : 1101158433
Total Pages : 342 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis The Complete Idiot's Guide to Publishing Magazine Articles by : Jennifer Basye Sander

Download or read book The Complete Idiot's Guide to Publishing Magazine Articles written by Jennifer Basye Sander and published by Penguin. This book was released on 2000-06-14 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're no idiot, of course. You have a reporter's eye, a poet's touch, and you absolutely love to write. Stories, journal entries, letters to the editor - you name it, you know you can write it. But when it comes to selling your ideas to magazines, newspapers and web sites, you feel like the less said, the better. Seeing your words and wisdom printed in black and white seems like a lot more trouble than it's worth. Don't write yourself off just yet! 'The Complete Idiot's Guide to Publishing Magazine Articles' will help you get where you belong: In Print. In this 'Complete Idiot's Guide', you get answers to all your questions. Who hires writers? What newspaper, magazine, and online editors want from freelancers and how much they might pay for it! How to write effective query and pitch letters. How the internet can help your writing career take off.

The Complete Idiot's Guide to Grammar and Style

Author : Laurie Rozakis
Publisher : Penguin
ISBN 13 : 9781592571154
Total Pages : 434 pages
Book Rating : 4.5/5 (711 download)

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Book Synopsis The Complete Idiot's Guide to Grammar and Style by : Laurie Rozakis

Download or read book The Complete Idiot's Guide to Grammar and Style written by Laurie Rozakis and published by Penguin. This book was released on 2003 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on grammatical rules and how to use them, with advice on adding variety to writing, and examples of the right and wrong way to say things.

The Complete Idiot's Guide to Writing Business Books

Author : Bert Holtje
Publisher : Penguin
ISBN 13 : 1101133589
Total Pages : 422 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis The Complete Idiot's Guide to Writing Business Books by : Bert Holtje

Download or read book The Complete Idiot's Guide to Writing Business Books written by Bert Holtje and published by Penguin. This book was released on 2009-09-01 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: The great idea is only the beginning. The typical business book author often lacks style, voice, pace, or focus. This guide takes the reader on a virtual tour of business book publishing, providing all the information essential to a successful book, from shaping the idea to writing the proposal to approaching an agent and beyond. ?Covers the essentials of marketing and publicity ?Addresses self-publishing, for those business book writers who simply look to sell their books at conferences ?The Complete Idiot's Guides® dedicated to writing and publishing continue to do well

The Complete Idiot's Guide to Weird Word Origins

Author : Paul McFedries
Publisher : Penguin
ISBN 13 : 1101217189
Total Pages : 260 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis The Complete Idiot's Guide to Weird Word Origins by : Paul McFedries

Download or read book The Complete Idiot's Guide to Weird Word Origins written by Paul McFedries and published by Penguin. This book was released on 2008-08-05 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Get ready to chew the fat. This engaging, humorous new book explains the not-so-common origins of such commonly used phrases as “apple-pie order,” “chew the fat,” and “hat trick.” Presented in a fun, easy-to-read style, it provides entertaining insight on metaphorical phrases, weird words, and strange expressions and takes readers on a journey through the bizarre and eccentric origins that make up our everyday speech. • Word books have gained in popularity not just with students and linguaphiles, but with a general population interested in the fascinating development of our language. • Contains back stories for 500 intriguing words and phrases. • Fun to flip through and also fun to read cover to cover.

Copywriting For Beginners Guide

Author : Robert Alderman
Publisher : Speedy Publishing LLC
ISBN 13 : 1683050754
Total Pages : 24 pages
Book Rating : 4.6/5 (83 download)

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Book Synopsis Copywriting For Beginners Guide by : Robert Alderman

Download or read book Copywriting For Beginners Guide written by Robert Alderman and published by Speedy Publishing LLC. This book was released on 2015-02-17 with total page 24 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriting refers to a copy written for advertising and publicity purposes and aims to convince or compel the target audience. Copywriting services are offered by marketing and advertising agencies and utilized by commercial organizations to promote their ideas, brand, product or services. The purpose of copywriting is to get across a message in such an effective way that it not only reaches to its target audience but helps shape a favorable opinion as well and eventually leads to a desirable action.

The Complete Idiot's Guide to a Smart Vocabulary

Author : Paul McFedries
Publisher : Penguin
ISBN 13 : 9780028639970
Total Pages : 392 pages
Book Rating : 4.6/5 (399 download)

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Book Synopsis The Complete Idiot's Guide to a Smart Vocabulary by : Paul McFedries

Download or read book The Complete Idiot's Guide to a Smart Vocabulary written by Paul McFedries and published by Penguin. This book was released on 2001 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defines over 1,000 words in subject areas such as people, computers, business, law, culture, and government, as well as foreign terms and new words.

Complete Idiot's Guide to Terrific Business Writing

Author : Marcia Layton
Publisher :
ISBN 13 : 9780028610979
Total Pages : 294 pages
Book Rating : 4.6/5 (19 download)

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Book Synopsis Complete Idiot's Guide to Terrific Business Writing by : Marcia Layton

Download or read book Complete Idiot's Guide to Terrific Business Writing written by Marcia Layton and published by . This book was released on 1996 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers writing strategies, grammar guidelines, and tips on overcoming writers block, organizing business correspondence, and writing a polished readable proposal.

The Complete Idiot's Guide to Creative Writing

Author : Laurie Rozakis
Publisher : Penguin
ISBN 13 : 9781592572069
Total Pages : 388 pages
Book Rating : 4.5/5 (72 download)

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Book Synopsis The Complete Idiot's Guide to Creative Writing by : Laurie Rozakis

Download or read book The Complete Idiot's Guide to Creative Writing written by Laurie Rozakis and published by Penguin. This book was released on 2004 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fifty percent revision of a popular Complete Idiot's Guide that now, more than ever, offers readers a thorough, creative writing class in a book, with Dr. Laurie Rozakis as their teacher. The book is refocused to more of an academic approach. Readers can begin to unlock their creativity from the first page, with fabulous exercises that help them explore their talents and experiment with different genres and forms of writing, including: • •Short stories •Narrative nonfiction •Memoirs •Magazine articles •Poetry •Drama •Blogging and freewriting

Copywriting for Beginners

Author : Jamie Salazar
Publisher :
ISBN 13 :
Total Pages : 100 pages
Book Rating : 4.5/5 (917 download)

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Book Synopsis Copywriting for Beginners by : Jamie Salazar

Download or read book Copywriting for Beginners written by Jamie Salazar and published by . This book was released on 2021-01-07 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would you like to turn into a fruitful publicist, however you don't find out about copywriting? Do you need a total guide for copywriting and a few hints to make your duplicate successful? You don't have to stress over these things as this book is a finished guide for you on the off chance that you are a fledgling and just began your profession with copywriting. Copywriting, as most sites, any free articles you pursue, and even the updates you get in the wake of enrolling is the thing that you find on the web. Copywriting is the technique for composing convincing publicizing and limited time reports that motivate people to make some move, for example, making a buy, tapping on a site, adding to an advantage, or organizing an interview.No one is brought into the world realizing how to sell. However, in all actuality, you can figure out how to sell more . . . a LOT more . . . at the point when you find the correct words that make individuals purchase. Copywriting is selling. Regardless of whether on the web, disconnected, in video, regular postal mail, on Facebook, or from the stage, copywriting is the manner by which you set up words that make individuals click, call, or pull out their wallets and purchase from you. Regardless of whether you're a mentor, creator, "pipe programmer", web based business merchant, or realtor, your capacity to make deals duplicate that drives individuals to purchase decides your check, your way of life, and your family's future

Complete Idiot's Guide to Weird Word Origins

Author : Paul McFedries
Publisher :
ISBN 13 : 9781336114067
Total Pages : pages
Book Rating : 4.1/5 (14 download)

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Book Synopsis Complete Idiot's Guide to Weird Word Origins by : Paul McFedries

Download or read book Complete Idiot's Guide to Weird Word Origins written by Paul McFedries and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brilliant Copywriting

Author : Roger Horberry
Publisher : Pearson UK
ISBN 13 : 0273742221
Total Pages : 162 pages
Book Rating : 4.2/5 (737 download)

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Book Synopsis Brilliant Copywriting by : Roger Horberry

Download or read book Brilliant Copywriting written by Roger Horberry and published by Pearson UK. This book was released on 2010-04-08 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you’ve ever struggled to craft a persuasive message that really hits the spot you’ll know it’s harder than it looks. Wouldn’t it be helpful to have an expert on hand to give you tips and tricks? Someone who could pass on their knowledge and know-how? Someone who told you how the professionals really do it? Well, that’s exactly what this book does for aspiring copywriters. Think of it as a rocket-assisted launch for your writing career. Brilliant Copywriting is packed with practical techniques to help anyone who works with words to improve their writing. It lifts the lid on the world of professional copywriting to reveal the trade secrets of top-notch practitioners. It’s the book every copywriter wants when they start out, full of facts, details and insights that normally take years to acquire. It will also be invaluable for anyone who works with words in pretty much any industry.

Everything I Never Told You

Author : Celeste Ng
Publisher : Penguin
ISBN 13 : 0143127551
Total Pages : 337 pages
Book Rating : 4.1/5 (431 download)

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Book Synopsis Everything I Never Told You by : Celeste Ng

Download or read book Everything I Never Told You written by Celeste Ng and published by Penguin. This book was released on 2015-05-12 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times Book Review Notable Book of the Year • A New York Times Book Review Editors' Choice • Winner of the Alex Award and the Massachusetts Book Award • Named a Best Book of the Year by NPR, San Francisco Chronicle, Entertainment Weekly, The Huffington Post, BuzzFeed, Grantland Booklist, St. Louis Post-Dispatch, Shelf Awareness, Book Riot, School Library Journal, Bustle, and Time Our New York The acclaimed debut novel by the author of Little Fires Everywhere and Our Missing Hearts “A taut tale of ever deepening and quickening suspense.” —O, the Oprah Magazine “Explosive . . . Both a propulsive mystery and a profound examination of a mixed-race family.” —Entertainment Weekly “Lydia is dead. But they don’t know this yet.” So begins this exquisite novel about a Chinese American family living in 1970s small-town Ohio. Lydia is the favorite child of Marilyn and James Lee, and her parents are determined that she will fulfill the dreams they were unable to pursue. But when Lydia’s body is found in the local lake, the delicate balancing act that has been keeping the Lee family together is destroyed, tumbling them into chaos. A profoundly moving story of family, secrets, and longing, Everything I Never Told You is both a gripping page-turner and a sensitive family portrait, uncovering the ways in which mothers and daughters, fathers and sons, and husbands and wives struggle, all their lives, to understand one another.

Words That Work

Author : Dr. Frank Luntz
Publisher : Hachette Books
ISBN 13 : 1401385745
Total Pages : 438 pages
Book Rating : 4.4/5 (13 download)

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Book Synopsis Words That Work by : Dr. Frank Luntz

Download or read book Words That Work written by Dr. Frank Luntz and published by Hachette Books. This book was released on 2007-01-02 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.