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Author : Hanley Norins
Publisher :
ISBN 13 :
Total Pages : 346 pages
Book Rating : 4.F/5 ( download)
Download or read book The Compleat Copywriter written by Hanley Norins and published by . This book was released on 1966 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Donald Stuart Kreger
Publisher :
ISBN 13 :
Total Pages : 256 pages
Book Rating : 4.3/5 (129 download)
Download or read book Understanding the Copywriter written by Donald Stuart Kreger and published by . This book was released on 1972 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. Robert C. Worstell
Publisher : Lulu.com
ISBN 13 : 1365907260
Total Pages : 373 pages
Book Rating : 4.3/5 (659 download)
Download or read book The Art of Wonk, Compleat written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2017-04-21 with total page 373 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're picking this book up fresh, consider that you've really stepped in something. Over 5 decades of research and writing several dozen books wound us up here, polishing up one very unique question. It was the one thing I hadn't expected to need an answer: why winners think and believe as they do. In this book, we'll call the winners "Wonks." Because they figure things out. They are constantly looking at every problem as an opportunity. Everything else before this answered how. What I do know is that it isn't linear from here on out. It's exponential. What I've uncovered and am about to tell you leads right back to a complete new world with infinite possibilities. Far from tying up loose ends, it opens massive flood gates of possibilities. That's the world you just inherited by opening this book. Lucky you. But let me first tell you the underlying secret to how Wonks ended up ruling the world... (From the Introduction) Get Your Copy Now.
Author : J. Jonathan Gabay
Publisher : Routledge
ISBN 13 : 0750683201
Total Pages : 711 pages
Book Rating : 4.7/5 (56 download)
Download or read book Gabay's Copywriters' Compendium written by J. Jonathan Gabay and published by Routledge. This book was released on 2007 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.
Author :
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.3/5 (555 download)
Download or read book Etc written by and published by . This book was released on 1970 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dr. Robert C. Worstell
Publisher : Lulu.com
ISBN 13 : 1387028081
Total Pages : 112 pages
Book Rating : 4.3/5 (87 download)
Download or read book Breakthrough Copywriter: A Field Guide to Eugene M. Schwartz Advertising Genius written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2017-06-09 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: There was one copywriter who made millionaires from people who read his book, although they never wrote an ad. Eugene Schwartz wrote a classic on copywriting that is probably one of the most powerful, and profitable, books on copywriting and marketing ever written. That book has been kept available only as a rare hardback gift edition. Generations of copywriters haven't had access to this material. And the world would be a poorer place, except... Fortunately Schwartz was also prolific as a speaker. So we are able to bring notes of his lectures and a review of his classic text to life again. You can learn: - How to create ads which sell your products at the expense of your competition - Find which roles your customer really wants to play and align these to your product - Discover how to get a product to sell no matter how people have already heard about it or how many products like it are already out there. - Learn how to control your audience by being their friend. Get Your Copy Now.
Author :
Publisher :
ISBN 13 :
Total Pages : 1298 pages
Book Rating : 4.3/5 (243 download)
Download or read book Printers' Ink written by and published by . This book was released on 1923 with total page 1298 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas Frank
Publisher : University of Chicago Press
ISBN 13 : 9780226260129
Total Pages : 340 pages
Book Rating : 4.2/5 (61 download)
Download or read book The Conquest of Cool written by Thomas Frank and published by University of Chicago Press. This book was released on 1997 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at advertising during the 1960s, focusing on the relationship between the counterculture movement and commerce.
Author : Tom Altstiel
Publisher : SAGE Publications
ISBN 13 : 1506315399
Total Pages : 942 pages
Book Rating : 4.5/5 (63 download)
Download or read book Advertising Creative written by Tom Altstiel and published by SAGE Publications. This book was released on 2015-12-10 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on cutting-edge topics, including global, social media, business-to-business, in-house, and small agency advertising. In this Fourth Edition, Altstiel and Grow take a deeper dive into the exploration of digital technology and its implications for the industry, as they expose the pervasive changes experienced across the global advertising landscape. Their most important revelation of all is the identification of the three qualities that will define the future leaders of this industry: Be a risk taker. Understand technology. Live for ideas.
Author : Library of Congress. Copyright Office
Publisher :
ISBN 13 :
Total Pages : 568 pages
Book Rating : 4.0/5 ( download)
Download or read book Books and Pamphlets, Including Serials and Contributions to Periodicals written by Library of Congress. Copyright Office and published by . This book was released on 1968 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Mary Hill
Publisher : William Kaufmann Incorporated
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.3/5 (91 download)
Download or read book Into Print written by Mary Hill and published by William Kaufmann Incorporated. This book was released on 1977 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 526 pages
Book Rating : 4.F/5 ( download)
Download or read book Business Digest written by and published by . This book was released on 1917 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 524 pages
Book Rating : 4.0/5 ( download)
Download or read book The Current Business Cyclopedia written by and published by . This book was released on 1917 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Arthur Fremont Rider
Publisher :
ISBN 13 :
Total Pages : 526 pages
Book Rating : 4.E/5 ( download)
Download or read book Business Digest and Investment Weekly written by Arthur Fremont Rider and published by . This book was released on 1917 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Roy Paul Nelson
Publisher :
ISBN 13 :
Total Pages : 366 pages
Book Rating : 4.3/5 (91 download)
Download or read book The Design of Advertising written by Roy Paul Nelson and published by . This book was released on 1977 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 672 pages
Book Rating : 4.3/5 (91 download)
Download or read book Advertising and Selling written by and published by . This book was released on 1917 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edd Applegate
Publisher : Rowman & Littlefield
ISBN 13 : 1442244097
Total Pages : 311 pages
Book Rating : 4.4/5 (422 download)
Download or read book Strategic Copywriting written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2015-11-05 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to guide, introduces students to time-tested strategies for writing and designing successful ads. In this second edition, Edd Applegate explains the core principles that have guided advertising for decades, from knowing the audience to crafting a compelling message. Next, proven techniques for producing specific kinds of advertising—whether for newspapers, magazines, or other print media, for broadcast radio or television, or for social media and online/mobile platforms—are addressed in step-by-step detail. Throughout, Applegate walks readers through real advertisements from advertising agencies of all sizes across the United States to illustrate what works—or not—and why.
